SEO Tools and Resources

No, you can’t just trust AI to do your SEO work for you. Great SEO requires smart humans. But used strategically, it can be an effective accelerant for great organic growth. In other words, as I recently explained to a client, simply using AI to mass-produce content doesn’t work – but a structured AI-driven workflow does. When I say “work”, I mean: It works for the client by delivering results. It works for me because it helps us operate more efficiently and take on more client work with the same number of employees. Before the process I’m about to lay out, I used to have to hire a team of writers for client content initiatives. Now, I …

Managing large catalogs in Google Performance Max can feel like handing the algorithm your wallet and hoping for the best. La Maison Simons faced that exact challenge: too many products and not enough control. Then they rebuilt their segmentation with Channable Insights and turned a “black box” campaign into a revenue-generating machine. Step 1: Stop segmenting by category Simons originally split campaigns by product category. It sounded logical – until their best-selling sweater ate the budget and newer or overlooked products never had a chance to surface. Static segmentation meant limited visibility and slow decisions. Marketers stayed stuck making m…

As AI transforms how users search for information online, we all face a new challenge: ensuring our content is visible and impactful within emerging AI platforms. While traditional SEO tactics remain crucial, brands must also embrace AI SEO to truly excel. By optimizing content for AI systems, brands can ensure they stand out in AI-generated responses and large language models (LLMs) like Google’s Gemini, Microsoft Copilot, and ChatGPT. Ninety percent of businesses are concerned about losing SEO visibility as AI reshapes search, according to a recent survey. The same report also found that 61.2% of businesses plan to increase their SEO budgets due to the growing …

Has your organic traffic looked like this over the past couple of years? I’ve evaluated a handful of global websites negatively impacted by core updates related to page experience, helpful content, and spam. This specific site is a large enterprise global site with multiple subdomains and millions of orphaned pages without proper URL structure. If you’re an SEO professional seeing an impact like this on your organic traffic, you may want to read on. Many websites struggle with buried content, missing internal links, and a lack of logical hierarchy. The good news? You can optimize your site architecture and give users and search engines the…

AI-based discovery offers a new level of sophistication in surfacing content, without relying solely on keywords. Beyond keyword-string-first approaches, contextual and semantic elements are now more important than ever. Optimization is no longer about just reinforcing the keyword. It’s also about constructing a retrievable semantic environment around it. This impacts how we write, create, and think about content. It applies whether you write every word yourself or employ automated workflows. Reframing your publishing strategy around context Much has already been written about the concepts covered here. This discussion focuses on tying them together into a…

Search marketing is still as powerful as ever. Google recently surpassed $100 billion in ad revenue in a single quarter, with more than half coming from search. But search alone can no longer deliver the same results most businesses expect. As Google Ads Coach Jyll Saskin Gales showed at SMX Next, real performance now comes from going beyond traditional search and using it to strengthen a broader PPC strategy. The challenge with traditional Search Marketing As search marketers, we’re great at reaching people who are actively searching for what we sell. But we often miss people who fit our ideal audience and aren’t searching yet. The real opportunity sits at…

Let’s face it, lead generation can be a real pain. One month you’re drowning in prospects. The next you’re wondering if your website’s broken because nobody’s filling out your contact form. I’ve been there, and let me tell you – there’s a better way. Relying on unpredictable methods can stifle growth and leave your sales team twiddling their thumbs. The good news? Digital advertising, when strategically implemented, can be your key to unlocking a predictable and scalable lead generation system. This article will guide you through the essential steps to move beyond hoping for leads and start building a reliable process to drive a steady flow…

With more than two decades in SEO, I’ve lived through every major disruption the industry has faced — from stuffing meta keywords to rank on AltaVista to Google reshaping search, to mobile-first indexing, and now AI. What feels different today is the speed of change and the emotional weight it carries. I see growing pressure across teams, even among seasoned professionals who have weathered every major shift before this one. Many have a legitimate concern: If AI can do this faster, where do I fit in? That’s not a technical question. It’s a human one. That uncertainty affects morale and adoption. Productivity slows. Experimentation stalls. Teams either overuse …

Every week, new data highlights both the overlap and the divergence between effective organic search techniques across traditional SEO (Google SERPs) and GEO (ChatGPT, AI Overviews, Perplexity, etc.). It’s a lot to absorb. One week, headlines say traditional SEO tactics work fine for ChatGPT. The next, you’ll see reports that one platform is elevating Reddit while another is dialing it back. Given how quickly this landscape shifts, I want to break down the approach, process, and resources my team is using to tackle content in 2026. This goes far beyond a content calendar. It’s about combining audience understanding, the interplay of organic platform…

Whether it’s Google signing Reddit to a deal to deepen its AI partnership, more traditional SEO results that have favored Reddit content, or Reddit’s share of ChatGPT references (down but still leading among social platforms), there are plenty of compelling reasons to prioritize Reddit in your organic strategy. That’s why it’s one of the first initiatives we tackle for new clients who aren’t yet building an organic Reddit presence. For clients already well underway with their core SEO strategies, we add it as a complementary layer. On its own, Reddit offers a strong pocket of qualified leads in discrete sub-verticals. Paired with the catnip-like appeal o…

As SEO grows more collaborative and data-driven, more teams are operating remotely – sometimes by choice, sometimes by necessity. But managing SEO remotely brings its own challenges. Drawing on eight years of leading fully remote SEO teams, here are 10 key aspects of your workflow, setup, and strategy to get right for long-term success. 1. Culture First, consider if you’re working with just a remote team or a fully remote company. An SEO consulting firm could easily decide to go fully remote. But if you’re leading an in-house SEO team working for a larger company, you may not have that option. Second, consider whether your team culture is remote-first …

Building authority when no one’s heard of you can feel like trying to join a conversation that’s already halfway done. You’ve got something worth saying, but no one’s listening yet. In SEO terms, that’s tough – you need visibility to earn trust, but you need trust to gain visibility. The good news: you don’t need fame or a huge LinkedIn following to be credible. You just need to be clear, consistent, and trustworthy. Authority today isn’t about being loud – it’s about being legible to both people and search systems. This article demonstrates how to establish authority during the “unknown but capable” stage. It’s written from an SEO perspective,…

Discovery now happens before search demand is visible in Google. In 2026, interest forms across social feeds, communities, and AI-generated answers – long before it shows up as keyword search volume. By the time demand appears in SEO tools, the opportunity to shape how a concept is understood has already passed. This creates a problem for how search marketing research is typically done. Keyword tools, search volume, and Google Trends are lagging indicators. They reveal what people cared about yesterday, not what they are starting to explore now. In a landscape shaped by AI Overviews, social SERPs, and shrinking organic real estate, arriving lat…

Link building is often 40% of an SEO budget – sometimes more in competitive industries. But here’s the problem: most companies aren’t calculating ROI before building links. That’s a fast way to burn through your budget without knowing what you’re getting in return. If you spend $5,000, $10,000, or even $50,000 a month on link building, you should know what kind of return to expect. This guide will show you how to calculate link building ROI before sending a single outreach email. We’ll cover how to assess a page’s revenue potential, estimate the cost of link building, and determine whether the investment pays off. You’ll know exactly how to forecast ROI, avoid…

Remember when a handful of links from sites in your niche could drive steady organic traffic? That era is over. Today, Google’s AI Overviews and the rise of answer engines like ChatGPT raise the bar. You have to do more to stay visible. Hiring an experienced link building agency is one efficient way to meet that challenge. It’s also one of the most important investments you’ll make. The right partner doesn’t just build links. They position your brand as a trusted, cited source in the AI era. So how do you choose the right agency for your company? While the interface has changed, the core ranking signals remain largely the same. What’s changed is their prio…

If you’ve tried to figure out how your brand shows up in ChatGPT or Gemini, you aren’t alone – and you’ve probably realized there’s no easy answer. With new AI visibility tools hitting the market, knowing which one to trust is half the battle. Vetting AI visibility platforms: Trial, error, and endless demos As AI search becomes a growing part of how consumers find information, brands face a new challenge: understanding and managing their presence in these AI answer engines. Unfortunately for marketers, many tools promising to help are as new as the challenge itself. Information is sparse, comparison is tricky, and reliability with many of these tools…

How content is structured in an article or blog post might not seem controversial. But, apparently, Google doesn’t want you to create bite-sized chunks of content simply to please LLMs. Called “chunking,” this technique helps get your content noticed by AI models and reflects how readers actually engage with online content. Chunking may make content more retrievable or citable in AI search, but ultimately, it improves the flow of content and makes concepts easier for people to understand. Let’s talk about how chunking works and when to use it. What is chunking? Chunking is the practice of organizing text into distinct, self-contained units of meaning. When cont…

The Alpha Beta account structure was the gold standard of paid search. Over the past several years, PPC marketers have adapted to Google’s push into automation and AI by first tweaking Alpha Beta – built on single keyword ad groups (SKAGs) – and eventually moving away from it altogether. SKAG maintenance and buildout are no longer ideal for paid search in 2026 and beyond – but that transition isn’t as simple as flipping a switch. Existing SKAGs still hold valuable data and insights you can carry into a more consolidated setup. This article covers the benefits of SKAG consolidation and best practices for building a structure that sets your campaigns up fo…

Writing strong page titles is one of the simplest and most impactful SEO optimizations you can make. The title tag is often the first thing users see in search results, and it helps search engines understand the content of your page. In this article, you’ll learn what SEO page titles are, why they matter, and how to write titles that improve visibility and attract clicks. Key takeaways Crafting a strong page title is vital for SEO; it attracts clicks and helps search engines understand your content An SEO page title appears in search results and browser tabs, serving as the first impression for users To optimize your page title, include relevant keywords an…

Search ads are powerful. But with fierce competition in PPC, it’s not enough to just show up. To stand out, you need more than basic ad copy. This article breaks down how to craft search ads that grab attention and drive results. You’ll learn actionable strategies for writing compelling headlines and descriptions, plus advanced techniques like A/B testing, ad asset optimization, and competitor analysis. Master the fundamentals of search ads Strong search ads start with the fundamentals. Here’s what to keep in mind: Use relevant keywords: Include keywords from your ad group in the headline and description to improve Quality Score, CTR, and convers…

Do you need to create a 301 redirect in your WordPress site? You’ve come to the right place! We’ll show you how to set up 301 redirects using three methods. Do you know if you need to use a redirect or whether a 301 redirect is right? No worries, we’ll explain that, too. Redirects in a nutshell The name ‘redirect’ says it all: It sends visitors traveling from a specific page to an alternative one instead. Or, if there’s no alternative, an HTTP header (similar to redirects) can make that clear to users and search engines. It’s like registering a change of address when you move house. What if an old friend visits your old home to visit you? A redirect is like a front…

In a perfect world, you could call up a top customer to pick their brain about a piece of content. But in reality, it can be extremely difficult and time-consuming to conduct audience interviews every time you need to create a new topic or refresh an old piece. A few years ago, content marketing was simpler – keyword intent and quality content was enough to rank at the top of Google’s SERP to get clicks. But in the new era of AI, expectations are different. Audience research has become critical. However, some companies may not have the resources to perform it. One way to better understand your target audience is to create a custom GPT in ChatGPT, configured …

The start of the year is always a good moment to start or update your SEO roadmap. This is a structured collection of tasks you plan to do to enhance your site’s performance. If you already have one, great! If not, read this article to find out what you can do and why you need an SEO strategy. Table of contents What is an SEO roadmap? Why do you need an SEO roadmap for that? How to create an SEO roadmap Define your goals and priorities Audit your website Estimate time and resources Review and adjust A roadmap is the groundwork for SEO success What is an SEO roadmap? An SEO roadmap is a strategic outline for enhancing a website’s visibility in search eng…

More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects. A strong demo proves value in real time, turning curiosity into confidence. Too often, though, demos fall flat – sounding like a scripted feature list instead of a compelling, conversational story. This article shows how to create demos that resonate with real customer needs and differentiate your brand through empathy, consistency, and competitive insight. Know your product, know the problem it solves A demo isn’t about memorizing features. It’s about mastering the problem your product solves. Without this deep understanding, you’re just…

My experience has shown one simple truth: clients stay or go based not on results alone, but on the service they receive. This holds true for the vast majority of clients we’ve worked with. You can deliver excellent outcomes, but if clients feel underserved, they’re likely to leave. Clients aren’t always rational, and that’s exactly why every touchpoint matters – especially reporting. Reporting is often your main connection with clients and can define how they perceive your service. That makes it one of the most important parts of your business. So, what makes a great report? This article tackles the key principles of building reports that …