What's on Your Mind?

Hello again, and thank you for reading Fast Company’s Plugged In. In 2013, David Min came to Disney CEO Bob Iger with a big idea. Min, a founding partner at Disney’s investment arm, Steamboat Ventures, was now head of innovation for the entire company. He had concluded that something fundamental needed to be done about Disney’s relationship with the tech industry. “We—meaning The Walt Disney Company—didn’t really have a very good reputation at the time for working with startups,” he remembers. Tech accelerators such as Y Combinator, 500 Startups, and Techstars were changing how high-potential concepts got their shot at becoming thriving businesses. Min thought Dis…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Speaking on D.R. Horton’s earnings call last week, CEO Paul Romanowski was asked about geographic housing demand trends and if rising inventory in Florida and Texas was impacting the sales of America’s largest homebuilder. “Some of the [recent] buildup we’ve seen in inventory has had some impact on [our] sales when you look at portions of the Florida market and as well isolated to some of the Texas markets where they saw a significant run-up in valuations,” Romanowski responded. “We’ve seen some moderation there. But generally, as we enter into the s…

Back in 2015, the Chicago Bears told Brandon Marshall no. The personable All-Pro receiver had been appearing as an analyst on Showtime’s Inside The NFL on his days off during the previous season, but new Bears management weren’t going to allow it. “Right then, I knew I wouldn’t be a Bear anymore,” Marshall told CBS in 2016. “Because I think that the business of the NFL is growing every single day, and players are being told to stay in a box and just play football, and we’re missing out on a lot of opportunities, not only to grow as men and businessmen but to experience different things.” A lot can change in a decade. This week, the NFL is announcing a new initiat…

Andy Hunter decided something needed to be done about the endless rise of Amazon in 2018—the year that the e-commerce giant surpassed 50% of book sales in the U.S. market. “I was concerned at that rate of growth,” says founder and CEO of Bookshop.org. Hunter did a back of a napkin projection and figured that by 2025, Amazon would have secured an 80% share of the U.S. market. That worried Hunter, who had long worked in the publishing industry, especially when paired with stats showing half of all independent, local bookshops in the country went out of business at the same time as Amazon became ascendant. “I felt very strongly that books are too important to our culture…

Have you ever worked under someone you just couldn’t wait to get away from—maybe to the point where you’d daydream about finding a new job (or hoping they’d leave instead)? That’s what we call an “Extinguisher.” These leaders sap energy from their teams and throw up roadblocks that stand in the way of success. On the flip side, “Generators” are those leaders who inspire and empower people to reach their full potential—and they’re the ones everyone wants to work for. Most of us want to steer clear of Extinguishers (and make sure we never become one ourselves). The trouble is, it’s not always obvious when you’re dealing with one—at least not until you’re already burned …

For years, Google made it incredibly easy to look up someone’s address, phone number, age, and other personal info. All you had to do was type in a person’s name and where they live, and you’d get all kinds of details from sites like Whitepages and Spokeo, which pull together that info from public and private sources. Creepy as this is, doing anything about it has always been a slog, and most people never bothered. While some companies charge hundreds of dollars per year to remove this data on your behalf, that’s not really necessary. If you have an hour or so to spare, you can hide your personal information from casual snoopers on Google, and even on the people s…

Recently, I saved a major exclusive story from nearly getting killed at the eleventh hour. After developing the communications strategy, writing several versions of a pitch that a broader team of external partners would use over the course of the campaign’s phases, and personally intervening when the opportunity was nearly lost after one of the parties involved fumbled, that same party later said to me, “Thanks for your help.” Help. Twenty years in public relations, including over a decade running a successful consultancy, and my strategic leadership was reduced to “help”—a word that carries centuries of loaded meaning for Black women in America. It’s a word that seems …

Yesterday, shockwaves rippled across the American tech industry after news spread over the weekend about a powerful new large language model (LLM) from China called DeepSeek. News of DeepSeek’s capabilities—not to mention the fact that it is open-source and free for anyone to use and modify—sent U.S. markets reeling, including the tech-heavy Nasdaq, which saw $1 trillion evaporate from its market cap as AI-adjacent stocks such as Nvidia and Broadcom were hit hard. U.S.-listed shares of TSMC, which trade on the New York Stock Exchange (NYSE), also took a dive. But today, some of those stocks are recovering, at least to a degree. Here’s what you need to know about …

The days are getting longer, sunnier, and warmer in the western hemisphere. Those bright summer days have a bigger impact on the workforce and the physical office than you may think. The obvious ones are longer lunches and fewer people in the office due to vacations. Yet when everybody is in the office, there is one common human habit happening during the summer that is often overlooked. One that undermines employee productivity and increases a building’s carbon emissions. The productivity killer? Sunshine. Not that anybody is against it, but when the sun is at its highest and hottest, sun glare and heat penetrating the glass panes in office buildings prompts employe…

It’s hard for a designer to get the world’s attention at fashion week. But a year ago, the Maison Margiela show went viral thanks, in large part, to Pat McGrath’s makeup, which made models’ skin look like it was made of glass. The show was theatrical. Creative director John Galliano conjured a dark, ethereal universe apparently inspired by the Belle Époque of the late 1800s, when women had tightly cinched corsets, and voluminous dresses with padding that accentuated their busts and hips. Models, including Gwendoline Christie (second from right), walk the runway during the Maison Margiela Haute Couture Spring/Summer 2024 show as part of Paris Fashion Week, January…

Over the years, I’ve observed how the approach to housing in the U.S. has shifted. And while affordable housing has faced challenges in how it’s understood and accurately represented, there is increasing awareness of the need for more accessible, safe, and stable housing options for all. It is time to recalibrate our approach to housing—one that not only addresses economic disparities but also fosters community and enhances the quality of life for all residents. Affordable housing is essential for providing a foundation that allows people to contribute meaningfully to their communities. It is one of the reasons my architecture firm recently acquired a firm that speci…

In cities across the U.S., the housing crisis has reached a breaking point. Rents are skyrocketing, homelessness is rising and working-class neighborhoods are threatened by displacement. These challenges might feel unprecedented. But they echo a moment more than half a century ago. In the 1950s and 1960s, housing and urban inequality were at the center of national politics. American cities were grappling with rapid urban decline, segregated and substandard housing, and the fallout of highway construction and urban renewal projects that displaced hundreds of thousands of disproportionately low-income and Black residents. The federal government decided to try to…

Illinois lawyer Mathew Kerbis markets himself as the Subscription Attorney, charging businesses and individual clients a monthly rate for legal advice and offering additional services like contract review and legal document drafting for a flat fee. Kerbis is a fairly tech-savvy lawyer—he’s a regular at the American Bar Association’s ABA Techshow conference, he hosts a podcast about subscription-based billing and other industry innovations, and he uses a Stripe-integrated web portal to streamline client payments. So it’s not surprising that he’s spent time experimenting with AI tools to help him do legal research, draft documents, and otherwise assist clients more effi…

There’s a growing trend in Silicon Valley where engineers are therapizing themselves with ChatGPT . Well, not exactly therapy, but using self-reflective prompts to unlock profound insights into their lives. It’s like getting advice from a friend who’s exceptionally skilled at active listening—except she’s 300,000 years old and has lived over 100 billion lives (it doesn’t quite make sense, but neither does the time we’re living in). I visited the Commons, one of the founding hubs of “Cerebral Valley” in San Francisco, where a community of Claude and ChatGPT superusers gathered to discuss “AI for inner work.” This mostly Gen Z group shared their unconventional tactics f…

Every four years, the National Assessment for Educational Progress (NAEP) provides a snapshot of how students across the country are performing in math and English. It doesn’t tell us about individual students; instead, it gives us information about how well our public schools are preparing students. The 2024 results showed that 28% of 8th graders were proficient in mathematics (on grade level), and 30% were proficient in reading. In both, the average scores and proficiency rates are still below 2019 rates. One explanation for this dismal reality? Public schools simply aren’t capable of delivering results for students. But look closely at historical trends in NAEP R…

In the midst of an artificial intelligence boom that’s reshaping almost every facet of the business world, companies are competing in an arms race to build the best and brightest models and fully embrace the nascent technology, whether that’s as a product or service for customers or as an integral component of their organizations’ processes. This has raised the profile and pursuit of data science: After all, as Airbyte CEO and co-founder Michel Tricot succinctly put it, “no data, no AI.” But this arms race could have many winners at its finish line. Indeed, this year’s honorees all have something in common beyond their creative use of data in a world increasingly depende…

What if the Playboy Mansion was filled with OnlyFans content creators? That’s the pitch for the Bop House, a TikTok page that has gained nearly three million followers since its launch in December. Founded by Sophie Rain, 20, and Aishah Sofey, 22, the house is home to eight creators aged 19 to 24, who collectively boast over 33 million followers. Their TikTok presence leans into viral, algorithm-friendly content like flying private to the Super Bowl and reviewing popular cookie brand Crumbl. But their real revenue stream comes from OnlyFans. The Bop House claims to have generated $10 million in revenue in its first month. “It’s just like a little girl group that …

The Grammy Awards will look a little bit different this week. Each year, the Recording Academy hosts a multitude of events to welcome the music industry during Grammy week and record labels do the same. However, many institutions have canceled their plans—Universal Music Group, Sony, Spotify, BMG, and Warner Music Group among them—and instead are allocating resources to help those affected by the devastating Los Angeles-area wildfires. The Grammys will still take place on Sunday at the Crypto.com Arena in Los Angeles but now will focus its attention on helping wildfire victims. How will Grammy week differ in 2025? Within days of fires ravaging the Pacific Palisad…

Now this is a Lego set suitable for framing. Soon Lego will release an artful 2,615-piece set based on Vincent van Gogh’s Sunflowers painting in collaboration with the Van Gogh Museum in Amsterdam, which has the original work in its permanent collection. There’s no oil paint required for this rendition, though: The Lego set has enough blocks to make 16 sunflowers with adjustable petals, plus a tile with Van Gogh’s signature and a removable frame. The set is currently available for preorder for $199.99 and will ship starting March 1. Lego’s Amsterdam store and the Van Gogh Museum will permanently display sets of their own beginning March 1 as well. [Photo: Lego…

How often do our workplace communications open with “I hope you are well” or “I trust you are doing fine”? These “wellness checks” reflect the fact that everybody has become more conscious of the need to be kind to others. That’s a good thing. Our workplace has become a setting where the best bosses and colleagues take pride in showing sensitivity to the emotional and physical well-being of others. And for these reasons, beginning a letter or a conversation with “I hope you are well” has some merit. But even if it reflects the best of intentions, this opening should be abandoned. Here’s why—and some suggested replacements. Why to stop saying “I hope you are w…

With its powerful camera, the French Navy surveillance plane scouring the Baltic Sea zoomed in on a cargo ship plowing the waters below—closer, closer, and closer still until the camera operator could make out details on the vessel’s front deck and smoke pouring from its chimney. The long-range Atlantique 2 aircraft on a new mission for NATO then shifted its high-tech gaze onto another target, and another after that until, after more than five hours on patrol, the plane’s array of sensors had scoped out the bulk of the Baltic—from Germany in the west to Estonia in the northeast, bordering Russia. The flight’s mere presence in the skies above the strategic sea last week,…

Winning over Gen Z employees isn’t about flashy perks or trendy office spaces—it’s about leadership that actually walks the talk. This younger generation of employees has different values than their predecessors. It expects transparency, meaningful work, and a culture that values their contributions. If leaders want to earn their trust and loyalty, they need to rethink traditional management styles and embrace a more authentic, collaborative approach. From recognition and flexibility to open communication, here’s what nine leaders say it takes to lead Gen Z employees in a way that actually resonates. Provide regular recognition I’ve seen how regular recognition…

Imagine, just for a second, that Post Malone and Shane Gillis are your neighbors—not in a now-you’re-rich-and-live-among-pop-stars-and-comedy-elite way, just your average suburban cul-de-sac situation. This is what Bud Light has been asking of us in its recent Super Bowl ad teasers. In one, we see Post and Gillis through a doorbell cam. In another, Gillis is outlining the rules of actually drinking in a beer ad (no bueno). These were mere sips of what was to come. Today, Bud Light decided to jam a proverbial screwdriver into the side of the can and let the world shotgun its full big game ad ahead of time. Now we know what the tucked golf shirts and jorts hyp…

On Jan. 29, Asian American communities around the U.S. will ring in the Year of the Snake with community carnivals, family gatherings, parades, traditional food, fireworks and other festivities. In many Asian countries, it is a festival that is celebrated for several days. In diaspora communities, particularly in cultural enclaves, Lunar New Year is visibly and joyfully celebrated. In the Chinese zodiac, 2025 is the Year of the Snake. Different countries across Asia celebrate the new year in many ways and may follow a different zodiac. What is the Lunar New Year? The Lunar New Year — known as the Spring Festival in China, Tet in Vietnam and Seollal in Korea — i…

After years of pressure from the pandemic, the challenges of managing remote, hybrid, and RTO workplaces, and inconsistent organizational support, managers are on the brink of a crash. The coming manager collapse is kicking off a vicious cycle for organizations. As managers struggle, Gen Z sees the toll of the job and backs away, leaving fewer employees to rise into management roles. This puts more pressure on remaining managers. At the same time, several years of manager layoffs have left fewer people taking on these responsibilities. In 2023 alone, middle managers made up over a third of all layoffs. The remaining managers are under more pressure, with growing s…