SEO Tools and Resources

Table of contents Basic: Start with what you can control for Black Friday 1. Optimize your metadata 2. Optimize product pages for both humans and search engines 3. Use internal links to guide traffic Intermediate: Strengthen your SEO and campaign strategy 4. Test and improve your site’s speed 5. Create a focused Black Friday landing page 6. Segment your email list and automate flows 7. Create content that helps people find your deals earlier Advanced Black Friday preparation: Boost visibility, trust, and retention 7. Improve your chances of showing up in local search 8. Use structured data to stand out in search 9. Set up post-purchase flows be…

Google AI Mode is search with a brain. It uses AI to answer questions directly, so it’s no longer about just blue links. Type, talk, or upload a photo, and it gives you a useful summary plus follow-ups. Here’s how it works and why it matters. Table of contents Say hello to Google’s AI Mode Search becomes a lot smarter How Google AI Mode works in practice The focus of content is changing What does Google AI Mode mean for SEO? Where it’s going How to access Google AI Mode Meet Google’s AI Mode Say hello to Google’s AI Mode Google AI Mode is a feature in Search that uses generative AI to deliver full, conversational answers instead of just showing a …

Table of contents Choose what AI sees Why this matters Built for the future of SEO AI tools are changing how people discover your website, and not always in the way you’d want. They might surface old blog posts, low-priority pages, or content that no longer reflects your brand. That can confuse users, damage trust, and dilute your expertise. That’s where llms.txt comes in. And now, you can personalize it. Choose what AI sees The llms.txt file points large language models to the content on your site that deserves attention. With the latest update, you’re in control: Manual mode: Pick the exact pages you want to include. Automatic mo…

Writing the right SEO title or meta description can be time-consuming, especially when unsure what works best. That’s where Yoast AI Generate comes in. Now, all Yoast SEO users can try it with 10 free Sparks. What does Yoast AI Generate do? Yoast AI Generate suggests SEO titles and meta descriptions based on your content and keyphrase to help your content stand out in search results and attract more visitors. It analyzes your post and offers tailored suggestions that are clear, relevant, and optimized for search, without starting from scratch. Use Yoast AI Generate to: Speed up your workflow Improve your search snippet quality Feel mor…

Black Friday isn’t just a sales event; it’s a battle for attention. Whenever product, price, and promotion fight for a click, visibility becomes a battle for dominance, not just survival. Are you a WooCommerce store owner pouring your energy and budget into paid ads, but not getting the required results? But what about organic traffic? That’s free traffic, compounding over time. Does it often get ignored, just when it matters most? This Black Friday, Yoast WooCommerce SEO offers a more innovative way to boost visibility in search engines. It’s built to help ecommerce teams and SEO beginners optimize product listings at scale, improve product rankings, and get their p…

Table of contents How is Yoast SEO a game-changer for your Shopify store? Top Yoast SEO for Shopify Features to help maximize your Black Friday visibility Instantly generate SEO-friendly meta titles and descriptions with one-click AI SEO and readability analysis Automatic product structured data Optimize how your store appears on search and social media Other notable features Over to you… Before we know it, the winter hues will set in, and with them comes the biggest shopping day of the year: Black Friday. Black Friday 2024 was a goldmine for online businesses, clocking in record-breaking numbers. Online shoppers spent over $10 billion, marking a 10% jump fr…

We just introduced two new updates to Yoast SEO Premium that focus on clarity and speed. Yoast SEO Redirect Manager just got a cleaner, more user-friendly workspace. After heavy testing, Yoast AI Optimize is now available for the Classic Editor. It helps you optimize your copy for readability and SEO without disrupting your workflow or website performance. Redirects, made simpler The Redirect Manager helps you prevent errors like 404s and 410s by automatically prompting you to create redirects when you move or delete content. The core functionality remains the same. The new design makes redirect management easier and clearer. Here’s a quick reminder of what …

Table of contents Why is driving traffic to your website important? Top 5 practical tips to boost website traffic Understand your target audience Focus on SEO basics Create quality content that provides value Leverage social media to share and increase the reach Keep your site fast & mobile-friendly Bonus tips for boosting traffic Build an email list Off-page SEO for link building Join online communities and forums Local SEO Ready to drive traffic to your website? Excited to launch your website, but how to drive traffic to your website? A beautifully designed site without visitors is like a shop with no customers; that’s why traffic matters. Wondering h…

Table of contents How to make your content visible in the age of AI search What are LLMs and why should you care? The new way of searching SEO vs. GEO vs. AEO vs. LLMO: Are we just rebranding SEO? Key LLM SEO optimization techniques The bar has been raised on the quality of content Use structure, chunked formatting Be factual, transparent, and authoritative Optimize for summarization Use schema Bonus strategies for LLM optimization Use explicit context and clear language Leverage FAQs and Conversational Formats Enhance trust with freshness signals Prioritize author visibility and credibility Use internal linking strategically The role of llms.txt: Giving AI search …

Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. You might think this is obvious. That’s why we’ll show you a few less obvious elements of product page SEO in this post. And we’ll explain why it’s so important to take these things into account. Let’s go! Table of contents 1. The basics of product page SEO 2. Add structured data for your products and get rich results 3. Add real reviews 4. Make your product page lightning fast 5. User test your product page Bonus: Build trust and show…

Table of contents How AI perceives your brand The new gatekeepers: LLMs & generative search What shapes your brand’s AI profile What you can do about it: building brand equity in the AI era The future of brand perception What does ChatGPT say about your brand? Or Perplexity, Gemini, or Claude? As AI agents emerge alongside traditional search engines as the starting point of discovery, the way they perceive and present your brand can directly shape customer trust and buying decisions. These models don’t know your brand the way people do. They learn it from the web, from structured data, citations, reviews, and the context you’ve built across digital touchpoint…

Do you want to take your site’s SEO to the next level? Yoast SEO Premium can help you out! But there is also a free version of Yoast SEO. So, what exactly is the difference between the free version of Yoast SEO and Yoast SEO Premium? How do these two compare? And is Yoast SEO Premium worth it? Let’s uncover the ten reasons why you should buy Yoast SEO Premium today! Table of contents Yoast SEO free vs premium: what is the difference? What are the benefits of Yoast SEO Premium? 1: Yoast SEO Premium comes with amazing AI features 2: Yoast SEO Premium comes with all add-ons 3: Yoast SEO Premium is a time-saver 4: Use Yoast SEO in Google Docs 5: Makes doing site mainten…

Table of Contents What is an SEO reporting tool? Summary: best SEO reporting tools at a glance 10 SEO Reporting tools to choose From Google Search Console (free) Yoast SEO Dashboard (free) Google Analytics (free) AgencyAnalytics (paid) Semrush (free & paid) Ahrefs (Paid) Moz Pro (free trial & paid) Screaming Frog SEO Spider (free & paid) Mangools (paid) BrightLocal (paid) Choose wisely: what to consider Turn insights into action TL;DR If you’re investing time and budget into SEO, you’ll want to know if it’s actually delivering results. That’s where SEO reporting tools come in. They take the guesswork out of your strategy by showing you what’s worki…

Table of contents What are you actually paying for when building a website? Website building options Watch out for these hidden costs How Yoast saves you money (over time) Budgeting tips for small business owners Ecommerce vs. general website: does it change the cost? Final thoughts TL;DR Thinking about building a website? Whether you are a small business owner, a freelancer, or launching a side project, one of the first questions you will want answered is: how much does it cost to build a website? This is not just about curiosity, understanding your website costs early on can help you budget effectively and avoid any unpleasant surprises. The truth is that t…

Product pages. Ads. Emails. Headlines. Every word you publish either builds momentum or loses it. Great ecommerce copy does more than describe a product. It earns trust, sparks emotion, and clears doubt. Most importantly, it helps someone say yes with confidence. This guide includes 20 practical, proven tips to sharpen your copy across strategy, product pages, persuasion, and retention. They’re not theory. Just tested techniques from brands that convert. Table of contents How to choose the right copywriting framework and emotional trigger Copywriting frameworks Emotional triggers Strategies for clearer copy Product copy tips for conversion What most eco…

Table of contents What are product variations in ecommerce? Why do product variations matter for customers? How do product variations support your ecommerce SEO strategies? Increase in keyword targeting Richer content for search engines and AI engines Improved user engagement and longer sessions Better structured data for enhanced search results Blueprint for optimizing your product variations Technical implementation of product variations Media content optimization for ecommerce product variations SEO tips for product variations Common product variation ecommerce errors to avoid Ready to unfold all variations? Product variations are more than just an ecomm…

Today, we’re excited to welcome Yoast AI Summarize to our growing family of AI features. Just like our other AI tools, this new feature is designed to make your publishing process faster and easier by putting powerful, practical AI right where you work, in the WordPress Block Editor. Yoast AI Summarize is perfect for bloggers, content teams, agencies, and publishers who want to give readers instant value while also making sure their posts clearly communicate the intended message. What does Yoast AI Summarize do? You’ve finished drafting your post, great! But before you hit “Publish,” wouldn’t it be helpful to instantly see the core points your content is ac…

We’ve all asked a chatbot about a company’s services and seen it respond inaccurately, right? These errors aren’t just annoying; they can seriously hurt a business. AI misrepresentation is real. LLMs could provide users with outdated information, or a virtual assistant might provide false information in your name. Your brand could be at stake. Find out how AI misrepresents brands and what you can do to prevent them. Table of contents How does AI misrepresentation work? Different AI brand challenges Real-world examples How to correct AI misrepresentation Use AI brand monitoring tools Optimize content for LLMs Get professional help Use SEO monitoring tools Conclusi…

Table of contents What are backlinks? What are AI citations? Why AI citations matter for visibility? How are AI citations and backlinks different? How to earn both? Create deep, original, and useful content Write for real questions, not just keywords Leverage structured data Build relationships for natural backlinks Focus on clarity and quotability Monitor, analyze, and adapt Exploring Yoast’s AI features Backlinks or citations: What truly matters for visibility? For years, backlinks have been the gold standard for building authority, driving link juice, and climbing up the SERPs. But with the rise of Generative AI, the search landscape is shifting. Instead of…

Google Ads’ Demand Gen campaigns – once thought of as mid-funnel discovery tools – are evolving into full-funnel, conversion-focused campaigns, with YouTube at the core. Why we care. Marketers are under pressure to prove ROI across channels. Demand Gen now blends social-style ad formats with Google’s AI-driven targeting, giving advertisers new ways to drive sales, leads, and app installs from audiences they can’t reach elsewhere. What’s new: Target CPC bidding: Advertisers can now align Demand Gen with social campaigns for apples-to-apples budget comparisons. Channel controls. Run ads only on YouTube, or expand to Display, Discover, Gmail, and even Maps. …

Have you ever faced a critical media campaign error? You’re not alone. We’ve all been there. A budget that burns out in hours instead of weeks, a missing pixel that breaks tracking… And no one notices… until it’s too late. The consequences? Real. Costly. Stressful. Trust damaged. These aren’t strategic failures. They’re operational blind spots and they happen even in the best teams, with the best tools. Digital is full of setups and moves fast. Errors and risks aren’t exceptions, they’re systemic. So ask yourself: Is your media operation truly safe? If your answer isn’t a clear “yes,” it’s time for a game-changer. 1. The hidden risks behind every campaign …

As SERPs continue to change, we see more search features taking up space on Page 1. That’s why it’s increasingly important to gain visibility in People Also Ask results. Let’s go over some ways to research People Also Ask (PAA) rankings, and methods you can use in order to get a website ranking in them. What is the People Also Ask box? This accordioned box shows a list of questions related to the query that you searched. You can expand the accordions to find out more information and click through to different links. In some cases, AI Overviews results can appear within an expanded PAA box. See below: So, if you have a shoe company but are…

Visibility in Google’s AI Overviews doesn’t equal traffic. In my research from the first half of this year, AI Overview citations consistently underperformed – even compared to traditional blue links near the bottom of the SERP. An AI Overview citation can still help with authority, brand recall, positioning, and maybe even long-term LLM training. But for short-term clicks? The data paints a sobering picture. How AI Overviews vs. blue links compare: What the data shows Are AI Overview citations actually gathering clicks? Or are they just pushing the real click-producers further down the page? That question led me to look at the performance of cla…

The debate on SEO‘s changing practice and its transition to AI has heated up recently on podcasts, blogs, news sites, and social spaces around the web. While the discussion is focused on what we should call it and why – be it “GEO” (generative engine optimization), “AIO” (artificial intelligence optimization), or something else – one linguistic element keeps surfacing. No matter the acronym, it will most likely include the word “optimization.” Most people debating the term likely do not know the details of its origins, as a similar debate about optimization occurred almost 30 years ago – before many of today’s debaters were even born. While naming and de…

YouTube will reinstate channels previously banned under old COVID-19 and election integrity rules, a major shift in the platform’s approach to content moderation. Driving the news. Channels terminated for repeated violations of policies that are “no longer in effect” will be allowed back, YouTube’s parent company, Alphabet, told Congress in a letter. Alphabet acknowledged it had faced outside pressure to remove user content but said it will now prioritize “free expression.” YouTube will replace some fact-checking mechanisms with context notes, letting users add clarifications – a tool X already uses. What it means. Reinstated channels will be eligible to s…