What's on Your Mind?

Meta CEO Mark Zuckerberg hinted at a “return to OG Facebook” during last week’s Q4 earnings call, listing it as a key goal for 2025. But what exactly does that mean? So far, Meta hasn’t offered any clear details. Could Zuckerberg mean the millennial meme-filled Facebook of the 2010s or the “masculine energy” of its controversial origins as Facemash (a site that ranked Harvard classmates by attractiveness without consent)? Asked about his plans for the “OG Facebook,” Zuckerberg replied, “I think some of this will kind of get back to how Facebook was originally used back in the day,”, while tight-lipped on any other details. “I think there are a lot of opportunities…

Unlimited PTO policies were all the rage for a while, but now they’re starting to lose their allure. Here, experts weigh in on why companies are shifting away from this once-popular benefit, what alternative solutions look like, and why other options can be more effective. Failing to Deliver Unlimited paid time off policies are losing popularity because, in practice, they often fail to deliver the flexibility and wellness benefits they promise. While they sound progressive, the reality is that many employees end up taking less time off under these policies. Without a clear benchmark for what’s considered “normal” or acceptable, employees often hesitate to use thei…

As wind-driven wildfires spread through the Los Angeles area in January 2025, fire-spotting technology and computer models were helping firefighters understand the rapidly changing environment they were facing. That technology has evolved over the years, yet some techniques are very similar to those used over 100 years ago. I have spent several decades studying combustion, including wildfire behavior and the technology used to track fires and predict where wildfires might turn. Here’s a quick tour of the key technologies used today. Spotting fires faster First, the fire must be discovered. Often wildfires are reported by people seeing smoke. That hasn’t…

Dallas is prepared to spend big to protect its logo. In fact, the Dallas City Council voted last week to spend up to $200,000 as part of a federal lawsuit to cancel the trademark of Triple D Gear, a Dallas apparel company that the city argues uses a logo so similar to its own that it causes confusion. One sign of a good civic mark, whether it’s a logo or a flag, is whether it becomes a symbol of popular expression. People get tattoos of the Chicago flag, for example, but not the flag of Illinois (hence the state’s efforts to redesign it). The Dallas logo, then, has done its job. Maybe too well. The city’s logo, which has been in use since 1972, features concentric…

My mother was always the last parent to pick me up from gymnastics practice. While other moms arrived in jeans, she’d sweep in wearing a power suit, fresh from her role as a senior marketing executive at a major software company. At the time, it was a bit embarrassing. Looking back, I realize I was witnessing someone who refused to accept artificial limitations on what she could achieve. Years later, as a CMO, I’ve come to appreciate how those early lessons shaped my understanding of professional possibilities. As a CMO in the ‘80s, my mother was a trailblazer—it was not typical for a woman to have a seat at the board table. But I’ve also learned that even with strong…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Doom-and-gloom narratives about artificial intelligence going rogue to the detriment of humans are a staple of popular culture. For some people, just say “AI,” and visions of Skynet from the Terminator movies taking over the world will instantly pop into their heads. Skepticism about AI isn’t just in the realm of science fiction, of course. As AI becomes more mainstream, legitimate concern…

Recruitment is a big part of what HR teams do, but it’s no secret that it can be both challenging and expensive. According to the Society for Human Resource Management (SHRM), replacing an employee can cost a company anywhere from six to nine months of their salary. For highly trained positions, research shows that number can climb to as much as 213% of their salary! No matter your company’s size or industry, that’s a serious expense. The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees and attracting top-tier candidates who are a great fit, they can save valuable time and money in the recruitment …

If you’ve ever felt like your pet knows exactly when to pull you away from the stress of your computer screen, you aren’t alone. A landmark study surveying over 30,000 pet owners in 20 different countries found that 78% of dog or cat owners report that their pets remind them to take breaks during work or tasks, with 50% of the participants saying this happens daily. The study, which was conducted by YouGov on behalf of Mars, is the largest international survey of its kind in the world. The findings resonated deeply with David Reilly, global VP at Mars. “If my dog’s at daycare, I don’t take a break at lunch time,” he says. “But if my dog’s not at daycare, som…

Performance reviews are often arduous, but they don’t have to be. AI tools can enhance the process for both managers and employees, offering new possibilities for efficiency and fairness. From streamlining data analysis to eliminating bias, here’s how AI is transforming performance evaluations and employee development across various industries. AI Connects Dots for Comprehensive Reviews AI has significantly improved our performance review process by providing managers with a clearer, more comprehensive view of their teams. Previously, we had vast amounts of data buried across various productivity tools—including meeting notes, shared documents, messages, and task u…

In early 2024, Ryan Broderick, a surgeon at UC San Diego Health, was commiserating with some colleagues about the profusion of screens in today’s operating rooms. Though the displays provided essential guidance for minimally invasive operations in progress, they also added complexity. “We were looking around the operating room,” he remembers. “We have a lot of monitors, a lot of clutter. We were like, ‘There’s got to be a better way to do this.’” It wasn’t just about tidiness. ”For [a] monitor to be in the ideal position for surgery, it really should just be directly in front of your head without having to turn your neck or adjust your body,” explains Dr. Broderick. “Bu…

The theme park wars will shift into an even higher gear right before Memorial Day. On May 22, Universal Orlando is scheduled to open Epic Universe, it’s $6 billion expansion that’s meant to lure more visitors away from the Magic Kingdom and other assets of Walt Disney World and make the company’s theme-park hub a seven-day visit for tourists. Announced in 2019, Epic Universe will be the first new Central Florida theme park in more than 25 years. Divided into five lands, it’s a park that hopes to have something that appeals to all types of family members. And it’s a serious enough threat that Disney has announced a major upgrade to its Orlando parks, part of a 10-year,…

Going global has been good business for Max. Since the video streamer’s debut in 39 Latin American and Caribbean countries a year ago, it has expanded to more than 70 markets globally, including Europe and Asia. These new audiences have helped grow its user base. In its most recently reported quarter, Max added 7.2 million global subscribers, bringing its total subscriber count to 110 million. As its audience grows, Max is also focusing on premium content and cracking down on password-sharing. JB Perrette, president and CEO of Warner Bros. Discovery global streaming and games, appeared on Fast Company‘s Most Innovative Companies podcast to talk Max’s international exp…

Congratulations! You’ve just closed a funding round or hit a major milestone in your company’s journey. Now, it’s time to share this exciting moment with the world. As a founder or company leader, you know how important it is to communicate major news to investors, partners, customers, and other stakeholders. But the steps you take when developing your communications strategy can make or break its true impact. Here is your communications playbook for developing a well-planned strategy that ensures your next milestone attracts the attention of media, employees, partners, and those who matter most. 1. Establish your North Star. As a first order of business, y…

Duo, the infamous Duolingo owl, is dead. The language-learning app shared the news in a tongue-in-cheek post yesterday. The cause of death remains under investigation, but Duolingo has its own theory: “Tbh, he probably died waiting for you to do your lesson, but what do we know?” the company wrote on X. “We’re aware he had many enemies, but we kindly ask you to refrain from sharing why you hate him in the comments.” an important message from Duolingo pic.twitter.com/jTTT680yVs — Duolingo (@duolingo) February 11, 2025 The brand didn’t miss an opportunity to plug its premium service either, adding: “If you feel inclined to share, please also share your credit c…

D-Wave is about to make waves. The quantum computing firm announced on Wednesday that, for the first time, it was able to “successfully simulate the properties of magnetic materials” using its Advantage2 annealing quantum computer, which “allows us to invent and evaluate new materials without needing to build them in the lab,” D-Wave CEO Dr. Alan Baratz tells Fast Company. In effect, this means that D-Wave has achieved “quantum supremacy” on a useful problem, something it says nobody else has yet been able to accomplish, and which is detailed in a paper published on Wednesday in the journal Science. “This is a really important moment in time for the entire qu…

If your social media suitor seems too good to be true, it might be a scam. Facebook and Instagram parent company Meta Platforms is urging users to stay vigilant about “romance scams” ahead of Valentine’s Day, warning of unsolicited messages through its apps and other social media platforms, as well as general text messages. Scammers tend to pose as “attractive, single and successful individuals,” Meta says. They often claim to have military, medical or business backgrounds, with photos either stolen from real people’s accounts or generated through artificial intelligence. Initially, messages are sent to a large pool of people in the hopes of getting a response. A …

At the Exceptional Women Alliance (EWA), we empower high-level women to mentor one another, encouraging personal and professional fulfillment through meaningful connections. This month, I am delighted to introduce Malika Begin, CEO and founder of Begin Development, a consulting firm based in Malibu, California. Malika shares her insights on the transformative power of generous leadership—an approach rooted in empathy and purpose—especially during crises like the devastating wildfires in Los Angeles. Q: In moments of crisis, what leadership styles or qualities have the greatest impact on nurturing trust, resilience, and forward momentum within a team? Malika Begin: …

As global temperatures rise and there’s a seemingly endless series of climate disasters, it’s natural to look to technology as a solution. From carbon capture (where emissions aren’t released into the atmosphere but buried in the ground) to geo-engineering (where particles are sprayed into the atmosphere to reflect sunlight and lower temperatures), green innovations are frequently touted as the way to resolve our continued reliance on fossil fuels. But in our eagerness for silver bullets, we may be susceptible to optimism bias, focusing too much on potential benefits while ignoring many of the negative effects or drawbacks. A 2022 essay in Nature argues that many of t…

OpenAI is further proving that 2025 is the year of agentic AI. The artificial intelligence giant revealed another new feature from ChatGPT this week, called Deep Research, which it claims can gather research from across the web and summarize it in easy-to-read reports. “Deep research is OpenAI’s next agent that can do work for you independently—you give it a prompt, and ChatGPT will find, analyze, and synthesize hundreds of online sources to create a comprehensive report at the level of a research analyst,” the company wrote in a Sunday blog post. Every output shows clear citations and a summary of the agent’s thinking. The tool is powered by its upcoming Ope…

While smartphones are still the indisputable center of our digital lives, this year’s most innovative consumer electronics companies aim to improve life beyond the touchscreen. A lot of that involves advancement in wearable computing. EssilorLuxottica, for instance, has come up with a winning formula for smart glasses in both the Meta Ray-Bans and its Nuance Audio hearing aids, which pack just enough technology to avoid looking uncool. Apple is approaching things from the opposite direction, using its Vision Pro to show what mixed reality can look like when no expense is spared. Bose’s Ultra Open Earbuds, meanwhile, lead a burgeoning category of hearables that let in outs…

A funny thing happened after I stopped using Clicks, the keyboard case that effectively turns an iPhone into an oversized Blackberry: The phone by itself suddenly seemed punier. I mean that in terms of both size and mightiness. Because while Clicks’ four rows of physical keys stretch an iPhone to comical length, they also add a bunch of powerful shortcuts for getting things done. My typing hasn’t gotten any faster with Clicks, but things like copying, pasting, and switching between apps has become more efficient. The first Clicks keyboard cases launched a year ago, with tech YouTuber Michael Fisher and Crackberry blog founder Kevin Michaluk co-founding the company…

In this economy, job seekers face a tough market, despite strong job growth. Some apply for more than a hundred jobs before landing one. Many are looking for any edge they can get—to secure a coveted interview, and eventually, land a position they’re excited about. In his book, Sell Yourself Like a CEO, headhunter Ryan Sheppard provides valuable guidelines for anyone wanting to advance in their career. Sheppard, who works closely with CEOs, argues that top leaders have skills that anyone in the job market would do well to emulate. Here are five ways to sell yourself like a successful CEO would: 1. DEVELOP A CEO MINDSET A strong CEO is able to convey their v…

Our cognition and mental well-being are crucial factors for our quality of life and put us in a good position to contribute to society. Ultimately, it can be near impossible to achieve physical goals and demanding life challenges if our brain health is not optimal. Yet most of us appear to be more concerned with physical health than brain health. According to the YouGov website, the most popular New Year’s resolutions in the U.K. in 2024 were doing more exercise, saving money, losing weight and dieting—with about 20% reporting they were failing some resolutions just six days into the year. A large study of approximately 1,000 participants showed that mental health fea…