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When Nicholas Bloom, the William Eberle Professor of Economics at Stanford University in California, started studying working from home in 2004, “it was hard to get anyone engaged,” he says. Even in 2018, “no one had any interest whatsoever.” In 2025, that’s hard to fathom. Between the pandemic and technological advancements, WFH has become a norm among white collar workers. Not only has it normalized; it’s also destigmatized. The act that used to generate memes of Homer Simpson on the couch, prodding a distant computer with a stick has gained “positive connotations,” says Bloom. Working from home is seen as a privilege. It’s also here to stay. For their latest study,…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. When architects constructed the Notre-Dame Cathedral in the 13th century, they reinforced its structure with 28 flying buttresses. These famous buttresses are credited with saving the entire roof from collapse during the devastating 2019 fire. Today, as nonprofit organizations brace against shifting economic winds, I’m reminded of these critical architectural supports when I consider the wraparo…

A teenager who admitted being “addicted to speed” behind the wheel had totaled two other cars in the year before he slammed into a minivan at 112 mph (180 kph) in a Seattle suburb, killing the driver and three of the five children she was transporting for a homeschool co-op. After sentencing Chase Daniel Jones last month to more than 17 years in prison, the judge tacked on a novel condition should he drive again: His vehicle must be equipped with a device that prevents accelerating far beyond the speed limit. Virginia this year became the first state to give its judges such a tool to deal with the most dangerous drivers on the road. Washington, D.C., already is using it…

Ozempic-maker Novo Nordisk turned to the actors from Apple’s 2000s “Get a Mac” ads to differentiate its GLP-1 medication amid a rising sea of competitors. On January 20, the Danish pharmaceutical company announced its “There’s Only One Ozempic” campaign starring Justin Long and John Hodgman. The actors are reprising their roles from Apple’s Mac vs. PC ads playing the personifications of a name brand and the alternative—but now for weight-loss drugs. Long personified Mac in the original Apple campaign by dressing in a more youthful, casual way than Hodgman, who personified a stuffy, dorky PC by wearing glasses and a suit and tie with a closely cropped haircut. …

Nvidia’s Jensen Huang is one of the tech industry’s longest-serving chief executives, leading the chipmaker since cofounding it in 1993. Now he’s the recipient of a long-standing technology award: the IEEE Medal of Honor, established by a predecessor of the Institute of Electrical and Electronics Engineers in 1917. Huang was named the recipient of the medal (and an accompanying $2 million prize) at the Consumer Electronics Show on January 6 in recognition of his lifetime of work in accelerating computing—the technique of using specialized chips like Nvidia’s graphics processing units to speed specialized operations such as rendering images for video games, crunching …

Last week, scientists from the University of California, Berkeley, and the University of Washington shocked the internet by announcing they’ve discovered a new color that can be experienced only when firing a laser into your retinas. Only five people have seen this color, a blue-green shade called “olo.” But over the weekend, artist-provocateur Stuart Semple decided to widen the pool by synthesizing olo into an acrylic paint color he named Yolo. Ironically, Yolo is a color you cannot see—at least not accurately—unless you buy a bottle of the acrylic paint and see it with your own eyes. A 150-milliliter bottle costs $10,000 ($35 if you’re an artist) and is decidedl…

Like other famous structures of similar dimensions, the 48-story Transamerica Pyramid, a revolutionary ‘70s modernist skyscraper and San Francisco icon, has a bit of history buried beneath its ground floor. Unsplash A recently unearthed time capsule, buried in 1974 and discovered during a recent round of renovations, offers a picture of San Francisco’s past. The site of the structure—then a parking lot—was initially part of the original shoreline of the city that reeked of historical significance, from the city’s growth as a shipping and banking capital. The capsule even contains a recipe for Pisco Punch, a cocktail that was invented at the nearby Bank Exchange Sal…

You don’t wait for the sidewalk. You don’t check an app to see if it’s working. You don’t wonder if it’s meant for someone else. Sidewalks are just there—always available, always on. And when they’re well designed, you barely notice them. They quietly support everything: commerce, mobility, safety, health, and freedom of movement. Sidewalks don’t require instructions. They’re intuitive. Step on, move forward. That’s the framing we need for local bus service. A well-run bus system is an express sidewalk—a piece of infrastructure that dramatically expands the number of destinations within walking distance. Unfortunately, buses aren’t thought of that way. In most Ame…

You might have a go-to hot sauce already. But for the past year or so, Sichuan condiments brand Fly by Jing has been repositioning to capture mainstream heat seekers, and its subtle packaging update, rolling out now, is the DTC darling’s latest move to optimize for its new distribution channel of choice: mass retail. To call the visual changes a “rebrand” would be a stretch, but the subtle updates point to how the company is pivoting its messaging for analog sales. It’s packaging uses pared-down graphics and copy, with more negative space and a strict focus on must-have details that allow first-time buyers to quickly make a purchase decision just by looking at the pro…

Hello again, and thank you for spending time with Fast Company’s Plugged In. Last October, I visited the Silicon Valley headquarters of 1X Technologies—the startup behind a humanoid home robot called Neo—and spoke with its VP of product and design, Dar Sleeper. Among the points he made was that long-standing public expectations have set a high bar for household robots. Naturally, he name-checked the world’s most iconic one. “The ultimate, North Star, in a lot of people’s minds, is Rosie the Robot,” he told me. “A Jetsons world where you ask and receive, and it makes your life better, you spend more time with your family, you’re more present.” Sleeper’s referen…

The U.S. Food and Drug Administration (FDA) has alerted the public to a threat posed by select canned tuna products. The canned tuna is at risk of harboring the bacterium that causes botulism, a potentially fatal form of food poisoning. Here’s what you need to know about the canned tuna recall. What’s happened? The U.S. Food and Drug Administration has posted a recall notice on its website announcing that select cans of Genova Yellowfin Tuna have the potential to be contaminated with Clostridium botulinum, a bacterium that can cause botulism in humans and animals who consume it. The canned tuna is produced by the El Segundo, California Tri-Union Seafoods compan…

If you’re order number 67 at In-N-Out, don’t expect to hear your number called. The fast food chain has reportedly removed the number from its system, after viral videos show teens responding with wild celebrations after waiting around just to hear the number called. “Imagine explaining this to someone in the future,” one commenter wrote. Employees confirmed the number hasn’t been used for orders for about a month, according to a report from People magazine. After order number 66, the next order jumps straight to number 68. The chain has also removed the number 69, for good measure. The two digits, pronounced “six, seven,” not “sixty-seven”, have also been …

Uber CEO Dara Khosrowshahi is enthusiastic about the company’s pilot with Waymo. In Q1 prepared remarks, he said the launch in Austin has “exceeded our expectations,” noting that the 100 self-driving vehicles there were busier than 99% of the city’s human drivers. The strong performance has Uber looking ahead to its next Waymo rollout in Atlanta. But Waymo isn’t Uber’s only autonomous partner. Just hours before Khosrowshahi’s comments were released, Uber announced an expanded deal with WeRide, a global rival to Waymo. WeRide’s robotaxis will soon launch in 15 new cities outside the U.S. and China. While Waymo may be Uber’s marquee U.S. partner, the rideshare giant…

Bible designs tend to be variations on a theme—tissue-thin paper and unforgiving font sizes, owing to the 783,000 words crammed into a single normal-sized book (the average novel, by comparison, clocks in at 70,000–100,000 words). Cheap faux-leather covers. A bookmark ribbon, maybe. If you’re a person of faith, it’s perhaps not the most fitting frame for what is defined as the literal word of God. If you’re a design zealot, it’s heretical object quality. If you’re both, well—prayers. The Bible is a book utterly ripe for a redesign. So Dylan Da Silva did just that with his Byble project, which released a bespoke hypermodern 11.5-pound edition of Genesis (the fi…

We’ve had branded entertainment since Procter & Gamble invented soap operas back in the 1930s. But today, brands are forced to diversify the ways in which they gain and hold our attention. It’s no longer as viable or effective to depend on traditional paid media tools. Innovative marketers are increasingly investing in content and experiences that attract and engage audiences rather than interrupt and annoy them. And the shift is driving results. Brands of all stripes talk about “brand entertainment,” but it’s the exceptions that truly create actual entertainment. I’ve spent a lot of time this past year writing and talking on the Brand New World podcast abou…

Grindr is expanding its scope in a way that is entirely on brand. On Tuesday, the company unveiled Woodwork, a telehealth service that will help users access medication for erectile dysfunction. Currently available to Grindr users in Illinois and Pennsylvania, Woodwork will expand nationwide throughout the rest of 2025, according to the company. Grindr CEO George Arison says the company performed internal research that found more than a third of its users take erectile dysfunction drugs. “That gave us a very clear opportunity,” he tells Fast Company in an exclusive, in-depth interview on how he’s growing Grindr’s scope. “Users want it, but they’re buying these product…

The 68th annual Grammy Awards will take place Feb. 1 at the Crypto.com Arena in Los Angeles. This year marks a return to normalcy after the 2025 award show was altered to focus on supporting relief efforts following the devastating Los Angeles-area wildfires. “I think we will see some history-making moments,” Recording Academy CEO and President Harvey Mason jr. told The Associated Press. “With artists being nominated in categories they haven’t been previously nominated in, and a new crop of talent coming through the system this year — I think we’re going to see some really exciting results.” Here’s what you need to know about the 2026 Grammys, including how to str…

The Federal Trade Commission said Tuesday it will appeal the November ruling in favor of Meta in its antitrust case against the social media giant. The FTC said it continues to allege that, for more than a decade, Meta Platforms Inc. has “illegally maintained a monopoly” in social networking through anticompetitive conduct “by buying the significant competitive threats it identified in Instagram and WhatsApp.” Meta had prevailed over the existential challenge to its business that could have forced the tech giant to spin off Instagram and WhatsApp after a judge ruled that the company does not hold a monopoly in social networking. U.S. District Judge James Boasberg issue…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. For anyone following the headlines about African fintechs over the last few years, it must have felt like a wild ride—from buzzing highs to plunging lows, and everything in between. But beneath these surface narratives, a more interesting story is emerging. This will be the year the focus on African fintech shifts from valuations to delivering value, and the process is already underway. Sus…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. There’s no doubt about it: Housing market softening across the Sunbelt—the epicenter of U.S. homebuilding—has caused homebuilders to lose pricing power over the past year. Amid the additional margin compression, some giant homebuilders are adjusting their strategies. Lennar is finally easing up a little on its market share, taking volume-over-margin strategy, while KB Home—a homebuilder ranked No. 526 on the Fortune 1000—said on December 18 that it plans to lean even harder into built-to-order (more on that below). At the end of last week, KB Hom…

FIFA slashed the price of some World Cup tickets for teams’ most loyal fans following a global backlash and some will get $60 seats for the final instead of being asked to pay $4,185. FIFA said Tuesday that $60 tickets will be made available for every game at the tournament in North America, going to the national federations whose teams are playing. Those federations decide how to distribute them to loyal fans who have attended previous games at home and on the road. The number of $60 tickets for each game is likely to be in the hundreds, rather than thousands, in what FIFA is now calling a “Supporter Entry Tier” price category. FIFA did not specify exactly wh…

Want to watch history being preserved in real-time? The Internet Archive, the digital library of Internet sites and other cultural artifacts, has started live streaming on YouTube from its scanning center in California for anyone to watch. Monday through Friday, from 10:30 a.m. ET to 6:30 p.m. ET, viewers can tune in and watch live as fragile film cards are turned into searchable public documents, soundtracked to relaxing lo-fi beats. This work is part of Democracy’s Library, a global initiative to digitize and make publicly available millions of government records. “This livestream shines a light on the unsung work of preserving the public record, and the cri…