What's on Your Mind?

The Minecraft movie is crass, dumb, and barely coherent. It also just made almost $163 million at the domestic box office over its opening weekend. Video game adaptations have been on a hot streak in recent years. In 2023, The Super Mario Bros. Movie crossed the billion-dollar mark, nearly unseating Barbie as the year’s top-grossing film. Amazon’s Fallout shattered records with 2.5 billion viewing minutes in its debut week. And now, A Minecraft Movie stands as the highest-grossing film since Deadpool & Wolverine. Hollywood’s obsession with intellectual property—from comic book heroes to kids’ toys—is nothing new. But for decades, video games were the outliers…

Vince Gilligan spent a decade ruminating about his next TV series before he had a clear vision of what it was going to be. But through all that time, the writer/director, who is best known for creating Breaking Bad and Better Call Saul, knew one thing for sure: it had to be entirely different from what he’d made before. In fact, it had to be completely unlike any other show, period. “As far as a prime directive, it is always: A) how can we make this show look different than any other show on TV? That’s the most important one,” Gilligan told me during a recent call. “And B, how can we make the show look and sound and feel different from the other shows we’ve already …

As Fast Company‘s Brands That Matter marks its fifth year, the goal remains to honor globally recognized brands that inspire and resonate with audiences. This year’s honorees demonstrate the same qualities that have defined the program since its inception: a deep dedication to their core mission and meaningful connections with both their customers and the wider cultural landscape. While the recognized brands span diverse industries and achievements, they’re united by these fundamental commitments. METHODOLOGY With more than 1,200 entries, choosing Brands That Matter honorees requires months of researching and vetting applications, until finally landing on the …

In “The Mindset of Making,” Oliver Jeffers shared a compelling invitation: “Simply make as an extension of being alive.” His wisdom ignited my imagination. Too often, we associate creativity with being an artist, when all of us are creators. What might the world look like if we tapped into our innate creativity? “The world is a result of all of us as creators and storytellers,” Jeffers shares. “All human beings are is a collection of stories: There are the stories that we’re told, the stories that are told about us, and then the stories that we tell.” “We’re all born with this sense of surviving and then making—that is the reason that civilization flourishe…

There are a lot of words marketers can’t seem to quit. “Unique.” “Authentic.” “Real.” But these are threadbare clichés, which have all but become nullified due to the erosion of their meaning, a dilution fueled by the desire for brands to be generally, yet specifically, for everyone. But “everyone” is not a target audience. It’s a comfortable void. What brands really need right now isn’t another lap around the buzzword block. It’s courage. Courage to lean into the one trait that could cut through in a world of algorithms, sameness, and mediocrity. Marketers need to be weirder. If you want a sociological anecdote of how weird wins, look no further than online dating. D…

How should leaders prepare for AI’s accelerating impact on work and everyday life? AI scientist, entrepreneur, and Pioneers of AI podcast host Rana el Kaliouby shares her predictions for the year ahead—from physical AI entering the real world to what it means to onboard AI into your org chart. El Kaliouby cuts through today’s biggest AI headlines, bringing to light the insights that will matter most in the months to come. This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business…

Here’s a question about the shutdown submitted by an Associated Press reader, Ryan S.: How might the shutdown affect the U.S. economy? Shutdowns of the federal government usually don’t leave much economic damage. But the one that started Wednesday looks riskier, not least because President Donald The President is threatening to use the standoff to permanently eliminate thousands of government jobs, and the state of the economy is already precarious. For now, financial markets are shrugging off the impasse as just the latest failure of Republicans and Democrats to agree on a budget and keep the government running. Let’s take a look at a range of possible eco…

In an interview with Joe Rogan last month, Meta founder Mark Zuckerberg made a plea for companies to embrace more “masculine energy.” Zuckerberg went on to say, “A culture that celebrates the aggression a bit more has its own merits.” Never mind that Meta (then Facebook) became one of the world’s more profitable companies when COO Sheryl Sandberg ran its day-to-day operations. Or that Sandberg urged women to “lean in” by actively pursuing leadership roles and embracing opportunities in the workplace, sparking a global community dedicated to helping foster leadership, advancement and inclusion for women in the workplace. “When a very powerful CEO who has platforms …

When I launched my first business in my twenties, I thought success meant doing everything alone. I believed that if I worked hard enough, read every business book, and put in the hours, I’d eventually figure it all out. What I quickly realized, however, is that you don’t find the most valuable growth strategy in your balance sheet. You find it in your network. As the founder of Boston Business Women, I’ve watched thousands of women start and scale companies over the last decade. In 2024, women started 49% of all new businesses in the U.S., up from just 29% five years earlier. And while that growth is impressive, the gap between potential and access still looms large.…

The Wall Street Journal published an opinion piece titled “Why Work-Life Balance Will Keep You Mediocre.” Certainly a headline designed to draw ire from many readers, myself included. The author advocates “ruthlessly” optimizing your time, from missing important events with loved ones to declining social events. The goal? In his case, he built a company worth $20 million and set himself up with financial freedom for the rest of his life. My gut reaction was, “That’s no way to live a life.” There was a time, in my early twenties, when I poured all of my energy and time into my job. I wore the badge of long hours and unlimited availability, replying to emails long i…

With tax season fast approaching, it’s the perfect time for parents to take advantage of valuable tax deductions and credits that can reduce their tax bill or increase their refund. Lisa Greene-Lewis, a tax expert with over 20 years of experience, has made it her mission to break down complex tax laws in a way that’s accessible and actionable for families. As a trusted voice in the industry—featured on programs like The Ellen Show and The Steve Harvey Show—Lisa shares her insights on the most important tax breaks parents should know about. This conversation has been edited and condensed for clarity. What are the top tax breaks parents should take advantage o…

In April 2024, Yahoo acquired Artifact, a tool that uses AI to recommend news to readers. Yahoo folded Artifact’s—which was cofounded by Instagram cofounders Mike Krieger and Kevin Systrom—into its revamped news app to help surface and curate content for readers. Yahoo CEO Jim Lanzone came on the Most Innovative Companies podcast to talk about the acquisition, the company’s approach to news curation, and what the future could hold for the private equity-owned company. This interview has been edited and condensed. Yahoo acquired news discovery platform Artifact last year. Now, the technology is used in Yahoo’s revamped news app. Why did you acquire the…

If the joy of seeing butterflies seems increasingly rare these days, it isn’t your imagination. From 2000 to 2020, the number of butterflies fell by 22% across the continental United States. That’s 1 in 5 butterflies lost. The findings are from an analysis just published in the journal Science by the U.S. Geological Survey’s Powell Center Status of Butterflies of the United States Working Group, which I am involved in. The endangered Karner blue butterfly has struggled with habitat loss. [Photo: USFWS/Flickr] We found declines in just about every region of the continental U.S. and across almost all butterfly species. Overall, nearly one-third of the 342 but…

It can be difficult to assert yourself during a negotiation. You may feel emotional about the process, especially if you are countering a lower offer than you expected or are nervous about being up against a seasoned negotiator. Or perhaps you’re uncomfortable with the idea of selling yourself to a potential employer or partner. Whatever the case may be, your approach to negotiations could be working against you. The best way to make sure you don’t botch a negotiation is to prepare for it in advance, writes Lydia Fenet, a leading charity auctioneer and expert in selling and negotiations. That can involve using friends and family to practice how a negotiation may unfo…

Thinking back to childhood, what role did you play in your family dynamic? Maybe you were the straight-A student? Maybe you flew under the radar, not causing trouble? Or perhaps you were charged with taking care of siblings? The person you were inside your family relationship can impact how you act in the workplace today, says Dr. Alexandra Solomon, clinical psychologist and host of the MasterClass “In Practice” series on dealing with anxiety. “Sometimes we repeat those family roles in our adult relationships, and sometimes we do a 180 flip,” she says. “There’s a path of repetition and there’s a path of opposition. Our goal is to be on the third path, which is t…

In January 2022, when my book The Success Factor was published, I hosted a virtual book launch party. It was a celebration that brought together friends, family, and some of the high achievers I had interviewed for the book—astronauts, Nobel Prize winners, Olympians, and more. Just before the event, one of the astronauts texted me with an unexpected question: “Will [a prominent physician-scientist at the forefront of the COVID-19 pandemic] be there?” I chuckled and responded, “Omicron just hit; I think he’s a bit busy dealing with that right now. But this Nobel Prize winner will be there.” The astronaut’s reply floored me: “Wow, a Nobel Prize winner? Now that’s a …

YouTube isn’t just a website anymore. And computers and smartphones aren’t even the primary ways that people watch YouTube content, either. YouTube CEO Neal Mohan, in his annual letter to the YouTube community yesterday, wrote, “TV has surpassed mobile and is now the primary device for YouTube viewing in the U.S.” At the same time, he said, creators “have moved from filming grainy videos of themselves on desktop computers to building studios and producing popular talk shows and feature-length films.” Ahead of posting his letter, Mohan spoke with Fast Company about how YouTube—which is celebrating its 20th year—is responding to changing viewer habits and givin…

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as YouTube Shorts, which allows creators to post 180-second-long swipeable vertical content. Today, YouTube Shorts has roughly 1.5 billion users and receives an average of 70 billion daily views. With TikTok’s future in limbo in the U.S.—a much-delayed ban is set to take effect on June 19—Shorts is hoping that TikTok’s audience of almost 2 billion people will see it as a compelling alternative. YouTube is already the second-most visited site in the world, and the platform ha…

In part three of How YouTube Ate TV, Fast Company’s oral history of YouTube, new parent Google confronts the messy issues standing in the way of the video streamer’s long-term viability. As Viacom sues over YouTube users’ unauthorized uploading of intellectual property, Google and YouTube engineers simultaneously build technology that will save the business. Called ContentID, it lets copyright holders remove their work—or, better yet, leave it up and benefit from its monetization. YouTube also sets viewership goals that are even more wildly audacious than the ones it’s already achieved. First, though, Google has to convince even its own employees that buying the video…

In the early days of the current AI boom, The New York Times sued OpenAI and Microsoft for copyright infringement. It was a seismic move, but perhaps the most notable thing about it is what came after. In the subsequent months, publisher after publisher signed licensing deals with OpenAI, making their content available to ChatGPT. There were others who chose litigation, certainly, but most major media companies opted to take some money rather than spend it on lawyers. That changed last week when Ziff Davis filed its own copyright lawsuit against OpenAI. Ziff owns several major online properties, including Mashable, CNET, IGN, and Lifehacker, and garners a massive amou…

Zipline’s cofounder and CEO Keller Cliffton charts the company’s recent expansion from transporting blood for lifesaving transfusions in Rwanda to retail deliveries across eight countries—including high-profile partnerships with the likes of Walmart, Chipotle, Panera, and the Mayo Clinic. Zipline’s do-good health efforts and commercial deliveries are all part of Cliffton’s vision for a radical, new transportation network that meets consumers’ desire for accessibility and speed. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Res…

It’s been two years since Howard Schultz retired from the board of directors of Starbucks, a company he founded and led for decades, but he still enjoys chatting with customers—as he did on Tuesday before sitting down for a wide-ranging interview with Dan Roth, editor-in-chief of LinkedIn. Schultz was curious to know what a customer thought of the coffee chain’s protein lattes that debuted last month and he says there’s no better place to source this information than one of the 40,000-plus Starbucks locations around the world. A sense of curiosity is important for a business leader, as well as a willingness to “be in the mud” and learn directly from customers, Schultz…