SEO Tools and Resources

There is so much you can do to optimize your online store, whether for users or Google. To help you cover all your bases, we’ve written this ecommerce SEO checklist. It doesn’t cover absolutely everything, but if you at least start by optimizing all the aspects in this post, you will definitely be doing a great job! Table of contents Site-wide ecommerce checklist Homepage Product search and categories Product pages Shopping cart and checkout Search and social appearance One last thing… Site-wide ecommerce checklist The first part of our ecommerce checklist is all about changes you can make site-wide to make sure your online shop is up to scratch. Some of …

AI-powered search is changing fast. Are you ready? Join our expert panelists for The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts where they will dive deep into the evolving landscape of AI and search marketing. In this insightful session you’ll discover: How AI search is reshaping SEO and what it means for your strategy. Practical tips to optimize your content for AI tools Why brand awareness and authoritative content are crucial for success in AI-powered search. Whether you’re an SEO professional, marketer, or business leader, this webinar offers the strategic insights you need to stay competitive in an AI-driven digit…

Google has confirmed issues with the Local Service Ads advertiser console and said they are “investigating and working to resolve this with high priority.” Since this morning, advertisers trying to access the Google Local Service Ads advertiser console have been hit by timeouts, 500 status codes and other errors preventing them from manage LSAs. Confirmation. Ginny Marvin, Google’s Ads Liaison, confirmed the issue on X just minutes ago: The team is investigating and working to resolve this with high priority. — AdsLiaison (@adsliaison) April 2, 2025 The issue. There are a number of complaints on social media about LSAs not being accessible. Here are some …

Google’s AI Overviews expanded greatly in three sectors – entertainment, restaurants, and travel – during the March 2025 core update. By the numbers. Between March 13 and 27, according to data shared with Search Engine Land by enterprise SEO platform BrightEdge, the presence of AI Overviews grew by: 528% for entertainment queries (e.g., [Julia Roberts movies], [Movies filmed in Chicago]). 387% for restaurant queries (e.g., [date night restaurants], [Thai restaurant near me], [downtown restaurants]). 381% for travel queries (e.g., [things to do in Santa Fe], [things to do in Hawaii], [things to do in Las Vegas]). But. Part of the reason for these high…

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching your ideal customers – and excluding your not-ideal customers. This article will discuss: Basic vs. Detailed Demographics: What’s the difference? What type of Detailed Demographics are available in Google Ads? How to use Detailed Demographics in your campaigns Sample use cases for Detailed Demographics Basic vs. Detailed Demographics: What’s the difference? Your basic demographic options in Google Ads are: Age. Gender. Parental status. …

From answering complex queries to generating creative content, large language models (LLMs) like ChatGPT, Gemini, and others are becoming integral to how users seek and consume information online. This technology presents a paradox for brands and website owners: the potential for new avenues of traffic generation alongside the growing challenge of zero-click results. The initial excitement surrounding LLMs often focuses on their ability to simplify workflows and provide instant answers. However, for businesses that rely on website traffic for leads, sales, and brand visibility, the implications are far more nuanced. While LLMs can act as powerful referral…

The Robots Exclusion Protocol (REP), commonly known as robots.txt, has been a web standard since 1994 and remains a key tool for website optimization today. This simple yet powerful file helps control how search engines and other bots interact with a site. Recent updates have made it important to understand the best ways to use it. Why robots.txt matters Robots.txt is a set of instructions for web crawlers, telling them what they can and can’t do on your site. It helps you keep certain parts of your website private or avoid crawling pages that aren’t important. This way, you can improve your SEO and keep your site running smoothly. Setting up…

If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s latest Conversion Benchmark Report , industry medians range from just 3.8% (SaaS) to 12.3% (Legal) — and that variance can reshape how you interpret your landing page performance. This free report doesn’t just give you numbers. It gives you context — by vertical, by strategy, and by conversion event — so you can benchmark smarter, optimize where it matters, and stop second-guessing your results. Download the full report to see where your landing pages really stand. View the full article

Roblox unveiled a new immersive video advertising format on its platform and announced a strategic partnership with Google to expand its advertising business reach. Google will roll out these ads across AdMob and Ad Manager, creating significant new revenue opportunities for publishers while giving advertisers contextually relevant ways to reach engaged audiences. Big picture. The gaming giant is introducing rewarded video ads up to 30 seconds long that offer in-game benefits, marking a significant evolution of its business model beyond traditional gaming revenue. These ad formats are designed to blend seamlessly into virtual environments – appearing as billbo…

Sick of seeing the error “Discovered – currently not indexed” in Google Search Console (GSC)? So am I. Too much SEO effort is focused on ranking. But many sites would benefit from looking one level up – to indexing. Why? Because your content can’t compete until it’s indexed. Whether the selection system is ranking or retrieval-augmented generation (RAG), your content won’t matter unless it’s indexed. The same goes for where it appears – traditional SERPs, AI-generated SERPs, Discover, Shopping, News, Gemini, ChatGPT, or whatever AI agents come next. Without indexing, there’s no visibility, no clicks, and no impact. And indexing issues…

The Google March 2025 core update finished rolling out over a 14-day period, starting on March 13, 2025, and completed about 14 days later on March 27, 2025. This March core update took about a week longer than Google’s December 2024 core update, which started December 12, 2024 and completed about 6 days later on December 18, 2024. Please understand that if a core update impacts a site, it can result in a huge change for that site’s search visibility. So, I do not want to diminish any core updates, including the March core update; those could have been really big for you or the sites you manage. Data providers on the Google March 2025 core update Semrush. Semru…

Are you controlling your paid search campaigns, or are they controlling you? If you can’t confidently articulate your smart bidding strategies, you lose conversions and credibility. True mastery isn’t just about setting up a campaign and picking a bid strategy; it’s about owning and communicating the process effectively. This guide is your roadmap to clarity and control, breaking down 2025’s Smart Bidding into actionable insights. We’ll cover key concepts, common mistakes, and actionable tips for picking the right strategy. Smart Bidding in Google Ads: AI-powered bid optimization Smart Bidding is Google Ads’ advanced form of automated bidding. …

Are you tired of your social media efforts not achieving the results you hoped for? It might be time to scale up your social media optimization efforts. Your content might be good, but you could do various enhancements to make it stand out. For instance, your content needs proper metadata for X, Facebook, and the like to appear properly on each platform. Yoast SEO can help you do this quickly. Table of contents What is social media optimization? Facebook and other social media X Use templates for social media snippets What about Pinterest? Conclusion on social media optimization Sharing your freshly written (or optimized) content on social media is important…

Microsoft Advertising will require advertisers to provide explicit user consent signals starting May 5. First communicated to advertisers a few weeks ago, this change ensures compliance with global privacy regulations while maintaining the ability to gather insights that optimize ad performance. Why we care. As data privacy concerns grow, businesses face increasing pressure to protect personal information. Microsoft’s enforcement of Consent Mode offers a way to balance privacy with performance, reinforcing trust while meeting regulatory requirements. What is Consent Mode? Consent Mode is a feature from Microsoft Advertising that respects user privacy preferen…

Google Ads will update its Unfair Advantage Policy to clarify that the restriction on showing more than one ad at a time for the same business, app, or site only applies within a single ad location. This change, staring April 14, follows recent experiments allowing multiple ads from the same advertiser in different locations on the search results page. What’s happening. Double serving now permitted: Advertisers can now run multiple ads for the same business, app, or site on a single search results page—provided they occupy different ad locations. This could potentially increase visibility and clicks for top advertisers but may also intensify competition for …

Reddit Ads is introducing a suite of new tools aimed at helping small and medium-sized businesses (SMBs) streamline campaign management, optimize ad performance, and improve data accuracy. Easier Campaign Setup and Management: Campaign Import. Reddit Ads now allows advertisers to import campaigns directly from Meta in just three steps. After signing into their Meta account within Reddit Ads Manager, users can select an ad account and campaign to import, then customize it to fit Reddit’s platform. This seamless process enables advertisers to leverage high-performing Meta ads on Reddit quickly. Simplified Campaign QA. A new review page in the Reddit Ads Manager …

With the rise of AI-powered features, search engines are not just directing users to information but delivering answers directly. This shift is redefining how people interact with the web, raising questions about the future of SEO, content discovery, and digital marketing. Here’s what’s coming next. From ChatGPT to Grok 3: The breakneck pace of AI advancements The world has seen rapid and significant advances in AI technology and large language models (LLMs) within two years. Looking back just three years ago, Google’s Gemini and Meta’s LLAMA did not exist, and OpenAI’s ChatGPT was later released in late November 2022. Fast-forward to January 2…

Ever wondered why some of your ecommerce products or blog posts never appear on Google? The way your site handles pagination could be the reason. This article explores the complexities of pagination – what it is, whether your site needs it for SEO, and how it affects search in 2025. What is pagination? Examples of pagination in action. Why is pagination important for SEO? Google’s deprecation of rel=prev/next. Why pagination is still important in 2025: The infinite scroll debate. How JavaScript can interfere with pagination. How to handle indexing and canonical tags for paginated URLs. What is pagination? Pagination is the coding an…

Writing quality content should be a key aspect of every SEO strategy. But when is your content considered good or high-quality? And does quality mean the same for your users as for Google? In this article, we’ll discuss creating content and how you can make sure it hits the mark. It will require some creative writing skills. But don’t worry, you don’t have to become the next big author! By focusing on the right things, you can create high-ranking quality content that your users will happily read. What is quality content? That is the million-dollar question. Knowing how to write good content helps you get more visitors, higher conversions, and lower bounce rates. Bu…

Ad hijacking occurs when dishonest affiliates create ads almost identical to a brand’s official ads. They copy headlines, text, and display URLs so potential customers assume these ads are legitimate. In reality, these affiliates, often involved in affiliate hijacking and other affiliate program scams, send clicks through their own tracking links to earn commissions they haven’t really earned. When this happens inside an affiliate program, it’s called affiliate ad hijacking. Many hijackers use an affiliate link cloaker to hide the final redirect, preventing brands or ad platforms from seeing the trick. If someone clicks on one of these fake ads, they la…

Google concluded a 14-year legal battle over advertising billing practices, agreeing to a substantial settlement without admitting any wrongdoing. The resolution marks a significant moment in the company’s complex history of digital advertising regulations. The big picture. The lawsuit centered on allegations that Google manipulated its AdWords platform between 2004 and 2012, specifically targeting two key issues: artificially reducing advertiser discounts through Smart Pricing and distributing ads beyond advertisers’ designated geographic location. Context. Advertisers accused Google of violating California’s unfair competition law, claiming the tech giant misled…

I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight you have, what career path would you take differently? It’s fairly easy to look back. But what’s (much) harder is to look forward in time and identify areas that will increase in value in the next few years. Here are five marketing skills I believe will only increase in value in the next few years to expand your expertise and your career path options. 1. Creative generation Everybody seems to think creativity is dying, especially since the rise of AI over the past two years. However, AI is the exact reason why I think the skill of cr…

To meet the web content crawlability and indexability needs of large language models, a new standards proposal for AI/LLMs by Australian technologist Jeremy Howard is here. His proposed llms.txt acts somewhat similarly to robots.txt and XML sitemaps protocols, in order to allow for a crawling and readability of entire websites, putting less of a resource strain on LLMs for crawling and discovering your website content. But it also offers an additional benefit – full content flattening – and this may be a good thing for brands and content creators. While many content creators are interested in the proposal’s potential merits, it also has detractors. But…

Shopify has become the leading online shopping platform in just a few years. It has become an anti-Amazon, helping small and large retailers worldwide run successful online stores with minimal effort. Although the ecommerce platform makes everything easy, there’s a lot you can do to improve the SEO of your online shop. In this ultimate guide, we’ll help you get on the right track by giving you many tips and tricks. In addition, we’ll tell you the best SEO app, and we have a Shopify SEO checklist for you! Table of contents Introduction What is Shopify? What is Shopify SEO? SEO basics for Shopify Technical SEO for Shopify How to increase sales in Shopify Learn more? Tr…