What's on Your Mind?

When the NFL and Apple Music announced Bad Bunny as the 2026 Super Bowl half-time show headliner, the choice surprised some. But to anyone tracking the data over the past few years, it was inevitable. In 2022, Bad Bunny’s Un Verano Sin Ti redefined the market, driving Latin music’s streaming growth to new heights. It later became the first Spanish-language album nominated for Grammy Album of the Year. The takeaway is simple: When you have accurate, real-time data, you don’t guess where culture is going, you know. That kind of foresight is exactly what industries need now, especially as AI accelerates change at a pace that demands evidence, not instinct. In real time, …

Almost everywhere you go, from the doctor’s office to the library to the car dealership, there’s one ubiquitous design gem hidden in plain sight: the Bic Cristal. This unsung hero of the writing desk has produced uncountable signatures and annotations—but now it’s getting its moment in the spotlight through a collaboration with the Italian home goods brand Seletti. The Bic Cristal is the world’s best-selling pen, boasting more than 120 billion sales since its release in 1950. For the tail end of the pen’s 75th anniversary, Bic teamed up with Seletti to produce a work of art inspired by the pen: a giant, 12:1 scale lamp. The product’s massive scale translates…

You sit down at your desk, ready to start the day. Before you can even open your first email, you’ve already typed in three different passwords—each more complex than the last. By lunchtime, you’ve repeated the ritual half a dozen times. It’s frustrating, it’s slow, and it’s happening to millions of employees every single day. This is password fatigue—the silent productivity killer and hidden security risk plaguing modern enterprises. It’s more than an annoyance; it’s a costly vulnerability. Our global survey found that most users still rely on passwords as their primary authentication method. This should concern most organizations, because in an era defined by work-f…

My grandmother never realized she was practicing a die with zero philosophy. She liked to give generous presents to her children and grandchildren on birthdays, gift-giving occasions—and whenever the mood struck her. I once asked her why she kept her loved ones so well-supplied in gifts, and she remarked, “Why should you be glad I’m dead?” In other words, she didn’t see the point in holding onto the money that would come to her family anyway when she died. By spending her money on us while she was still alive, she enjoyed our delight in her generosity. She saw that as a better use of her money than letting it grow until it became our emotionally uncomfortable inherit…

There are few things in the digital world as annoying as spam emails. They flood our inbox after our email address is sold by a data broker, shared with third parties from a site we’ve willingly given it to, or obtained through a data breach. It’s natural to want to get off these lists as fast as possible, but if there’s one thing you should rarely ever do with one of these spammy emails, it’s click the “unsubscribe” link found in it. Here’s why, and what to do instead. The problem with ‘unsubscribe’ email links With few exceptions (see below), you should avoid clicking on unsubscribe links in most emails you receive. This is especially true if the link is in an em…

One year on from the catastrophic LA wildfires, journalist, author, and MS NOW correspondent Jacob Soboroff examines what the fires reveal about America’s growing age of disaster. Drawing from his new book Firestorm, Soboroff shares hard lessons from the aftermath, exposing systemic failures, unlikely heroics, and what today’s recovery efforts tell us about how the U.S. will respond to the next crisis. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigat…

For years, AI at work felt like a quiet helper in the background. It summarized meetings, suggested text, and answered questions when we asked. That era is ending. The latest AI agents are beginning to move through systems more like teammates. They join projects, update plans, and act across teams. For the first time, organizations are effectively bringing on colleagues that can see more of the workplace than any single person ever could. I’ve spent years building tools to give teams clarity and save them time, so I see the upside. But that shift forces a harder question: what does it really mean for an AI to “see everything” in a workplace? The ethical issue …

In today’s rapidly changing work environment, developing trust among team members is crucial for success. Yet, many organizations struggle to foster an atmosphere of collaboration and understanding, often resulting in communication breakdowns, conflicts, and a decrease in productivity. The inability to trust can be the result of misunderstanding, conflicting values, or misjudging others because they trigger us and remind us of a negative situation or experience in our past. Building our emotional intelligence can help us increase our awareness and become less prone to building up barriers to trust. “Trust isn’t built through charisma or authority—it’s built through em…

OpenAI, the maker of ChatGPT, said on Friday it will start including ads for those who use the app for free, or have the cheapest subscription, ChatGPT Go. In the coming weeks, the company plans to start testing those ads in the U.S., which will directly relate to user prompts and conversations, “so more people can benefit from our tools with fewer usage limits or without having to pay,” the company said. According to OpenAI, the ads will be “clearly labeled” at the bottom of the chat and users can turn off personalization if they want. As for whether the ads will influence the answers ChatGPT provides, OpenAI said the “responses are driven by what’s objective…

The northern lights could light up the skies above several northern states this weekend. The aurora borealis will be visible Friday and Saturday nights over North America, and most prevalent for those states on the northern border of the mainland, according to a forecast from the National Oceanic and Atmospheric Administration (NOAA) Space Weather Prediction Center. Friday offers the highest odds of visibility for most Americans, with the northern lights potentially visible in those states stretching from Washington to Maine, and as far south as Iowa. And Friday’s aurora could be brighter, with a score of 5 out of 9 on an index measuring the three-day geomagnetic…

Meet the new CEO of Sam’s Club: Latriece Watkins. As you’ll hear from my interview with Watkins this week’s episode of Fast Company’s Most Innovative Companies podcast, she is a Walmart veteran, who began her career in the real estate division in 2006. Over the next two decades, she rose up through the ranks to become Walmart’s chief merchant in 2023, making her one of the most powerful people in the retail industry, responsible for choosing the $500 billion worth of products the company sells every year. In recent years, Watkins has made a deliberate attempt to woo higher income consumers into stores by introducing higher-end brands, like Sonos and LaRoche Posa…

During the Hollywood strikes of 2023, a major sticking point for members of the Writer’s Guild of America and SAG-AFTRA was artificial intelligence. When the unions ultimately came to an agreement with Hollywood studios, they won key protections for actors regarding digital replicas and guardrails for how generative AI could be used in writers’ rooms. The stipulation that studios could not create digital replicas of actors—at least not without their consent—reflects growing concerns over how AI might compromise the livelihoods of artists and creatives. Now, it seems some performers may be looking for new ways to protect themselves against more general misuse: A …

Quickfire question: Who, in a business, should be responsible for AI? Most of us would assume the tech side of an organization should hold the bag: the CTO, CIO, CDO, CMO or perhaps even a new chief AI officer. And while this direction certainly made sense in the early wave of AI adoption—when it was still a mere tool—the rise of agentic AI (read: autonomous, intelligent agents that behave less like gadgets and more like colleagues) forces us to rethink our assumptions. Which means we should be asking whether AI should be treated as a technology or as a member of the team. And if it’s the latter, is HR actually the role best positioned to oversee it? WHY HR IS…

If drivers want to switch away from a completely gas-powered car to something electric, they have a few options. Namely: battery electric vehicles, hybrids, or plug-in hybrids (PHEVs). All are seen as a way to reduce transportation emissions and move away from gas-guzzling internal combustion cars. But it turns out, plug-in hybrid owners may not actually be plugging in their vehicles, making PHEVs not quite the environmental solution that they seem like. General Motors CEO Mary Barra, speaking this week at the Automotive Press Association conference in Detroit, touched on this reality when talking about GM’s plans with electric and hybrid vehicles. “What …

Social media companies have revoked access to about 4.7 million accounts identified as belonging to children in Australia since the country banned use of the platforms by those under 16, officials said. “We stared down everybody who said it couldn’t be done, some of the most powerful and rich companies in the world and their supporters,” communications minister Anika Wells told reporters on Friday. “Now Australian parents can be confident that their kids can have their childhoods back.” The figures, reported to Australia’s government by 10 social media platforms, were the first to show the scale of the landmark ban since it was enacted in December over fears about…

Almost 1 million Frigidaire minifridges are being recalled because they pose the potential to catch fire, according to a notice from the U.S. Consumer Product Safety Commission (CPSC) released on Thursday. The notice expands an earlier recall from 2024. Canada-based Curtis International is recalling another 330,000 minifridges, on top of the 634,000 minifridges it recalled back in July of 2024. The company has received at least six reports of the model EFMIS121 minifridges catching fire, with property damages, per the CPSC notice. The minfridges were sold exclusively at Target stores nationwide and online at Target.com from January 2020 through October 2023, for a…

As protests in Iran intensify, satellite technology has become one of the only ways for people in the country to circumvent a total internet blackout and heavy restrictions on phone service. Now, as a number of people in the country turn to SpaceX—the company now providing free access to Starlink—there are growing calls for Apple to get involved, too. At least one member of Congress has now reached out to Apple urging the company to turn on satellite texting in Iran. The office of Rep. Buddy Carter, a Republican from Georgia, confirmed to Fast Company that they’d been in touch with Apple about opening up satellite messaging—which lets iPhone users send messages even w…

Rumors are circulating of potential strike action next month from CorePower Yoga instructors, who say they are paid less per hour than the cost of a single class drop-in fee. CorePower Yoga has a cult following online, particularly for their Hot Sculpt classes, and currently has more than 200 locations across the US. But in the r/Corepower subreddit, a recent post urges members to pause or quit their membership to show support for instructors, who are fighting for fair wages and cleaner studios. “If you can stomach it to pause or quit your membership, it will benefit you as a consumer as well as the instructors who are paid on average $16/hour to teach and who a…