SEO Tools and Resources

A few weeks ago, we caught Google linking text within its AI Overviews to its own search results. Well, today that has become a new official feature within AI Overviews. “To help people more easily explore topics and discover relevant websites, we’ve added links to some terms within AI Overviews when our systems determine it might be useful,” a Google spokesperson told Search Engine Land. What it looks like. Here is a screenshot we posted of this back then: Clicking on those underlined links in the text of the AI Overview, both at the top and in the middle section, will take you back to a new Google Search. The smaller link icons take you to the side panel lin…

Uber Advertising will integrate Instacart’s Carrot Ads solution to extend the reach of Uber Eats’ Sponsored Items to more Consumer Packaged Goods (CPG) advertisers in the U.S. market. By the numbers. Instacart’s advertiser network includes more than 7,000 brands. More than 220 retailer banners use Carrot Ads to power their retail media. How it works. Starting this month, CPG advertisers can create campaigns through Instacart Ads Manager that will automatically extend across both Instacart’s ecosystem and the Uber Eats marketplace, reaching millions of high-intent grocery shoppers. Why we care. CPG brands of all sizes now have a powerful new advertising…

Online advertising platform Marin Software announced plans today to dissolve the company, subject to shareholder approval. Marin’s board of directors approved a formal Plan of Dissolution and Liquidation. The San Francisco-based software provider, founded 19 years ago (in April 2006), was once a leading search and social marketing platform. Why we care. Marin was one of the first companies to offer a cross-channel ad management platform to help advertisers optimize campaigns. However, Marin struggled in recent years with declining revenue and customer churn. In Q3 2024, Marin reduced its headcount by 26% to cut costs. What’s next. If shareholders vote in favor…

Google Ads introduced customer lifecycle features in Performance Max, which will let you bid more aggressively for lapsed customers and track acquisition costs more precisely. PMax is also getting new image tools to boost creative flexibility. Customer Lifecycle management expands. Retention goals are now widely available, giving you the power to bid more strategically for lapsed users. For former customers: You can identify high-value former customers and prioritize who sees your ads and when. For new customer acquisition: In “new customer only” and “new customer value” modes, you will see a dedicated column in campaign reporting that displays customer acquis…

Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest in B2B campaigns – is creative. But this article isn’t about how to design beautiful, on-brand, high-performing creative elements. It’s about building a testing process that helps you identify which creative is actually moving the growth needle and where to go from there. This article covers: B2B creative trends to know for 2025. Paid social creative testing recommendations. Common paid social creative testing mistakes. General. LinkedIn. Meta…

The dust still hasn’t settled. If you’re a recipe, travel, or lifestyle blogger, chances are the past few weeks have felt like a gut punch. On March 13, Google rolled out its first core update of 2025 – a sweeping algorithmic change that lasted 13 days and left many independent creators reeling. Some saw their traffic drop by half, and others fell completely out of the rankings for posts that had been steady performers for years. The volatility didn’t just shake the search results; it shook people’s confidence in the entire system. Just eight days earlier, on March 5, Google launched its much-anticipated AI Mode, officially opening the floodgates fo…

Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in Digital Asset Management (DAM). It began with addressing long-standing challenges related to asset findability and reuse but today we are seeing a number of exciting new, high-value use cases that will take us well beyond asset tagging and unlock the true creative potential of your DAM solution. Asset tagging and retrieval One of the core tenants of DAM is asset reuse. Why invest time, resource and cost in reproducing an a…

You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact. This free guide offers 26 practical A/B testing ideas that digital marketers can use to boost clicks, signups, sales, and more. You’ll find test examples for: CTA buttons and placement Product detail pages and image choices Homepage layouts and messaging Checkout friction and cart recovery Each idea comes with a brief explanation of why it might work—so you’re not testing blind. Whether you’re in search marketing, ecommerce, or CRO, this is a great resource to help you spot opportunities a…

Google is directing its quality raters to flag pages with auto or AI-generated main content – and rate them as lowest quality, according to Google’s Senior Search Analyst and Search Relations team lead John Mueller, speaking at Search Central Live in Madrid. This was shared by Aleyda Solis today on LinkedIn: This change was part of the January 2025 update of the Search Quality Rater Guidelines. In case you missed anything else from that update, here’s a recap of the most significant changes from the latest version. 1. Google introduces a new definition: Generative AI With its latest Search Quality Rater Guidelines update, Google added a definition and f…

A few weeks ago, Google promised us the 24-hour data in the Search Performance report view would soon come to the Search Console API, with a way to go back 8 days. Well, today this API access is rolling out and Google is giving us 10 days, not 8 days. What Google said. Google posted on X just now saying, “Today, we’re adding support for hourly data to the Search Analytics API; we heard ecosystem requests to make this data more accessible, loud and clear. The API will return data for up to 10 days with an hourly breakdown.” Today, we’re adding support for hourly data to the Search Analytics API; we heard ecosystem requests to make this data more accessible, loud a…

Want to make your Google Ads bigger so they can stand out more to potential customers? Of course you do! One way to do this is by using optional assets (formerly known as extensions) with your campaigns. One of the most easy-to-use Google Ads assets is sitelinks. Let’s explore how sitelinks work and whether they’re the right choice for your campaigns. This article will cover: What are sitelinks in Google Ads? How are sitelinks different from ad headlines? How many sitelinks can you use? How to add sitelinks to your Google Ads campaigns How to assess sitelink performance in Google Ads Should you use sitelinks in Google Ads? What ar…

Google will be bringing Google Discover, the news feed, to the desktop version of the Google.com home page. Google Discover is currently available on the mobile apps and mobile version of Google.com, it has been since 2018. And soon it will come to the desktop version of the Google home page. More details. Clara Soteras on X and Gianluca Fiorelli on X posted the slides from a Googler announcing this at the Search Central Live event in Madrid this morning. Here is one of those slides that says Google Discover is “expanding surfaces” to “desktop Search.” Clara Soteras added, “Google Discover will be available for desktop! The Google team is working to exp…

Advances in AI search are opening a new chapter, with consumers exploring Google alternatives. ChatGPT has hit a new milestone of 300 million weekly active users. Perplexity has grown to serve 100 million queries per week. Google’s global market share trended below 90% for the first time since 2015. The rapid rise of AI search platforms brings significant opportunities and growing challenges. On one hand, brands can boost visibility and drive demand like never before. On the other hand, they face new hurdles, such as copyright concerns, increasing infrastructure costs, and the ongoing challenge of measuring ROI. Despite shifts in search interf…

Your online presence is a crucial part of your professional identity, and how you manage it can make all the difference. Personal branding helps build trust with colleagues, clients, and recruiters – and it all starts with personal SEO. While many focus on polishing their resume or LinkedIn profile, your digital footprint extends far beyond these platforms. This article will guide you through proven strategies to optimize your online visibility and ensure you stand out. What is personal SEO and why does it matter? Personal SEO involves optimizing your online presence so that your name appears at the top of search results for relevant queries. This…

The search landscape is shifting fast—and AI is at the center of it. So how should your SEO strategy evolve? Join a panel of seasoned experts from Exposure Ninja, Dragon Metrics, and Semrush for a discussion on what AI means for the future of search—and how marketers and SEOs can adapt now. In The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts, you’ll learn: How AI-powered tools are changing the way users search—and what that means for your rankings. What it takes to get your content cited by AI assistants like ChatGPT and Perplexity. How brand mentions, structured data, and topical authority play a bigger role in AI visibili…

With Google’s introduction of its vision match feature, users can now describe a product they’re looking for, and AI will generate suggestions similar to that item. The real kicker is that the product generated likely doesn’t exist. The AI will create something that you want, show you the product, and then try to match the AI product with items from the real world. It sounds like a streamlined, user-friendly shopping experience that could revolutionize online shopping yet again. But does it actually enhance our shopping journey? Are these AI-generated results truly more effective than the product results we get from traditional Google search? …

AI is changing how people find and engage with content – but the core signals that drive visibility haven’t changed. This article shows how search marketers can stay competitive by combining proven SEO and content strategies with AI-powered workflows to build authority, trust, and reach across platforms. Why authority still wins in the age of AI search If you work in marketing, you’ve probably heard the same questions repeated throughout the past year: “What’s AI’s impact on organic search?” “How can my brand appear in AI-driven search results?” “Is it safe to use AI in my content workflow?” While many agencies and experts are rushing to stak…

Google announced it has refreshed and renamed the Search Console report now known as the Merchant opportunities report. Previously, this report was named the Search Console Shopping tab listings report, when it was introduced in November 2022. The Merchant opportunities report within Google Search Console can show you recommendations for improving how your online shop appears on Google. What Google said. Google posted on LinkedIn about this report saying: “Today we’re refreshing the Search Console Shopping tab listings report to also include details about payments methods and store ratings. To bring the report name in line with its functionality, we’re renami…

Do you need to create a 301 redirect in your WordPress site? You’ve come to the right place! We’ll show you how to set up 301 redirects using three methods. Do you know if you need to use a redirect or whether a 301 redirect is right? No worries, we’ll explain that, too. Redirects in a nutshell The name ‘redirect’ says it all: It sends visitors traveling from a specific page to an alternative one instead. Or, if there’s no alternative, an HTTP header (similar to redirects) can make that clear to users and search engines. It’s like registering a change of address when you move house. What if an old friend visits your old home to visit you? A redirect is like a front…

Are you paying too much for branded search ads, even when you’re the only one bidding? A hidden flaw in Google Ads could be driving up your CPCs unnecessarily. You’re not alone. And you’re not imagining it. Join Jenn Paterson and John Beresford from BrandPilot AI for The Hidden Cost of Google Ads: Solving the Uncontested Paid Search Problem where they’ll reveal: Why CPCs are inflated on branded terms—without active competition How this self-bidding trap happens, and what it’s costing you The true scale of wasted spend across paid search accounts How to stop this problem and take back control of your brand budget This is the insight your campaign…

Google has added multimodal capabilities to its new AI Mode feature, letting you ask your questions with the assistance of uploading an image. Plus, Google announced it is rolling out AI Mode to millions of more Labs users in the U.S. AI mode with images. Google AI Mode now lets you upload an image via upload or your camera to ask AI Mode questions with images. Google calls this multimodal capabilities, which is launched years ago in other areas of Search. “With AI Mode’s new multimodal understanding, you can snap a photo or upload an image, ask a question about it and get a rich, comprehensive response with links to dive deeper,” Robby Stein, VP of Product, Googl…

Google is crediting its AI advancement, such as Gemini, to help detect and remove fake reviews and listings within Google Maps. “AI has been a pivotal tool in helping us stop scammers in their tracks, and we’re now using it to scale our protections even more,” Google wrote. The metrics. Google shared these metrics for its battle over Google Maps spam: Google blocked or removed more than 240 million policy-violating removed more than 240 million policy-violating reviews from 2024. Google added that “the vast majority of which were removed before they were seen.” Google blocked or removed more than 70 million policy-violating edits to places on Google Maps. …

Google Ads has 718 reviews on TrustPilot with a 1.1-star rating. That’s a shockingly low score for a platform that has helped countless businesses grow and created entire careers in digital marketing. Let me preface this by saying that this isn’t meant to be an angry rant. Google Ads has provided incredible opportunities, but the overwhelming number of negative reviews clearly shows that advertisers face serious frustrations daily. Poor support, unexplained account suspensions, rising costs, and a lack of transparency have left many users feeling helpless. These aren’t just isolated issues – they’re widespread problems that need attention. So, wh…

You need compelling titles and meta descriptions to attract visitors from search results and encourage users to click. Manually writing these elements for every page can be quite challenging. Generative AI can streamline this process by automating it. However, you should check the AI-generated suggestions critically. This post will show various methods for generating effective titles and meta descriptions using generative AI for SEO. Table of contents AI titles and meta descriptions for SEO Use the AI in Yoast SEO Premium to generate titles Using generative AI to create powerful titles Checking generated content using human expertise Balancing SEO optimization and u…