SEO Tools and Resources

SEO analysis can be time-consuming, but automating the process helps eliminate repetitive tasks and speeds up important website optimizations. This guide will show you how to build a custom tool using Google Sheets, Google Search Console (GSC), and the ChatGPT API to streamline SEO audits and gain AI-powered insights. With this tool, you’ll be able to: Automate GSC data retrieval for faster analysis. Use AI to generate actionable SEO recommendations. The plan? You’ll select a URL from a GSC-connected domain, enter your ChatGPT API key, inspect the page, and run an AI-driven analysis – all within Google Sheets. What SEO analysis are we automating? …

SEO is essential for improving a website’s visibility on search engines like Google, both globally and locally. However, a one-size-fits-all approach won’t effectively attract customers in specific regions. To stand out in a particular geographic area, you must implement localized SEO strategies tailored to local search behavior, competition, and cultural preferences. This article explores key actions to enhance your website’s visibility within a specific region. From global to local strategies: Understanding your potential local market To increase visibility in a specific region, start with market research to understand your potential users in the are…

SEO is like a never-ending story. There are always things to do. And these things need your undivided attention, from keyword research to content audits and performance reporting. Many of these are repetitive, recurring, and time-consuming. And that’s why you need SEO automation. Table of contents What is SEO automation? The benefits of SEO automation Tasks you can automate right now How to get started with SEO automation Final thoughts on automating your SEO What is SEO automation? By automating SEO, you use tools and software to do the repetitive optimization tasks for you. These tools don’t eliminate the need for a person to be involved, but they can …

The holiday season saw a significant increase in digital ad spending across retail media, paid search, and paid social channels according to the Q4 2024 Digital Marketing Quarterly Trends Report by omnichannel advertising platform for commerce media, Skai. Despite concerns over a shorter shopping season and ongoing economic pressures, advertisers doubled down on digital campaigns, driving a 20% quarter-over-quarter (QoQ) increase in ad spend across all channels. Retail media emerged as the biggest winner, with remarkable year-over-year (YoY) growth. By the numbers: Paid search. While spending increased 20% QoQ, YoY spending dipped by 2%, with a decline in sta…

A majority of marketing leaders are diversifying and adjusting their strategies due to AI search, the fragmentation of search, and a potential Google breakup, according to a new survey from enterprise SEO platform Botify. Why we care. SEO continuing to change. Quickly. ChatGPT and other generative/answer engines have the potential to reshape the search paradigm. Meanwhile, more people believe Google’s search quality is in declining (in part due to AI Overviews taking over the most valuable space in search results and brutal algorithm updates). And many sites are seeing the erosion of organic traffic from Google. The big picture. 62% of marketing leaders said they …

Michael Glavac shared a video of some of the longest and most comprehensive AI Overviews I’ve seen displayed in Google Search to date. These AI Overviews have over 600 works, reference over 60 different sites and are incredibly detailed. What it looks like. Here is a videocast of this that Michael shared on LinkedIn: More details. “Just came across this AIO that’s essentially a full article that referred to 61 sites,” Michael wrote. This AI Overview shows: 628 total words Each line referred to a minimum 4 sites/sources The sites/sources were not all relevant and there were some obscure sites that got pulled in, he added. In this case, the quer…

Want AI search engines and agents to find and use your content? Traditional SEO isn’t enough. AI systems process information differently. This guide breaks down key optimizations to help your content stay visible and rank in the AI era. TL;DR: Quick AI optimization checklist To optimize for AI search and agents: Make content accessible with clean HTML/markdown and good structure. Allow AI crawlers in robots.txt and firewall rules. Return content fast, with key info high up. Use semantic markup, metadata, and schemas. Create an llms.txt file. Check your content’s AI visibility. Traditional SEO vs. AI search: The key difference…

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read. Today, we’re discussing exact match keywords – the intuitive and the not-so-intuitive facts you need to know about how keyword match types work today. I’ll cover: What are keywords? Keyword match types in Google Ads: Broad, Phrase, Exact The evolution of exact match keywords When to use exact match keywords The power of negative keywords What are keywords in Google Ads? …

Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with hundreds of brands worldwide, Meridian is now available to everyone, offering advanced customization and actionable insights, Google said. The move gives marketers and data scientists an open-source tool that could help them better understand how their marketing spending affects business outcomes, especially in today’s complex digital landscape. The big picture. Marketing mix models (MMMs) help companies measure marketing performance across channels, but traditional ve…

SEO forecasting is essential for predicting the future performance of your strategies, measuring progress, and making data-driven decisions. This guide will show you how to use Google Sheets to create accurate forecasts for traffic, rankings, and revenue, even if you’re not a data expert. Forecasting: The secret to navigating SEO’s biggest hurdles In marketing and SEO, it’s often necessary to illustrate our vision for what lies ahead. Common scenarios include: Getting buy-in for a new SEO or content strategy: We need to demonstrate the expected ROI of the proposed strategy. While it may not be perfectly precise, providing an estimate of the potential growt…

Title tags play a key role in attracting clicks from search results. In 2025, standing out means going beyond keywords – it’s about crafting concise, compelling titles that draw attention and match what users are looking for. This article shows you how. Title tags and their key characteristics Title tags are the clickable headlines displayed on search engine results pages (SERPs). They summarize a webpage’s content and play a crucial role in helping users and search engines understand what the page is about. They remain largely consistent year over year, as they still need to adhere to pixel count limits (55 characters or fewer with spaces is recommen…

Google acknowledged that Performance Max (PMax) campaigns can be controlled through API placement exclusions — contradicting months of its own documentation and support guidance, according to new research from ad tech firm Optmyzr. This revelation gives advertisers more programmatic control over their PMax campaigns than previously thought possible, potentially saving significant time and resources in campaign management. The big picture. Performance Max campaigns, Google’s AI-driven ad format, have been a source of frustration for advertisers seeking more granular control over where their ads appear. Lead up. Earlier this year we saw that despite Navah Hopkin…

Google is testing a new search results display for a small group of EU users when they search for products, restaurants, flights, and hotels. The test is part of Google’s efforts to comply with the EU’s Digital Markets Act. What’s happening. According to a report from Dow Jones Newswires: “Under the test started Monday, Google has set up new units for users to choose between results from price comparison sites such as Booking Holdings’ Booking.com and results that take them directly to supplier websites when they are searching for products, restaurants, flights or hotels.” What Google EU search results look like. Here are screenshots showing what it looks lik…

In an era where efficiency is key, many businesses question the time and resources spent on technical SEO audits. However, cutting corners in this critical area can lead to incomplete insights and missed opportunities. Let’s dive into why technical SEO deserves a firm investment in both human effort and time, starting with the often-overlooked challenge of crawl time. Crawl time: The primary hindrance Reducing human resource time in your SEO or digital marketing department by cutting technical SEO may be unwise. Why? The primary factor behind the time taken for audits is crawl time. With today’s complex web architectures, this is inevitable.…

Enterprise SEO comes with unique challenges: massive websites, coordination across departments, and the need for a strategic vision. Without careful planning, common SEO mistakes can lead to wasted resources and underperformance in the search results. This article explores some of the top strategic mistakes enterprises make with SEO and, more importantly, how to avoid them. Failing to secure the “right” buy-in for SEO initiatives. Underinvesting in SEO continuing education or training. Ineffective hiring and onboarding of an SEO agency. Overlooking the value of maintaining high-quality content. Not prioritizing technical SEO. 1. Failing to sec…

Google appears to be rolling out manual actions, search penalties, across German-based sites over the site reputation abuse policy. This comes a week or so after Google expanded the penalties across Europe, for sites in Italy, Spain, and France. What we’re seeing. Christian Kunz, posted on his German-based SEO blog that Google has probably taken first manual actions in Germany against site reputation abuse. A search results set for coupon codes that previously showed many news websites is now no longer showing these sites in the top rankings. Laura Chiocciora, head of SEO at Bravo Savings Network, posted on X adding this morning: 'adidas rabattcode' yesterday vs…

Valentine’s Day is an interesting shopping event for ecommerce stores. Customers are looking for gifts that help express their love for one another, with flowers, jewelry, and other interesting options. It’s a great opportunity to attract and convert online shoppers. Here are some SEO tips to help make the most of your Valentine’s Day sale! Table of contents Start preparing early Optimize your product pages Create gift guides and seasonal content Focus on local SEO for delivery or pick-up Use social media and influencers Use user-generated content Run exclusive Valentine’s Day promotions Add festive details to your website Offer last-minute shopping options Track an…

Microsoft Ads will soon roll out four major updates to Performance Max, significantly expanding your ability to target, measure, and optimize your campaigns. These updates will give advertisers more granular control over their automated campaigns while introducing LinkedIn’s professional targeting data — a unique advantage over competing platforms. What’s new. Here are the four new features: LinkedIn integration. Advertisers in six major markets (U.S., Canada, UK, Australia, France, and Germany) will be able to tap into LinkedIn’s professional targeting data, including company, industry, and job function signals. Reporting gets granular. Advertisers will b…

YouTube is testing a new advertising offering that lets brands own its most prominent ad space — the Masthead — by the hour, marking a significant shift in how marketers can capture attention. This new Cost-Per-Hour (CPH) Masthead gives advertisers 100% share of voice across all YouTube devices during crucial timeframes, potentially transforming how brands approach major launches and cultural moments, according to a slide obtained by Search Engine Land. The big picture. The CPH Masthead complements YouTube’s existing CPM (cost per thousand impressions) Masthead offering, providing advertisers more flexibility in how they dominate YouTube’s prime advertising real e…

HubSpot’s SEO collapse has been the talk of the SEO world for the last several days. As a reminder, here’s a screenshot of HubSpot’s organic traffic drop, based on Semrush data: Among the endless reactions and perspectives, two former HubSpot employees shared five good reminders about SEO strategy. 1. SEO takes time Pruning content and focusing on E-E-A-T were among the many obvious remedies SEOs pointed out following the news of HubSpot’s apparent organic traffic decline. Well, these aren’t simple tweaks for a brand the size of HubSpot. They’re massive undertakings, according to this LinkedIn post by Bianca Anderson, HubSpot’s former SEO strategis…

Yahoo appears to be testing some new AI related features within Yahoo Search. In fact, some are seeing Yahoo show a banner at the top of Yahoo’s home page that says, “We’re building a new yahoo.com to show more of what’s interesting to you.” The new search features include: AI powered chat AI generated answers within search Note, you need to login to Yahoo to see the new Yahoo Search features. AI chat in Yahoo. For the past week or so, we’ve been seeing signs of Yahoo incorporating AI Chat features in Yahoo Search. Now, we are seeing that more prominently in the Yahoo Search interface. Here are some screenshots from Sachin Patel on X: Here is…

In marketing – whether digital or not – we all understand the power of a strong brand. A recognizable brand is vital for earning and keeping attention, driving trust, and building loyalty. On the agency side, this connection is clear: branding influences how we engage clients and deliver value. But how often do we consider the importance of branding within our teams? Establishing and maintaining a strong team brand is just as crucial. A well-defined team identity can foster collaboration, earn the trust of internal stakeholders, and secure advocacy for the team’s work. More importantly, it shifts the focus from individual contributions – often…

SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. Tasks like improving load times, fixing errors, and maintaining security align with what SEO agencies already do. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting. Unlike project-based SEO work, site management creates opportunities for ongoing, predictable income through recurring service plans. This is a strategic way to grow your business and…

Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open. Newest jobs in SEO, PPC and digital marketing Sr. SEO/CRO Strategist, Orbit Media Studios (Remote) Salary: $75,000 – $90,000 Lead an overall SEO and CRO strategy for up to six great brands Act as a trusted advisor, partner, and friend in these relationships Sr. SEO Specialist, Tinuiti (Remote) Salary: $70,000 – $80,000 Lead the development, execution, and optimization of sophisticated SEO campaigns, from initial resear…