What's on Your Mind?

Google has built a massive business selling ads that appear around search results: In its 2024 10-K filing with the Securities and Exchange Commission, the company reported roughly $198 billion under “Google Search & Other,” its largest profit segment and more than half of its parent company Alphabet’s total revenue. But search is undergoing a foundational shift toward accessing the web’s information with the help of powerful AI models, and nobody has yet found a winning model for placing ads around AI search results. At the same time, new generative AI models can now handle much of the cognitive efforts users typically expend to arrive at their intended web cont…

The phrase quiet quitting has been cast as a generational rebellion, a disengagement crisis, and a leadership failure, all rolled into one. The narrative suggests that half of your workforce has decided to coast, collecting a paycheck while doing the bare minimum. According to new global research from Culture Amp, which analyzed the experience of 3.3 million employees worldwide, fewer than 2% fit into the definition of quiet quitting—that is, employees who lack motivation to go above and beyond but still plan to stay with their company. That finding challenges the viral narrative, suggesting that what’s happening inside organizations is more nuanced than a mass wi…

Across all sectors of the economy, there is a lot of churn in leadership right now going all the way to the top. The C-suite and its equivalent in many organizations has become a merry-go-round. When a new leader is hired into a key role, they must quickly get adapted to how things work in order to make positive changes while breaking as few things as possible. Great leaders have strategies to enable them to engage their new team quickly and institute change effectively. Here are four strategies that are critical. 1. Meet your team In a leadership role, you are likely to have many teams in your portfolio. In order to do anything successfully, you need to know w…

As a leadership advisor, I’ve worked with countless executives who wrestle with failure—some fearing it to the point of paralysis, others glorifying it without extracting real lessons. Failure is inevitable. Growth is optional. The difference between leaders who thrive and those who stagnate isn’t the absence of failure—it’s how they respond to it. Fear of failure holds many organizations back, stifling creativity, slowing innovation, and fostering a culture of risk aversion. But failure, when embraced correctly, is one of the most powerful catalysts for growth. The problem? Too many leaders either avoid failure altogether or celebrate it without reflection. The k…

Curiosity isn’t just a good personality trait or an indulgence—it’s a leadership superpower. In a business environment where innovation dictates success, curiosity serves as the catalyst for breakthroughs and industry reinvention. Yet, despite its transformative potential, it remains one of the most undervalued tools in leadership today. According to a Harvard Business Review study, curiosity fosters openness and collaboration while reducing decision-making errors. Yet only 24% of organizations actively encourage it, leaving a wealth of untapped potential on the table. The best leaders don’t just seek answers; they reframe problems. Instead of asking, “How do we fix t…

Jason Momoa is a tough act to follow. Especially if you’re a Guinness marketer. Last year, the brand partnered with Momoa to direct and star in a U.S. spot for his favorite beer that ended up getting 13 billion impressions. So this year, Guinness decided to celebrate an even more valuable partner—its actual customers and fans. For the newest iteration of the long-running “Lovely Day for a Guinness” tagline—first rolled out in a 1935 ad campaign—the brand collected stories from customers across all 50 states. Among the stories is the Treme Brass Brand in New Orleans, who share pints of Guinness before taking the stage. The Chicago Plumbers Union are in ther…

In 1995, the kids’ brand Hanna Andersson debuted matching family pajamas, kick-starting a trend. Three decades later, it’s become a tradition in many families to buy PJs emblazoned with reindeer or Christmas trees or menorahs to wear during the holidays. But if you’re concerned that seasonally specific sleepwear may not be so eco-friendly—after all, how much use will your toddler get from those Santa Claus jammies?—Hanna Andersson has a suggestion for you: Why not buy them secondhand? In 2023, Hanna Andersson launched Hanna-Me-Downs, a website for customers to buy and sell pre-owned products. If you scroll through the site, you’ll find thousands of gently used Hanna A…

Ever wonder why the sound of rain makes you instantly drowsy, but a ticking clock drives you up the wall? That’s because not all noise soothes the brain in the same way. Sleep sounds might seem like just background buzz, but they’re carefully engineered to allow your brain to let go. Behind every babbling brook or rainforest storm track is an intricate design meant to quiet the mind, block out distractions, and nudge you toward sleep. As more people rely on sleep sounds to wind down, the industry behind them has surged, which is evidence of just how common this nightly ritual has become. Mediation and mindfulness app Headspace, says 51% of listeners use its sleep con…

Parents across the U.S. should soon be able to determine how much lead, arsenic, cadmium, and mercury are in the food they feed their babies, thanks to a California law, the first of its kind, that took effect this year. As of January 1, 2025, every company that sells baby food products in California is required to test for these four heavy metals every month. That comes five years after a congressional report warned about the presence of dangerously high levels of lead and other heavy metals in baby food. Every baby food product packaged in jars, pouches, tubs, and boxes sold in California must carry a QR code on its label that consumers can scan to check the mos…

A New York-based AI startup called Hebbia says it’s developed techniques that let AI answer questions about massive amounts of data without merely regurgitating what it’s read or, worse, making up information. To help generative AI tools answer questions beyond the information in their training data, AI companies have recently used a technique called retrieval-augmented generation, or RAG. When users ask a question, RAG-powered AI typically uses a search-engine-style system to locate relevant information it has access to, whether that’s on the web or in a private database. Then, that information is fed to the underlying AI model along with the user’s query and an…

A few years ago, if you turned on the heat in an apartment in Helsinki, the energy typically came from coal. But the city’s power company shut down one coal plant in 2023, and the remaining one closed this week—four years earlier than a target set by the national government. “Within two years, we have completely phased out coal,” says Olli Sirkka, CEO of Helen, the power company, which is a subsidiary of the city. The city has one of the world’s biggest district heating systems, with a network of underground pipes filled with hot water that deliver heat to buildings. It takes a huge amount of energy to run. One large chunk of that now comes from wind power, which …

Walk into any grocery store to stock up for Halloween and you will discover that, for chocolate treats, you have two basic choices: Will it be Mars or Hershey? I often buy both, but that is beside the point. The point is that the two giants compete for market share, but both enjoy robust sales. In other words, a relatively stable duopoly defines the U.S. chocolate candy market. But it wasn’t always like this. Before the 1960s, the Hershey Chocolate Corp. reigned supreme as the undisputed chocolate king. It was in that decade that Mars went for Hershey’s jugular. Hershey Chocolate’s response brought lasting change to its candy business, the local community,…

Sitting on a coffee table in his Chelsea office in New York City and surrounded by framed wedding invitations on the walls, Justin McLeod is worrying about AI. Specifically, the cofounder and CEO of dating app Hinge is concerned that his users—many of whom have asked him to their weddings over the years—might fall in love with it instead of one another. McLeod has spent the greater part of the past 15 years studying the dynamics of human relationships, including what makes one person fall for another, and he sees that chatbots offer exactly what many people crave. “Why would I invest in these hard human relationships with people that are not always available …

In recent years, leading artificial intelligence labs and startups have released AI software designed for tasks of ever-growing complexity, including solving PhD-level math problems, reasoning through complex questions step-by-step, and using tools like web browsers to carry out intricate tasks. The role of AI engineers in making that happen is well-documented—and often well-compensated. But less publicized is the role of a growing army of freelance experts, from physicists and mathematicians to photographers and art critics, enlisted by companies specialized in AI training, itself a multibillion-dollar industry. Those companies say human wisdom is essential to creat…

Hurricane Melissa, which made landfall in Jamaica on Tuesday, October 28, was one of strongest hurricanes to make landfall in the Atlantic ocean ever recorded. And it was supercharged by the effects of climate change. As it approached the Caribbean, Melissa—a Category 5 storm with winds of 185 mph—moved over exceptionally warm waters. The ocean was 2.2°F (or 1.2°C) warmer than average for this time of year—conditions that were “made up to 900 times more likely by human-caused climate change,” according to the scientists at the research nonprofit Climate Central. Carbon emissions from human actions trap heat in the atmosphere, but our oceans absorb most of tha…

Last summer, The Brandtech Group CEO David Jones and creative director James Dow went to Cannes Lions to convince the industry of the power in their company’s GenAI tools. To show off what the tools could do, Jones and Dow declared they could create a brand in 59 minutes. The Brandtech Group made a spree of AI acquisitions over the past few years. The company’s crown jewel is Pencil, which it acquired in 2023. Pencil uses AI to create static and video ad creative, and as of December, it had generated more than 2.35 million ads for more than 5,000 brands, and processed $2.65 billion in media spend since 2018. Soon after the acquisition, the company launched a premium…

Greetings and thank you once again for reading Fast Company’s Plugged In—and a happy Halloween to you. Recently, I used Apple Photos to revisit the photos I took during the 2015 Thanksgiving holiday. There were some gems in there—memories I’d like to preserve forever. But there were even more images I regretted saving in the first place. You already know the ones I’m talking about. The near-duplicates of other, better photos. The blurry misfires. The shots of people with their eyelids drooping or mouths agape. The ones I accidentally took of the floor when my thumb slipped. Did I mention that the treasured pictures of loved ones remain intermingled with detrit…

I started building Simple in 2019 with a vision that one day, a digital product could help people fix their health as effectively as a human. Five years later, we turned this vision into a company with 160M in ARR, and a team of more than 150 people across multiple countries. If you only look at the highlights, my story can look like a straight line of an entrepreneur’s journey. However, getting there required me to rebuild my own thinking and habits. You see, I have ADHD, and a mind that constantly scans for what can go wrong. For years, I treated that as a bug. It only became my superpower once I learned how to direct it. That isn’t an easy journey, but these lesson…

Imagine everyone around you sounds like they’re shouting underwater. That’s my world without hearing aids—a reality I’ve hidden since I was a kid. Words reach me as a cacophony of blended vowels, forcing me to piece together meaning from your lips, your expressions, your gestures. And a year ago, if you’d told me artificial intelligence would help me finally embrace this part of myself, I would’ve laughed in your face. Let me explain. In the days before social media could connect you to “others like you” with a single swipe, I was the only kid I knew who needed hearing aids. So at a young age, I made a decision to hide this at all costs. And I became an expert at i…

For years, I’ve had a secret ambition tucked away somewhere near the back of my brain. It was to write a simple note-taking app—one that wouldn’t be overwhelmed with features and that would reflect my own mental filing system. In part, this yen stemmed from my dissatisfaction with existing notetakers. But I also saw the project as an adventure in software development that could only make me a smarter technology user. Just one thing stopped me: The formidable technical knowledge required even just to get started. I’m not an utter programming neophyte, but my skills largely atrophied after I graduated from high school and never extended much beyond writing buggy games. …

When most people think about immigration enforcement, they picture border crossings and airport checkpoints. But the new front line may be your social media feed. U.S. Immigration and Customs Enforcement has published a request for information for private-sector contractors to launch a round-the-clock social media monitoring program. The request states that private contractors will be paid to comb through “Facebook, Google+, LinkedIn, Pinterest, Tumblr, Instagram, VK, Flickr, Myspace, X (formerly Twitter), TikTok, Reddit, WhatsApp, YouTube, etc.,” turning public posts into enforcement leads that feed directly into ICE’s databases. The request for information reads…