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Whether talking about underwear brands hand-selecting the perfect models to break the internet or the endless wooing of Gen Z and its style sensibilities, there was no shortage of creativity among the fashion brands that set the trends over the past year. Here are the 2025 Brands That Matter honorees in the fashion space that innovated on how style showed up for consumers in the past year. Bogg Bag When the function of a tote bag meets the versatility and kitschy-cute style of Crocs, the possibilities are endless. So proves Bogg Bag, a brand that’s constantly riffing to create collector’s items and limited-time variants of its signature design by switching up …

When he was 17 years old, Arne Hillerns moved from his small village in Northern Germany to spend a year in Wausau, Wisconsin. For a brief period of time, he felt like the foreign exchange high school student that he was: “People look at you [and think,] ‘Who’s that kid?‘“ he recalls. Just a year prior, Hillerns had discovered skateboarding, and the skate scene in Wisconsin was buzzing. Within three days or so, he had found a community of skateboarders. “Skating made me so much more open in my personality and gave me confidence,” he says. “It was a very easy entry to this new world for me.” Fast-forward 25 years, and Hillerns’s passion for skateboarding has spread acr…

For decades, Adobe’s software tools, including Photoshop, Illustrator, and InDesign, have been the universal language of visual communication, shaping how marketers, artists, and brands build the modern creative world. As artificial intelligence transforms the nature of work and how we define productivity, the 42-year-old creative tech company is reinventing itself once again, transforming the world’s creative supply chains through its AI ecosystem. Designers and marketers globally are using Adobe Firefly for generative image creation, Substance 3D for photorealistic modeling and digital twins, Express for rapid on-brand content production, and Experience Manager for…

In 1983, six businessmen got together and opened the first Hooters restaurant in Clearwater, Florida. Hooters of America LLC quickly became a restaurant chain success story. With its scantily clad servers and signature breaded wings, the chain sells sex appeal in addition to food—or as one of the company’s mottos puts it: “You can sell the sizzle, but you have to deliver the steak.” It inspired a niche restaurant genre called “breastaurants,” with eateries such as the Tilted Kilt Pub & Eatery and Twin Peaks replicating Hooters’ busty business model. A decade ago, business was booming for breastaurant chains, with these companies experiencing record sales growt…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. On a nationally aggregated basis, U.S. single-family home prices, as measured by the Zillow Home Value Index, are up 2.8% year-over-year, while U.S. condo prices have risen 0.4% over the same period. In much of the Midwest, Northeast, and Southern California, regional home prices have seen even stronger gains. However, some areas—particularly around the Gulf—are experiencing greater softness, with a few even undergoing home price corrections. Look no further than Florida. Among the 26 major Florida condo markets that ResiClub tracks, condo prices…

New York City kicked off the new year with a new mayor in democratic socialist Zohran Mamdani, whose inauguration flooded the internet with viral moments. Mamdani took the oath of office via two separate swearing in ceremonies. The more intimate one took place underground at midnight at a decommissioned City Hall subway station. With just a few hours as mayor under his belt, Mamdani was then sworn in for a second time by fellow Democratic Socialist Bernie Sanders. Mamdani first reached internet stardom during his mayoral campaign thanks in part to his campaign’s design and witty social media content, prompting a landslide victory and the highest mayoral race voter…

AI was supposed to make our lives easier: automating tedious tasks, streamlining communication, and freeing up time for creative thinking. But what if the very tool meant to increase efficiency is fueling cognitive decline and burnout instead? The Workflation Effect Since AI entered the workplace, managers expect teams to produce more work in less time. They see tasks completed in two hours instead of two weeks, without understanding the process behind it. Yet, AI still makes too many mistakes for high-quality output, forcing workers to adjust, edit, and review everything it produces—creating “workflation,” which adds more work to already overloaded plates. AI has …

A video game once synonymous with one of the most disastrous launches in history has not only redeemed itself, but will be getting a proper second act. Cyberpunk 2077 developer CD Projekt Red announced in an earnings call Wednesday that the company is at work on a follow-up to the futuristic role-playing title, which was released in late 2020 and universally criticized for being unfinished, glitchy and at times unplayable. CD Projekt Red said that the conceptual phase is complete and pre-production has begun on the “next big game set in the Cyberpunk universe,” which it is calling Cyberpunk 2 for now. The company expects the game’s development to take four to five…

In part four of How YouTube Ate TV, Fast Company’s oral history of YouTube, insiders describe how the company’s Partner Program began sharing ad revenue with creators, kicking off the age of the professional YouTuber. As monetization transformed the platform, creators faced the newfangled challenges of managing fame in the viral video age. YouTube, meanwhile, wrestled with hate speech and other unsavory content. With YouTube increasingly competing with TV in its classic form, it also spent billions to bring one of broadcasting’s most iconic offerings—the NFL—on board. Comments have been edited for length and clarity. Read more How YouTube Ate TV Part one: YouTube…

It’s one thing to invent something cool within controlled laboratory environments. It’s entirely another to scale that new baby for sale. The tension between innovation and commercialization is something we regularly wrestle with at Abstrax. Every morning, we don lab coats and ask the same question: “How do you make money from research done in a lab?” Balance innovation with commercial reality Discovery for its own sake isn’t enough. Many R&D-heavy companies discover that brilliant ideas can languish for years if they don’t have a system for bringing them to market. We decided early on to build that bridge proactively. This meant investing heavily no…

The challenges with AI adoption have little to do with the technology itself. In the work environment, the hardest part is bringing together a new orchestration model that fully integrates AI tools while ensuring teams both adopt and master new behaviors to deliver tangible results. As Steve Lucas recently wrote in Fast Company, we have entered the era of the “AI natives and the AI nots.” This delta will become vividly apparent this year. At the center of the AI revolution: a fundamental reevaluation of organizational design. Roles are evolving because the skills, intelligence, and processes we have relied on are being upended and redefined. OLD PROCESSES AND …

Nvidia has agreed to license technology from AI startup Groq for use in some of its artificial intelligence chips, marking the chipmaker’s largest deal and underscoring its push to strengthen competitiveness amid surging demand. Here is a list of multi-billion-dollar AI, cloud and chip deals signed recently: OPENAI DEALS Amazon and OpenAI Amazon is considering an investment of around $10 billion in OpenAI, though talks remain “very fluid,” according to a source who requested anonymity due to the private nature of their talks. Disney and OpenAI Walt Disney to invest $1 billion in OpenAI and will let the ChatGPT-parent use characters from Star Wars, P…

Cheating has long been an unwelcome but expected risk in the hiring process. While most people are honest and well-intentioned, there are always a handful of candidates who attempt to game the system. Today, however, the problem is evolving at an unprecedented speed. Generative AI has made new, more sophisticated types of cheating possible for any position, from software development to finance to design. In my work with hundreds of employers helping them hire and develop talent, I’ve seen firsthand the myriad ways candidates attempt to game the system. So, why are candidates resorting to these methods? Sometimes, candidates are attempting to secure a position they’re …

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. When I was a college student renting an apartment in New York City, I learned firsthand that the rental process was overly complex and inefficient. My friends and I lost out on an apartment we really wanted simply because we couldn’t gather the necessary documentation fast enough. That experience stuck with me, and it sparked an idea—why not electronically store all of the d…

Health and wellness is a product category littered with broken promises and bad pitches. These Brands That Matter honorees have created work for products that aim to uplift, help, and encourage across a wide range of challenges and issues, big and small. Bobbie Many new mothers feel pressured to breastfeed their children but cannot for a variety of reasons. Bobbie has been working to change the narrative around using formula through advocacy and education efforts, while offering an organic product that still meets the FDA’s nutrition requirements. Its “Ask for Help” campaign with Meghan Trainor revealed that 86% of mothers felt frequent or constant negative emotio…

Is technology a hero or a villain? That question keeps coming back to me. Especially now, as the world watches the ripple effects of the USAID funding freeze and the relentless wave of climate disasters. Tech companies sit right at the heart of these crises—not as bystanders, but as some of the most powerful players in how they unfold. And yet, tech’s public image has never been more conflicted. On one hand, technology has enabled incredible breakthroughs in humanitarian response. AI can predict floods before they hit. Blockchain helps track aid deliveries in fragile contexts. Real-time data platforms put lifesaving information directly into the hands of frontline…

Growing up, dinner table conversations at our house weren’t just about what we learned at school that day. My mom, Jill, was a CEO for my entire life, leading a nonprofit that made meaningful community impact while she simultaneously raised a family. Our dinner conversations included recaps of board meetings, talk of juggling multiple personal and professional roles, and advice for her kid (me!) on how to do right by others. My mother’s daily examples of leadership showed me that career success and personal fulfillment don’t compete with each other—they’re complementary. Now, as I help lead Guild’s efforts, partnering with companies to invest in employee career deve…

Understanding intelligence and creating intelligent machines are grand scientific challenges of our times. The ability to learn from experience is a cornerstone of intelligence for machines and living beings alike. In a remarkably prescient 1948 report, Alan Turing—the father of modern computer science—proposed the construction of machines that display intelligent behavior. He also discussed the “education” of such machines “by means of rewards and punishments.” Turing’s ideas ultimately led to the development of reinforcement learning, a branch of artificial intelligence. Reinforcement learning designs intelligent agents by training them to maximize rewards as th…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Most of us have heard the phrase “supply chain disruption” a few times too many in recent years. An extreme weather event or material shortage in one corner of the earth can ripple through thousands of global businesses, causing major delays. As the CEO of a company that builds data centers for some of the biggest technology providers in the world, it’s a concept I’m all too familiar with. It’s …

When Mikala Mahoney was laid off from her marketing job last summer, first she was shocked. Then the anxiety flooded in. “I realized that over the past few years in my career I had created a false sense of steadiness,” she tells Fast Company. Friends had regularly told Mahoney she was fortunate to have landed a good, stable job as a marketing coordinator at Paramount+. In a moment, that illusion was in pieces. Mahoney threw herself into the job hunt, quickly landing her next role. A few months later, she was laid off again. After losing her job twice in less than a year, this time she decided to bet on herself. Following the traditional path as a salar…

The fall of former direct-to-consumer darling Allbirds has taken a very weird turn. Allbirds, the sustainable shoemaker that caught fire with the Silicon Valley set about a decade ago, will start selling silicon itself. The company said in a press release that it will transform itself into a business focused on leasing GPUs – the powerful graphics chips underpinning the AI boom that are in short supply and high demand, much to the chagrin of gamers and tech CEOs. The husk of the shoe company that once was will “pivot its business to AI compute infrastructure, with a long-term vision to become a fully integrated GPU-as-a-Service (GPUaaS) and AI-native cloud solutions …