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The news cycle is seemingly always full of OpenAI stories. The state of various investments from fellow tech giants like Nvidia and Microsoft, the competitive landscape between other big AI players like Google and Anthropic, and, of course, the more existential questions surrounding the direction of artificial intelligence and its impacts on society. For its new Super Bowl campaign, OpenAI is focusing on a simpler narrative: how ChatGPT helps people build things that have real-world impact. The company will roll out a 60-second national spot during the big game, but it has also made three regional ads, which are debuting exclusively on Fast Company. The regional s…

Mark Cuban’s enthusiasm for artificial intelligence is well known. He has called the technology the “ultimate time-saving hack” and bluntly stated that if you’re not learning AI, “you’re f—ed.” But with his latest investment, the billionaire bypassed the plethora of AI startups and focused instead on something more human-centered. Cuban has invested an undisclosed amount in live events company Burwoodland, which produces nightlife experiences throughout the U.S., Canada, and Europe. The investment will make him a minority owner in the company. Founded in 2015 by Alex Badanes and Ethan Maccoby, the New York City-based company says it has sold more than 1.5 million…

One of the things that I love about working for myself is that I don’t need to ask anyone’s permission before making a decision. If I want to make a change, I go for it, on whatever timeline makes sense for me. But the freedom of solopreneurship can be a double-edged sword. Since you don’t need approval from other people, nothing is stopping you from chasing every shiny tool, course, or strategy that promises to solve your problems. The ability to say no to distractions is an underrated skill for solopreneurs. There’s a difference between making strategic decisions and letting yourself be pulled in a million directions. You need to master the former and resist t…

Pizza Hut is closing hundreds of “underperforming” locations nationwide, according to parent company Yum! Brands, which reported fourth-quarter 2025 earnings on Wednesday. The company said it will shutter about 3% of Pizza Hut’s U.S. locations, or some 250 locations in the first six months of 2026, as the fast-causal chain struggles amid competition from Dominos Pizza and an overall decline in store sales and consumer demand. Fast Company has reached out to Pizza Hut for a list of locations that will be closing. Globally, Pizza Hut opened over 440 new restaurants in the fourth quarter of 2025 and nearly 1,200 restaurants in 2025, in 65 countries. Taco Bell…

Alphabet said on Wednesday it was targeting capital expenditure of $175 billion to $185 billion this year, in yet another aggressive ramp-up in spending from the Google parent as it deepens its investments to push ahead in the AI race. Analysts on average had expected Alphabet to spend about $115.26 billion this year, according to data compiled by LSEG. Shares of the company fell more than 6% in extended trading. Revenue at Google Cloud grew 48% to $17.7 billion in the fourth quarter ended December, compared with analysts’ average estimate of a 35.2% jump, according to data compiled by LSEG. Cloud computing majors have poured hundreds of billions of dollar…

Rent can eat up an entire paycheck at the start of the month, so a growing number of renters are turning to a financial product that promises relief by letting them split the bill — for a price. So-called “rent now, pay later” services have emerged over the past few years as housing costs climb and paychecks grow less predictable, particularly for lower-income and gig-economy workers. According to the Bureau of Labor Statistics, rents have jumped nearly 28% in the past five years. Companies such as Flex, Livble, and, more recently, Affirm, say breaking rent into multiple payments can help renters manage cash flow. But consumer advocates warn the products typically…

Just in time for the Super Bowl, PepsiCo is cutting the price of Doritos, Cheetos, Lay’s, Tostitos, and other snacks by up to 15%. The move comes after consumers complained the chips were too pricey. “Our customers . . . have been honest with us about how rising everyday costs are making their daily decisions harder. Message received,” PepsiCo said in a statement. “Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can,” PepsiCo Foods U.S. CEO Rachel Ferdinando added. The new discounted prices roll out this week, ahead of this Sunday’s big game, one of the biggest days for snack purchases. PepsiCo said supermarket…

February is always difficult in Minneapolis. It’s when the nerve-flaying cold of December and January starts to seem like a dress rehearsal. But this February has proven brutal for other reasons. As thousands of ICE agents storm the city with lethal force, many residents have larger troubles than the arctic weather. Some are terrified of getting detained or deported; others are worried about getting attacked for documenting the chaos or for helping their neighbors. A Minneapolis food scene staple for the past 15 years, Modern Times and its customers have been front row for unrest before. Just six blocks from where George Floyd was murdered six years ago, the Powderhor…

Amazon is rolling out a new feature in hopes of retaining, or perhaps attracting, new Prime members. The tech giant announced Wednesday that Alexa+, its AI-powered assistant, is now available for free to all Prime members. Last March, Amazon began offering an “early access” preview for the new voice assistant that saw an “inspiring” response, with tens of millions of customers requesting access, according to a statement. The company has revamped its legacy Alexa product to handle more complex interactions—offering examples of how users can engage in “deep conversations” with Alexa+ that may be ongoing over the course of potentially several days, as the technology …

For a show that lasts roughly 13 minutes, the Super Bowl halftime performance has fueled decades of conversation. Sometimes the spark comes from a single moment — as it did when Janet Jackson and Justin Timberlake’s infamous “wardrobe malfunction” triggered a broadcast reckoning. Other times, it arrives through imagery and intent, from Jennifer Lopez’s 2020 caged children staging that critiqued U.S. immigration policies to children at the U.S.-Mexico border to Kendrick Lamar’s carefully layered Black storytelling, delivered as Donald The President watched from his seat inside the Caesars Superdome in New Orleans. The halftime show magnifies everything — fashion ch…

Low Earth orbit is already getting crowded. Around 14,500 active satellites are circling Earth, and roughly two-thirds of them are run by SpaceX. Now, in filings connected to Elon Musk’s plan to fold SpaceX and his AI firm xAI together ahead of an IPO, the company has asked the Federal Communications Commission (FCC) for permission to launch up to one million more. The figure is so large it would dwarf the number of satellites currently in orbit. In fact, it is more than every object ever sent into space by every nation combined. So why is Musk planning it, and what would it mean for the rest of us? In a public update posted on the SpaceX website as part of the me…

Your beauty and skincare products are full of fats and oils. They’re what makes that cream so moisturizing or that emollient so good at repairing your skin barrier. Often, those lipids come from palm oil or even animal fats, both of which are environmentally damaging to produce. But soon, the lipids in your personal care products could come from upcycled carbon, skipping the agriculture industry entirely. Savor, a tech company that makes fats and oils directly out of carbon, has already proven this technology through the launch of its butter, which began commercial production in 2025. Now, Savor is announcing a personal care and beauty division, bringing its …

On a recent stroll by my local Allbirds store in Harvard Square, I had to do a double take. In the window, the brand was advertising its new Varsity collection: a ’70s-inspired sneaker line with a rubber sole and a feminine color palette that weaves together pink, olive green, mustard, and brick red. It’s an unmistakably fashionable shoe that wouldn’t look out of place at New Balance and Saucony, or even Valentino and Celine. Allbirds, which launched in 2014, isn’t known for chasing trends. It has always led with sustainability, starting with the “wool runner” that quickly became a cult sneaker in tech circles. Over the years, it hasn’t strayed far from this original …

Los Angeles Lakers guard Bronny James quietly debuted a new logo for his signature shoe during last week’s game against the Cleveland Cavaliers: a lowercase b (for Bronny) that features a 9 (for his jersey number) inside the letterform. The logo appeared on a bright pink pair of James’s father’s shoe, the LeBron Witness IX, but there was another logo on the shoe that was notable: a backwards Nike Swoosh. Since debuting in 1971, the Nike Swoosh has become one of the most iconic brand logos of all time. Still, Nike designers have occasionally had some fun with it by breaking brand guidelines and flipping the logo around. Though there’s no formal rule for who gets…

I was a latchkey kid. Most afternoons, I came home to an empty house, let myself in with my own key, and figured it out—homework and snacks. There was inherent trust from my parents that I’d figure it out, and everything would be alright. You learned fast. If you got stuck, you improvised. If you were scared, you got practical. If you needed help, you decided whether it was “worth” bothering anyone. And if you were the oldest—if you were parentified—you were given responsibilities without guidance, expected to “just know.” Thirty years later, I’m watching middle managers experience the exact same thing. We hand them keys instead of house rules, responsibil…

Olive Garden parent company Darden Restaurants has announced that it will shut down its Bahama Breeze restaurant chain for good. But in an unusual move, some current Bahama Breeze locations will live on as a different brand, while the remaining stores will close. Here’s what you need to know. What’s happened? On Tuesday, Darden Restaurants revealed the fate of one of its restaurant chains. The restaurant group, which is based in Orlando, Florida, owns LongHorn Steakhouse, Olive Garden, and Ruth’s Chris Steak House, and others. In a news release, it announced the closure and conversion of all of its Bahama Breeze restaurants. That Darden is jettisoning Baham…

TV host, producer, author, and United Nations Development Program Goodwill Ambassador Padma Lakshmi has some candid advice for business leaders when it comes to speaking out, showing courage, and staying true to themselves, particularly amid the The President administration’s violent immigration crackdown. A passionate voice at the intersection of food, culture, and identity, Lakshmi shares how she’s shaking up food media with her new series America’s Culinary Cup, and offers a refreshingly human take on modern work life. This is an abridged transcript of an interview from Rapid Response, hosted by the former Fast Company editor-in-chief Robert Safian. From the team b…

As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus viewers will be just as heated as the rivalry between the New England Patriots and Seattle Seahawks. Dozens of advertisers are pulling out all the stops for Super Bowl 60, airing Sunday on NBC. They’re hoping that audiences tuning in will remember their brand names as they stuff their ads with celebrities ranging from Kendall Jenner (Fanatics Sportsbook) to George Clooney (Grubhub), tried-and-true ad icons like the Budweiser Clydesdales, and nostalgia for well-known movie properties such as “Jurassic Park” (Comcast Xfinity). Each year Super Bowl ads offer a snapshot of…

Norwegian skier Nikolai Schirmer on Wednesday handed the International Olympic Committee a petition signed by more than 21,000 people and professional athletes who want to stop fossil fuel companies from sponsoring winter sports. Schirmer delivered the “Ski Fossil Free” petition to the IOC’s head of sustainability, Julie Duffus, at a hotel in the Italian city of Milan two days before the Milan Cortina Winter Olympics kick off. The petition asks the IOC and the International Ski and Snowboard Federation, FIS, to publish a report evaluating the appropriateness of fossil fuel marketing before next season. Schirmer, a filmmaker and two-time European Skier of the Year, spoke…

Shares of Chipotle Mexican Grill are down over 6% in premarket trading following a relatively humdrum fourth-quarter earnings report. The report, released on Tuesday, February 3, showed a 2.5% decrease in comparable restaurant sales from quarter-three and a 1.7% drop year-over-year. However, it appears Chipotle has a plan to fix all that: more limited-time offerings. Yes, the company’s secret weapon of choice is to bump up its number of fresh menu options. This shift will include four limited-time offers throughout the year, Chipotle CEO Scott Boatwright said in an earnings call. He described the move as an increase in Chipotle’s “menu innovation cadence.” …