SEO Tools and Resources

A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis (81%) and project setup (78%). For agency and brand marketers that rely on audience insights, testing, and fast-turnaround campaign planning, this shift signals how research partners and internal teams are evolving their methods. However, the same study finds a sharp divide around synthetic data. While it’s occasionally used to boost niche sample sizes, a full 60% of respondents view it negatively, citing concerns around ethics, authenticity, and reliability. Download the full report to see how AI and synthetic data are reshaping mar…

If you’re planning to build a website or publish a blog post, you’ve probably heard the word permalink pop up. But what is a permalink, really? In simple words, it’s the permanent link to a page on your website, like the official street address of your house. No matter how many times you update your content, this link remains the same and tells people (and Google) exactly where that page is located. In this blog, we’ll break down what a permalink is, why it matters, how to pick the right permalink structure, and how Yoast SEO helps you manage everything easily. Quick note: If your website is already established, changing existing permalinks can cause broken links and …

Every Black Friday reveals how consumers search, compare, and decide. This year added something new: a real-world test of how AI models interpret commerce under true demand. So we ran a structured test across major LLMs and analyzed 10,000 responses. The goal was simple: to see how these systems form their internal view of the retail landscape and which signals shape the answers they generate. As we reviewed the dataset, a clear pattern emerged: Black Friday acts as a natural stress test for AI-driven discovery. The sheer volume of queries, the range of categories, and the speed of shifting consumer attention expose the sources, structures, and behavioral tend…

If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s latest Conversion Benchmark Report , industry medians range from just 3.8% (SaaS) to 12.3% (Legal) — and that variance can reshape how you interpret your landing page performance. This free report doesn’t just give you numbers. It gives you context — by vertical, by strategy, and by conversion event — so you can benchmark smarter, optimize where it matters, and stop second-guessing your results. Download the full report to see where your landing pages really stand. View the full article

Yoast SEO is a free WordPress SEO plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest SEO and overall readability standards. Here, we’ll explain how our plugin helps you build the best website possible! Table of contents What Yoast SEO does SEO for your posts and pages Technical SEO for your website Learn SEO by doing SEO with Yoast A quick recap What Yoast SEO does Yoast SEO offers many tools and features to boost your SEO. Some of these features influence the SEO of your whole site, while others help you optimize individual posts and pages for search engines. At …

Ever clicked a link and landed on a “Page Not Found” error? Redirects prevent that. They send visitors and search engines to the right page automatically. Redirects are crucial for both SEO and user experience. For SEO, they preserve link equity and keep your rankings intact. Additionally, it enhances the user experience, as no one likes dead ends. Table of contents What is a redirect? How redirects work Why redirects matter When to use a redirect Types of redirects How redirects impact SEO Common redirect mistakes How to set up a redirect Troubleshooting redirects Conclusion about redirects Key takeaways A redirect automatically sends users …

If it feels like the entire internet woke up one day and decided to start every sentence with “AI,” you’re not wrong. Marketers are being hit with a daily wave of LinkedIn thought leaders, half-baked prompt hacks, and promises that ChatGPT is either going to 10x your productivity or take your job entirely. And in the middle of all this? You (the digital marketer). Marketers are trying to figure out if this is just another buzzword cycle or the beginning of a complete rewrite of how we do content, SEO, PPC, reporting, and, well, everything. So let’s break it down. Consider this your AI starting guide, written for marketers who are tired of needing a young…

Anchor text, which is also known as link text, is the visible, clickable text of a hyperlink. It usually appears in a different color and is often underlined. Good anchor text tells readers what to expect when they click and gives search engines valuable context about the linked page. Getting your anchor text right helps users navigate your content more easily, improves your internal link structure, and provides search engines with clues about your page relationships, which can positively influence your SEO. Table of contents What does an anchor text look like? Why are link/anchor texts important? Different kinds of anchor text The competing links check in Yoast…

Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent years. People are looking for information about both topics. Source: Google Trends Millions are writing about ChatGPT across the web… …and talking about it in various communities. Interest shot up almost immediately. This is the first couple of weeks after ChatGPT launched to the public. Source: Exploding Topics And as you can tell from the graphs, all of this happened quickly. Whether your X and LinkedIn feeds have been persistently inundated with threads and posts about AI in general and tools like Claude, DeepSeek, and ChatGPT (like min…

Last week, OpenAI launched ChatGPT Search — a new way to search the web using AI inside a chatbot interface. Thanks to the integration of Microsoft Bing real-time data and other interesting sources, this could challenge traditional search engines. Table of contents What is ChatGPT Search? ChatGPT Search vs. Google’s AI Integration with Microsoft Bing What does this mean for SEO? Future developments Conclusion on ChatGPT Search What is ChatGPT Search? ChatGPT Search is a helpful tool that makes it easier to find information with a little help from AI. It is connected to the web in real time and uses Bing’s index and other sources to show up-to-date results…

Google AI Mode is search with a brain. It uses AI to answer questions directly, so it’s no longer about just blue links. Type, talk, or upload a photo, and it gives you a useful summary plus follow-ups. Here’s how it works and why it matters. Table of contents Say hello to Google’s AI Mode Search becomes a lot smarter How Google AI Mode works in practice The focus of content is changing What does Google AI Mode mean for SEO? Where it’s going How to access Google AI Mode Meet Google’s AI Mode Say hello to Google’s AI Mode Google AI Mode is a feature in Search that uses generative AI to deliver full, conversational answers instead of just showing a …

Link building is the practice of earning links from other websites to your own. These links act as signals of trust and authority for search engines, helping your pages rank higher in search results. Quality matters more than quantity. A few relevant, high-authority links are far more valuable than many low-quality ones. Modern link building focuses on creating genuinely useful content, building genuine relationships, and earning links naturally, rather than manipulating rankings. Table of contents What is link building? What is a link? Why do we build links ? How to earn high-quality links Link building in the era of AI and LLM search Examples of effective link bui…

Search has moved far beyond blue links and basic ranking signals. People now discover information on Google, TikTok, Pinterest, Amazon, YouTube, and an expanding layer of generative AI platforms that synthesize answers from trusted sources. As SERPs shift toward rich results and AI summaries, users often get what they need without needing to click at all. In this environment, brand authority isn’t just tied to your domain. It spans platforms, formats, and the systems that learn from your content. Modern off-page SEO must support both search engines and the AI models that evaluate and surface your expertise. This off-page optimization guide breaks down …

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site, which leads to more sales and returning visitors. You must optimize your content for the right words to get people to your site. However, you should consider search intent to increase your chances of ranking, convincing people to buy your stuff, subscribing to your newsletter, or even returning to your website. We’ll tell you what search intent is and how you can optimize your content for search intent. Table of contents What is search intent? Four main types of search intent How to optimize your content for search intent Conclusion on search intent for…

Do you have a website or are you thinking about creating one? And do you want to attract more people to your business? If the answer is yes, then there’s no doubt about it: SEO should be part of your marketing efforts. It’s a great way to build your brand and get people on your site. But what does it actually entail? In this post, we’ll give you an understanding of what SEO is and how you can get started! What is SEO? The acronym SEO stands for Search Engine Optimization. Let’s first get a definition from one of our principal SEO experts at Yoast, Alex Moss: SEO is both the art and science of improving a website, and pages within, to be as visible…

Site Kit by Google is a free WordPress plugin that connects your site to important tools like Analytics, Search Console, and Ads. After installing, it’s easy to verify your accounts, after which you see data in your dashboard. That data is nice to have, but it has limits, especially if you need detailed reports. Table of contents What is Site Kit by Google and why use it? What does it look like? What Google services can you connect? Managing Analytics in Site Kit by Google What’s Enhanced Conversion tracking? Key Metrics widget for quick performance insights Is Site Kit by Google enough for your goals? Should you use Site Kit by Google? What is Site Kit by G…

It’s clear to me that the current “LLM situation” is untenable. These platforms are offering a very expensive set of products with relatively unlimited access. At the same time, you have content creators and publishers in a state of panic as decreased traffic has become the norm. Add to this that platforms ranging from Google’s AI Mode to ChatGPT lack clarity on how to monetize their products, and it becomes clear we’re kicking a can down the line, and sooner or later, all bills come due. The LLMs providing such broad access at no cost are unsustainable long-term. Content publishers offering their content to LLMs for free without traffic or other compensati…

From answering complex queries to generating creative content, large language models (LLMs) are designed to deliver “zero-click” results – concise, direct answers that eliminate the need for further research. This shift raises a critical question: if users no longer need to visit a website to get the information they want, what happens to web traffic? While the broader implications for the future of websites are a conversation for another day, there’s a more immediate and tactical issue worth examining – links. Specifically: What kind of links are LLMs providing, and how can brands generate traffic from them? The critical role of links in LLM outputs L…

The title tag is one of the most important SEO elements. It can have a great impact on your rankings. In my experience, optimizing title tags can give rankings a strong boost. There are many different ways to optimize a title tag. One is to make sure it fits within the 55- to 60-character limit (which I think is a bit outdated today). Other SEOs suggest it’s OK to have title tags up to 70 characters long (or longer). There are also concerns that having the title truncated in search results or rewritten by Google can negatively affect organic performance and click-through rate. This article explores the basis for such concerns, Google’s official state…

Brand-agency partnerships look very different today than they did even a few years ago, and by 2026 that gap will only widen. Internal marketing teams are more sophisticated, digital channels are more specialized, and the role agencies play is no longer one-size-fits-all. As a result, the companies that get the most value from agency relationships aren’t always the biggest spenders. They’re the ones that are clear about what they need and what they don’t. That clarity starts with understanding the true role an agency should play inside your organization. Too many partnerships struggle because expectations and responsibilities were never properly al…

What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data, developed three creative variants, launched a triggered journey and measured incremental improvement. No tickets, no queues, no committees. By Monday, the save rate is up 18%. That’s not luck; that’s Positionless Marketing. It’s do-it-now competence, powered by technology. The mindset comes straight from a classic business book: Mark McCormack’s “What They Don’t Teach You at Harvard Business School: Notes from a Street-smart Executive.” His playbook celebrates prac…

AI Overviews are no longer an experiment – they’re live, prominent, and already changing how people interact with Google Search. For content creators and marketers, that means traditional SEO strategies are under new pressure. When Google answers a query before users scroll, visibility no longer depends just on rankings. It hinges on whether your content is selected, cited, or even needed. This shift calls for more than short-term tweaks. It demands a rethinking of how SEO works both now and in the future. So, what can you do when AI Overviews take the spotlight in search? How to stay visible when Google’s AI Overview answers first When AI Overviews…

Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions — and personalization is no longer a nice-to-have, it’s expected. Whether you’re shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, breaks down the trends that matter most for marketers right now. Inside, you’ll discover: How values-based marketing is reshaping customer expectations Where immersive experiences like AR, VR, and live streaming fit in Why hyper-personalization and real-time engagement are key to conversion How t…

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to use them correctly. What is a Responsive Search Ad? A Responsive Search Ad, or RSA, is the default ad type for Google Search campaigns. When you create an RSA, you must provide three things: Final URL: The landing page where you want users to go after clicking on your ad. Headlines: The clickable part of your search text ad. Minimum 3, Maximum 15. 30-character limit each. I generally recommend having 8-10 headlines in your RSA. We previously covered ad headlines …

The platform behind your site plays a bigger role than you might think. From site speed and mobile responsiveness to content scalability and technical SEO, the foundation you choose can make or break your organic performance. If your goal is seamless, secure, and engaging digital experiences that also support strong search visibility, it’s time to re-evaluate your CMS. Join MarTech’s Future-Proof Your Content Strategy with the Right CMS, and discover exactly what marketers need to consider when evaluating content management systems. You’ll learn: Must-have CMS features for delivering top-notch digital experiences. How to tackle security, compliance, an…