SEO Tools and Resources

Link building is often 40% of an SEO budget – sometimes more in competitive industries. But here’s the problem: most companies aren’t calculating ROI before building links. That’s a fast way to burn through your budget without knowing what you’re getting in return. If you spend $5,000, $10,000, or even $50,000 a month on link building, you should know what kind of return to expect. This guide will show you how to calculate link building ROI before sending a single outreach email. We’ll cover how to assess a page’s revenue potential, estimate the cost of link building, and determine whether the investment pays off. You’ll know exactly how to forecast ROI, avoid…

Remember when a handful of links from sites in your niche could drive steady organic traffic? That era is over. Today, Google’s AI Overviews and the rise of answer engines like ChatGPT raise the bar. You have to do more to stay visible. Hiring an experienced link building agency is one efficient way to meet that challenge. It’s also one of the most important investments you’ll make. The right partner doesn’t just build links. They position your brand as a trusted, cited source in the AI era. So how do you choose the right agency for your company? While the interface has changed, the core ranking signals remain largely the same. What’s changed is their prio…

If you’ve tried to figure out how your brand shows up in ChatGPT or Gemini, you aren’t alone – and you’ve probably realized there’s no easy answer. With new AI visibility tools hitting the market, knowing which one to trust is half the battle. Vetting AI visibility platforms: Trial, error, and endless demos As AI search becomes a growing part of how consumers find information, brands face a new challenge: understanding and managing their presence in these AI answer engines. Unfortunately for marketers, many tools promising to help are as new as the challenge itself. Information is sparse, comparison is tricky, and reliability with many of these tools…

The Alpha Beta account structure was the gold standard of paid search. Over the past several years, PPC marketers have adapted to Google’s push into automation and AI by first tweaking Alpha Beta – built on single keyword ad groups (SKAGs) – and eventually moving away from it altogether. SKAG maintenance and buildout are no longer ideal for paid search in 2026 and beyond – but that transition isn’t as simple as flipping a switch. Existing SKAGs still hold valuable data and insights you can carry into a more consolidated setup. This article covers the benefits of SKAG consolidation and best practices for building a structure that sets your campaigns up fo…

Writing strong page titles is one of the simplest and most impactful SEO optimizations you can make. The title tag is often the first thing users see in search results, and it helps search engines understand the content of your page. In this article, you’ll learn what SEO page titles are, why they matter, and how to write titles that improve visibility and attract clicks. Key takeaways Crafting a strong page title is vital for SEO; it attracts clicks and helps search engines understand your content An SEO page title appears in search results and browser tabs, serving as the first impression for users To optimize your page title, include relevant keywords an…

Search ads are powerful. But with fierce competition in PPC, it’s not enough to just show up. To stand out, you need more than basic ad copy. This article breaks down how to craft search ads that grab attention and drive results. You’ll learn actionable strategies for writing compelling headlines and descriptions, plus advanced techniques like A/B testing, ad asset optimization, and competitor analysis. Master the fundamentals of search ads Strong search ads start with the fundamentals. Here’s what to keep in mind: Use relevant keywords: Include keywords from your ad group in the headline and description to improve Quality Score, CTR, and convers…

Do you need to create a 301 redirect in your WordPress site? You’ve come to the right place! We’ll show you how to set up 301 redirects using three methods. Do you know if you need to use a redirect or whether a 301 redirect is right? No worries, we’ll explain that, too. Redirects in a nutshell The name ‘redirect’ says it all: It sends visitors traveling from a specific page to an alternative one instead. Or, if there’s no alternative, an HTTP header (similar to redirects) can make that clear to users and search engines. It’s like registering a change of address when you move house. What if an old friend visits your old home to visit you? A redirect is like a front…

The start of the year is always a good moment to start or update your SEO roadmap. This is a structured collection of tasks you plan to do to enhance your site’s performance. If you already have one, great! If not, read this article to find out what you can do and why you need an SEO strategy. Table of contents What is an SEO roadmap? Why do you need an SEO roadmap for that? How to create an SEO roadmap Define your goals and priorities Audit your website Estimate time and resources Review and adjust A roadmap is the groundwork for SEO success What is an SEO roadmap? An SEO roadmap is a strategic outline for enhancing a website’s visibility in search eng…

More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects. A strong demo proves value in real time, turning curiosity into confidence. Too often, though, demos fall flat – sounding like a scripted feature list instead of a compelling, conversational story. This article shows how to create demos that resonate with real customer needs and differentiate your brand through empathy, consistency, and competitive insight. Know your product, know the problem it solves A demo isn’t about memorizing features. It’s about mastering the problem your product solves. Without this deep understanding, you’re just…

My experience has shown one simple truth: clients stay or go based not on results alone, but on the service they receive. This holds true for the vast majority of clients we’ve worked with. You can deliver excellent outcomes, but if clients feel underserved, they’re likely to leave. Clients aren’t always rational, and that’s exactly why every touchpoint matters – especially reporting. Reporting is often your main connection with clients and can define how they perceive your service. That makes it one of the most important parts of your business. So, what makes a great report? This article tackles the key principles of building reports that …

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you may not have considered. To stay competitive – whether you’re scaling your budget, chasing growth goals, or trying to revitalize PPC performance – you must identify and fill keyword gaps. Here’s how. Keyword tools Google’s built-in Keyword Planner (and Microsoft’s equivalent product) provides a natural starting point for researching additional keywords. The tool can automatically filter out existing keywords in your account so you can easily see new suggestions. You can use Keywo…

An SEO strategy is the foundation for improving organic visibility and driving conversions – whether that means owning Google’s front page or earning mentions in LLMs. A strong strategy aligns stakeholders, unifies teams, and sets clear expectations. Without one, SEO can feel scattered – a collection of disconnected tactics or endless optimizations thrown at the wall to see what sticks. Documenting your strategy isn’t busywork. It’s how you ensure everyone who needs to buy in understands your goals, your approach, and how their teams can help achieve them. This article looks at why documenting your SEO strategy matters – and how to do it effectively …

Table of contents Why is driving traffic to your website important? Top 5 practical tips to boost website traffic Understand your target audience Focus on SEO basics Create quality content that provides value Leverage social media to share and increase the reach Keep your site fast & mobile-friendly Bonus tips for boosting traffic Build an email list Off-page SEO for link building Join online communities and forums Local SEO Ready to drive traffic to your website? Excited to launch your website, but how to drive traffic to your website? A beautifully designed site without visitors is like a shop with no customers; that’s why traffic matters. Wondering h…

Remember when link building was all the rage in SEO? While it never disappeared, its role evolved as Google introduced clearer guidelines and placed greater emphasis on quality, relevance, and intent. Today, as AI search reshapes the organic landscape, link building has shifted into a closely related – and increasingly prioritized – initiative: brand mentions. You might think of brand mentions as “citations,” but in the context of AI search, citations describe how brands are referenced by LLMs. Brand mentions are the input that leads to those citations. To avoid confusion, this article uses brand mentions to describe the tactic itself. Beyond their r…

Evaluating SEO tools has never been more complicated. Costs keep rising, and promises for new AI features are everywhere. This combination is hardly convincing when you need leadership to approve a new tool or expand the budget for an existing one. Your boss still expects SEO to show business impact – not how many keywords or prompts you can track, how fast you can optimize content, or what your visibility score is. That is exactly where most tools still fail miserably. The landscape adds even more friction. Features are bundled into confusing packages and add-on models, and the number of solutions has grown sharply in the last 12 months. …

A website redesign is essential for remaining competitive, but for multi-location businesses, the risks are much higher. Stripping away the local relevance that drives traffic to location pages can cause rankings and online visibility to plummet. Using localized content on location pages resulted in a 107% rankings lift, something businesses risk losing if a redesign hurts these pages. To mitigate the risk of fallen local rankings and to get the most from your website redesign, you need to maintain good multi-location local SEO and take key steps for a successful redesign. Prioritizing SEO during a location page redesign helps multi-location businesses stay co…

Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative. However, as competition heats up and audiences saturate one PPC platform, acquisition costs typically go up. This is when social-first advertisers might start to explore a different channel, like Google Ads. Google’s advertising ecosystem is based on search intent, which fundamentally differs from Meta’s, built around behavioral and interest-based targeting. As people actively search for products, Google offers a massive advantage: It knows exactly what they want. Between legacy campaigns (like Search, Shopping, and YouTube) and newer technolo…

With so many PPC agencies claiming to be experts, how do you separate true performers from the ones who just talk a good game? This guide walks you through a no-nonsense evaluation process to find an agency that delivers real results. 1. Define your goals first Before reaching out to agencies, have a clear understanding of what you want to achieve with PPC. Are you looking for lead generation, ecommerce sales, local service inquiries, or brand awareness? Knowing your objectives will help you ask the right questions and assess whether an agency is a good fit. Also, factor in your budget constraints and expected ROI. A good agency should work …

“Blocked by robots.txt.” “Indexed, though blocked by robots.txt.” These two responses from Google Search Console have divided SEO professionals since Google Search Console (GSC) error reports became a thing. It needs to be settled once and for all. Game on. What’s the difference between ‘Blocked by robots.txt’ vs. ‘Indexed, though blocked by robots.txt’? There is one major difference between “Blocked by robots.txt” and “Indexed, though blocked by robots.txt.” The indexing. “Blocked by robots.txt” means your URLs will not appear in Google search. “Indexed, though blocked by robots.txt” means your URLs are indexed and will appear in Google…

Google’s web crawlers have come a long way in recent years in their ability to fetch and execute JavaScript. However, JavaScript integration remains tricky when setting up the front end of a web app. It requires extra network calls and processing time to load content, which increases browser CPU usage and page load times. A web app that relies entirely on client-side JavaScript can still exceed the capacity of Google’s Web Rendering Service (WRS), making it difficult for Googlebot to crawl and index content. JavaScript is still the backbone of the web – the only language that can run natively in the browser. At the same time, the rise of large langu…

Have you been hit by a 5xx server error in Google Search Console? 500 errors are an HTTP status code that indicates you messed up something and need to start a late-night debugging session. 500 errors are offensive. I can only compare it to eating fermented shark in Iceland – something you’ll want to spit out almost immediately. 500 server errors create a poor user experience and can reduce your crawl budget. If they persist, Google may start ignoring your site altogether. Your website should be commitment-worthy. If you’re an SEO professional, you’ve likely stayed up until 3 a.m. with coffee and your DevOps team trying to fix a 500 error. You’ll want t…

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. This article covers the common causes of unassigned traffic in GA4 and tips to ensure your campaigns are accurately tracked and optimized. What is unassigned traffic? Unassigned traffic refers to web traffic that isn’t categorized under any of the traffic sources or mediums provided by Google Analytics 4 (GA4). Often, this arises when we use UTMs that reference traffic sources or mediums that GA4 doesn’t recognize. I…

Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance. Here’s how 9:16 and 4:5 videos can help you get better results in Meta, and even across TikTok and YouTube Shorts. The power of Meta’s video innovation Many ecommerce brands have found success using Meta ads. However, many of these brands don’t understand the formatting details that, when used correctly, can drive better results. For context, Meta has undergone more changes than other platforms like Google Ads (which together form the digital advertising duopoly). While Google Ads is older, Meta continues to innovate. It first entered…

As AI-generated answers take over the search landscape, understanding what gets cited – and why – has never been more critical. Explore citation data across leading AI engines, see how B2B and B2C intent shapes visibility, and learn actionable SEO tactics to help your brand get found. This analysis is powered by Rankscale.ai, a platform tracking AI query visibility across the web. Why care where AI results come from? Understanding how generative AI engines cite their sources is crucial for effective SEO today. Visibility in responses from ChatGPT, Google’s Gemini, Perplexity, and Google’s AI Overviews hinges on getting your brand mentioned in the cont…

LLM-driven discovery is reshaping how readers find and evaluate information, yet most teams still don’t know what actually gets cited by ChatGPT. While early theories suggest that structure, freshness, or authority signals are the primary drivers, the actual drivers have remained unclear. To bring more clarity, I audited 15 domains in September across ecommerce, cybersecurity and tech, healthcare, data analytics, education, and local business. Together, these sites generated nearly 2 million organic monthly sessions and 7,500 direct referral sessions from ChatGPT. The analysis focused on blog posts – one of the most controllable levers for non-branded vi…