SEO Tools and Resources

Your online presence is a crucial part of your professional identity, and how you manage it can make all the difference. Personal branding helps build trust with colleagues, clients, and recruiters – and it all starts with personal SEO. While many focus on polishing their resume or LinkedIn profile, your digital footprint extends far beyond these platforms. This article will guide you through proven strategies to optimize your online visibility and ensure you stand out. What is personal SEO and why does it matter? Personal SEO involves optimizing your online presence so that your name appears at the top of search results for relevant queries. This…

The search landscape is shifting fast—and AI is at the center of it. So how should your SEO strategy evolve? Join a panel of seasoned experts from Exposure Ninja, Dragon Metrics, and Semrush for a discussion on what AI means for the future of search—and how marketers and SEOs can adapt now. In The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts, you’ll learn: How AI-powered tools are changing the way users search—and what that means for your rankings. What it takes to get your content cited by AI assistants like ChatGPT and Perplexity. How brand mentions, structured data, and topical authority play a bigger role in AI visibili…

With Google’s introduction of its vision match feature, users can now describe a product they’re looking for, and AI will generate suggestions similar to that item. The real kicker is that the product generated likely doesn’t exist. The AI will create something that you want, show you the product, and then try to match the AI product with items from the real world. It sounds like a streamlined, user-friendly shopping experience that could revolutionize online shopping yet again. But does it actually enhance our shopping journey? Are these AI-generated results truly more effective than the product results we get from traditional Google search? …

AI is changing how people find and engage with content – but the core signals that drive visibility haven’t changed. This article shows how search marketers can stay competitive by combining proven SEO and content strategies with AI-powered workflows to build authority, trust, and reach across platforms. Why authority still wins in the age of AI search If you work in marketing, you’ve probably heard the same questions repeated throughout the past year: “What’s AI’s impact on organic search?” “How can my brand appear in AI-driven search results?” “Is it safe to use AI in my content workflow?” While many agencies and experts are rushing to stak…

Google announced it has refreshed and renamed the Search Console report now known as the Merchant opportunities report. Previously, this report was named the Search Console Shopping tab listings report, when it was introduced in November 2022. The Merchant opportunities report within Google Search Console can show you recommendations for improving how your online shop appears on Google. What Google said. Google posted on LinkedIn about this report saying: “Today we’re refreshing the Search Console Shopping tab listings report to also include details about payments methods and store ratings. To bring the report name in line with its functionality, we’re renami…

Do you need to create a 301 redirect in your WordPress site? You’ve come to the right place! We’ll show you how to set up 301 redirects using three methods. Do you know if you need to use a redirect or whether a 301 redirect is right? No worries, we’ll explain that, too. Redirects in a nutshell The name ‘redirect’ says it all: It sends visitors traveling from a specific page to an alternative one instead. Or, if there’s no alternative, an HTTP header (similar to redirects) can make that clear to users and search engines. It’s like registering a change of address when you move house. What if an old friend visits your old home to visit you? A redirect is like a front…

Are you paying too much for branded search ads, even when you’re the only one bidding? A hidden flaw in Google Ads could be driving up your CPCs unnecessarily. You’re not alone. And you’re not imagining it. Join Jenn Paterson and John Beresford from BrandPilot AI for The Hidden Cost of Google Ads: Solving the Uncontested Paid Search Problem where they’ll reveal: Why CPCs are inflated on branded terms—without active competition How this self-bidding trap happens, and what it’s costing you The true scale of wasted spend across paid search accounts How to stop this problem and take back control of your brand budget This is the insight your campaign…

Google has added multimodal capabilities to its new AI Mode feature, letting you ask your questions with the assistance of uploading an image. Plus, Google announced it is rolling out AI Mode to millions of more Labs users in the U.S. AI mode with images. Google AI Mode now lets you upload an image via upload or your camera to ask AI Mode questions with images. Google calls this multimodal capabilities, which is launched years ago in other areas of Search. “With AI Mode’s new multimodal understanding, you can snap a photo or upload an image, ask a question about it and get a rich, comprehensive response with links to dive deeper,” Robby Stein, VP of Product, Googl…

Google Ads has 718 reviews on TrustPilot with a 1.1-star rating. That’s a shockingly low score for a platform that has helped countless businesses grow and created entire careers in digital marketing. Let me preface this by saying that this isn’t meant to be an angry rant. Google Ads has provided incredible opportunities, but the overwhelming number of negative reviews clearly shows that advertisers face serious frustrations daily. Poor support, unexplained account suspensions, rising costs, and a lack of transparency have left many users feeling helpless. These aren’t just isolated issues – they’re widespread problems that need attention. So, wh…

Google is crediting its AI advancement, such as Gemini, to help detect and remove fake reviews and listings within Google Maps. “AI has been a pivotal tool in helping us stop scammers in their tracks, and we’re now using it to scale our protections even more,” Google wrote. The metrics. Google shared these metrics for its battle over Google Maps spam: Google blocked or removed more than 240 million policy-violating removed more than 240 million policy-violating reviews from 2024. Google added that “the vast majority of which were removed before they were seen.” Google blocked or removed more than 70 million policy-violating edits to places on Google Maps. …

With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on isolated channel strategies no longer works. Customers engage with brands across multiple touchpoints before making decisions, and they expect seamless, personalized experiences. An effective omnichannel approach aligns all marketing efforts – ensuring consistency, maximizing visibility, and driving meaningful interactions. As omnichannel marketing continues to evolve, integrating SEO across all channels is essential for sustained growth. This article explore…

You need compelling titles and meta descriptions to attract visitors from search results and encourage users to click. Manually writing these elements for every page can be quite challenging. Generative AI can streamline this process by automating it. However, you should check the AI-generated suggestions critically. This post will show various methods for generating effective titles and meta descriptions using generative AI for SEO. Table of contents AI titles and meta descriptions for SEO Use the AI in Yoast SEO Premium to generate titles Using generative AI to create powerful titles Checking generated content using human expertise Balancing SEO optimization and u…

Apple’s internal playbook for rating digital assistant responses has leaked — and it offers a rare inside look at how the company decides what makes an AI answer “good” or “harmful.” The leaked 170-page document, obtained and reviewed exclusively by Search Engine Land, is titled Preference Ranking V3.3 Vendor, marked Apple Confidential – Internal Use Only, and dated Jan. 27. It lays out the system used by human reviewers to score digital assistant replies. Responses are judged on categories such as truthfulness, harmfulness, conciseness, and overall user satisfaction. The process isn’t just about checking facts. It’s designed to ensure AI-generated responses a…

Google now lets you automatically add screenshots of landing pages in Demand Gen campaigns. This new feature is designed to boost engagement. The feature appears as a checkbox option labeled “Show a screenshot of your landing page in your ads” and is reportedly enabled by default for some advertisers. Who benefits: Companies with visually appealing websites. Advertisers looking to A/B test visual preview creatives against standard formats. Campaigns focused on demand generation video ads, where visual elements are crucial. The catch. The landing page screenshot becomes part of the ad creative itself, making the visual quality of destination pag…

Google Analytics introduced a new AI-powered feature called Generated insights that automatically detects and explains significant data fluctuations. The feature uses natural language to surface trends and anomalies — potentially saving you hours of manual work and so you can react faster to what’s really going on. How it works. The Generated insights feature identifies unusual patterns (e.g., unexpected conversion spikes), then analyzes several combinations of dimensions and metrics to determine probable causes. It then delivers explanations in plain language directly within the Analytics interface. Generated insights appear natively within detailed reports…

Google’s Performance Max (PMax) campaign type has reached its third anniversary. It has evolved from what critics called “an experiment funded by advertisers” into a mature advertising solution that’s reshaping digital marketing across platforms, according to Mike Ryan, head of ecommerce insights at Smarter Ecommerce. By the numbers. Here are some of the key findings from Smarter Ecommerce internal data: PMax cost share peaked at nearly 82% in May 2024. It has since declined about 0.65% per month, losing ~6% share since peak. 90% of PMax costs typically come from feed-based ads. PMax campaigns need at least 30 monthly conversions (ideally 60+) for optima…

After a couple of months of testing, Microsoft has officially and formally announced the launch of Copilot Search in Bing. “Today we’re excited to introduce Copilot Search in Bing,” Microsoft announced on its Search blog. Microsoft explained Copilot Search in Bing as: “Copilot Search seamlessly blends the best of traditional and generative search together to help you find what you need – and meet you where you’re at in your discovery journey.” How to access it. You can access this new search experience: (1) Going to Bing.com and accessing it via the navigation bar. (2) Clicking on the suggested, related topics right under relevant answers in Bing. …

SEO is widely recognized as a long-term investment, which creates pressure for businesses to translate performance into measurable revenue. Early on – or even over time – disconnects can emerge between expectations and actual ROI. One major disconnect lies in understanding what SEO truly means in terms of strategy and tactics. Another, often magnified if left unaddressed, is the time it takes to see meaningful results. If the goal of SEO (or any digital marketing effort) is to drive return on investment (ROI), then identifying and addressing the root causes of the SEO-to-ROI gap is critical. Failing to do so can lead to compounding issues, making it h…

For the last three years, Google has been focusing on person entities. That just changed. Corporate entity knowledge panels recently received an upgrade with knowledge panel cards. These dominate the brand SERP because they appear right at the top, take up significant SERP real estate, and are colorful and highly visual. If your company doesn’t have these – or worse, don’t have a knowledge panel at all – you’re missing out on impressing your bottom-of-the-funnel audience with Google’s very visible stamp of approval on your brand SERP. Common knowledge panel elements for a corporation Google’s corporate knowledge panels include a variety of elements des…

A great piece of content doesn’t just rank—it drives the right traffic, at the right time, with the right message. In Your Content Marketing Blueprint from MoreVisibility, you’ll get a practical blueprint for building a smarter content strategy rooted in search behavior. What’s inside: A framework to align your content with real search intent A method for using keyword data to uncover content gaps A Help / Hub / Hero structure to serve every stage of the funnel Tips for using AI to streamline content creation—without losing quality Whether you’re auditing existing pages or planning net-new content, this guide helps you focus on what actually wo…

Google today rolled out a new feature that automatically uses businesses’ marketing content to enhance their visibility across Google products. All merchants will be automatically enrolled in the marketing content usage program. You can opt out at any time through Merchant Center settings. How it works. Google will extract marketing information in two ways: Automatic signup to businesses’ marketing communications. Direct submission when merchants add Google’s dedicated email address (marketingemailtogoog@gmail.com) to their marketing lists. Why we care. Google can now extract and display information about your promotions, new products, and social media…

Search is dead, long live search! Search isn’t what it used to be. Search engines no longer simply match keywords or phrases in user queries with webpages. We are moving well beyond the world of lexical search, which is simply text-based with no understanding of the semantic connections between not only things but multimedia representations of things/concepts. Today, AI can understand, contextualize, and generate information in response to user intent largely utilizing probabilistic prediction and pattern matching. This transformation is being driven by generative information retrieval. Generative information retrieval is a fundamental shift in how sy…

In the early days of SEO, owning an exact match domain (EMD) was like holding a cheat code. If someone searched for “siamese kittens,” you could bet that siamesekittens.com would be sitting pretty at or near the top of the search results. The algorithm heavily weighted the presence of keywords in the domain, and for a while, that simple trick delivered serious ROI. But it’s 2025 now. AI has reshaped search, large language models (LLMs) are rewriting how answers are generated and delivered, and the rules of the game have changed. So, what role – if any – do exact match domains still play? The EMD of yesteryear: Keyword first, brand second In th…