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It’s been a tumultuous year for the legacy retailer, shaped by new tariffs, shifting consumer habits, and the constant flip between “wartime” and “peacetime” leadership. Tony Spring, Macy’s Inc. chairman and CEO, shares why his team is now on “version 27 of the plan,” and what it really means to court the next generation of shoppers. This is an abridged transcript of an interview from Rapid Response, hosted by the former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you ge…

With its goofy block lettering and bright colors, the MetroCard feels like a relic, which it sort of is—an early 1990s design, complete with gradients and drop shadows, that’s managed to stick around long enough to become one of New York’s defining symbols. At a time when generic minimalism and the sheen of AI-generated graphics have taken over, its unmistakable graphics feel refreshing. And the fact that a 31-year-old fare payment system is still in circulation when most tech today becomes obsolete in a matter of months is a remarkable achievement. But the end is near: on December 31st, the MTA will stop selling MetroCards and completely phase them out on an imminen…

While most museums have some kind of store—a place to buy a postcard or mug and help their respective institutions squeeze a few more bucks from its visitors—few are actually outstanding places to shop. The notable exception is MoMA. The MoMA Store has become a brand in and of itself to the point where there are shoppers who know the acronym and logo but not necessarily the history behind them. And while retail has helped MoMA gain name recognition, the museum wants it to become a more effective ambassador for the flagship art institution. The recent renovation of MoMA’s SoHo design store, which recently reopened after months of renovations, exemplifies this new appro…

Most people think of AI as a productivity tool—something to help them work faster, automate tasks, and be more efficient. At the Artist and the Machine Summit in Los Angeles this past November (a conference where I am a founding partner) AI researcher Cameron Berg suggested there may be more to it than that. Something more interesting. More mysterious. Berg’s research shows it’s possible to elicit strange behaviors from AI models. Under certain conditions, they spontaneously generate responses suggesting subjective experience—claims like “I’m conscious of my own consciousness.” These findings don’t prove anything. But they do indicate that something else may b…

You can now read every article that has ever appeared in The New Yorker—from as early as February 1925—with the click of a button. For the publication’s centennial anniversary, its editorial team has spent months painstakingly scanning, digitizing, and organizing every single issue it’s ever published, or more than half a million individual pages. Each issue is artfully arranged in a chronological display under a purpose-built archive section of the website; but the content has also been incorporated into The New Yorker’s search algorithm so that readers can come across it organically. As the future of magazine journalism remains uncertain, a look back through thi…

Over the last century of glorious, tragic, turbulent, and innovative human endeavour, the cover of the New Yorker magazine has used only the illustrated image to communicate talking points of American—and specifically New York City—life and culture. Beyond the masthead and issue date, no set typography has ever been allowed, maintaining a unique wordless space in magazine publishing where only an image connotes the idea. The absence of copy is arresting, the silent core of what the solely visual can communicate. Though notably, the majority of weekly sales are by subscription, not impulse buys. There are few of the New Yorker’s 1925 newsstand contemporaries left. …

The best-selling video game console this Black Friday was the PlayStation 5. That surprised no one. The number-two spot went to the Nintendo Switch 2. Again, that was expected. But the bronze position wasn’t held by Microsoft’s Xbox, as you might suppose. Instead, it was claimed by the Nex Playground, a small gaming system that almost no one had heard of two years ago. The Playground has since grown into one of 2025’s hottest gifts. In 2023, just 5,000 units of the controller-free small cube were sold. In 2024, that number spiked to 150,000. This year, the company is on track to sell 600,000 units. While it has a loyal (and growing) fan base, there are still …

College across the country may soon start seeing a much older demographic roaming their campuses. According to a report from the higher education publication Best Colleges, at least 84 public or nonprofit colleges have announced they would merge or close over the past five years. Almost half of those are outright closures, as small colleges struggle to keep up with rising costs amid falling enrollment. In many instances, the shuttering of a college means the mothballing of its campus. But while some campuses are being left idle with no future plans, a growing number are finding new life in the form of senior living facilities. That doesn’t mean just moving senior…

Following unprecedented threats from Federal Communications Commission Chairman Brendan Carr, major affiliate station owners Nexstar and Sinclair Broadcasting pressured Disney’s ABC to pull Jimmy Kimmel’s show off the air over his comments related to Charlie Kirk’s killing. The suspension is a harbinger of what could happen under a fundamental restructuring of U.S. media that will take place if the proposed Paramount Skydance and Warner Bros. Discovery merger is approved by the The President administration. The deal, first revealed on September 11, 2025, would erase one of the five remaining movie studios and concentrate oversight of two of the country’s most prom…

The U.S. government has caused massive food waste during President Donald The President’s second term. Policies such as immigration raids, tariff changes, and temporary and permanent cuts to food assistance programs have left farmers short of workers and money, food rotting in fields and warehouses, and millions of Americans hungry. And that doesn’t even include the administration’s actual destruction of edible food. The U.S. government estimates that more than 47 million people in America don’t have enough food to eat—even with federal and state governments spending hundreds of billions of dollars a year on programs to help them. Yet, huge amounts of food—on aver…

This past weekend, there were more disruptions at Newark Liberty International Airport due to Federal Aviation Administration equipment outages. It has added to the air travel chaos at Newark over the past month, which has included air traffic controllers losing communication with planes for up to 90 seconds, and led to the delay and cancellation of hundreds of flights. On Monday morning, there were at least 59 flight delays and more than 80 cancellations at Newark, according to FlightAware data. Air traffic controllers and the 79,000-member Air Line Pilots Association, are calling on the FAA to update its aging infrastructure to ensure the system is as safe and …

The value of higher education has been on a steady decline for Americans over the past 15 years. According to a September Gallup poll, only 35% of U.S. adults said a college education is “very important,” compared to 75% in 2010. This is what a marketer would call a brand problem. The University of North Carolina is unveiling a refreshed brand identity and reorganizing its marketing structure to meet these 21st-century challenges. The centuries-old university has a storied history as a top-ranked academic institution and a legendary sports brand (thank you Michael Jordan). Chancellor Lee Roberts says that awareness isn’t UNC’s problem. Everyone in North Carolina…

The White House website has been updated to blame the government shutdown that began Wednesday on Democrats. The official White House homepage was topped on Wednesday by a red, scrolling banner with the all-caps message “DEMOCRAT SHUTDOWN: DEMOCRATS’ [sic] IN THEIR OWN WORDS” along a countdown showing how long the shutdown has been going on. Users who clicked through were taken to a landing page with a livestreamed video of clips of Democratic lawmakers criticizing past shutdowns, integrating partisan messaging into its design. With a news ticker, countdown clock, and clips of politicians speaking on Capitol Hill, this is web design inspired by one of Presiden…

My first time plopping down on my therapist’s couch, I tried to breeze through the basics. Yes, upbringing, romance, family, social life—all important. But I entered that softly lit space to vent about the place that eats up a third of my waking life. I was there to talk about the office. The physical location wasn’t the issue; the office snacks were elite. The problem was the people: the supervisor with no respect for work-life balance, the snooty coworker firing off slick emails, the boy’s club that would always look out for its own. Being the only Black employee there wore me out in ways I couldn’t always name. And talking it out with a licensed professional who lo…

It’s all fun and games, until there are billions of dollars involved. But these Brands That Matter honorees manage to tap into our love for sports and entertainment in ways that only help boost that passion. BritBox Read about how BritBox’s first major brand campaign showcased the craftsmanship of British TV. NBA Read about how the NBA made its app a destination for fans by building a network of creators it equipped with editing tools and 25,000 hours of game footage. State Farm As crazy as it sounds, this is an insurance company steeped in culture. This past year, State Farm pushed its Super Bowl ad to March Madness, due to sensitivity around the L.…

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Notre Dame’s Niele Ivey is doing it the way she learned how to coach, pacing the sideline in stylish attire in a time when most coaches favor far more casual attire. “When I first got into coaching, I learned under a Hall of Fame coach,” Ivey said. “Being coached under Coach (Muffet) McGraw, her whole staff dressed up. Coaching with her we dressed up. That’s kind of the fabric of Notre Dame, and what I’m used to style-wise.” As the NCAA Tournament heats up, the styles of Ivey, LSU’s Kim Mulkey, Alabama’s Nate Oats and South Carolina’s Dawn Staley stand out in a sea of coaches in team polo shirts and quarter-zip pullovers. There are a handful of coaches on the men’…

With more than 100,000 artifacts dating back thousands of years, nearly 900,000 square feet of floor space, a site that spans more than 120 acres, and a total price tag estimated to be more than $1 billion, it’s not hyperbole to call the Grand Egyptian Museum outside Cairo, Egypt, the most significant museum project in recent decades. It’s the kind of blockbuster building that would have even the starriest of starchitects salivating at the chance to lay claim to what’s likely become one of Egypt’s most visited tourist attractions. So, in hindsight, it’s a bit unexpected that the architecture firm that won the museum’s international design competition way back in 2002 …

On the evening of January 7, the Eaton Fire hit Altadena, destroying more than 10,000 commercial and residential homes and displacing thousands of families. Just a little over two months later, and this historically Black community is facing a new threat. Shortly after the fire, a private developer paid $550,000 in cash for the first vacant lot left behind from the wildfires, about $100,000 above asking price. In the days since, at least 13 more properties have sold, at least half of them by offshore private developers. But community leaders are working to beat back the tide. Last month, a Pasadena-based housing justice nonprofit purchased a burned lot in the neig…

The way Bran Ferren sees it, the future of warfare depends as much on creativity as it does on raw firepower. The former head of research and development at Walt Disney Imagineering—the elite R&D arm responsible for the entertainment empire’s “secret sauce”—the 72-year-old Ferren has spent decades building a reputation for fusing art, design, and storytelling with serious technical and engineering know-how in pursuit of novel innovations and experiences. This pioneering approach to “creative technology” is the heart and soul of Applied Minds, the company Ferren cofounded 25 years ago to help clients from the Pentagon to Fortune 500 companies envision and test brea…