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Paramount is the latest company to join the bloodbath of layoffs this week. The entertainment giant began cutting around 1,000 workers on Wednesday, with twice that many pink slips expected in the days to come. In a memo to staff, new Paramount CEO David Ellison characterized the reductions, which will ultimately shrink the company by 10%, as a necessary step for the company’s long-term growth. “In some areas, we are addressing redundancies that have emerged across the organization,” Ellison wrote in a memo obtained by The Guardian and other outlets. “In others, we are phasing out roles that are no longer aligned with our evolving priorities and the new structure…

At last, the X-59 is airborne. NASA’s quiet supersonic airplane took to the skies in Palmdale, California, successfully landing back a few minutes later. While this initial sortie on October 28 was a subsonic check of basic systems and airworthiness, the flight represents the penultimate step toward reviving supersonic passenger travel over land. It also marks the beginning of a race to see which of three supersonic airplane ideas wins to become the dominant design of the 21st century. There’s Lockheed Martin’s X-59 dart-like shape developed to avoid the sonic boom. Then we have Boom Supersonic’s XB-1, which doesn’t look to avoid the sonic boom but to stop it from re…

You may remember this, if you are old enough: in 2002, search engine optimization (SEO) transformed from a technical curiosity into a full-blown industry. All of a sudden, agencies, consultants, and “black-hat sorcerers” emerged overnight, offering tricks and hacks to get brands onto the first page. Today, we stand at the dawn of the next wave: what some call Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) or simply AI Engine Optimisation (AIO). The logic is similar: get your brand seen, but the stakes are higher, the rules blurrier, and the risks far more structural. Imagine a world where users no longer click search results but instead ask an…

Uber said Wednesday that the San Francisco Bay Area will be the first market for its specially built autonomous taxi, which is expected to launch in late 2026. The San Francisco ride-hailing company said in July it was developing a robotaxi with the electric car company Lucid and the self-driving technology company Nuro Inc. The vehicle is exclusive to Uber but is based on the Lucid Gravity SUV. Uber said Lucid recently delivered test vehicles to Nuro and said it plans to have 100 test vehicles on the road in the coming months. Within six years, Uber plans to deploy 20,000 or more Lucid-based autonomous taxis in multiple locations. The vehicles will be availab…

As Hurricane Melissa battered the Caribbean this week, social media became awash with AI-generated content that blurs the line between reality and fiction. Described by CBS News as “one of the strongest hurricanes ever recorded in the Atlantic,” Melissa reached Category 5 intensity as it made landfall in Jamaica on Tuesday. CNN reports that it has already caused seven deaths in the northern Caribbean, and is the most powerful storm to hit the basin since 2019’s Hurricane Dorian. Amid a crisis, social media is flooded Over the last few days, major social media platforms have been saturated with AI-generated videos—depicting a wide range of content supposedly re…

Elon Musk has launched Grokipedia, a crowdsourced online encyclopedia that the billionaire seeks to position as a rival to Wikipedia. Writing on social media, Musk said that Grokipedia.com is “now live” and its goal is the “truth, the whole truth and nothing but the truth.” Musk has previously criticized Wikipedia for being filled with “propaganda” and called for people to stop donating to the site, which is run by a nonprofit. In September he announced that his artificial intelligence company xAI was working on Grokipedia. The Grokipedia site has a minimalist appearance with little beyond a search bar where users can type in queries. It states that it has 885,279 arti…

Starbucks’s reign as the world’s leading coffee company is faltering. And the new CEO, Brian Niccol, wants to fix it. Mark Wilson explains. View the full article

Rumor has it that Palantir Technologies is poised for a stock split. An analyst for RBC Capital Markets recently polled investors, who reportedly indicated a desire for the software company to make such a move. “Retail investors are also largely focused on the potential for a stock split, and although this topic decreased quarter over quarter, it remains the most relevant topic,” analyst Rishi Jaluria stated, according to Investor’s Business Daily. He continued: “With Palantir’s $6 billion cash balance, we think retail investors may be starting to become frustrated by the company’s lack of willingness to return capital to shareholders given no apparent intere…

It’s rare for a company to give up more than a decade of brand recognizability for a new name. It’s even rarer for said company to trade their name for the name of a younger, less well-known company. But that’s exactly what Grammarly, the writing and grammar assistant tool with 40 million daily active users, is doing. Starting today, Grammarly is rolling out a massive, all-encompassing rebrand to become “Superhuman.” “Naming a company is like naming a kid,” says Grammarly CEO Shishir Mehrotra. “Renaming your 16-year-old is, like, 10 times harder. Swapping the name of your 16-year-old and your 11-year-old is 100 times harder. That’s probably what we’re doing.” …

The Federal Reserve is expected to cut its short-term rate Wednesday for the second time this year despite an increasingly cloudy view of the economy it is trying to influence. The government shutdown has cut off the flow of data that the Fed relies on to track employment, inflation, and the broader economy. September’s jobs report, scheduled for release three weeks ago, is still postponed. This month’s hiring figures, to be released Nov. 7, will likely be delayed and may be less comprehensive when they are finally released. And the White House said last week that October’s inflation report may never be issued at all. The data drought raises risks for the Fed because it…

Imagine a Yelp-style user-review site that lets users generate and post AI video reviews of local businesses. Say one of these videos presents a business in a bad light, and the business owner sues for defamation. Can the business sue the reviewer and the review site that hosted the video? In the near-to-immediate future, company websites will be infused with AI tools. A home decor brand might use a bot to handle customer service messages. A health provider might use AI to summarize notes from a patient exam. A fintech app might use personalized AI-generated video to onboard new customers. But what happens when someone claims they’ve been defamed or otherwise harmed b…

It’s 2 p.m. on a Monday, and the Starbucks on 23rd Street and Park Avenue in New York City’s Flatiron neighborhood is packed. Not that it would take much. The small shop—roughly 265 square feet of front-of-house space—is big enough for a short line to form before it would bust through the door and out onto the sidewalk. This location is the company’s very first “espresso bar” format store—a new, small-store design that will serve as the cornerstone of Starbucks’s future expansion plans. It’s also a symbol of a Starbucks in flux. Until recently, the store was for mobile orders and pickup-only; then in September, it reopened after a speedy “uplift” (Starbucks s…

The life of a junior associate at a prestigious law firm involves hours of research and analyzing contracts. Three years ago, Winston Weinberg found himself buried in these kinds of tasks as a first-year antitrust and litigation associate at O’Melveny & Myers in Los Angeles. And there Weinberg might have remained, diligently climbing the BigLaw ranks from associate to partner, logging thousands of hours of drudgery along the way. Instead, he’s cofounder and CEO of Harvey, the high-flying legal AI platform that’s raised more than $800 million by promising to handle much of this work. “A lot of the tasks junior [associates] do are going to get automated,” Weinbe…

Some seven million Americans are now on GLP-1 weight loss drugs, a figure expected to rise to 24 million by 2035. These medications curb users’ appetites for fatty, ultra-processed foods, and grocery stores are noticing: total sold units of doughnuts, cakes, and cookies are down by 10%, 19%, and 13%, respectively, compared to five years ago. With this drop in revenue from junk food, grocery stores need to think about how to make more money from other categories. For Whole Foods, there’s one aisle that brims with potential: supplements. Today, Whole Foods is introducing a new line of Japanese-inspired supplements called Apothékary onto its aisles. The brand is known fo…

My first time plopping down on my therapist’s couch, I tried to breeze through the basics. Yes, upbringing, romance, family, social life—all important. But I entered that softly lit space to vent about the place that eats up a third of my waking life. I was there to talk about the office. The physical location wasn’t the issue; the office snacks were elite. The problem was the people: the supervisor with no respect for work-life balance, the snooty coworker firing off slick emails, the boy’s club that would always look out for its own. Being the only Black employee there wore me out in ways I couldn’t always name. And talking it out with a licensed professional who lo…

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Claude feels like a genie to me. With its Artifacts feature I can turn any idea I have into an interactive application, visualization, or graphic. Yesterday I created a Flashcard maker and a breathing app. No coding. Just a short AI chat conversation. No complexity. I dream up an idea, and Claude makes it instantly real. I iterate with chat to make it better. Read on for a guide to making the most of Artifacts with examples and ideas you can build yourself. How to turn ideas into apps (no coding) Create a free Cla…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. The average 30-year fixed mortgage rate sits at 6.19%, down from 6.54% a year ago. While that decline represents some welcome relief for homebuyers, economists at Fannie Mae and the Mortgage Bankers Association (MBA) believe most of the short-term mortgage rate relief is already behind us. Both Fannie Mae and the MBA released 2026 forecasts this month showing not much change from here. Fannie Mae expects the average 30-year fixed mortgage rate will fall to 5.9% by the fourth quarter of 2026—a decline of just 0.3 percentage points from today’s levels.…

Step outside your front door on any given day, and say goodbye to money without even trying. Just commuting into the office now sets workers back a whopping $55 a day, data suggests. Thanks to the workforce-wide return-to-office push, many workers are back in the office at least a couple of times a week. With it come the coffee runs, desk salads, and after-work drinks that can quickly add up. Videoconferencing company Owl Labs has done the math and broken down the real cost of physically going into work. When in the office, in-person and hybrid workers spend an average of $55 a day, according to the 2025 State of Hybrid Work report: $15 on commuting, $18 on lunc…