SEO for Social Media Integration

A top-level domain is the “.“ and text to the right of a domain. It can affect user perception of your brand. View the full article

A/B testing compares two versions of an element to see which performs best. Learn how & see examples. View the full article

App store optimization (ASO) is the process of improving an app‘s visibility and conversion rate in app stores. View the full article

Conversion rate optimization means increasing the percentage of users who convert (buy, sign up, etc). View the full article

Learn what digital PR is, how it works, and how to create successful campaigns. View the full article

Duplicate content is identical or highly similar content that appears in more than one place online. View the full article

Enterprise SEO is a specialized approach to search engine optimization for large, complex organizations. View the full article

Evergreen content is content that remains relevant for a long period of time without needing frequent updates. View the full article

Information gain in SEO is a metric that Google may use to evaluate the uniqueness of your content. View the full article

Link bait is creating content that attracts backlinks. Learn from real examples how to create good link bait. View the full article

Learn what organic SEO is and how to grow traffic using keyword research, content creation, etc. View the full article

Page speed measures how fast a webpage loads. We‘ll show you how to find and improve your page speed. View the full article

Programmatic SEO involves creating many webpages using templates and data to target keywords at scale. View the full article

Quality Score is a tool that helps you measure the quality and relevance of your Google ad campaigns. View the full article

Review schema is a data format that helps search engines understand reviews and ratings on webpages. View the full article

Schema markup is code that helps search engines better understand your website content. View the full article

Learn what semantic HTML is and how to use it to improve your site’s usability and search visibility. View the full article

Authority Score is a compound metric in Semrush that measures a domain‘s or webpage‘s overall quality. View the full article

User-generated content (UGC) is non-sponsored content created by users instead of brands. View the full article

Video advertising is a paid marketing tactic that uses videos to promote products, services, and/or brands. View the full article

Website architecture refers to the structure of websites. Learn best practices for organizing your site for SEO. View the full article

“Your Money or Your Life” (YMYL) refers to topics that may affect users’ health, finances, safety, or well-being. View the full article

Total addressable market is the revenue a company would make if it sold to 100% of the people in its market. View the full article