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YouTube will reinstate channels previously banned under old COVID-19 and election integrity rules, a major shift in the platform’s approach to content moderation. Driving the news. Channels terminated for repeated violations of policies that are “no longer in effect” will be allowed back, YouTube’s parent company, Alphabet, told Congress in a letter. Alphabet acknowledged it had faced outside pressure to remove user content but said it will now prioritize “free expression.” YouTube will replace some fact-checking mechanisms with context notes, letting users add clarifications – a tool X already uses. What it means. Reinstated channels will be eligible to s…

YouTube pitched advertisers on a new suite of ad formats aimed at tapping into its massive connected TV audience. Among the highlights from yesterday: interactive shopping ads that let viewers browse and buy products directly from their television screens. YouTube is capitalizing on its dominance in streaming to blur the line between passive viewing and active shopping, positioning itself as a key player in the convergence of TV and ecommerce. The big picture. YouTube is targeting the “second screen” with interactive shopping features designed for how people actually watch TV today: A new shoppable CTV offering displays products on the side of TV screens duri…