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Thousands of tonnes of plastic pollution could be escaping into the environment every year . . . from our mouths. Most chewing gum on sale is made from a variety of oil-based synthetic rubbers—similar to the plastic material used in car tires. If you find that thought slightly unsettling, you are not alone. I have been researching and speaking about the plastic pollution problem for 15 years. The people I talk to are always surprised, and disgusted, when they find out they’ve been chewing on a lump of malleable plastic. Most manufacturers just don’t advertise what gum is actually made of—they dodge around the detail by listing “gum base” in the ingredients. There’…

China likes to condemn the United States for extending its arm too far outside of its borders to make demands on non-American companies. But when it sought to hit back at the U.S. interests this month, Beijing did exactly the same. In expanding export rules on rare earths, Beijing for the first time announced it will require foreign firms to obtain approval from the Chinese government to export magnets containing even tiny amounts of China-originated rare earth materials or produced with Chinese technology. That means a South Korean smartphone maker must ask for Beijing’s permission to sell the devices to Australia if the phones contain China-originated rare earth mater…

This holiday season, an unexpected treat has stepped into the limelight and onto the buffet table at many a festive gathering: the Jell-O shot. But the shot in question, which is currently going viral on TikTok and popping up on high-end menus across New York City, is nothing like the ones you probably remember from the sticky basement of a college frat party. Instead, these treats are sleek, refined, classy, and coveted—in short, the opposite of electric green slime in a plastic cup. Brooklyn-based Solid Wiggles, cofounded by pastry chef Jena Derman and mixologist Jack Schramm, is among the pioneers of this Jell-O shot revival. Founded in 2020, the company des…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The economy is something of a rollercoaster and consumer behavior is shifting just as fast. From fluctuating costs to changing shopping habits, today’s market represents a real opportunity to support transformation for brands. As trusted marketing partners, our role isn’t to predict what’s next but to help clients confidently navigate the complexity, adapt with agility, and stay closely attu…

The Panama Canal is one of the most important waterways in the world, with about 7% of global trade passing through. It also relies heavily on rainfall. Without enough freshwater flowing in, the canal’s locks can’t raise and lower ships traveling between the Atlantic and Pacific oceans. Droughts mean fewer ships per day, and that can quickly affect Panama’s finances and economies around the world. But the same freshwater is also essential for Panama’s many other needs, including drinking water for about two million Panamanians, use by Indigenous people and farmers in the watershed, as well as hydropower. When the region experiences droughts, as it did in 2023–2024…

Just a handful of years ago, the idea of one person creating a company worth over a billion dollars seemed like a pipe dream. Thanks to rapid advancements in AI, the possibility of a “solopreneur unicorn” is less a matter of “if” and more a matter of “when.” Earlier this year, OpenAI founder Sam Altman told Reddit cofounder Alexis Ohanian that his group chat of tech CEO friends have a betting pool for when the world will see a one-person billion-dollar company. Ten months later, some experts suggest that the company could be founded in 2026, if it hasn’t been already, due to rapid advancements in agentic AI. “The ability of a person to scale themselves, to automat…

Cloudflare has often been described as some version of “the most important internet company you’ve never heard of.” But for the better part of 2025, cofounder and CEO Matthew Prince has been trying to change that. The company’s core business is to improve the performance and enhance the security of websites and online applications, protecting against malicious actors and routing web traffic through its data centers to optimize performance. “Six billion people pass through our network every single month,” Prince says. If Cloudflare is doing its job well, no one notices. But in July, Prince declared “Content Independence Day,” a broadside against the AI companies th…

At first glance, Clove’s collaboration strategy may seem a little wacky. Why, you might ask, is a startup that makes sneakers for healthcare workers partnering with Land O’Lakes butter, Levain cookies, and Olipop prebiotic sodas? It’s a good question, but there’s method to the madness. Clove’s team members spend their days studying the lives of doctors and nurses, and they’ve discovered that food is a rare source of pleasure and joy in a very stressful workplace. “I watch nurses get ready with me videos as a form of ethnographic research,” says Jordyn Amoroso, Clove’s co-founder and chief brand officer. “You see nurses pack their lunches with a baked good, or a health…

Across Appalachia, rust-colored water seeps from abandoned coal mines, staining rocks orange and coating stream beds with metals. These acidic discharges, known as acid mine drainage, are among the region’s most persistent environmental problems. They disrupt aquatic life, corrode pipes, and can contaminate drinking water for decades. However, hidden in that orange drainage are valuable metals known as rare earth elements that are vital for many technologies the U.S. relies on, including smartphones, wind turbines, and military jets. In fact, studies have found that the concentrations of rare earths in acid mine waste can be comparable to the amount in ores mined to e…

The Globeville, Elyria-Swansea and Commerce City communities in metro Denver are choked by air pollution from nearby highways, an oil refinery and a Superfund site. While these neighborhoods have long suffered from air pollution, they’re not the only ones in Colorado. Now, Colorado is taking a major step to protect people from air pollutants that cause cancer or other major health problems, called “air toxics.” For the first time, the state is developing its own state-level air toxic health standards. In January 2025 as “priority” chemicals: benzene, ethylene oxide, formaldehyde, hexavalent chromium compounds and hydrogen sulfide. The state is in the proc…

Many organizations are racing to build AI strategies, but too often they focus on adopting the latest tech, rather than creating the environment to support it. The reality is that lasting transformation is fueled by people, which requires companies to take a good look at their culture. At Architech, that’s exactly what we did. By prioritizing and rewarding innovation, we aligned our culture with our AI strategy—and it worked. This year, we are proud to be recognized as one of Fast Company’s Most Innovative Workplaces. We are one of 10 companies globally recognized by Fast Company for excellence in AI, automation, and machine learning. Here’s how we built an award-…

“Christmas at Pemberley Manor” and “Romance at Reindeer Lodge” may never make it to Oscar night, but legions of fans still love these sweet-yet-predictable holiday movies—and this season, many are making pilgrimages to where their favorite scenes were filmed. That’s because Connecticut—the location for at least 22 holiday films by Hallmark, Lifetime, and others—is promoting tours of the quaint Christmas-card cities and towns featured in this booming movie market; places where a busy corporate lawyer can return home for the holidays and cross paths with a plaid shirt-clad former high school flame who now runs a Christmas tree farm. (Spoiler alert: they live happily eve…

Conspiracy theories are literally contagious. Recent research on misinformation and how it goes viral across social networks has revealed remarkable parallels to how diseases spread in populations. It’s all the more remarkable, then, that Tracy Letts’s Bug was tackling this topic 30 years. The psychological stage drama feels like a cautionary tale for our current moment, where facts bleed into false assumptions and produce toxic conclusions. Except the story here is decidedly pre-internet, centering on a nomadic Gulf War veteran and a substance-abusing cocktail waitress who develop a codependent relationship with deleterious results. The more time they spend alo…

Quiet is out and the “swicy” trend has calmed down. Now our taste buds are screaming for “crunch,” gritty textures, and noisy flavor experiences. Last year, noiseless squishy gummies and sweet-and-spicy, or “swicy” flavoring, were the breakout food innovations that took over the snack aisle. Remember the peelable mango gummy candy that went viral on TikTok? In 2025, food trend watchers, with a little help from TikTokers, have identified our top cravings. They include crispy foods, bold flavor mashups, and edible aquatic plants. The crunchier the better “‘Crunch’ is one of the trends that I’m excited about,” says Alyssa Vescio, Whole Foods Market’s senior …

At a recent groundbreaking for one of our data center campuses, three members of the community told our team, “Great, we’re going to get a Trader Joe’s now.” It may sound funny, but this is one small part of the data center effect. Having Starbucks and Whole Foods establishments in the neighborhood famously have been associated with higher property values. Data centers also boost the communities where they’re located, by creating jobs and supporting revitalization efforts, for example. Of course, the industry faces criticism too, often based on outdated perceptions that don’t reflect advances in design and sustainability. But public opinion is shifting—partly tha…

Discounting has been part of retail’s toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don’t always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout. What’s often missing from the conversation is the role of experience-led value. Loyalty isn’t built through price alone—it’s built through moments that make a customer feel recognized, appreciated, and confident they made the right choice. When brands com…