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For many families with young children in the U.S., the cost of childcare is prohibitively expensive, preventing some parents, especially mothers, from returning to the workforce. That’s why one California-based company recently introduced a new childcare initiative, vowing to pay up to $3,000 a month in childcare costs for eligible employees. The cofounders of Cakes Body, 32-year-old twin sisters Casey Sarai and Taylor Capuano, say their own experiences as working mothers inspired the decision. Capuano recalls how, after having her first child, she made the difficult decision to return to work even though she had only $200 left each month after paying childcare costs.…

Psychologist: “Design influences behavior.” Neuroscientist: “Design influences behavior.” Uncivil engineer: “It’s not like my road design influences driver behavior.” Every day, preventable crashes are destroying lives because transportation planners and engineers don’t understand that design influences behavior. (I’m being charitable by assuming they don’t understand.) Drivers respond to the built environment much the same way water responds to a riverbed. The shape, width, and surface conditions of the riverbed determine the water’s speed, turbulence, and direction. Likewise, the width of a road, presence of visual cues, curvature, intersections, and sur…

As the 2025 Major League Baseball season gets into full swing, you’d expect the league to use its marketing muscle to hype the heroics of its biggest stars. But its anime-style ad campaign takes that idea to a new level. “Heroes of the Game” mixes the on-field superpowers of players like Shohei Ohtani, Paul Skenes, Julio Rodríguez, Juan Soto, and Aaron Judge with the pop cultural artistry of anime hits like One Piece and Fullmetal Alchemist. Created with ad agency Wieden+Kennedy, the league also partnered with Passion Pictures and Echelle Studios in Japan, as well as acclaimed animation director Hiroshi Shimizu, to make the work. The first ad features a whol…

A hot new high-stakes competition show went viral on the internet this week that had fans placing bets, joining fantasy leagues, tweeting live updates, and posting daily recaps. But it wasn’t Love Island or Survivor. It was the conclave. The conclave is the Catholic Church’s traditional process for picking a new pope. It involves sequestering dozens of cardinals in an locked-down Sistine Chapel for an indefinite period, during which time they use a series of votes to elect a new pontiff. After each ballot, an old-fashioned system is used to let the world know whether a pope has been chosen: If the decision has not been made, black smoke issues from the Chapel’s chimn…

In Texas, parts of Houston are sinking at a rate faster than 10 millimeters—or about two-fifths of an inch—per year. Parts of Dallas and Fort Worth are sinking more than 5 millimeters per year. While that may sound small, it adds up: Every few millimeters that a city sinks can cause cracks in roads or tilt building foundations, and make that region more vulnerable to extreme flooding. And those Texas cities aren’t alone: Twenty-five other major cities—from New York and San Francisco to Boston and Oklahoma City—are also sinking, according to a new study, putting more than 34 million people at risk. Cities can sink for a few reasons. Buildings are heavy, and so so…

No Mow May encourages homeowners to stash the lawn mower each spring and let flowers and grass grow for pollinators and water retention. And if your neighbor’s lawn already looks like a wildflower field most of the time, it could be more intentional than passersby might assume. The movement has expanded to “Let It Bloom June” and the fall version: “Leave the leaves.” Conservation and horticulture groups say year-round low-mowing while selectively leaving native plants to grow can save huge amounts of drinking water and lead to lasting and impactful ecological changes. When Amanda Beltramini Healan moved into her Nashville ranch house in 2016, the yard had been manicured…

Fans of Joann have one last chance to grab fistfuls of fabric, yarn, and other critical sewing supplies before the ill-fated retailer closes for good—but time is running out. The beloved brand, which has been winding down operations after seeking Chapter 11 bankruptcy protection for a second time, will close its last remaining stores at the end of May, meaning this is the last full weekend that they will be open for business. A spokesperson for GA Group, the asset firm that took control of Joann in February, shared the list of locations with Fast Company. It includes 444 stores in 45 states. At the time of its bankruptcy filing, Joann had roughly 800 locations, bu…

The number of domestic travelers in the U.S. is expected to break a record for Memorial Day weekend that was set in 2005. AAA anticipates that 45.1 million people will travel 50 miles or more from home over the weekend, an increase of 1.4 million travelers compared to last year. Those traveling by car see the biggest difference, with more than a million extra travelers expected on the roads compared to last year. While 87% of travelers choose to take road trips during Memorial Day weekend, this year, they’re also aided by the lower crude oil prices making gasoline cheaper nationwide. (Typically, gas prices will peak in the summer as the busy travel season commences. Y…

MrBeast has again defended his philanthropy‑as‑content, clapping back at critics who say he is “only in it for the views.” On April 13, in a post on X, Jimmy Donaldson—better known as MrBeast—rebutted accusations of virtue‑signalling for profit, pointing out that his two worst‑performing videos this year are the charitable ones. He shared a screenshot of his “Top Recent Videos” and noted that, of the ten most recent uploads, “I Helped 2,000 People Walk Again” and “Watch This Video To Feed 1 Person In Need” had the lowest view counts in their first 22 ½ hours online (24.3 million and 21.3 million views, respectively). By contrast, the top performers—“Beat Ronaldo, …

Live and on-demand video constituted an estimated 66% of global internet traffic by volume in 2022, and the top 10 days for internet traffic in 2024 coincided with live streaming events such as the Jake Paul vs. Mike Tyson boxing match and coverage of the NFL. Streaming enables seamless, on-demand access to video content, from online gaming to short videos like TikToks, and longer content such as movies, podcasts and NFL games. The defining aspect of streaming is its on-demand nature. Consider the global reach of a Joe Rogan podcast episode or the live coverage of the SpaceX Crew Dragon spacecraft launch—both examples demonstrate how streaming connects millions of vie…

Wake up, the running influencers are fighting again. In the hot seat this week is popular running influencer Kate Mackz, facing heavy backlash over the latest guest on her running interview series: White House Press Secretary Karoline Leavitt. Mackz, who has nearly 800,000 followers on TikTok, has previously featured notable figures such as political commentator Dana Perino and biohacker-in-chief Bryan Johnson. On Wednesday, she released her newest interview with Leavitt, who declined to run any miles but did give Mackz a tour of the White House. “I can’t believe you get to wake up and be here every single day,” Mackz said as she and Leavitt took a st…

Some good news for Publishers Clearing House (PCH) customers: The Federal Trade Commission (FTC) said Wednesday that the sweepstakes company is paying for refund checks to 281,724 customers who ordered a product after receiving and clicking on an email, which included “deceptive and unfair” practices, according to the FTC’s allegations. Here’s what you need to know. What happened? Publishers Clearing House, which has been known for decades for its sweepstakes deals and big checks, agreed to pay a total of about $18.5 million in refunds and make substantial changes to its e-commerce operations. “While we disagreed with the FTC’s assertions at the time, we we…

Continuing from the “year of yeehaw,” professional bull riding is having a moment on TikTok. Since the beginning of this year, Professional Bull Riding (PBR)—the largest bull riding league in the world—has gained 650,000 followers across its social media platforms, Mashable recently reported. That’s just 200,000 fewer than they gained throughout all of 2024. Mitch Ladner, PBR’s social media lead, told Mashable’s Christianna Silva that most of this growth comes from followers between the ages of 18 and 35. On PBR’s TikTok, which is nearing 3 million followers, many recent videos tap into viral trends and audio—with a cowboy twist. “Aligning our chakras,” one captio…

Blue-check verification is nothing new in the world of social media, but Bluesky is only now making it available to any “notable” accounts. The social media company has launched an application that allows users to apply for this authentication and receive a blue check. Bluesky first launched a form of verification in 2023 that required users to put a domain as their handle. For example, a brand or magazine could show its validity by using its official website as an identifier. Meanwhile, individuals who worked for the company could then make their usernames @name.wesbite.com. According to Bluesky, over 270,000 accounts took part in this option over its first two …

4.5 billion years ago the Sun was formed in a swirling cloud of dust and gas called the Solar Nebula. In a paper published by Nature Astronomy journal on April 28th, a team of internationally collaborating scientists proved that another giant molecular cloud hangs only 300 light-years away—making it the closest cloud to Earth. The cloud, named Eos after the Greek goddess of dawn, is so massive that its width would measure about 40 moons side-by-side and its mass is 3,400 times that of the Sun. “This thing was pretty much in our cosmic backyard, and we’ve just missed it,” says astrophysicist and study coauthor Thomas Haworth in an interview with CNN. Why has it ta…

European Union watchdogs fined Apple and Meta hundreds of millions of euros Wednesday as they stepped up enforcement of the 27-nation bloc’s digital competition rules. The European Commission imposed a 500 million euro ($571 million) fine on Apple for preventing app makers from pointing users to cheaper options outside its App Store. The commission, which is the EU’s executive arm, also fined Meta Platforms 200 million euros because it forced Facebook and Instagram users to choose between seeing ads or paying to avoid them. The punishments were smaller than the blockbuster multibillion-euro fines that the commission has previously slapped on Big Tech companies in antit…

Anthropic, Menlo Ventures, and other AI industry players are betting $50 million on a company called Goodfire, which aims to understand how AI models think and steer them toward better, safer answers. Even as AI becomes more embedded in business systems and personal lives, researchers still lack a clear understanding of how AI models generate their output. So far, the go-to method for improving AI behavior has focused on shaping training data and refining prompting methods, rather than addressing the models’ internal “thought” processes. Goodfire is tackling the latter—and showing real promise. The company boasts a kind of dream team of mechanistic interpretabilit…

Elon Musk’s Department of Government Efficiency (DOGE) has spent its first 100 days slashing government programs and firing employees. Yet Musk views DOGE not just as a downsizing force, but also as a team of technologically elite shock troops tasked with rapidly modernizing outdated government systems. One of DOGE’s primary targets on that front is the Office of Personnel Management’s antiquated retirement application system, which still relies on paper forms and manual processing. The system handles retirement applications and manages benefits for former federal employees and their families, coordinating closely with agency HR teams and payroll centers. DOGE and its…

Last month, a food research organization called Nectar released an expansive set of findings from taste tests that rated plant-based meat alternatives alongside actual meat. One bit of information stood out: In terms of taste, 54% of people on average found 20 vegan products (such as burgers, nuggets, and sausages) from 13 brands (including Beyond Meat, Impossible Foods, and Gardein) to taste as good as or better than analogous conventional meat products. This should probably be good news for those of us who are concerned about the environment, public health, and animal welfare. But the flipside of this discovery is that even though plant-based meat is starting to ta…

Fans of Big Lots who were devastated when the embattled retailer filed for bankruptcy last year will be happy to learn that more than 200 locations are expected to reopen by summer. The discount chain, which had initially been expected to close every store, struck a deal in December with Variety Wholesalers, parent company of Roses and other bargain shopping chains, which agreed to take over hundreds of leases and operate the stores under the Big Lots brand. Here’s what you need to know: When are the Big Lots store reopening? The stores are having their soft openings in four “waves,” with the first wave of nine stores having already opened earlier this month, a…

As the global migrant crisis continues to dominate our airwaves, Welcome.US has triggered a dramatic impact on U.S. immigration, resettling 800,000 refugees across all 50 states. The organization’s co-founder and CEO, Nazanin Ash, shares how her team developed an effective and efficient model, unlocking a nonpartisan community of 2 million volunteers, supported by corporate partnerships with the likes of Meta, Google, and Uber. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s t…

When disasters happen—such as hurricanes, wildfires, and earthquakes—every second counts. Emergency teams need to find people fast, send help and stay organized. In today’s world, one of the fastest ways to get information is through social media. In recent years, researchers have explored how artificial intelligence can use social media to help during emergencies. These programs can scan millions of posts on sites such as X, Facebook, and Instagram. However, most existing systems look for simple patterns like keywords or images of damage. In my research as an AI scientist, I’ve developed new models that go further. They can understand the meaning and context of p…