SEO Tools and Resources

If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s latest Conversion Benchmark Report , industry medians range from just 3.8% (SaaS) to 12.3% (Legal) — and that variance can reshape how you interpret your landing page performance. This free report doesn’t just give you numbers. It gives you context — by vertical, by strategy, and by conversion event — so you can benchmark smarter, optimize where it matters, and stop second-guessing your results. Download the full report to see where your landing pages really stand. View the full article

A few weeks ago, we caught Google linking text within its AI Overviews to its own search results. Well, today that has become a new official feature within AI Overviews. “To help people more easily explore topics and discover relevant websites, we’ve added links to some terms within AI Overviews when our systems determine it might be useful,” a Google spokesperson told Search Engine Land. What it looks like. Here is a screenshot we posted of this back then: Clicking on those underlined links in the text of the AI Overview, both at the top and in the middle section, will take you back to a new Google Search. The smaller link icons take you to the side panel lin…

Advertisers are receiving step-by-step guidance emails from Google Ads aimed at improving campaign performance over a three-month period. The details. Google Ads is sending emails with the subject line “Personalised action plan for growth” to business advertisers, according to an X post from Govind Singh Panwar. The email contains: A three-month structured improvement plan delivered through weekly emails. A progress tracker showing completed and pending actions. Clear calls to action focused on ad strength improvements. Claims that improving ad strength from “Poor” to “Excellent” results in an average 12% increase in conversions. AI suggestion…

Google Merchant Center click reporting is changing on April 21, 2025, where clicks will be reported in the same manner Google Ads reports clicks. Google said this will align click reporting with Google Ads and thus may impact some current and historical data reported in Merchant Center. What is changing. Google wrote in this email, “As of April 21, 2025, we’re updating Google Merchant Center to align click reporting with Google Ads.” The email goes on to say: “This change reflects new advertising formats that have different types of interactions. While Google Ads reports clicks separately from other interactions, Merchant Center currently reports all intera…

If your website suddenly disappears from Google search results, it can be a stressful experience. A significant drop in traffic with no clear explanation and the absence of a penalty usually means your site, in the eyes of Google, has fallen out of favor and potentially below the quality threshold. This article explains why sites get deindexed, what to check first, and how to recover if it happens to you. What does ‘deindexed’ mean? When a page or a whole website is deindexed, it means Google has removed it from its search index. As a result, your site won’t appear in search results for any keywords, not even when you search your domain name. Somet…

In the early days of SEO, owning an exact match domain (EMD) was like holding a cheat code. If someone searched for “siamese kittens,” you could bet that siamesekittens.com would be sitting pretty at or near the top of the search results. The algorithm heavily weighted the presence of keywords in the domain, and for a while, that simple trick delivered serious ROI. But it’s 2025 now. AI has reshaped search, large language models (LLMs) are rewriting how answers are generated and delivered, and the rules of the game have changed. So, what role – if any – do exact match domains still play? The EMD of yesteryear: Keyword first, brand second In th…

A great piece of content doesn’t just rank—it drives the right traffic, at the right time, with the right message. In Your Content Marketing Blueprint from MoreVisibility, you’ll get a practical blueprint for building a smarter content strategy rooted in search behavior. What’s inside: A framework to align your content with real search intent A method for using keyword data to uncover content gaps A Help / Hub / Hero structure to serve every stage of the funnel Tips for using AI to streamline content creation—without losing quality Whether you’re auditing existing pages or planning net-new content, this guide helps you focus on what actually wo…

Google announced it has refreshed and renamed the Search Console report now known as the Merchant opportunities report. Previously, this report was named the Search Console Shopping tab listings report, when it was introduced in November 2022. The Merchant opportunities report within Google Search Console can show you recommendations for improving how your online shop appears on Google. What Google said. Google posted on LinkedIn about this report saying: “Today we’re refreshing the Search Console Shopping tab listings report to also include details about payments methods and store ratings. To bring the report name in line with its functionality, we’re renami…

AI is changing how people find and engage with content – but the core signals that drive visibility haven’t changed. This article shows how search marketers can stay competitive by combining proven SEO and content strategies with AI-powered workflows to build authority, trust, and reach across platforms. Why authority still wins in the age of AI search If you work in marketing, you’ve probably heard the same questions repeated throughout the past year: “What’s AI’s impact on organic search?” “How can my brand appear in AI-driven search results?” “Is it safe to use AI in my content workflow?” While many agencies and experts are rushing to stak…

Google is directing its quality raters to flag pages with auto or AI-generated main content – and rate them as lowest quality, according to Google’s Senior Search Analyst and Search Relations team lead John Mueller, speaking at Search Central Live in Madrid. This was shared by Aleyda Solis today on LinkedIn: This change was part of the January 2025 update of the Search Quality Rater Guidelines. In case you missed anything else from that update, here’s a recap of the most significant changes from the latest version. 1. Google introduces a new definition: Generative AI With its latest Search Quality Rater Guidelines update, Google added a definition and f…

Relying solely on Google for search visibility is no longer viable today. Search behavior is diversifying, particularly among younger demographics. Gen Z is increasingly turning to platforms like TikTok, Pinterest, and Reddit for information discovery. This shift highlights the need for brands to embrace a total search strategy – an approach that integrates multiple search and discovery channels to create a more holistic and resilient search presence. The risks of Google dependency Google’s algorithm changes frequently, and core updates can significantly impact website rankings overnight. Over-reliance on a single search engine makes brands vulner…

Google is rolling out a significant update to its Performance Max campaigns, giving advertisers more transparency and control over their ad placements. The big picture: Performance Max search terms are now visible in the standard Search Terms report Advertisers can add negative keywords directly from the report The update integrates with Google’s recent addition of negative keyword capabilities for Performance Max Why we care. This change addresses one of the biggest criticisms of Performance Max campaigns: lack of visibility into which search queries trigger ads. Advertisers now have the same level of insight and control they’re accustomed to with stan…

When Google launched the March 2025 core update last week, Google said there will be a series of improvements aimed to help “better surface relevant, satisfying content” from content creators “thoughtout this year.” But you should not expect all sites to fully recover by the end of the 2025 year, that simply won’t happen. What Google said. Danny Sullivan, the Google Search Liaison, in a conversation on X with Travel blogger, Nate Hank, explained that there is a caveat to the statement about surfacing those sites better in Google Search again. Sullivan wrote, “With the important caveat that this doesn’t mean all sites will go back up to wherever they were if they are …

Bring your Shopify products to life in Google searches. Highlight product variants that shoppers care about—color, size, pattern, material and audience demography—and watch your clicks and sales soar. Why you and your customers will love it Attract more shoppers Make it easier for Google to show exactly what customers are searching for. Stand apart Richer product details and search snippets help you outshine competitors. Confidence and clarity Easily check your structured data in the Schema tab—no more confusion. No extra cost Available immediately for all Yoast SEO for Shopify users. Here’s how to try it: To access the Yoast …

To meet the web content crawlability and indexability needs of large language models, a new standards proposal for AI/LLMs by Australian technologist Jeremy Howard is here. His proposed llms.txt acts somewhat similarly to robots.txt and XML sitemaps protocols, in order to allow for a crawling and readability of entire websites, putting less of a resource strain on LLMs for crawling and discovering your website content. But it also offers an additional benefit – full content flattening – and this may be a good thing for brands and content creators. While many content creators are interested in the proposal’s potential merits, it also has detractors. But…

Google’s AI Overviews expanded greatly in three sectors – entertainment, restaurants, and travel – during the March 2025 core update. By the numbers. Between March 13 and 27, according to data shared with Search Engine Land by enterprise SEO platform BrightEdge, the presence of AI Overviews grew by: 528% for entertainment queries (e.g., [Julia Roberts movies], [Movies filmed in Chicago]). 387% for restaurant queries (e.g., [date night restaurants], [Thai restaurant near me], [downtown restaurants]). 381% for travel queries (e.g., [things to do in Santa Fe], [things to do in Hawaii], [things to do in Las Vegas]). But. Part of the reason for these high…

For the last three years, Google has been focusing on person entities. That just changed. Corporate entity knowledge panels recently received an upgrade with knowledge panel cards. These dominate the brand SERP because they appear right at the top, take up significant SERP real estate, and are colorful and highly visual. If your company doesn’t have these – or worse, don’t have a knowledge panel at all – you’re missing out on impressing your bottom-of-the-funnel audience with Google’s very visible stamp of approval on your brand SERP. Common knowledge panel elements for a corporation Google’s corporate knowledge panels include a variety of elements des…

SEO is widely recognized as a long-term investment, which creates pressure for businesses to translate performance into measurable revenue. Early on – or even over time – disconnects can emerge between expectations and actual ROI. One major disconnect lies in understanding what SEO truly means in terms of strategy and tactics. Another, often magnified if left unaddressed, is the time it takes to see meaningful results. If the goal of SEO (or any digital marketing effort) is to drive return on investment (ROI), then identifying and addressing the root causes of the SEO-to-ROI gap is critical. Failing to do so can lead to compounding issues, making it h…

Google’s Performance Max (PMax) campaign type has reached its third anniversary. It has evolved from what critics called “an experiment funded by advertisers” into a mature advertising solution that’s reshaping digital marketing across platforms, according to Mike Ryan, head of ecommerce insights at Smarter Ecommerce. By the numbers. Here are some of the key findings from Smarter Ecommerce internal data: PMax cost share peaked at nearly 82% in May 2024. It has since declined about 0.65% per month, losing ~6% share since peak. 90% of PMax costs typically come from feed-based ads. PMax campaigns need at least 30 monthly conversions (ideally 60+) for optima…

You need compelling titles and meta descriptions to attract visitors from search results and encourage users to click. Manually writing these elements for every page can be quite challenging. Generative AI can streamline this process by automating it. However, you should check the AI-generated suggestions critically. This post will show various methods for generating effective titles and meta descriptions using generative AI for SEO. Table of contents AI titles and meta descriptions for SEO Use the AI in Yoast SEO Premium to generate titles Using generative AI to create powerful titles Checking generated content using human expertise Balancing SEO optimization and u…

Google Ads has 718 reviews on TrustPilot with a 1.1-star rating. That’s a shockingly low score for a platform that has helped countless businesses grow and created entire careers in digital marketing. Let me preface this by saying that this isn’t meant to be an angry rant. Google Ads has provided incredible opportunities, but the overwhelming number of negative reviews clearly shows that advertisers face serious frustrations daily. Poor support, unexplained account suspensions, rising costs, and a lack of transparency have left many users feeling helpless. These aren’t just isolated issues – they’re widespread problems that need attention. So, wh…

Google is crediting its AI advancement, such as Gemini, to help detect and remove fake reviews and listings within Google Maps. “AI has been a pivotal tool in helping us stop scammers in their tracks, and we’re now using it to scale our protections even more,” Google wrote. The metrics. Google shared these metrics for its battle over Google Maps spam: Google blocked or removed more than 240 million policy-violating removed more than 240 million policy-violating reviews from 2024. Google added that “the vast majority of which were removed before they were seen.” Google blocked or removed more than 70 million policy-violating edits to places on Google Maps. …