SEO Tools and Resources

The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them. Click-through rates doubled. Click-to-open rates jumped by 50%. Unsubscribes remained low at just 0.13%. The report analyzes billions of cross-channel interactions across industries, offering marketing teams rare insight into how leading brands are outperforming. With smarter segmentation, deeper personalization, and multi-channel orchestration, the data suggests that more can indeed mean better—when it’s done right. Why It Matters For digital marketers, ops leads, and marketing direc…

If your loyalty strategy still revolves around points and perks, it’s time for an update. Consumer allegiance is no longer built on convenience alone—it’s driven by alignment. Shoppers are scrutinizing your brand’s ethics, your data practices, and your follow-through. And younger audiences aren’t shy about walking away if you miss the mark. AtData’s white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. Based on emerging data and behavioral trends, it shows how to evolve from transaction-first to values-led—and still deliver measurable growth. Inside you’ll …

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long one. Although the submission process is exceptionally streamlined — it’s never been faster or easier to apply — there’s still a story that has to be told. The way you tell that story is entirely up to you… but why not bear in mind some first-hand advice from select 2025 judges while you’re at it? Keep reading for a ro…

The summer is well on its way. Should you already start preparing for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google is something you take time to do. It’s never too early to start getting your deals ready. So, if you are a merchant with an online store or an ecommerce business, let’s start working on your holiday season and Black Friday SEO immediately! Don’t forget that Black Friday (November 28, 2025) and Cyber Monday (December 1, 2025) are kicking off this year’s holiday shopping season. You can set up a lot of content for all occasions. In this post, we’ll review some things you can do to prepare! Table…

Writing the right SEO title or meta description can be time-consuming, especially when unsure what works best. That’s where Yoast AI Generate comes in. Now, all Yoast SEO users can try it with 10 free Sparks. What does Yoast AI Generate do? Yoast AI Generate suggests SEO titles and meta descriptions based on your content and keyphrase to help your content stand out in search results and attract more visitors. It analyzes your post and offers tailored suggestions that are clear, relevant, and optimized for search, without starting from scratch. Use Yoast AI Generate to: Speed up your workflow Improve your search snippet quality Feel mor…

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name change. The platform is evolving beyond App Store search, and with that shift, the rules have changed. Tactics that once drove installs and strong ROAS can now drag down performance and waste spend. The upside: for advertisers who adapt, Apple Ads is fast becoming one of the most reliable paid growth engines on iOS. Here’s what’s driving results heading into 2026. Apple Ads’ quiet advantage in the privacy era In the post-ATT world – Apple’s App T…

Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived through many technological shifts over the past two decades. But forecasting where things are going is especially hard when it comes to modern AI, which has such unusual, non-deterministic properties. You can’t just extrapolate from the state of AI today to understand where AI is going to be in five years (or one…); during this sort of a platform shift, you need to take a deeper first-principles look. Some things won’t change. Consumers will always want products, services and experiences that resonate and meet their needs. Marketers will always want easier, …

For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. But that landscape is already shifting. Large Language Models (LLMs) like ChatGPT, Claude, Gemini and Perplexity are rapidly becoming the first place decision-makers go for answers. These systems don’t return a page of links; they generate a synthesized response. Whether your brand is included, or ignored, in that answer increasingly determines your relevance in the buying journey. This changes the marketer’s playbook. Visibility is no longer only about ranking on Google. It’s…

A website redesign is essential for remaining competitive, but for multi-location businesses, the risks are much higher. Stripping away the local relevance that drives traffic to location pages can cause rankings and online visibility to plummet. Using localized content on location pages resulted in a 107% rankings lift, something businesses risk losing if a redesign hurts these pages. To mitigate the risk of fallen local rankings and to get the most from your website redesign, you need to maintain good multi-location local SEO and take key steps for a successful redesign. Prioritizing SEO during a location page redesign helps multi-location businesses stay co…

Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived through many technological shifts over the past two decades. But forecasting where things are going is especially hard when it comes to modern AI, which has such unusual, non-deterministic properties. You can’t just extrapolate from the state of AI today to understand where AI is going to be in five years (or one…); during this sort of a platform shift, you need to take a deeper first-principles look. Some things won’t change. Consumers will always want products, services and experiences that resonate and meet their needs. Marketers will always want easier, …

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to build our own audiences using Google’s proprietary data. While custom segments can be immensely powerful, they are also immensely confusing. What is a custom segment in Google Ads? A custom segment lets you build a targeted audience based on the content a user has recently interacted with. Think of it this way: instead of saying, “I want to show an ad on a website about running shoes,” you’re saying, “I want to show an ad to a person who has recently shown in…

Table of contents What are product variations in ecommerce? Why do product variations matter for customers? How do product variations support your ecommerce SEO strategies? Increase in keyword targeting Richer content for search engines and AI engines Improved user engagement and longer sessions Better structured data for enhanced search results Blueprint for optimizing your product variations Technical implementation of product variations Media content optimization for ecommerce product variations SEO tips for product variations Common product variation ecommerce errors to avoid Ready to unfold all variations? Product variations are more than just an ecomm…

YouTube is cited 200x more than any other video platform in AI search results, according to new data from enterprise SEO platform BrightEdge. YouTube was: Cited 200 times more than any other video platform by ChatGPT, Perplexity, and Google’s AI products. Present across all platforms and essentially the only video source that matters. Competitors barely registered: Vimeo (0.1%), TikTok (0.1%), Dailymotion (0%), Twitch (0%). A top information authority, rivaling Mayo Clinic and Investopedia. By the numbers. YouTube had a 200x advantage over its nearest rival (Vimeo at 0.1%). Even platforms like Perplexity and ChatGPT, which have no incentive to favor Goo…

A recent Google blog post announced the expansion of Opal, a Google tool that uses AI to get people create mini apps, and touted that the tool can be used to create “optimized” content in a “scalable way.” Many SEOs are asking if this is against Google search guidelines, specifically the scaled content abuse policy. What Google wrote. Google wrote on the Google blog about reasons one should use Opal: “Creators and marketers have also quickly adopted Opal to help them create custom content in a consistent, scalable way.” “Marketing asset generators: Tools that take a single product concept and instantly generate optimized blog posts, social media captions and v…

Table of contents How is Yoast SEO a game-changer for your Shopify store? Top Yoast SEO for Shopify Features to help maximize your Black Friday visibility Instantly generate SEO-friendly meta titles and descriptions with one-click AI SEO and readability analysis Automatic product structured data Optimize how your store appears on search and social media Other notable features Over to you… Before we know it, the winter hues will set in, and with them comes the biggest shopping day of the year: Black Friday. Black Friday 2024 was a goldmine for online businesses, clocking in record-breaking numbers. Online shoppers spent over $10 billion, marking a 10% jump fr…

Meta is rolling out a paid option for Facebook and Instagram users in the UK to opt out of ads, marking a major shift in how its platforms operate under local regulation. Starting in the coming weeks, UK users over 18 will be offered the choice to keep using Facebook and Instagram for free with personalized ads, or subscribe to avoid them. Pricing is set at £2.99/month on the web or £3.99/month on iOS and Android for the first account, with additional accounts costing £2 or £3, respectively. Why we care. The move responds to guidance from the UK’s Information Commissioner’s Office (ICO), giving users more control over how their data is used while keeping adve…

Thanks to AI-generated answers, CTRs are failing fast, and even page-one rankings no longer guarantee clicks. Google’s top organic results saw a 32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even worse, with a 39% decline. Meanwhile, 60% of searches in 2024 ended without clicks; also, the projections show zero-click searches could surpass 70% by 2025. What does this mean for measuring success? Table of contents How does this disrupt traditional SEO? Evidence of a drastic CTA decline AI Overviews are the zero-click accelerator What CTRs miss in the AI search era? Six AI LLM optimization metrics 1. AI brand mention rate 2…

Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. You might think this is obvious. That’s why we’ll show you a few less obvious elements of product page SEO in this post. And we’ll explain why it’s so important to take these things into account. Let’s go! Table of contents 1. The basics of product page SEO 2. Add structured data for your products and get rich results 3. Add real reviews 4. Make your product page lightning fast 5. User test your product page Bonus: Build trust and show…

For a decade, marketing strategy was engineered to master Google’s “messy middle.” Today, the customer’s exploration and evaluation journey has migrated from the open web (PPC, Reddit, YouTube, websites) into closed AI environments (ChatGPT, AI Mode, Perplexity), making direct observation impossible. Your marketing analytics stack faces funnel blindness. You must reconstruct customer journeys from fragmented data offered by LLM visibility tools. Funnel reconstruction relies on two primary data streams The rush to measure LLM performance has vendors promising dashboards to help you “Analyze your AI visibility right now.” This work requires reconciling two f…

AI-powered search is moving fast. The latest shift? ChatGPT Shopping. Since April, OpenAI has been rolling out a shopping experience that surfaces product cards directly inside ChatGPT. Instead of sending users to a long list of search results, the interface now provides curated recommendations with images, labels, and “buy” links. For ecommerce SEOs, this is a new channel with very different rules. Placement isn’t driven by ads or bids, at least not yet. Instead, visibility depends on the quality of product data, structured markup, and external signals like reviews and mentions. The implications are significant. Results are condensed to just a handf…