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The news cycle is seemingly always full of OpenAI stories. The state of various investments from fellow tech giants like Nvidia and Microsoft, the competitive landscape between other big AI players like Google and Anthropic, and, of course, the more existential questions surrounding the direction of artificial intelligence and its impacts on society. For its new Super Bowl campaign, OpenAI is focusing on a simpler narrative: how ChatGPT helps people build things that have real-world impact. The company will roll out a 60-second national spot during the big game, but it has also made three regional ads, which are debuting exclusively on Fast Company. The regional s…
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It’s easy to be charmed by the first delivery robot you see. I was driving with my kids in our Chicago neighborhood when I spotted one out the window last year. It was a cheerful pink color, with an orange flag fluttering at about eye level and four black-and-white wheels. It looked almost like an overgrown toy. When I told the kids that it was labeled “Coco,” they started waving and giggling as it crossed the street. Over the months that followed, spotting Cocos rolling down the sidewalk became one of our favorite games. Then, last fall, another type of delivery robot appeared. This one was green and white, with hardier all-terrain wheels and slow-blinking LED …
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Burnout is best understood as a work-related psychological syndrome arising from sustained emotional and interpersonal strain. It has three core components: emotional exhaustion, characterized by chronic affective depletion; depersonalization, in which work becomes alienating and psychologically distancing rather than engaging; and reduced professional efficacy, marked by declining confidence, poorer self-appraisals, and a loss of self-worth. Importantly, burnout is not the same as stress. Rather, it is a pattern of responses to work stressors, and can also be distinguished from depression by its work-specific context. Burnout is best assessed via self-report questio…
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An Olympic torch is a small, flaming time capsule. Since the start of the modern Games in 1936, the torch has been passed by thousands of runners in a relay that goes from Olympia, Greece to the host city’s stadium. It’s a feat of engineering, since it needs to be durable enough to resist wind and rain, while keeping the Olympic flame arrive. But torch designers also imbue them with symbolic meaning. The Berlin 1936 torch was engraved with the Nazi iconography of an eagle. The Sapporo 1972 torch was a thin, cylindrical combustion tube that was a marvel of Japanese engineering. The Rio 2016 torch featured rippling blue waves celebrating the country’s natural b…
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Last week, Google released Project Genie, a powerful new AI-powered platform for videogame design. Project Genie, which is currently only available for Google’s AI Ultra subscribers, uses AI to build virtual worlds. That sounds interesting, if not necessarily revolutionary. Videogame developers already model and build virtual worlds all the time. Project Genie’s simple concept, though, belies the tech’s potential impact. The new system, and the Genie 3 model behind it, have the potential to forever change how videogames are built and played. Model the World Most videogames today rely on a handful of game engines to render their virtual worlds so th…
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Anthropic is out with a new model called Claude Opus 4.6, an upgrade to its top-of-the-line Opus 4.5 model that launched in November. The new release could add new capabilities to Anthropic’s Claude Code coding assistant, which is facing growing competitive pressure from OpenAI’s Codex. Anthropic says Opus 4.6 improves on its predecessor’s coding skills, planning, and, perhaps most importantly, its ability to reason more clearly when handling large amounts of information. When Opus 4.6 powers Claude Code, the coding agent can comprehend larger codebases and make more thoughtful decisions about how and where to add new code, the company says. More long-term memory …
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In special education in the U.S., funding is scarce and personnel shortages are pervasive, leaving many school districts struggling to hire qualified and willing practitioners. Amid these long-standing challenges, there is rising interest in using artificial intelligence tools to help close some of the gaps that districts currently face and lower labor costs. Over 7 million children receive federally funded entitlements under the Individuals with Disabilities Education Act, which guarantees students access to instruction tailored to their unique physical and psychological needs, as well as legal processes that allow families to negotiate support. Special education…
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With community opposition growing, data center backers are going on a full-scale public relations blitz. Around Christmas in Virginia, which boasts the highest concentration of data centers in the country, one advertisement seemed to air nonstop. “Virginia’s data centers are … investing billions in clean energy,” a voiceover intoned over sweeping shots of shiny solar panels. “Creating good-paying jobs” — cue men in yellow safety vests and hard hats — “and building a better energy future.” The ad was sponsored by Virginia Connects, an industry-affiliated group that spent at least $700,000 on digital marketing in the state in fiscal year 2024. The spot emphasized that …
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U.S. job openings fell to the lowest level in more than five years, another sign that the American labor market remains sluggish. The Labor Department reported Thursday that vacancies fell to 6.5 million in December — from 6.9 million in November and the fewest since September 2020. Layoffs rose slightly. The number of people quitting their jobs — which shows confidence in their prospects — was basically unchanged at 3.2 million. December openings came in lower than economists had forecast. The economy is in a puzzling place. Growth is strong: Gross domestic product — the nation’s output of goods and services — advanced from July through September at the faste…
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Novo Nordisk’s stock dove 7% on Thursday just after an announcement from a key competitor. The drop came just after telehealth company Hims & Hers announced it will offer a new version of the treatment, made from the same active ingredient, semaglutide, for a fraction of Novo Nordisk’s price. The telehealth site will offer the treatment at an introductory price of $49, the announcement said. After the introductory offer ends, patients with a 5-month subscription will pay $99 monthly for the treatment. Novo Nordisk sells the weight-loss drug for $149. Hims & Hers had already been offering the treatment in an injectable form, but the oral version is new for…
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In certain corners of corporate America, a generous parental leave policy has become a crucial tool for recruiting and retention. Many of the biggest tech employers have been leaders on this front, offering 16 to 20 weeks of leave, or even close to six months at companies like Google. But even as companies have expanded their parental leave benefits, few of them have sought to address the unique challenges many parents—and especially mothers—face when they actually return to work. A handful of companies, among them Apple and Amazon, offer a grace period that enables employees to ease back into work part-time or work flexible hours for a few weeks. Despite all th…
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Bob Iger doesn’t understand generative AI. He thinks it is good for the quarterly bottom line. He believes a corporation can control it, and that lawyers and agreements can bind it. He is clueless. Generative AI is here to kill Hollywood—including the company he’s now leaving to Josh D’Amaro, the new heir to Disney’s throne. This became painfully clear to me during Disney’s recent first-quarter financial call. Taking a victory lap for his “modernization” efforts, he briefly laid out the roadmap for the company’s partnership with OpenAI, announced in December 2025. Under the agreement, Disney would invest $1 billion in the AI company and let it tap Disney’s IP crow…
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Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. Anthropic uses the Super Bowl to land some zingers about the future of AI Anthropic’s Super Bowl ads are bangers. The spots, which Anthropic posted on X on Wednesday, seize on rival OpenAI’s plans to begin injecting ads into its ChatGPT chatbot for free-tier users as soon as this month. The 30-second ads dramatize what the real effects of that decision might look like for users. They never mention OpenAI or ChatGPT by name. In one ad, a human fitness instructor playing the role…
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Elon Musk just created the world’s most valuable private company. And he didn’t do it through rapid growth or a new product launch — at least not directly, anyway. Instead, as reported this week, Musk merged his artificial intelligence startup xAI into his wildly successful rocket company, SpaceX. Combined together, the two companies are now valued at an estimated $1.25 trillion. It’s the biggest merger in history. And because Musk controls both companies, he calls most of the shots when it comes to the deal. …
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For many women in the U.S. and around the world, motherhood comes with career costs. Raising children tends to lead to lower wages and fewer work hours for mothers—but not fathers—in the United States and around the world. As a sociologist, I study how family relationships can shape your economic circumstances. In the past, I’ve studied how motherhood tends to depress women’s wages, something social scientists call the “motherhood penalty.” I wondered: Can government programs that provide financial support to parents offset the motherhood penalty in earnings? A ‘motherhood penalty’ I set out with Therese Christensen, a Danish sociologist, to answer this…
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Rewind to 2025. The National Football League is fresh off an unbelievable, yet controversial, Super Bowl halftime performance by the superstar hip hop artist Kendrick Lamar. The country has just been introduced to a diversity-hostile administration, which has practically squashed any zeal toward diversity, equity, or inclusion that corporate America once seemingly held. As the NFL’s leadership team explores talent considerations for next year’s performance in the midst of this cultural backdrop, someone recommends Bad Bunny, the Puerto Rican-born megastar whose songs are performed almost entirely in Spanish, and, surprisingly, the league acquiesces. The public blowback is…
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For the past two years, artificial intelligence strategy has largely meant the same thing everywhere: pick a large language model, plug it into your workflows, and start experimenting with prompts. That phase is coming to an end. Not because language models aren’t useful, with their obvious limitations they are, but because they are rapidly becoming commodities. When everyone has access to roughly the same models, trained on roughly the same data, the real question stops being who has the best AI and becomes who understands their world best. That’s where world models come in. From rented intelligence to owned understanding Large language models look powerf…
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The 2026 Winter Olympic Games kick off in Italy on Friday, with top athletes from across the world competing for not just any prize, but for the most expensive medals in Olympics history. The Milano Cortina-based games come as the value of precious metals have skyrocketed, most notably gold and silver. Gold was worth about $2,500 per ounce when the Paris Summer Olympics took place in 2024. Now, less than two years later, gold sits at just over $4,800 per ounce—and even that’s a significant drop from its recent record-high of about $5,600 per ounce just last week. Silver averaged around $28 per ounce during the last Olympic games, but is now valued at about $7…
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AI coding agents are suddenly everywhere, the latest thing Silicon Valley cannot stop talking about. From venture-backed startups to splashy big tech keynotes, the promise sounds the same: just describe what you want, and the AI will build it for you. It is a seductive idea, especially in a world where software projects are notorious for moving slowly. But inside large companies, that vision is already starting to unravel. What looks impressive in a demo often falls apart in the real world. As soon as AI-generated code runs into actual enterprise data, the problems show up. Schemas clash, governance breaks down, and a supposed breakthrough can quickly turn into a liab…
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Over the past two years, a troubling trend has started to take shape in the media; for a large majority of journalists, DEI framing became the default for covering Black businesses. What should be stories about innovation, resilience, market disruption, and leadership have increasingly been flattened into a single, repetitive narrative: DEI. Not the company’s business model. Not the founder’s vision or entrepreneur journey. Not the problem being solved or the customers being served. Just DEI. And it’s often framed through the lens of rollbacks, political backlash, or cultural controversy. This didn’t begin overnight, but in recent years and especially amid the po…
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It’s Q1 2026. Your chief financial officer is cutting innovation budgets by 20%. Your AI pilot showed 94% accuracy improvements. The LLM is yielding solid results. You’re getting defunded anyway. The reason? You solved a problem AI can solve. Your budget-holder needed you to solve theirs. Companies launch AI pilots that produce results, then stall at scale. The team’s diagnosis: “They don’t get it.” What’s really going on: These projects never earned budget-holder buy-in. Passing the budget-holder test requires three things pilot teams fall short on: analytic proof that you move their needles, execution confidence that scale is achievable, and relational t…
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