SEO Tools and Resources

Table of contents How to make your content visible in the age of AI search What are LLMs and why should you care? The new way of searching SEO vs. GEO vs. AEO vs. LLMO: Are we just rebranding SEO? Key LLM SEO optimization techniques The bar has been raised on the quality of content Use structure, chunked formatting Be factual, transparent, and authoritative Optimize for summarization Use schema Bonus strategies for LLM optimization Use explicit context and clear language Leverage FAQs and Conversational Formats Enhance trust with freshness signals Prioritize author visibility and credibility Use internal linking strategically The role of llms.txt: Giving AI search …

Table of contents Why is driving traffic to your website important? Top 5 practical tips to boost website traffic Understand your target audience Focus on SEO basics Create quality content that provides value Leverage social media to share and increase the reach Keep your site fast & mobile-friendly Bonus tips for boosting traffic Build an email list Off-page SEO for link building Join online communities and forums Local SEO Ready to drive traffic to your website? Excited to launch your website, but how to drive traffic to your website? A beautifully designed site without visitors is like a shop with no customers; that’s why traffic matters. Wondering h…

We just introduced two new updates to Yoast SEO Premium that focus on clarity and speed. Yoast SEO Redirect Manager just got a cleaner, more user-friendly workspace. After heavy testing, Yoast AI Optimize is now available for the Classic Editor. It helps you optimize your copy for readability and SEO without disrupting your workflow or website performance. Redirects, made simpler The Redirect Manager helps you prevent errors like 404s and 410s by automatically prompting you to create redirects when you move or delete content. The core functionality remains the same. The new design makes redirect management easier and clearer. Here’s a quick reminder of what …

Table of contents How is Yoast SEO a game-changer for your Shopify store? Top Yoast SEO for Shopify Features to help maximize your Black Friday visibility Instantly generate SEO-friendly meta titles and descriptions with one-click AI SEO and readability analysis Automatic product structured data Optimize how your store appears on search and social media Other notable features Over to you… Before we know it, the winter hues will set in, and with them comes the biggest shopping day of the year: Black Friday. Black Friday 2024 was a goldmine for online businesses, clocking in record-breaking numbers. Online shoppers spent over $10 billion, marking a 10% jump fr…

Black Friday isn’t just a sales event; it’s a battle for attention. Whenever product, price, and promotion fight for a click, visibility becomes a battle for dominance, not just survival. Are you a WooCommerce store owner pouring your energy and budget into paid ads, but not getting the required results? But what about organic traffic? That’s free traffic, compounding over time. Does it often get ignored, just when it matters most? This Black Friday, Yoast WooCommerce SEO offers a more innovative way to boost visibility in search engines. It’s built to help ecommerce teams and SEO beginners optimize product listings at scale, improve product rankings, and get their p…

Writing the right SEO title or meta description can be time-consuming, especially when unsure what works best. That’s where Yoast AI Generate comes in. Now, all Yoast SEO users can try it with 10 free Sparks. What does Yoast AI Generate do? Yoast AI Generate suggests SEO titles and meta descriptions based on your content and keyphrase to help your content stand out in search results and attract more visitors. It analyzes your post and offers tailored suggestions that are clear, relevant, and optimized for search, without starting from scratch. Use Yoast AI Generate to: Speed up your workflow Improve your search snippet quality Feel mor…

Table of contents Choose what AI sees Why this matters Built for the future of SEO AI tools are changing how people discover your website, and not always in the way you’d want. They might surface old blog posts, low-priority pages, or content that no longer reflects your brand. That can confuse users, damage trust, and dilute your expertise. That’s where llms.txt comes in. And now, you can personalize it. Choose what AI sees The llms.txt file points large language models to the content on your site that deserves attention. With the latest update, you’re in control: Manual mode: Pick the exact pages you want to include. Automatic mo…

Google AI Mode is search with a brain. It uses AI to answer questions directly, so it’s no longer about just blue links. Type, talk, or upload a photo, and it gives you a useful summary plus follow-ups. Here’s how it works and why it matters. Table of contents Say hello to Google’s AI Mode Search becomes a lot smarter How Google AI Mode works in practice The focus of content is changing What does Google AI Mode mean for SEO? Where it’s going How to access Google AI Mode Meet Google’s AI Mode Say hello to Google’s AI Mode Google AI Mode is a feature in Search that uses generative AI to deliver full, conversational answers instead of just showing a …

Table of contents Basic: Start with what you can control for Black Friday 1. Optimize your metadata 2. Optimize product pages for both humans and search engines 3. Use internal links to guide traffic Intermediate: Strengthen your SEO and campaign strategy 4. Test and improve your site’s speed 5. Create a focused Black Friday landing page 6. Segment your email list and automate flows 7. Create content that helps people find your deals earlier Advanced Black Friday preparation: Boost visibility, trust, and retention 7. Improve your chances of showing up in local search 8. Use structured data to stand out in search 9. Set up post-purchase flows be…

The summer is well on its way. Should you already start preparing for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google is something you take time to do. It’s never too early to start getting your deals ready. So, if you are a merchant with an online store or an ecommerce business, let’s start working on your holiday season and Black Friday SEO immediately! Don’t forget that Black Friday (November 28, 2025) and Cyber Monday (December 1, 2025) are kicking off this year’s holiday shopping season. You can set up a lot of content for all occasions. In this post, we’ll review some things you can do to prepare! Table…

Advertisers can now tap into Promoted Pins on Maps as part of their Demand Gen campaigns. These pins leverage existing image assets and appear in key spots on Maps, like Browse, Directions, and Entity/Place Details modes. How it works. Existing image assets from campaigns can be repurposed for these pins. Pins show up in Maps when users browse areas, search for directions, or check out specific places. The move aims to increase visibility in these “browse-worthy” moments, helping to convert digital interest into physical visits. Why we care. Promoted Pins are designed to drive more foot traffic and in-store sales by putting businesses in front of users as …

Search marketers know that visibility doesn’t always equal traffic—and with Google’s AI Overviews gaining traction, the gap is growing. Users are now getting answers directly in the SERP, often without clicking through. That means your content strategy must evolve to stay relevant. In Building a Smarter Content Strategy in the Age of AI, MoreVisibility breaks down how marketers can adapt for a zero-click future, use AI as a strategic tool (not just for content creation), and measure performance beyond CTR. Inside the guide you’ll find: Why traditional SEO tactics aren’t enough in AI-driven SERPs How to make content discoverable—even when users never land on y…

Google’s YouTube Insights Finder tool, launched to help advertisers understand intent-based audience insights, is now available in over 20 markets worldwide. How it works: Explore interests and trends: Find out what your audience is searching for and interested in. Discover top creators: Identify trending creators by topic, category, or audience segment. Measure engagement: Access detailed metrics on viewer engagement and content preferences. Understand device usage: Analyze how audiences watch across devices, including Connected TV. Why we care. The tool taps into YouTube’s trove of viewing behavior and trending topics, helping you tailor c…

Search traffic is down. AI Overviews are pushing results lower. Budgets are being slashed. Is this the end of SEO as we know it? Not so fast. I interviewed SMX Advanced speaker Eric Enge about the future of search, the rise of generative AI, and how SEOs can still win big in a rapidly changing landscape. Some of the topics covered: Why 35% traffic drops aren’t the end of the world. How AI-driven search changes what it means to “rank.” Why user engagement and brand signals matter more than ever. What to expect at SMX Advanced 2025 in Boston. Reminder: SMX Advanced returns June 11-13 in Boston. Get your tickets now! This transcript has b…

If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article explores the different kinds of video ad placements in Google Ads, helping you distinguish between them and understand how each one impacts your campaign performance. I’ll cover: What are the 3 main types of YouTube video ad placements? In-Stream Ads: The familiar YouTube pre-Roll Shorts Ads: Vertical video in the feed In-Feed Ads: Discovery-driven placements How to measure success of in-stream, Shorts and in-feed ads How to choose your video ad pla…

When you work on your site’s SEO, reflecting on those efforts should be part of your ongoing strategy. Whether it’s for a client, your manager, or your team, creating an SEO report is the best way to do so. This helps you justify your efforts, keep track of performance and figure out what needs to be tackled next. And it’s not as hard as you would think. In this blog post, we’ll explain what SEO reporting is and take you through the process step by step. Table of contents What is SEO reporting exactly? What to include in your SEO report A general data overview Data on (content) performance Activities previous period A summary with recommendations Creating an SEO …

AI-powered search won’t kill the web, according to Alphabet/Google CEO Sundar Pichai. This despite the growing evidence that AI Overviews and AI Mode are cannibalizing traffic and content, according to multiple publishers and SEOs. Why we care. Google is transforming its core search product into a more conversational, AI-driven experience. Critics like the News/Media Alliance called AI Mode “theft,” while Cloudflare’s CEO said AI is killing the business model of web. Search is growing. Pichai told The Verge’s Nilay Patel that AI Overviews are fueling more and longer queries – including on Apple devices and platforms. That news about Safari traffic falling for the …

Google updated its Google Tag Manager (GTM) conversion tag, removing the ability to configure user-provided data for Enhanced Conversions directly in the tag. What’s new. The Enhanced Conversions setup option has been removed from the standard Google Ads Conversion Tracking tag in GTM. Instead, Google has introduced a dedicated tag specifically for Enhanced Conversions for Google Ads. The big picture: The move separates the main conversion tracking functionality from Enhanced Conversions, likely to streamline setup and reduce confusion. Why we care. Enhanced Conversions help advertisers improve conversion measurement by sending hashed first-party custo…

Think about how people ask about sunglasses. In the old search model, someone queries “best smart sunglasses” and scans the links in a SERP. In the new model, they ask, “What’s the deal with Meta Ray-Bans?” and get a synthesized answer with specs, use cases, and reviews – often without seeing a single webpage, including the SERP. That shift defines the new frontier: your content doesn’t have to rank. It has to be retrieved, understood, and assembled into an answer. The game used to be: write a page, wait for Google/Bing to crawl it, hope your keywords matched the query, and pray no one bought the ad slot above you. But that model is quietly collapsing. …

If you want the lowdown on Google’s I/O hoedown, look no further than… 2013. Or maybe 2014. 2016 works too. Honestly, take your pick because it barely matters. Most of the coverage I’ve seen this year reads like AI-generated summaries written by folks with more letters after their names than a prescription bottle. Bless their hearts. But remember—Google’s founders didn’t show up with alphabet soup credentials. They showed up to solve a problem. A big, fascinating one that demanded thinking, tinkering, troubleshooting, and a lot of stops and starts. It wasn’t about polish; it was about the ridiculous drive to solve a problem. And have your own personal 767, but l…

User intent is evolving, and so are our habits around technology. With the rise of AI, the ways people search and find information are diversifying fast. Naturally, the way we think about SEO is shifting, too. But this isn’t a pitch for AI. Instead, I want to explore how we can treat AI as a collaborator, not a replacement for human expertise, to make our workflows more efficient and adaptive in this increasingly complex landscape. I see AI as a telescope, not the North Star. It helps us see farther and move faster, but we still need to navigate the path ourselves. With that mindset, I’ll walk you through a series of practical, low-barrier SEO ex…

As we are approaching the halfway point in the year, you want to ensure your PPC campaigns are in the best shape possible going into peak season for many advertisers Whether you’re getting great results, struggling to perform, or somewhere in between, below is a checklist of 12 features to help set your campaigns up for success. 1. Align and reassess client objectives Campaign performance is only as good as its ultimate objective. Just because you see year-over-year (YoY) revenue growth or improved return on ad spend (ROAS) doesn’t mean you can get the party poppers out. What is the client’s priority objective? Has this changed? Is it still revenue growth…

Google has confirmed that you will be able to see AI Mode performance data in the Search Console performance reports but you won’t be able to break out that data individually to see how AI Mode is performing compared to web search or other Google surfaces. Last week, Google rolled out AI Mode to all US searchers and when AI Mode launched in labs in March, Google told us then that since it was in Labs, it would not be reported in Search Console. Now that it is out of Labs, the data will come to Search Console. What Google said. As I reported and also mentioned in my story on the future of SEO and search, John Mueller from Google confirmed on my LinkedIn post sayin…

Discord has started testing unskippable, reward-based video ads — marking its most aggressive move yet into monetization outside of its Nitro subscriptions. The ads pause if users tab away, guaranteeing full impressions for brands. Details. Discord has begun rolling out In-Game Rewards — branded video ads tied to game-related perks. While these ads appear for everyone, users can opt into more personalized promotions via their privacy settings. Discord originally gained traction as a “safe space” for gamers and niche communities. With over 200 million monthly active users, it has quietly become one of the largest social platforms. Until now, monetization was limite…

Tuesday, at Google I/O, Google’s CEO, Sundar Pichai keynote led with how AI is transforming Google Search, Liz Reid, Google’s head of Search, called AI Mode the future of search (see video). With all this change to Google Search quickly approaching, SEOs are wondering where this leaves them. Will SEO die again? Are we all out of jobs? What changes do we need to make to adapt to the future of Google Search, AI search engines and new AI experiences? The video. A number of search marketers asked my thoughts, so I thought I’d put together a video with my thoughts on all of this and them summarize it below: After attending Google I/O, watching the keynote, s…