SEO Tools and Resources

Amazon unexpectedly pulled out of Google Shopping auctions in late July, shaking up paid search. Retailers quickly filled the gap, driving stronger click growth and easing ad costs across Google and Microsoft. That’s according to marketing agency Tinuiti, which today released its Digital Ads Benchmark Report Q3 2025. Here are some of the key takeaways from Tinuiti’s report. Google Search – more clicks, lower prices. Ad spend rose 10% year over year, as clicks jumped 11% – the fifth straight quarter of acceleration. CPCs fell 1%, reversing a 3% rise from Q2. Shopping ads surged: clicks up 15%, CPCs down 1%, spend up 14%. Temu and Shein returne…

Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This is in comparison to last year, in 2024, where we had seven confirmed updates, then in 2023, when we had nine confirmed updates and in 2022 and 2021, Google had 10 confirmed algorithmic updates. Fewer updates. Google appears to be confirming fewer updates, even though Google said a year ago, that we should expect more core updates, more often. But that doesn’t mean there were fewer updates. Google did reaffirm that it does not announce all core updates, that the search company only confirms the larger, broader core updates. Plus, I covered dozens o…

For years, SEO success was measured by charts pointing up and to the right. We celebrated traffic spikes, shared screenshots, and treated rising sessions as proof of strategy. But those days are gone. The Great Decoupling represents the decline of informational traffic The SEO playbook that was glorified for the last 10 years prioritized generating useless hordes of informational traffic. Marketing teams and agencies alike bamboozled executives by pumping up traffic numbers to obscene levels. People on LinkedIn celebrated programmatic SEO case studies and “SEO heists” that racked up irrelevant clicks – encouraging copycat behavior that ultimately …

AI-powered search is moving fast. The latest shift? ChatGPT Shopping. Since April, OpenAI has been rolling out a shopping experience that surfaces product cards directly inside ChatGPT. Instead of sending users to a long list of search results, the interface now provides curated recommendations with images, labels, and “buy” links. For ecommerce SEOs, this is a new channel with very different rules. Placement isn’t driven by ads or bids, at least not yet. Instead, visibility depends on the quality of product data, structured markup, and external signals like reviews and mentions. The implications are significant. Results are condensed to just a handf…

What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data, developed three creative variants, launched a triggered journey and measured incremental improvement. No tickets, no queues, no committees. By Monday, the save rate is up 18%. That’s not luck; that’s Positionless Marketing. It’s do-it-now competence, powered by technology. The mindset comes straight from a classic business book: Mark McCormack’s “What They Don’t Teach You at Harvard Business School: Notes from a Street-smart Executive.” His playbook celebrates prac…

For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. But that landscape is already shifting. Large Language Models (LLMs) like ChatGPT, Claude, Gemini and Perplexity are rapidly becoming the first place decision-makers go for answers. These systems don’t return a page of links; they generate a synthesized response. Whether your brand is included, or ignored, in that answer increasingly determines your relevance in the buying journey. This changes the marketer’s playbook. Visibility is no longer only about ranking on Google. It’s…

The summer is well on its way. Should you already start preparing for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google is something you take time to do. It’s never too early to start getting your deals ready. So, if you are a merchant with an online store or an ecommerce business, let’s start working on your holiday season and Black Friday SEO immediately! Don’t forget that Black Friday (November 28, 2025) and Cyber Monday (December 1, 2025) are kicking off this year’s holiday shopping season. You can set up a lot of content for all occasions. In this post, we’ll review some things you can do to prepare! Table…

Organic click-through rates (CTR) for informational queries featuring Google AI Overviews fell 61% since mid-2024, while paid CTRs on those same queries plunged 68%, according to the latest study by marketing agency Seer Interactive. Even on queries without AI Overviews, organic CTRs fell 41%. This suggests users are simply clicking less, everywhere. Why we care. Even when AI Overviews aren’t visible, clicks are falling, likely due to ChatGPT/AI platforms and social search. That lost traffic isn’t coming back. This is why, as Seer pointed out, success metrics are shifting from clicks and traffic to visibility and share of voice. (This aligns with what Aja Frost …

Yelp just unveiled its 2025 Fall Product Release, a sweeping AI-driven update that turns the local discovery platform into a more conversational, visual, and intelligent experience. Driving the news: Yelp’s rollout includes over 35 new AI-powered features, headlined by: Yelp Assistant, an upgraded chatbot that instantly answers customer questions about restaurants, shops, or attractions—citing reviews and photos. Menu Vision, which lets users scan menus to see photos, reviews, and dish details in real time. Yelp Host and Yelp Receptionist, AI-powered call solutions that handle reservations, collect leads, and answer questions with natural, customi…

Writing the right SEO title or meta description can be time-consuming, especially when unsure what works best. That’s where Yoast AI Generate comes in. Now, all Yoast SEO users can try it with 10 free Sparks. What does Yoast AI Generate do? Yoast AI Generate suggests SEO titles and meta descriptions based on your content and keyphrase to help your content stand out in search results and attract more visitors. It analyzes your post and offers tailored suggestions that are clear, relevant, and optimized for search, without starting from scratch. Use Yoast AI Generate to: Speed up your workflow Improve your search snippet quality Feel mor…

For a decade, marketing strategy was engineered to master Google’s “messy middle.” Today, the customer’s exploration and evaluation journey has migrated from the open web (PPC, Reddit, YouTube, websites) into closed AI environments (ChatGPT, AI Mode, Perplexity), making direct observation impossible. Your marketing analytics stack faces funnel blindness. You must reconstruct customer journeys from fragmented data offered by LLM visibility tools. Funnel reconstruction relies on two primary data streams The rush to measure LLM performance has vendors promising dashboards to help you “Analyze your AI visibility right now.” This work requires reconciling two f…

In 2025, Google is removing reviews at unprecedented rates – and it is not accidental. Our industry analysis of 60,000 Google Business Profiles shows that deletions are being driven by a mix of: Automated moderation. Industry-wide risk factors. Increased enforcement against incentivized reviews. Local regulatory pressure. Together, these forces have significant implications for businesses and local search visibility. Review deletions are on the up globally Data collected from tens of thousands of Google Business Profile listings across multiple countries by GMBapi.com show a sharp increase in deleted reviews between January and July 2025. …

Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers creative retargeting options to keep prospects moving through the funnel. This article shows how to structure retargeting across every stage and what to offer audiences along the way. Top of funnel: Awareness and trust-building Even in the earliest stages, retargeting has a role. Prospects who have lightly engaged with your brand need reinforcement and education before they’ll move further down the funnel. Types of retargeting to use at this stage: Vide…

Reddit is taking four data-scraping companies to court – including AI search engine Perplexity and SEO data firm SerpApi – accusing them of illegally using its content via Google search results. The lawsuit. SerpApi, Oxylabs, AWMProxy, and Perplexity “devised a scheme” to scrape Reddit data indirectly from Google, then resell or reuse it to train AI models. That’s according to Reddit’s lawsuit, filied today in the U.S. District Court for the Southern District of New York. Reddit alleged the companies hid their identities to bypass technical restrictions and scraped its data “at an industrial scale.” Reddit is seeking financial damages, a permanent injunction,…

YouTube is cited 200x more than any other video platform in AI search results, according to new data from enterprise SEO platform BrightEdge. YouTube was: Cited 200 times more than any other video platform by ChatGPT, Perplexity, and Google’s AI products. Present across all platforms and essentially the only video source that matters. Competitors barely registered: Vimeo (0.1%), TikTok (0.1%), Dailymotion (0%), Twitch (0%). A top information authority, rivaling Mayo Clinic and Investopedia. By the numbers. YouTube had a 200x advantage over its nearest rival (Vimeo at 0.1%). Even platforms like Perplexity and ChatGPT, which have no incentive to favor Goo…

Anchor text, which is also known as link text, is the visible, clickable text of a hyperlink. It usually appears in a different color and is often underlined. Good anchor text tells readers what to expect when they click and gives search engines valuable context about the linked page. Getting your anchor text right helps users navigate your content more easily, improves your internal link structure, and provides search engines with clues about your page relationships, which can positively influence your SEO. Table of contents What does an anchor text look like? Why are link/anchor texts important? Different kinds of anchor text The competing links check in Yoast…

An SEO strategy is the foundation for improving organic visibility and driving conversions – whether that means owning Google’s front page or earning mentions in LLMs. A strong strategy aligns stakeholders, unifies teams, and sets clear expectations. Without one, SEO can feel scattered – a collection of disconnected tactics or endless optimizations thrown at the wall to see what sticks. Documenting your strategy isn’t busywork. It’s how you ensure everyone who needs to buy in understands your goals, your approach, and how their teams can help achieve them. This article looks at why documenting your SEO strategy matters – and how to do it effectively …

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even without enterprise-level budgets, as recently reported in Search Engine Land. That shift naturally raises a question: How is Google able to measure incrementality with so much less data? For years, reliable lift measurement was assumed to require large budgets, long test windows, and a tolerance for inconclusive results. So when Google claims it can now deliver more accurate results with as little as $5,000 in media spend, it understandably sounds like marketing sp…

Yoast SEO is a free WordPress SEO plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest SEO and overall readability standards. Here, we’ll explain how our plugin helps you build the best website possible! Table of contents What Yoast SEO does SEO for your posts and pages Technical SEO for your website Learn SEO by doing SEO with Yoast A quick recap What Yoast SEO does Yoast SEO offers many tools and features to boost your SEO. Some of these features influence the SEO of your whole site, while others help you optimize individual posts and pages for search engines. At …

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to build our own audiences using Google’s proprietary data. While custom segments can be immensely powerful, they are also immensely confusing. What is a custom segment in Google Ads? A custom segment lets you build a targeted audience based on the content a user has recently interacted with. Think of it this way: instead of saying, “I want to show an ad on a website about running shoes,” you’re saying, “I want to show an ad to a person who has recently shown in…

Everyone’s talking about “AI search” (AI SEO, GEO, AEO, or whatever you call it) – and everyone’s convinced they’re right. Some say SEO is dead. Others say nothing’s really changed (“it’s just SEO”). The truth? Search is evolving fast, but SEO fundamentals still matter. What’s shifting is where people discover information – and how machines decide what to trust. Here are a few myths worth retiring. Myth 1: “GEO is just SEO with a new name.” Reality: The fundamentals overlap, but the target has changed. SEO is about ranking webpages. AI search is about being cited, trusted, or chosen inside an answer. You’re not trying to win Position 1…

LLM-driven discovery is reshaping how readers find and evaluate information, yet most teams still don’t know what actually gets cited by ChatGPT. While early theories suggest that structure, freshness, or authority signals are the primary drivers, the actual drivers have remained unclear. To bring more clarity, I audited 15 domains in September across ecommerce, cybersecurity and tech, healthcare, data analytics, education, and local business. Together, these sites generated nearly 2 million organic monthly sessions and 7,500 direct referral sessions from ChatGPT. The analysis focused on blog posts – one of the most controllable levers for non-branded vi…

Key Takeaways Choosing an SEO plugin like Yoast SEO impacts your online presence and future growth. Yoast offers reliability with over 15 years of experience and millions of active installations, unlike newer competitors. Innovations such as AI integration and a unified schema graph set Yoast apart from other plugins. Yoast provides comprehensive support, education, and a multi-platform ecosystem tailored for long-term success. Trust industry leaders like Microsoft and Spotify who use Yoast SEO to enhance their online visibility. Estimated reading time: 11 minutes Table of contents What really matters when choosing an SEO plugin Why legacy and pr…