Link Building Strategies

Google posted a new Google Ads update for Response search ads (RSAs) where up to two RSA headlines can serve in the space that previously only sitelinks were eligible for when Google's system predicted they would improve performance.View the full article

Google seems to be working through the Google Business Profile support, reinstatement, and suspension appeal requests. As we reported twice already, once back in mid-February and then again earlier this week, Google confirmed the delay.View the full article

We know Google loves to link to its own search results from the AI Overviews, and we have seen those links sometimes go in a loop of sorts. But did you know Google can show the same link to a website in the AI Overviews more than once?View the full article

Google now accepts RVs (recreational vehicles) and campers in Google Vehicle Ads. Google posted this on Friday afternoon and wrote, "Vehicle ads will be expanding to include recreational vehicles (RVs) and campers."View the full article

Google AdSense has a new version of rewarded ads - not the Rewarded Ad Gate beta program that we covered in 2022 but the AdSense rewarded ad units beta program.View the full article

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a "small change" that "will not harm measurement performance."View the full article

Google is making more changes to the Google Publisher Center, in March Google News will fully transition to automatically generated publication pages in March.View the full article

Microsoft is testing outlining the individual search result snippets within Bing Search. So when you look at a snippet, it has this outline around it, and then when you hover your cursor over it, it highlights more.View the full article

Google will soon stop placing your Google Ads on parked domain names by default. Instead, you will need to opt in to showing your ads on these parked domains. View the full article

If you try to access your Google Business Profile page right now, you likely won't be able to. It seems Google Business Profile edit section within Google Search is broken and serves a 500 error when you try to do anything.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google seems to be ranking Reddit's AI-translated pages all too well...View the full article

Google Business Profile edits may have a bug or some sort of glitch. A number of local SEOs are reporting seeing the message, "Your edit was not approved" when trying to make simple edits to Business Profiles.View the full article

Google is testing a "new" label in the search result snippets. Several people are noticing this "new" label next to search result snippets that have new content. View the full article

Google sent out emails to Local Service Ads advertisers notifying them that their Google Business Profile accounts are not affiliated to your Local Service Ads account. That means your reviews will only be accepted through your Google Business Profile link and not the Local Service Ads link.View the full article

Google will update its advertising policy around gambling and gaming on April 14, 2025. Google posted a preview of the upcoming changes but said the final version may change, so this is just a draft.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Local Service Ads opts advertisers into booking links, by default...View the full article

Google has this new "Know before you go" section in the search results. I mean, it is new for search, not new for Google Maps and not new for local. But I've never seen a Know before you go box in the search results before.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google sent out notifications to Google Ads advertisers with upcoming changes to customer match lists. Google will set a new maximum membership duration of 540 days for customer match lists starting on April 7, 2025.View the full article

Microsoft is testing placing a new tag on some sponsored ads within the Bing Search results. This tag is in blue and says "Local Business," which I guess helps promote local businesses near you.View the full article

John Mueller from Google said on Bluesky that he sees some SEOs over-focusing on the tiniest SEO metrics and that they should spend their time focusing on more important things.View the full article

Google is sometimes showing a hyperlink at the bottom of its search results named "About this data." This links to a Google help document in Merchant Center support named "How Google sources and uses information in the brand profile."View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google began rolling out the March 2025 core update yesterday...View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google's March core update is done, I dig into what we know about it...View the full article

On Friday afternoon, Danny Goodwin covered a 170 or so page PDF that Search Engine Land received from an anonymous tip named "Preference Ranking Guidelines." It looks to me similar to the Google Quality Raters guidelines that continuously leaked until Google began publishing them for all to see.View the full article