SEO Tools and Resources

You can now pull Pinterest cost, click, and impression data directly into Google Analytics via Pinterest Ads Data Import. Why we care. Bringing Pinterest Ads data into Analytics gives advertisers a unified view of performance across channels. But mismanaging imports can lead to duplicate or inaccurate reporting. How it works. When you set up a Pinterest Ads Data Import, Google Analytics attempts to pull up to 24 months of historical campaign data. If the Pinterest API doesn’t support that full range, Analytics will extract as much as possible. If you have previously uploaded Pinterest cost data manually, you’ll need to delete those datasets first — otherwise…

Search is evolving, and social platforms are now at the heart of discovery. Pinterest, in particular, has emerged as a powerful visual search engine, driving traffic and engagement for brands, bloggers, and businesses. Unlike traditional social media, which thrives on conversations and real-time interactions, Pinterest is built for intent-driven discovery – where users actively seek inspiration, ideas, and products. This presents a unique opportunity for search marketers. Pinterest users often arrive with high intent, making it an invaluable platform for organic visibility and referral traffic. To maximize discoverability, understanding how Pinterest…

Pinterest is rolling out Top of Search ads, a new ad format that places brands directly in the first 10 slots of search results and Related Pins, where nearly half of user clicks occur. Shopping on Pinterest is inherently visual, and most searches on the platform (96%) are unbranded according to Pinterest. That makes the top of search results a prime spot for discovery – and for brands to reach consumers who are open to new products. Why we care. Pinterest’s Top of Search ads put your products in front of shoppers at the most valuable moment: when they’re actively browsing but not yet brand-committed. With nearly all searches unbranded, the format offers a powerfu…

Budgeting for paid ad campaigns has long been a static process – set a monthly budget, monitor spending, and adjust incrementally as needed. This method works for industries with stable demand and predictable conversion rates but falls short in dynamic, competitive markets. Still, static budgets aren’t obsolete. In industries with long sales cycles, consistent conversion trends, or strict financial planning – like B2B SaaS and healthcare – planned budgets remain essential. The key isn’t choosing between static and dynamic budgeting; it’s knowing when and how to adjust PPC spend using data-driven signals. The role of Smart Bidding and Performance Max in budge…

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and once-steady campaigns are harder to keep profitable. The real shift is structural. Zero-click searches are changing how paid search works. How search moved beyond the blue links For years, PPC operated in the “blue link economy,” where every click represented a chance to win a conversion. Now, Google’s results pages are crowded with AI Overviews, featured snippets, and knowledge panels that answer questions before a user ever leaves the SERP. For searchers, that feels fast and convenient. For advertisers, it means fewer clicks –…

Every seasoned PPC pro carries a few scars — the kind you earn when a campaign launches too fast, an automation quietly runs wild, or a “small” setting you were sure you checked comes back to bite you. At SMX Next, we had a candid, refreshingly honest conversation about the mistakes that still trip us up, no matter how long we’ve been in the game. I was joined by Greg Kohler, director of digital marketing at ServiceMaster Brands, and Susan Yen, PPC team lead at SearchLab Digital. Read on to see the missteps that can humble even the most experienced search marketers. Never launch campaigns on a Friday This might be the most notorious mistake in PPC — and…

Every year, Duane Brown’s PPC Salary Survey gives our industry one of the few honest looks at what practitioners are actually earning. The 2026 edition, with 445 responses across 50+ countries, is no different. This year, one pattern stands out above the rest: the middle of the salary curve is getting squeezed from both ends. PPC salaries aren’t falling, at least not uniformly. The gap between practitioners commanding top-end pay and those stuck at the baseline is wider than it’s ever been, and the trajectory of the two groups is now clearly diverging. AI is acting as an accelerant here, but the underlying shift runs deeper and has been building for years. Wha…

Bad data = bad strategy. Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on fiction. You’re not just getting the wrong numbers. You’re optimizing toward the wrong outcomes. This issue impacts everything: Bidding. Budget allocation. Long-term growth. This article breaks down: Why duplicate conversions happen. How to find them. Most importantly, how to eliminate them for good. The cost of inaccurate conversion data Paid search loves precision. Conversion data is your nor…

Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. You might think this is obvious. That’s why we’ll show you a few less obvious elements of product page SEO in this post. And we’ll explain why it’s so important to take these things into account. Let’s go! Table of contents 1. The basics of product page SEO 2. Add structured data for your products and get rich results 3. Add real reviews 4. Make your product page lightning fast 5. User test your product page Bonus: Build trust and show…

Google Product Studio is now available within Google Business Profiles. This allows you to edit the background scenes of your products within your local listing using Google’s AI features. Product studio is already available within Google services including Google Merchant Center and Google Ads, and is now available within Google Business Profiles. More details. Google community manager, Kara, posted about this news in the Google Business Profile forums and wrote: “We’re excited to announce that you can now change the background scene of your product with Product Studio, a generative AI tool which helps you create engaging imagery to showcase your products.” …

A growing share of search interactions now begins inside generative systems. Users open AI tools and ask questions the same way they’d ask a colleague: in full sentences, with context, and often across multiple follow-up prompts. Generative systems synthesize answers from sources they interpret as credible and relevant to the prompt. Visibility increasingly depends on whether a brand’s content aligns with the questions people ask AI systems, not just the keywords they type into search engines. Traditional search results haven’t disappeared. Today’s discovery environment blends ranked results, AI-generated summaries, and conversational assistants. This shift in…

In this new era of generative AI technology, searchers have begun to swap keywords with prompts. Shorter and long-tail queries are being replaced by more conversational prompts, which tend to be longer and more in-depth. These days, searchers are expecting more complete answers than a paginated list of results. Until we get an AI-specific equivalent of Google Search Console or Bing Webmaster Tools, we can’t really see for certain what or how our audience is behaving on AI search platforms as they look for our content, brands or products. However, we can still look for proxies to emulate how this journey works. Here are multiple ways to use other data points as pro…

By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the technology to practically create entire campaigns with the push of a button. And they’re aware that AI is reshaping marketing and perhaps are both excited and a little worried about what the future will bring. To date, much of the early conversation about putting AI into production at scale has centered on the need for good prompt engineering — the ability to ask the right questions of this powerful technology. We’ve been told our successful use of the technology hinges on thi…

Rand Fishkin just published the most important piece of primary research the AI visibility industry has seen so far. His conclusion – that AI tools produce wildly inconsistent brand recommendation lists, making “ranking position” a meaningless metric – is correct, well-evidenced, and long overdue. But Fishkin stopped one step short of the answer that matters. He didn’t explore why some brands appear consistently while others don’t, or what would move a brand from inconsistent to consistent visibility. That solution is already formalized, patent pending, and proven in production across 73 million brand profiles. When I shared this with Fishkin directly, h…

Watch this video on YouTube Rand Fishkin didn’t get into SEO because he saw the future. He got into it because he had no choice. In the early 2000s, Fishkin helped run a small web business with his mom in Seattle. They hired another company to do SEO until they couldn’t afford to pay them anymore. That moment pushed him into search marketing. More than 20 years later, Fishkin has become one of the best-known voices in SEO — and one of Google’s biggest critics. In this interview, he looks back at how search has changed, what went wrong, and what may happen next. Early SEO was wild SEO today can feel messy. But in the early days, it was even more…

Shopify is one of the most impressive internet success stories. According to BuiltWith, the Canadian ecommerce giant now powers almost five million stores worldwide. Merchants choose Shopify for its ease of use, robust features, scalability, and cost-effectiveness. Let’s go over the main reasons for choosing Shopify. Table of contents What is Shopify and what does it do? How does Shopify work? 7 Key benefits of choosing Shopify Unique selling points of Shopify Considerations before choosing Shopify These are the main reasons to choose Shopify What is Shopify and what does it do? Shopify is an ecommerce platform that has everything under one roof. It’s a c…

The February 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important news from the past month and explore how it affects your search strategy. Hosted by Carolyn Shelby and Alex Moss, this month’s update focused on AI-driven shifts in search, emerging agentic workflows, and Google’s latest core updates. Below is a recap of the topics discussed and what they mean for your strategy. Watch the full recap on YouTube to hear Carolyn and Alex dive deeper into these topics, answer audience questions, and share real-world examples. SEO and AI news from February 202…

The January 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important news from the past month and explore what it means for your search strategy. Hosted by Carolyn Shelby and Alex Moss, this month’s update looks at key industry shifts and practical takeaways for staying competitive. Below is a recap of the topics discussed and what they mean for your strategy. Here’s the recap video on YouTube Watch the full recap on YouTube to hear Carolyn and Alex dive deeper into these topics, answer audience questions, and provide additional examples of how these changes could…

Reddit is rolling out a new ad control feature that gives users more power over the sponsored content they encounter on the platform. The details: Users can now select Hide from a dropdown menu on any feed-based advertisement. Hiding an ad blocks content from that advertiser account for at least one year. The feature works alongside the existing Report function, which also triggers advertiser blocking. Implementation will roll out gradually across iOS, Android, and desktop over several weeks. Hide option in the ad dropdown. Ad immediately after being hidden. Why we care. Reddit’s new ad hiding feature creates stronger incentives to deliver releva…

Reddit Ads is introducing a suite of new tools aimed at helping small and medium-sized businesses (SMBs) streamline campaign management, optimize ad performance, and improve data accuracy. Easier Campaign Setup and Management: Campaign Import. Reddit Ads now allows advertisers to import campaigns directly from Meta in just three steps. After signing into their Meta account within Reddit Ads Manager, users can select an ad account and campaign to import, then customize it to fit Reddit’s platform. This seamless process enables advertisers to leverage high-performing Meta ads on Reddit quickly. Simplified Campaign QA. A new review page in the Reddit Ads Manager …

Reddit isn’t just a place for memes and viral debates – it’s a powerful tool for small and medium-sized businesses (SMBs) looking to boost visibility, connect with audiences, and even boost SEO. While most marketing advice for Reddit focuses on big brands, SMBs can use the platform effectively to engage with potential customers, build trust, and drive real results. Consider Reddit as another social platform So why should an SMB consider using Reddit? Unlike other social media channels, such as Instagram, where you’re forced to keep up with every new feature so the algorithm will push your account, Reddit doesn’t really change. It’s a forum-style site…

Reddit is doubling down on commerce, rolling out a suite of new shopping features designed to help retailers capitalise on the platform’s growing role in the purchase journey. Why now. Reddit’s shopping momentum is hard to ignore — the platform has seen a 40% year-over-year increase in shopping conversations, and, according to Reddit, 84% of shoppers say they feel more confident in purchases after researching products on Reddit. Despite this, Fospha’s State of Retail Commerce 2026 study identifies Reddit as the most undervalued channel in the media mix. What’s new. Collection Ads — a new Dynamic Product Ad format that pairs a lifestyle hero image with shoppab…

Reddit is quickly becoming a powerful platform shaping how people discover and perceive brands. As AI search engines increasingly surface Reddit threads and comments, these conversations now influence visibility. To understand this shift, I analyzed 117 SaaS brands on Reddit. People reveal what they really think there, which doesn’t always match polished marketing. As communities shape brand perception, Reddit is no longer optional. Here’s my analysis, plus how you can use Reddit to your advantage. How I analyzed 117 SaaS brands: The methodology My analysis of 117 brands across the SaaS industry started with identifying the verticals to address: Pr…

Reddit today opened its Pro publishing tools to all publishers, removing the waitlist and offering free access in a public beta to expand distribution and engagement. Why we care. Reddit Pro gives you a centralized tool to track where your content spreads, streamline posting, and find the right communities. It transforms Reddit from a manual posting exercise into a structured distribution channel. The details. You can now sign up for Reddit Pro, verify your domain (typically within three business days), and access the Links tab. With Reddit Pro, you can: Track where your content is shared across Reddit. Auto-import articles via RSS for quick posting. Ge…

Eighty million people use Reddit search every week, Reddit said on its Q4 2025 earnings call last week. The increase followed a major change: Reddit merged its core search with its AI-powered Reddit Answers and began positioning the platform as a place where users can start — and finish — their searches. Executives framed the move as a response to changing behavior. People are increasingly researching products and making decisions by asking questions within communities rather than relying solely on traditional search engines. Reddit is betting it can keep more of that intent on-platform, rather than acting mainly as a source of links for elsewhere. Why we care…