SEO Tools and Resources

Looking to do more with your first-party data? Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve performance. This guide from Acoustic breaks down seven proven strategies to help you collect, activate, and apply behavioral insights across the funnel. Whether you’re refining B2B nurture journeys or scaling cross-channel personalization, these tactics can help you shift from guesswork to real-time relevance. You’ll learn: How to build a cohesive first-party data strategy Why behavioral signals are the key to closing visibility gaps How AI and machine learning unlock smarter targeting and content Why ret…

Using the right keywords is essential in SEO. Because using the words your audience searches with will help your posts and pages rank. That’s why we always tell you to try to find the perfect keywords for optimizing your articles. So, after finding the perfect keyword, why shouldn’t you use it repeatedly? Why would you use synonyms and related keywords? It might seem contradictory, but correctly using synonyms and related keywords can improve your rankings. Table of contents What is the difference between synonyms and related keyphrases? Variation is key What about keyword density? Find related keyphrases using our Semrush integration How often should you use synony…

Google is getting worse – or at least, that’s what “we” say. The common complaint: Search is dying, SEO is trash, and Google is nearly unusable. X, LinkedIn, and Reddit are awash with complaints about deteriorating search quality. The contradicting reality: Search remains the dominant channel for web traffic. Google still holds 90% of the search market, grew 20% year over year, and processes 5 trillion searches annually. If it were truly broken, wouldn’t we have left by now? The complex truth: Poet John Keats described “negative capability” as the ability to hold conflicting ideas without demanding a simple answer. That’s whe…

Title tags play a key role in attracting clicks from search results. In 2025, standing out means going beyond keywords – it’s about crafting concise, compelling titles that draw attention and match what users are looking for. This article shows you how. Title tags and their key characteristics Title tags are the clickable headlines displayed on search engine results pages (SERPs). They summarize a webpage’s content and play a crucial role in helping users and search engines understand what the page is about. They remain largely consistent year over year, as they still need to adhere to pixel count limits (55 characters or fewer with spaces is recommen…

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site, which leads to more sales and returning visitors. You must optimize your content for the right words to get people to your site. However, you should consider search intent to increase your chances of ranking, convincing people to buy your stuff, subscribing to your newsletter, or even returning to your website. We’ll tell you what search intent is and how you can optimize your content for search intent. Table of contents What is search intent? Four main types of search intent How to optimize your content for search intent Conclusion on search intent for…

SEO is evolving faster than a fruit fly colony in a genetics lab – constantly adapting, mutating, and surprising even the experts. One day, long-form content reigns supreme; the next, AI-generated summaries are stealing the spotlight. Staying ahead requires smarter, data-driven insights. AI-powered tools like OpenAI’s Deep Research are reshaping how marketers approach content strategy, competitive analysis, and SERP optimization. Unlike traditional AI models that rely on pre-existing training data, Deep Research can pull real-time insights from external sources, making it a game-changer for SEO professionals. But how does it compare to standard ChatGPT, a…

AI Overviews are no longer an experiment – they’re live, prominent, and already changing how people interact with Google Search. For content creators and marketers, that means traditional SEO strategies are under new pressure. When Google answers a query before users scroll, visibility no longer depends just on rankings. It hinges on whether your content is selected, cited, or even needed. This shift calls for more than short-term tweaks. It demands a rethinking of how SEO works both now and in the future. So, what can you do when AI Overviews take the spotlight in search? How to stay visible when Google’s AI Overview answers first When AI Overviews…

With the new Yoast SEO Dashboard, you can see how your site is doing at a glance. Instead of hunting through pages, you’ll find all your key metrics in one place. It’s easy to spot which posts need attention, see where you can improve, and figure out what to tackle first so you can spend more time refining your content and less time searching for data. We know it can be challenging to improve your content when you have to dig through every post and page. That’s why we created a dashboard that instantly shows your site’s SEO Performance. It streamlines the process so you can focus on what matters: making your content shine. What you get from the Yoast SEO Dashboard…

It’s the festive season! Or it’s nearly Valentine’s Day, or the start of summer, or… You get the drift. People love to celebrate, which is why seasonal content tends to do well during those periods. So, should you put effort into creating content for the holidays? We think so! But you should be smart about it. Here are five tips to help you create good-quality seasonal content. Why should you create seasonal content? A big benefit of creating seasonal content is that you’ll stay top of mind. After all, your customers are probably looking for content to give them ideas for gifts, services, or events. By participating in the trend, you’ll show your audience that your…

Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent years. People are looking for information about both topics. Source: Google Trends Millions are writing about ChatGPT across the web… …and talking about it in various communities. Interest shot up almost immediately. This is the first couple of weeks after ChatGPT launched to the public. Source: Exploding Topics And as you can tell from the graphs, all of this happened quickly. Whether your X and LinkedIn feeds have been persistently inundated with threads and posts about AI in general and tools like Claude, DeepSeek, and ChatGPT (like min…

Google acknowledged that Performance Max (PMax) campaigns can be controlled through API placement exclusions — contradicting months of its own documentation and support guidance, according to new research from ad tech firm Optmyzr. This revelation gives advertisers more programmatic control over their PMax campaigns than previously thought possible, potentially saving significant time and resources in campaign management. The big picture. Performance Max campaigns, Google’s AI-driven ad format, have been a source of frustration for advertisers seeking more granular control over where their ads appear. Lead up. Earlier this year we saw that despite Navah Hopkin…

Google appears to be rolling out manual actions, search penalties, across German-based sites over the site reputation abuse policy. This comes a week or so after Google expanded the penalties across Europe, for sites in Italy, Spain, and France. What we’re seeing. Christian Kunz, posted on his German-based SEO blog that Google has probably taken first manual actions in Germany against site reputation abuse. A search results set for coupon codes that previously showed many news websites is now no longer showing these sites in the top rankings. Laura Chiocciora, head of SEO at Bravo Savings Network, posted on X adding this morning: 'adidas rabattcode' yesterday vs…

Google said it is now able to catch 20 times the number of scammy pages within Google Search than it was previously. Google also said that it reduced the number of bad actors on the web impersonating airline customer service providers by more than 80% within Google Search. Google credits its AI and improved classifiers for these changes. The numbers. Google gave these two stats when it comes to improving the safety of the Google Search results: Google Search can “catch 20-times the number of scammy pages” Google Search has reduced fake phone number “scams by more than 80% in Search” AI and classifier improvements. Google credits these improvements to i…

Educational videos are among the top 10 most-consumed video content formats globally, according to Statista. And it makes sense. Video is one of the fastest, most engaging ways to teach, demonstrate, and connect. But for creators and businesses alike, making a video that actually works (as in: educates, retains, or converts) requires more than hitting “record.” I’ve been creating online content for years, so I know what works and what doesn’t. Our online SEO training has helped thousands of marketers level up their skills through self-paced modules, monthly live Q&A webinars, and on-demand videos. Our “Ask Us Anything” video series and SEO a…

It’s no longer groundbreaking to say that the SEO landscape is evolving. But this time, the shift is fundamental. We’re entering an era where search is no longer just about keywords but understanding. At the core of this shift is vector-based SEO. Optimizing for vectors gives websites a major advantage in search engines and overall web presence. As AI and large language models (LLMs) continue to shape digital experiences, websites that adapt early will stay ahead of the competition. What are vectors? Vectors are a mathematical way for AI to understand and organize information beyond just text. Instead of relying on exact keyword matches, search en…

Google recently gathered influential voices in the food industry to unveil the latest trends shaping restaurant search and digital marketing. From skyrocketing search terms to drone deliveries and the power of YouTube Shorts, here’s everything you need to know from the Restaurant Industry Influencer Summit. Sizzling search trends: What’s cooking in 2025? Google’s latest search data offers a glimpse into what today’s diners are craving – both in terms of food and digital experiences. Here are some of the hottest trends shaping restaurant searches right now: “Hot honey pizza” is up 232% year-over-year (YoY). And if that doesn’t give you insight into the…

Microsoft Ads will soon roll out four major updates to Performance Max, significantly expanding your ability to target, measure, and optimize your campaigns. These updates will give advertisers more granular control over their automated campaigns while introducing LinkedIn’s professional targeting data — a unique advantage over competing platforms. What’s new. Here are the four new features: LinkedIn integration. Advertisers in six major markets (U.S., Canada, UK, Australia, France, and Germany) will be able to tap into LinkedIn’s professional targeting data, including company, industry, and job function signals. Reporting gets granular. Advertisers will b…

As a search marketer, you’re already skilled at creating content that captivates audiences and drives results. But when the audience is your own team and the goal is internal training, the task might feel a bit out of your comfort zone. Creating training videos may seem unfamiliar, especially if video production isn’t your forte. However, your existing skills in search marketing can be incredibly valuable when crafting engaging and educational training videos for your colleagues. This article will guide you through the essential tools, strategies, and best practices to create training videos that are not only informative but also engaging and effective. …

You can sell your products online in many marketplaces, and all these platforms benefit from SEO. From improving your photos to writing better product descriptions, on-page SEO is key if you want your product listings to rank in search. Table of contents What is marketplace SEO? On-page SEO for marketplaces Optimizing images Create great titles and meta descriptions Writing great product descriptions Using product specifications properly Implementing Schema markup Use Yoast SEO for Shopify Conclusion to marketplace SEO What is marketplace SEO? Marketplace SEO is about making a platform with many sellers — like Airbnb, Etsy, or Amazon — easy to find on s…

There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving eligibility, it’s often treated as a proxy for ad quality – up to a point. Understanding ad strength Google’s ad strength metric is designed to guide advertisers in creating higher-quality ads. Google wants to show the best combination of headlines and descriptions for every user. This ensures high ad relevancy and more clicks (revenue) for Google. Ads are rated from Poor to Excellent, and Google offers recommendations on how to improve your score. G…

No SEO strategy is one-size-fits-all, but there are common practices we follow when helping websites recover from traffic losses or drive growth. We see these patterns across projects, making them best practices within our agency. While they may not apply to every situation, they consistently deliver results. Here are the SEO pitfalls to avoid if you want to regain lost traffic or get back on a growth trajectory. 1. Writing blog posts based on keyword search volume Search engines prioritize content written for people because it provides solutions to users’ needs. They might use sitewide classifiers and human reviewers to assess this. If every pag…

The world of SEO keeps evolving and changing, which is why it’s important to keep developing your own skills. An excellent way to do this is via hands-on experimentation. In this post, I’ll share three valuable lessons I’ve learned from my previous ventures. Note that this blog post was inspired from my talk at BrightonSEO in October 2024. Where it all started A bit of background information: I started experimenting with SEO in 1999 without realizing it, when I created a South Park fan website. This was done via my early foray into the fundamentals of HTML and having fun with the site through different experiments. I discovered that by manipulating meta keyword…

Google’s Search Engine Results Page (SERP) offers more than just a list of links. Its layout can change based on what you’re searching for, presenting various SERP features tailored to your needs. You might see different elements like featured snippets, shopping options, or local listings and also AI Overviews. Understanding these can help you navigate the results more effectively. This guide will help you identify and differentiate between the paid and organic results you encounter. Table of contents What are SERP features? A new SERP feature: Google AI Overviews It depends on what you’re searching for Browsing through the result page Sponsored results and ads Orga…

Enterprise SEO comes with unique challenges: massive websites, coordination across departments, and the need for a strategic vision. Without careful planning, common SEO mistakes can lead to wasted resources and underperformance in the search results. This article explores some of the top strategic mistakes enterprises make with SEO and, more importantly, how to avoid them. Failing to secure the “right” buy-in for SEO initiatives. Underinvesting in SEO continuing education or training. Ineffective hiring and onboarding of an SEO agency. Overlooking the value of maintaining high-quality content. Not prioritizing technical SEO. 1. Failing to sec…

Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn’t have to be that way. At SMX Next, Brad Geddes, co-founder of Adalysis, dove deep into the data analysis of why you need to exert control over your search terms. He walked through the steps you can take to ensure these two campaigns aren’t fighting each other but working in tandem to improve your account performance. The core of the conflict: PMax and Search overlap Geddes set the stage by addressing the ongoing competition between PMax, search, and shopping campaigns: “Right now, the shift is PMax, search and shop…