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Connecting with Gen Z is crucial for brands, especially as teens and twenty-somethings gain spending power and influence. But doing so can be a bit of an art. That’s why a new crop of companies are offering “translation” services for brands that want to speak Gen Z’s language and, as they say, get “locked in.” While many Gen Z translation businesses are still in their infancy, the Wall Street Journal reported that it already represents a multi-million-dollar industry. Some analysts estimate that Gen Z’s spending power is set to grow to $12.6 trillion by 2030, up from $9.8 trillion in 2024, according to the Journal. At the same time, Gen Z is far more digitally n…

Family members of dead celebrities including Robin Willians and George Carlin are calling foul over AI-generated videos of their loved ones appearing on OpenAI’s new app, Sora. OpenAI’s new video generation app is just a few weeks old, but it rapidly rocketed to the top of the U.S. Apple App Store within days of its release. And perhaps as rapidly, experts and creators raised copyright concerns around Sora, as the app appeared to let users create content of well-known cartoon characters and deepfakes of public figures. OpenAI has since curbed those kinds of videos, but The Washington Post and other outlets have reported that family members of dead celebrities do…

YouTube is giving some creators previously banned for spreading misinformation a chance to get back on the platform. The company opened up a pilot program on Thursday inviting YouTubers who were kicked off of the video sharing site under now-outdated rules to apply for a new channel. The company announced the second chance process last month, describing it as a “limited pilot project” for some creators, including those with channels banned under policies the platform has since abandoned. YouTube’s announcement came the same day that the company issued a conciliatory letter to Republican Rep. Jim Jordan, who has pressured YouTube and other social media companies for y…

The trade war between the U.S. and China is heating up: On Friday, U.S. President Donald The President lashed out at Beijing after China said it would tighten control over rare earth mineral exports, with the president saying he would impose a new 100% duty on Chinese goods—”over and above” existing tariffs. The reignited trade war has rocked markets, particularly tech stocks, with the Nasdaq closing 3.6% down on Friday. Analysts are warning that the escalation could lead to an even more economically turbulent market outlook than was seen earlier this year after The President made his “Liberation Day” tariff announcement. The President made the threat on social media…

There’s a chill in the air—and not just from the weather. A newly arrived La Niña pattern is setting the stage for a potentially wild winter, with experts predicting snow-packed northern states, a drier South, and maybe even more late-season hurricanes. Meanwhile, markets caught their own cold snap after fresh U.S.–China trade tensions sparked a global sell-off. Still, not all the week’s headlines were gloomy. Uniqlo is going on a U.S. growth spree with 11 new stores planned for next year. But other industries are feeling the squeeze—from whiskey makers battling tariffs and falling demand, to airlines struggling through a government shutdown that’s leaving thousands o…

If you’ve ever been startled while watching a show on a streaming service that was interrupted by an unreasonably loud commercial and thought to yourself, that should be illegal, soon it will be. At least in California. California Gov. Gavin Newsom this week signed a bipartisan bill into law that bans video streaming services that serve customers in the state from airing audio of commercial advertisements that are louder than the video content it accompanies. It goes into effect July 1, 2026. “We heard Californians loud and clear, and what’s clear is that they don’t want commercials at a volume any louder than the level at which they were previously enjoying a pro…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Most of America’s largest homebuilders have publicly stated that the peak 2025 housing market saw softer-than-expected conditions, particularly in many parts of the Sun Belt. This softer housing market environment caused unsold inventory to tick up. Indeed, since the pandemic housing boom fizzled out, the number of unsold completed U.S. new single-family homes has been rising: August 2016 —> 61,000 August 2017 —> 63,000 August 2018 —> 69,000 August 2019 —> 79,000 August 2020 —> 52,000 August 2021 —> 34,000 Aug…

When the federal government shutdown on October 1, it started a chain reaction of income problems for federal workers. Roughly 900,000 government employees are now on furlough. Another 700,000 are working without pay because their jobs are too critical for them to stay home. To add insult to entirely preventable injury, the current administration has indicated that it may not provide the legally mandated back pay to these workers once the shutdown is over. Considering the fact that getting another job during the furlough may require the government employee’s agency approval (and wouldn’t help critical employees working without a paycheck), the shutdown could be a pers…

SpaceX’s Starlink orbital internet satellites are falling out of low earth orbit at an increasingly alarming rate, with one to two satellites now reentering Earth’s atmosphere every single day. According to Harvard-Smithsonian Center astrophysicist Jonathan McDowell, that number will only go up as more satellites end their useful lifetime and the low earth orbit (LEO) constellation numbers skyrocket. This is as much a design problem as anything. While the numbers vary, right now there are around 10,200 active satellites in low earth orbit. Of those, about 8,475 are Starlinks. In other words, about 80% of all those satellites belong to Elon Musk’s company. By 2030,…

It’s hard to believe, but we’re only a few weeks away from Halloween, and after that comes November—and the unofficial start of the holiday season. If you travel during this time, you’ll know that finding cheap flights can be difficult. To get the best prices, people traditionally turn to comparison sites like Kayak and SkyScanner. However, as artificial intelligence seems to be taking over everything, and the tech industry won’t stop shouting about its benefits, I decided to try three conversational AI tools to see if they could help me find the cheapest flight deal for the Thanksgiving period. Here’s how that went. Flights listed on ChatGPT The first tool I …

Nearly every company I work with is focused on using AI to drive productivity and efficiency. They are starting to see real gains, and that’s leading to excitement about AI’s future potential. However, AI used to drive efficiency is only the starting line, and there’s real risk if we stop there. In my work with Fortune 500 leaders across the C-suite, from chief HR officers (CHROs) to CTOs and CMOs, I’ve seen that the very best organizations recognize a bigger opportunity: using AI to help managers build connection and trust with their teams. The companies that are able to leverage AI both to drive efficiency gains and to build highly motivated teams will be the ones that …

On October 10, shares of U.S. rare earth stocks rose after President Donald The President accused China of strict export controls and threatened a “massive increase of tariffs on Chinese products” once again. However, the comments ended up triggering a market sell-off. At issue, per CNBC: China imposed stricter export controls on critical rare earth minerals that the U.S. technology industry depends on for electronics, robotics, and electric vehicles; the minerals are also critical for the U.S. defense industry. The news network reported that China will now require foreign entities to obtain a license to export products that contain rare earth elements worth 0.1% or m…

The cracks in postmodern economic theories are visible. They’ve spilled into politics, with governments slashing budgets worldwide. The spark came from Richard Thaler (Nudge) and Daniel Kahneman (Thinking, Fast and Slow), but the roots run deeper. In 1978, Herbert Simon won the first Nobel Prize for behavioral economics. Thaler later brought the field into public view with his “anomalies” articles in the Journal of Economic Perspectives between 1987 and 1990. The message was clear: People act based on their environments. Psychology had already demonstrated this in clinical practice; economics eventually followed. With that, homo economicus—the hyperrational ac…

Customer experience is entering the sci-fi age: knowing and understanding customers on an individual level, providing personalized service, and dedicated moments. All of this is becoming possible thanks to technological innovation. And as it shifts, we’re moving beyond the age of reactive service, where customer satisfaction was measured by stale, bi-annual surveys. We’re entering an era of proactive, predictive customer care. Companies’ missions today should be to transform every interaction into a moment of loyalty and growth, a goal we are working to achieve through our latest in-house innovation: the Customer Experience Index, or CXI. While many companies talk abo…

Syria’s former President Bashar al-Assad, whose notoriously brutal rule over the country earned him the nickname “The Butcher,” was deposed in 2024 after years of bloody civil war. Now, in a surreal cyberpunk twist, according to a report in German newsweekly Die Zeit, the former dictator is largely holed up in a luxury high rise in Moscow, where he routinely spends hours playing online video games. Assad, who practiced as a physician and was reportedly thought of as “geeky” during his medical training, also appears to enjoy stunning views of Moscow landmarks from his apartment, and has access to a villa outside the city. He also reportedly makes occasional visi…

Michelle, a 42-year-old marketing executive, was scrolling through her grocery app when she saw the total: $87. A year ago, her weekly cart never dipped below $200. Chips, late-night snacks, and bottles of wine had given way to produce, yogurt, and lean proteins. But that same morning, a $900 charge for her GLP-1 prescription landed on her credit card. Whatever she was saving at the supermarket felt dwarfed by the cost of her medication. Drugs like Ozempic, Wegovy, Mounjaro, and Zepbound are being hailed as medical breakthroughs. They’re not just changing waistlines—they’re changing household budgets. And as these shifts ripple through everyday spending, the finan…

To survive in today’s market, enterprises must deliver experiences that feel instant and intelligent. Customers expect brands to anticipate their needs and guide them through interactions that are seamless and personal. It’s the promise of having the right conversation at exactly the right moment. But here’s the reality check: While “real time” dominates boardroom conversations, most data ecosystems are anything but. MOVING BEYOND “NEXT BEST ACTION” For years, the “next best action” model has been the playbook for customer engagement. It takes available data, analyzes it, and delivers a single, data-driven response, like recommending a product or sending an off…

When we first started Little Spoon, our mission was clear: Make fresh, healthy food accessible at every age and stage of early childhood. But we quickly realized checking the proverbial boxes alone (nutritious: check, convenient: check) wasn’t enough. After all, parents are inundated with options—the decision fatigue surrounding parenting choices is overwhelming. What makes a brand stand apart isn’t utility; it’s the ability to understand and affirm who your customer is (and hopes to be). Parents want to feel emotionally supported, seen, and confident in their decisions, particularly within the vast excess of parenting advice in 2025: chock full of dated narrative…

The teaching profession requires a certain degree of patience. Particularly when students discover a new trend to latch onto and repeat at every given opportunity. The latest so-called “brain rot” phrase to flood the classroom: “6-7.” If you don’t have any Gen Alphas in your life and have no idea what I’m talking about, count yourself lucky. Some teachers have taken to social media to share their exasperation with the trend that has recently overrun classrooms, with schools outright banning it in some instances. “Say 6-7 one more time,” one teacher posted on TikTok, pretending to address a student in her class. “We’re gonna call your mom in about 6-7 minutes, let …

The other day, a friend confessed her new nightly routine: hiding in the bathroom for ten minutes after putting her kids to bed. The reason wasn’t to scroll TikTok, but to breathe. “It’s either that or cry into the mac and cheese,” she laughed. It struck me: parenting in 2025 often looks like quietly triaging our own stress while juggling work deadlines, permission slips, Slack pings, and dinner prep. Headlines scream about the youth mental health crisis, but what rarely makes the front page is the state of the people raising those kids. Working parents are running on fumes. And here’s the part we can’t gloss over: our kids’ emotional health is directly tied to ours. …

A potentially worrisome trend is emerging among young adults. Instead of landing a job and moving to the big city after graduation, many are moving back into their childhood homes instead. About 1.5 million more adults under 35 live with their parents today than a decade ago. That’s a 6.3% jump, more than double the rate of growth for the young adult population overall. The issue is affordability. Over the past decade, urban rents have climbed about 4% per year, while wages for full-time workers have increased by only 0.6% annually. That means it’s harder than ever to live in a big city on the typical salary—especially if you’re a new graduate without much work experi…

Yet another food retailer has joined the growing list of companies that have recalled pasta-related products over the last few weeks. Sprouts Farmers Market, a supermarket chain headquartered in Phoenix, Arizona, with stores across more than two dozen states, has voluntarily recalled select lots of Sprouts Smoked Mozzarella Pasta Salad due to a risk of contamination with Listeria monocytogenes. On October 9, a recall notice was published to the website of the Food and Drug Administration (FDA). To date, no illnesses have been reported in connection with this recalled product. According to the notice, the recall is in response to Sprouts being alerted by…

Abu Dhabi carrier Etihad said Friday it is launching flights to Kabul, making it the latest airline to offer direct routes to the Afghan capital. Etihad, which announced a record $476 million profit in 2024, said the new service responded to “growing demand” for travel between the United Arab Emirates and Afghanistan and that the three weekly flights starting in December would support “trade, travel, and community ties.” “The UAE hosts one of the largest Afghan communities in the Gulf, with around 300,000 Afghans living and working in the country, according to the Afghan Business Council,” the airline said in a statement. “The new flights will further strengthen these e…

Pope Leo XIV encouraged international news agencies on Thursday to stand firm as a bulwark against the “ancient art of lying” and manipulation, as he strongly backed a free, independent and objective press. History’s first American pope called for imprisoned journalists to be released and said the work of journalists must never be considered a crime. Rather, journalism is a right and a pillar upholding “the edifice of our societies” that must be protected and defended, he said. “If today we know what is happening in Gaza, Ukraine and every other land bloodied by bombs, we largely owe it to them,” Leo said of journalists. “These extraordinary eyewitness accounts are the …

With Halloween on the horizon, Chicago Costume is stuffed. Packaged costumes, including superheros and Japanese animation characters in both kid and adult sizes, dangle near colorful wigs and bottles of fake blood. Downstairs, vintage clothes from the 1970s beg for one more boogie night. The frightening possibilities mask the work that’s gone on behind the scenes to stock the family-owned shop and its sister store for the spooky season. Owner Courtland Hickey said he ordered 40% fewer costumes this year because of President Donald The President’s tariffs on products from China. To fill the gap, Hickey and his mother, Chicago Costume founder Mary Hickey Panayotou, looked…