SEO Tools and Resources

Search performance is shifting across industries as AI systems increasingly answer first and link later, changing how brands earn visibility and attribution. You now have to think beyond rankings and focus on how your brand is interpreted and cited inside AI-generated results. Answer engine optimization (AEO) has moved from emerging concept to required practice. Structure, clarity, and credibility now function as core visibility signals that help large language models interpret, summarize, and confidently present content. The implications are universal, but not uniform. In retail, AEO reshapes product discovery. In healthcare, it tests accuracy …

A majority of marketing leaders are diversifying and adjusting their strategies due to AI search, the fragmentation of search, and a potential Google breakup, according to a new survey from enterprise SEO platform Botify. Why we care. SEO continuing to change. Quickly. ChatGPT and other generative/answer engines have the potential to reshape the search paradigm. Meanwhile, more people believe Google’s search quality is in declining (in part due to AI Overviews taking over the most valuable space in search results and brutal algorithm updates). And many sites are seeing the erosion of organic traffic from Google. The big picture. 62% of marketing leaders said they …

LLMs and AI tools have transformed nearly every industry, including marketing. We’ve become accustomed to AI’s ability to: Generate text, images, and video. Summarize articles. Transcribe audio. Write code. Access webpages. But as these models evolve, their capabilities are entering a new phase with the introduction of Model Context Protocol (MCP) – a development that will also reshape how we think about search visibility. MCP allows LLMs and AI systems to connect more easily to external data sources and tools, giving organizations a new way to deliver meaningful content to both AI systems and their users. What is Model Context Protocol? …

Table of contents What are you actually paying for when building a website? Website building options Watch out for these hidden costs How Yoast saves you money (over time) Budgeting tips for small business owners Ecommerce vs. general website: does it change the cost? Final thoughts TL;DR Thinking about building a website? Whether you are a small business owner, a freelancer, or launching a side project, one of the first questions you will want answered is: how much does it cost to build a website? This is not just about curiosity, understanding your website costs early on can help you budget effectively and avoid any unpleasant surprises. The truth is that t…

Many articles detail the top-level costs of SEO. While the fee you will pay an SEO consultant or agency is part of the cost to do SEO, getting results also requires a contribution in time and effort from the business. This article will look beyond the surface at the full spectrum of costs associated with doing SEO well, enabling you to approach 2025 well-prepared for SEO success. SEO costs: The basics If you are just looking for a straightforward overview of SEO costs, several studies have answered the question. Exact costs vary depending on factors such as business size, goals, industry, geographical location, and the overall complexity of the proje…

AI is changing how people discover and understand brands. It’s also reshaping how they search, with users turning to tools like ChatGPT, Perplexity, and Google’s AI Overviews for answers instead of clicking through pages. They interact with synthesized summaries, not traditional results. That shift forces marketers to rethink how visibility is built. SEO still matters, but it now extends beyond on-page content or rankings. Visibility depends on how often a brand is cited, referenced, and discussed across the digital ecosystem, and how those signals are interpreted by large language models. Enter the PESO model. Long used to balance paid, e…

Pinterest attracts users who want inspiration and solutions, not passive browsing. The platform now reaches 600 million monthly active users, many of whom arrive with clear intent to research, plan, or purchase. That makes its ad formats especially valuable for marketers who want to appear in moments when people are actively looking for ideas and products. Here’s how each format works and when to consider it. Ad formats explained Pinterest Ads offers a variety of ad formats, many of which aren’t available on other social media platforms. Let’s take a look at what formats they offer and when you might want to consider using them. Carousel ads …

Have you ever faced a critical media campaign error? You’re not alone. We’ve all been there. A budget that burns out in hours instead of weeks, a missing pixel that breaks tracking… And no one notices… until it’s too late. The consequences? Real. Costly. Stressful. Trust damaged. These aren’t strategic failures. They’re operational blind spots and they happen even in the best teams, with the best tools. Digital is full of setups and moves fast. Errors and risks aren’t exceptions, they’re systemic. So ask yourself: Is your media operation truly safe? If your answer isn’t a clear “yes,” it’s time for a game-changer. 1. The hidden risks behind every campaign …

SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. Tasks like improving load times, fixing errors, and maintaining security align with what SEO agencies already do. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting. Unlike project-based SEO work, site management creates opportunities for ongoing, predictable income through recurring service plans. This is a strategic way to grow your business and…

Is your website traffic dropping, leaving you unsure of what went wrong? Every day without action means more lost rankings, leads, and revenue. This article outlines a seven-step framework to help you analyze the causes of your traffic drop and create an SEO plan to fix it. What’s causing your traffic to decline? Some website owners hope for a quick fix to restore traffic, but our analysis shows most drops are caused by one or more of the following: Changing search intent. User experience issues. New ads or Google SERP elements. Algorithm updates. Technical issues. Content changes Backlink decay. To fix the ranking drop and regai…

Big brands have a blind spot. They talk about “brand health” while ignoring what users are actually asking about their products – on Google, in AI answers, and across search data. Meanwhile, all the signals are right there in the SEO stack. Questions like “Is Gatorade actually good for you?” aren’t just keyword opportunities. They’re warning signs. And if you know how to read them, they expose major gaps in brand trust and positioning. The brand audit hiding in your SEO tools I sent a client a 100+ page audit evaluating their brand (to be fair, there were a lot of screenshots), and their first question was, “Where did you get this data?” It w…

If you’re still just copy-pasting prompts into ChatGPT to write ad copy, you’re missing the real opportunity – using the ChatGPT API to automate repetitive, time-consuming tasks inside your Google Ads workflow. At my agency, we’ve used GPT-4o in scripts, Google Sheets, and custom-built apps to solve real problems – from Shopping feed cleanup to search term waste audits to performance reviews across entire accounts. This article shows you how to set up the API, use it safely and efficiently, and apply it to high‑impact PPC workflows. Step 1: Get access to the ChatGPT API To use GPT in your own scripts or applications, you’ll need access to the OpenAI API. T…

Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We love it at my agency – MMM analyses often lead to smarter budget allocation with significant downstream impact.) But as adoption grows, so do execution errors and misconceptions about what MMM can and can’t do. Despite its strategic potential, it’s often misused, misinterpreted, or oversold – leading to costly mistakes and credibility loss from unrealistic expectations. MMM isn’t a black box. To produce meaningful insights, it demands context, strategy, iteratio…

AI tools can help teams move faster than ever – but speed alone isn’t a strategy. As more marketers rely on LLMs to help create and optimize content, credibility becomes the true differentiator. And as AI systems decide which information to trust, quality signals like accuracy, expertise, and authority matter more than ever. It’s not just what you write but how you structure it. AI-driven search rewards clear answers, strong organization, and content it can easily interpret. This article highlights key strategies for smarter AI workflows – from governance and training to editorial oversight – so your content remains accurate, authoritative, and unmistakab…

One of the most energetic conversations around AI has been what I’ll call “AI hype meets AI reality.” Tools such as Semush One and its Enterprise AIO tool came onto the market and offered something we could not live without: The data on what was happening inside LLMs. How many citations were we capturing? How many mentions were our brands gobbling up? This data became, and still is, an incredible novelty. But with the data came questions like “What’s the ROI here?” and “How do I interpret this data and integrate it into my team’s actual marketing strategy?” It’s clear the data provided by these tools is very valuable and very intriguing, but what do you do with …

No, you can’t just trust AI to do your SEO work for you. Great SEO requires smart humans. But used strategically, it can be an effective accelerant for great organic growth. In other words, as I recently explained to a client, simply using AI to mass-produce content doesn’t work – but a structured AI-driven workflow does. When I say “work”, I mean: It works for the client by delivering results. It works for me because it helps us operate more efficiently and take on more client work with the same number of employees. Before the process I’m about to lay out, I used to have to hire a team of writers for client content initiatives. Now, I …

Managing large catalogs in Google Performance Max can feel like handing the algorithm your wallet and hoping for the best. La Maison Simons faced that exact challenge: too many products and not enough control. Then they rebuilt their segmentation with Channable Insights and turned a “black box” campaign into a revenue-generating machine. Step 1: Stop segmenting by category Simons originally split campaigns by product category. It sounded logical – until their best-selling sweater ate the budget and newer or overlooked products never had a chance to surface. Static segmentation meant limited visibility and slow decisions. Marketers stayed stuck making m…

As AI transforms how users search for information online, we all face a new challenge: ensuring our content is visible and impactful within emerging AI platforms. While traditional SEO tactics remain crucial, brands must also embrace AI SEO to truly excel. By optimizing content for AI systems, brands can ensure they stand out in AI-generated responses and large language models (LLMs) like Google’s Gemini, Microsoft Copilot, and ChatGPT. Ninety percent of businesses are concerned about losing SEO visibility as AI reshapes search, according to a recent survey. The same report also found that 61.2% of businesses plan to increase their SEO budgets due to the growing …

Has your organic traffic looked like this over the past couple of years? I’ve evaluated a handful of global websites negatively impacted by core updates related to page experience, helpful content, and spam. This specific site is a large enterprise global site with multiple subdomains and millions of orphaned pages without proper URL structure. If you’re an SEO professional seeing an impact like this on your organic traffic, you may want to read on. Many websites struggle with buried content, missing internal links, and a lack of logical hierarchy. The good news? You can optimize your site architecture and give users and search engines the…

Let’s face it, lead generation can be a real pain. One month you’re drowning in prospects. The next you’re wondering if your website’s broken because nobody’s filling out your contact form. I’ve been there, and let me tell you – there’s a better way. Relying on unpredictable methods can stifle growth and leave your sales team twiddling their thumbs. The good news? Digital advertising, when strategically implemented, can be your key to unlocking a predictable and scalable lead generation system. This article will guide you through the essential steps to move beyond hoping for leads and start building a reliable process to drive a steady flow…

Every week, new data highlights both the overlap and the divergence between effective organic search techniques across traditional SEO (Google SERPs) and GEO (ChatGPT, AI Overviews, Perplexity, etc.). It’s a lot to absorb. One week, headlines say traditional SEO tactics work fine for ChatGPT. The next, you’ll see reports that one platform is elevating Reddit while another is dialing it back. Given how quickly this landscape shifts, I want to break down the approach, process, and resources my team is using to tackle content in 2026. This goes far beyond a content calendar. It’s about combining audience understanding, the interplay of organic platform…

Whether it’s Google signing Reddit to a deal to deepen its AI partnership, more traditional SEO results that have favored Reddit content, or Reddit’s share of ChatGPT references (down but still leading among social platforms), there are plenty of compelling reasons to prioritize Reddit in your organic strategy. That’s why it’s one of the first initiatives we tackle for new clients who aren’t yet building an organic Reddit presence. For clients already well underway with their core SEO strategies, we add it as a complementary layer. On its own, Reddit offers a strong pocket of qualified leads in discrete sub-verticals. Paired with the catnip-like appeal o…

As SEO grows more collaborative and data-driven, more teams are operating remotely – sometimes by choice, sometimes by necessity. But managing SEO remotely brings its own challenges. Drawing on eight years of leading fully remote SEO teams, here are 10 key aspects of your workflow, setup, and strategy to get right for long-term success. 1. Culture First, consider if you’re working with just a remote team or a fully remote company. An SEO consulting firm could easily decide to go fully remote. But if you’re leading an in-house SEO team working for a larger company, you may not have that option. Second, consider whether your team culture is remote-first …

Building authority when no one’s heard of you can feel like trying to join a conversation that’s already halfway done. You’ve got something worth saying, but no one’s listening yet. In SEO terms, that’s tough – you need visibility to earn trust, but you need trust to gain visibility. The good news: you don’t need fame or a huge LinkedIn following to be credible. You just need to be clear, consistent, and trustworthy. Authority today isn’t about being loud – it’s about being legible to both people and search systems. This article demonstrates how to establish authority during the “unknown but capable” stage. It’s written from an SEO perspective,…

Discovery now happens before search demand is visible in Google. In 2026, interest forms across social feeds, communities, and AI-generated answers – long before it shows up as keyword search volume. By the time demand appears in SEO tools, the opportunity to shape how a concept is understood has already passed. This creates a problem for how search marketing research is typically done. Keyword tools, search volume, and Google Trends are lagging indicators. They reveal what people cared about yesterday, not what they are starting to explore now. In a landscape shaped by AI Overviews, social SERPs, and shrinking organic real estate, arriving lat…