SEO Tools and Resources

When Google launched the March 2025 core update last week, Google said there will be a series of improvements aimed to help “better surface relevant, satisfying content” from content creators “thoughtout this year.” But you should not expect all sites to fully recover by the end of the 2025 year, that simply won’t happen. What Google said. Danny Sullivan, the Google Search Liaison, in a conversation on X with Travel blogger, Nate Hank, explained that there is a caveat to the statement about surfacing those sites better in Google Search again. Sullivan wrote, “With the important caveat that this doesn’t mean all sites will go back up to wherever they were if they are …

Google is rolling out a significant update to its Performance Max campaigns, giving advertisers more transparency and control over their ad placements. The big picture: Performance Max search terms are now visible in the standard Search Terms report Advertisers can add negative keywords directly from the report The update integrates with Google’s recent addition of negative keyword capabilities for Performance Max Why we care. This change addresses one of the biggest criticisms of Performance Max campaigns: lack of visibility into which search queries trigger ads. Advertisers now have the same level of insight and control they’re accustomed to with stan…

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome extensions are PPC game-changers. They sit in your browser, ready to help without the hassle of switching tools. Imagine this: you’re analyzing competitors, tweaking ad copy, and tracking keywords – all without juggling tabs or draining your focus. The best part? Most top extensions are free. No budget approvals, no learning curve – just click, install, and start optimizing faster. Whether you’re a PPC pro or just starting out, the right Chrome extensions ca…

Relying solely on Google for search visibility is no longer viable today. Search behavior is diversifying, particularly among younger demographics. Gen Z is increasingly turning to platforms like TikTok, Pinterest, and Reddit for information discovery. This shift highlights the need for brands to embrace a total search strategy – an approach that integrates multiple search and discovery channels to create a more holistic and resilient search presence. The risks of Google dependency Google’s algorithm changes frequently, and core updates can significantly impact website rankings overnight. Over-reliance on a single search engine makes brands vulner…

If you’re managing multiple campaigns for your brand or your clients, you know how hard it is to scale landing page creation without sacrificing performance. This guide breaks it down—with real examples, tactical insights, and repeatable strategies from a designer who helped generate 14.8 million conversions using Unbounce. Inside, you’ll get: 5 high-performing landing page designs from SaaS, education, and entertainment industries Conversion-driven tactics you can apply to your own campaigns Smart tips for building faster, designing for mobile, and increasing results without reinventing the wheel Whether you’re designing in-house or outsourcing to …

In December Google added 24-hour data to the Search Performance report in Google Search Console. Now, that data will soon be available in the Search Console API, and you get not just the past 24-hours of that 24-hour data, you can get the hourly data for the past 8 days. Announcement. This was announced by Daniel Waisberg, from the Google Search team, at the Google Search Central Live event in New York City just a minute ago. 24-hour data. When Google announced this originally, Google said this “view includes data from the last available 24 hours and will appear with a delay of only a few hours.” Google added: “The ’24 hours’ view includes hourly granula…

Google’s AI Mode became available earlier this month as a Google Search Labs experiment. After researching dozens of keywords across transactional, navigational, commercial, and informational intents, here’s what SEOs and marketers need to know about Google’s AI Mode. It’s genuinely AI-powered The query [cheap flights] produced many different outputs, ranging from 370 to 449 words, with anywhere from 13 to 39 right-sidebar citations. Local intent is everywhere Even for queries where location makes zero sense, queries like [online courses], [subscribe newsletter], and [youtube login] included location context. Navigation patterns Searches f…

If users don’t interact with your page in Google’s search results, Google may remove that page from its results – or possibly even its index. That’s according to a recent short video Google’s Martin Splitt posted on the Google Search Central YouTube channel. This information confirms what Google said in their recent (since 2019) communication and once again with the Navboost details from the DOJ trails, and the data leak. What Google said. Here is a partial quote from the video, which I will embed below: “If they are not showing up so it’s either that the query is a bit weird or that the query hasn’t actually been asked that much or that we have other pag…

Microsoft has confirmed it uses schema markup to help its LLMs (large language models) understand your content. There has been a debate around if AI models and LLMs use schema or structured data, and at least Microsoft has confirmed they do. Source. Fabrice Canel from Microsoft’s Bing confirmed this while on stage at SMX Munich the other day. David wrote, “Fabrice Canel confirms that schema markup helps Microsoft’s LLMs understand your content in his excellent SMX – Search Marketing Expo in Munich presentation.” David Mihm posted on LinkedIn these details, which later Fabrice Canel confirmed in the comments area. Fabrice added, “Gen AIs value fresh content in…

SEO keeps evolving faster than most of us can handle. If you’re finding it hard to keep up with all the changes in search, you’re not the only one. I’ve talked to dozens of marketing teams this quarter, and they all tell me the same thing: the old SEO playbook just isn’t working anymore. Whether you’re running your company’s search strategy or working with clients, you need a smarter approach that puts users first and works across all the places people search online. This guide shows you key areas that are driving SEO success right now in 2025. It’s based on what’s working for the most successful marketing teams I work with. You’ll get practical ti…

Reddit’s presence in Google Search has surged over the last year, largely thanks to the Google-Reddit content licensing deal. As a result, Reddit threads are claiming prime real estate in search results, often outranking brand websites and even original content sources. While Reddit isn’t new, its growing influence has put it back in the spotlight. Yet many marketers either overlook Reddit entirely or mishandle it – resulting in missed opportunities or even backlash from its notoriously protective community. This guide covers everything you need to know about leveraging Reddit for SEO – finding ranking opportunities, engaging authentically, and boosting …

Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative. However, as competition heats up and audiences saturate one PPC platform, acquisition costs typically go up. This is when social-first advertisers might start to explore a different channel, like Google Ads. Google’s advertising ecosystem is based on search intent, which fundamentally differs from Meta’s, built around behavioral and interest-based targeting. As people actively search for products, Google offers a massive advantage: It knows exactly what they want. Between legacy campaigns (like Search, Shopping, and YouTube) and newer technolo…

Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions — and personalization is no longer a nice-to-have, it’s expected. Whether you’re shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, breaks down the trends that matter most for marketers right now. Inside, you’ll discover: How values-based marketing is reshaping customer expectations Where immersive experiences like AR, VR, and live streaming fit in Why hyper-personalization and real-time engagement are key to conversion How t…

Shopify is one of the most impressive internet success stories. According to BuiltWith, the Canadian ecommerce giant now powers almost five million stores worldwide. Merchants choose Shopify for its ease of use, robust features, scalability, and cost-effectiveness. Let’s go over the main reasons for choosing Shopify. Table of contents What is Shopify and what does it do? How does Shopify work? 7 Key benefits of choosing Shopify Unique selling points of Shopify Considerations before choosing Shopify These are the main reasons to choose Shopify What is Shopify and what does it do? Shopify is an ecommerce platform that has everything under one roof. It’s a c…

Generative AI is rewriting the SEO playbook. The days of simply ranking high and earning clicks are fading and being replaced by a zero-click reality where the search journey is fragmented across multiple touchpoints. Google still dominates the search market, but AI-powered answer engines have quickly emerged as alternative discovery tools. ChatGPT alone has seen impressive growth, doubling its users in the past six months alone. As of February 2025, it has 400 million weekly active users. Visibility now comes down to being a part of the answers users see – wherever they search – and whether or not they click. Some might say it’s time to prepare for th…

Detailed and specialized content that lives deeper within your website may be key to winning citations and brand visibility in Google’s AI Overviews, according to enterprise SEO platform BrightEdge. By the numbers. Based on a new analysis of millions of URLs cited by Google’s AI Overviews, BrightEdge found that: 82.5% of citations linked to deep content pages (two or more clicks away from the homepage) 0.5% of citations linked to homepages. 86% of citations appeared for only one keyword. Why we care. The homepage historically has been considered the most important page on a website, with primary category, product, or service pages not far behind (those …

Microsoft Advertising is ramping up enforcement of its user consent policies for advertisers targeting users in the EEA, UK, and Switzerland. Starting May 5, all advertisers using Universal Event Tracking (UET) must provide an explicit consent signal to avoid disruptions in ad performance. What’s changing: Microsoft requires advertisers to ensure user consent before dropping Microsoft device identifiers (e.g., cookies) on user devices. New enforcement measures will be phased in, culminating in full implementation by the May deadline. Advertisers must send explicit consent signals via one of Microsoft’s approved methods to maintain compliance. Why we car…

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching your ideal customers – and excluding your not-ideal customers. This article will cover: Basic vs. Detailed Demographics: What’s the difference? What type of Detailed Demographics are available in Google Ads? How to use Detailed Demographics in your campaigns Sample use cases for Detailed Demographics Basic vs. Detailed Demographics: What’s the difference? Your basic demographic options in Google Ads are age, gender, parental status, and household i…

Maximizing return on ad spend (ROAS) in Google Ads is crucial for driving profitability. However, without revenue data, PPC advertisers often default to focusing on cost per purchase – a strategy that can limit long-term growth. While ROAS optimization enhances ad spend efficiency, it falls short if it doesn’t account for customer lifetime value (LTV). To stay competitive, you must move beyond short-term returns and embrace LTV-based ROAS optimization. This ensures you’re capturing the full value of your customers over time. This article will break down how to: Shift from short-term ROAS to LTV-based ROAS. Use static conversion values to improve…

Being great at PPC isn’t just about launching campaigns and optimizing bids. It’s about making an impact, proving your value, and building a reputation that accelerates your career. Whether you’re an in-house marketer, agency professional, or freelancer, standing out in the PPC world requires technical excellence and strategic visibility. After working at several agencies before starting my own, I’ve seen firsthand what separates top-tier PPC professionals from the rest. Success in this industry isn’t just about knowing the platforms. It’s about positioning yourself as an indispensable expert. While this playbook is built around PPC, the principles …

Andriana18, CC BY-SA 4.0, via Wikimedia Commons W. Edwards Deming’s 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas weren’t just about improving production lines—they were about creating a culture of adaptability and excellence. Today, marketing faces its own shift. The traditional, assembly-line model of campaign execution—where data, creative, and deployment are handled in rigid steps—is no longer fast enough for real-time customer engagement. Positionless Marketing builds on Deming’s legacy by enabling marketers to act independently, collaborate fluidly and use AI-powered tools to engage custome…

Google Ads has begun rolling out channel control for select Demand Gen campaigns. This feature will let you specify where your ads appear across Google’s properties. Yes, but. While the feature is live, segmentation by individual channel (e.g., YouTube, Discover, Gmail) is not yet available. This will limit your ability to make data-driven adjustments. Why we care. This update, first announced in January, gives advertisers more control over campaign placement, but the full impact remains unclear since performance data is still aggregated under “Google-owned channels.” What they’re saying. Greg Kholer, director of digital marketing at ServiceMaster, shared see…

Microsoft Bing appears to be testing an aggressive new ad display format that dramatically reduces organic search visibility in favor of sponsored content. The details: Users are reporting search result pages with at least seven paid advertisements. One or two organic results are visible on the first page. The format has been independently verified by multiple users. What they’re saying. The original poster, Red Leaf Web Design, expressed shock at the format, stating “BING Ads Gone Wild!” on X. Several of the Search Engine Land staff were also able to replicate the ad-heavy results, seeing as many as nine ads: Bing Ads Gone Wild! ONE organic result…

Google is testing placing special and very clickable links in its AI Overviwws, but not to publishers or your own website, but rather back to its own search results. You got that right, Google is testing linking the AI Overviews back to new search queries on Google.com. What it looks like. I posted a screenshot and video from Sachin Patel who spotted this change on the Search Engine Roundtable – here they are: Clicking on those underlined links in the text of the AI Overview, both at the top and in the middle section, will take you back to a new Google Search. The smaller link icons take you to the side panel links, those go to publishers and external website…

Microsoft released Copilot within Bing Webmaster Tools to all users today, the company announced today. Initially, Microsoft had a beta release to only 10,000 trusted users of Bing Webmaster Tools but now the feature is generally available to all users. What is Copilot in Bing Webmaster Tools. Copilot in Bing Webmaster Tools promises to provide “instant, accurate and contextually relevant answers to [user] queries.” It is engineered to provide “streamline workflows, enhance productivity, and provide valuable insights,” Microsoft initially said. Copilot in Bing Webmaster Tools aims at “helping webmasters manage their search optimization efforts more efficiently, im…