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Since the tragic news broke that director Rob Reiner and his wife, Michele Singer Reiner, have died, tributes have been pouring in. And amid the stories of kindness, compassion, and political action, one story stands out: How the couple’s chance first meeting altered the ending of the 1989 classic When Harry Met Sally—possibly the most beloved romantic comedy of all time. Had the couple not met during filming, the movie’s memorable New Year’s Eve ending might’ve not been a part of the film at all. During production of the iconic rom-com in New York City, photographer Michele Singer Reiner (then Michele Singer) stopped by the set. According to a 1989 New York…

In today’s hyper-competitive B2B landscape, marketing leaders face a paradox: The pace of change is relentless, yet the need for clarity and purpose has never been greater. With artificial intelligence (AI) reshaping every facet of business, the imperative is not just to keep up but to lead the charge. To navigate this complexity, we must lead with vision and innovate with intent—focusing our efforts, aligning teams, and making decisions that drive the business forward. Below is a no-nonsense framework for CMOs to fulfill our mandate of not just keeping up with the market but shaping what comes next. VISION IS THE STRATEGIC COMPASS Vision is more than a lo…

‘Fast Company’ senior editor Jeff Beer breaks down the price of what a Super Bowl campaign actually costs. Is it still worth it? View the full article

Working with your romantic partner isn’t just a niche phenomenon; it’s a growing trend. A recent study from the National Library of Medicine reveals nearly one in four U.S. small businesses are run by romantic couples. Yet, for all the talk of “power couples” in the startup world, precious little unfiltered insight exists on what it actually takes to share a bed, a budget, and a booming enterprise. For many, the lines between personal and professional don’t just blur; they cease to exist. My husband, Joe, and I are the founders behind Serenity Kids, now the fastest-growing shelf-stable baby food brand in the U.S. Our origin story is uniquely intertwined with our perso…

In early 2022, the meal delivery company I founded, Tovala, went out to raise $100mm from venture capitalists. Our business could not have been hotter. We’d crossed $110mm of revenue, growing over 100% YoY. We had retention that was 3–4 times better than other meal delivery services. We had low awareness, lots of room for product innovation, and a seemingly clear path to an IPO. Then the war broke out in Ukraine, and capital markets started to get spooked. All of the sudden, fast-growing, unprofitable consumer businesses were out of vogue. We managed to raise $32mm, not a small sum, but it felt like a failure. It ended up being the best thing that ever happened to…

Marcia Dunn, AP reporter: Almost all roads to space begin here in Cape Canaveral. Haya Panjwani, AP correspondent: That’s Marcia Dunn, The Associated Press’ space writer. She’s following Butch Wilmore and Suni Williams’s return home from the International Space Station. PANJWANI: I’m Haya Panjwani. On this episode of “The Story Behind the AP Story,” we’re unpacking how the two astronauts got stuck up there in the first place and what they’ve done in the last few months at the station. DUNN: So Butch and Suni became the first people, the first astronauts, to strap into a Boeing Starliner capsule and be launched into space. This was last June, June 5, 2024. They…

On January 20, Netflix is bringing back the popular talent competition Star Search, with a twist: For the first time in its history, Netflix will let its audience decide the outcome of a show with live voting. However, unlike how shows have done this in the past, audiences won’t have to send text messages or call a special number to make their votes count. Instead, viewers will vote with their TV’s remote control, or right within the Netflix app if they watch the show on their phones. Netflix hopes that this level of simplicity will help to make live programs like Star Search a lot more exciting, and offer its audience a chance to experience shared watercooler moments…

Over the past few weeks, I’ve traveled across the U.S. and Europe, attending back-to-back leadership conferences. These weren’t your average networking events; they were filled with C-suite executives asking difficult questions in a particularly charged moment: What’s next for DEI? How do we adapt and innovate when it comes to AI? How do we steer employees in a politically divided country? On stage, speakers repeated polished points, but to me, the most important part of what these gatherings offered wasn’t the panel talks—it was the smaller, informal meetings taking place, the standing around high-tops, and the walks to the various meals. In these candid conversation…

For NFL teams’ social media departments, May 14 is the Super Bowl. NFL Schedule Release Day has become an unofficial holiday on the league calendar. All 32 teams unveil their season schedules in the most creative and entertaining ways possible—chasing quote tweets and marketing impressions before the internet crowns a winner. This year, the Los Angeles Chargers dropped a Minecraft-inspired video, complete with a nod to a viral Starbucks altercation between NFL reporters Ian Rapoport and Jordan Schultz during the combine. “Give the Chargers every award,” ProFootballTalk posted on X. The Washington Commanders put their own spin on the classic game RollerCo…

The 2025 NFL Draft is next week, and the front-runner for the No. 1 overall pick, University of Miami quarterback Cam Ward, is an anomaly. In any other year, the top prospect being a journeyman who attended three schools in five years and ended his career by losing the Pop Tarts Bowl would be nearly impossible. But now it may be the new reality of the college-to-pro transition. The impact of the transfer portal and name, image, and likeness (NIL) legislation means the traditional “stay or go pro” dilemma is no longer binary. There’s now a third path: Transfer strategically, build your brand, enhance your draft value, and collect NIL checks along the way—all while …

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. With the U.S. government reducing and, in some cases even freezing federal funding, many nonprofits will need to seek other sources of philanthropic support. According to the 2024 Giving USA Report, corporate charitable giving in the U.S. totaled $36.6 billion in 2023, making it the fastest-growing nonprofit revenue source over the past five years. But less quantifiable is the value many c…

The deadly Los Angeles wildfires had just begun when Comic Relief U.S.’s new CEO took the helm at the charity that uses entertainment to combat poverty. Michele Ganeless noticed Hollywood’s response all the way from New York. She saw late-night TV host Jimmy Kimmel turn his show’s backlot into a donation center. The Largo, an intimate nightclub featuring A-list comedians, hosted benefit performances. Inspired, Ganeless saw an opportunity to help out from the nation’s other cultural hub through “Stand-Up for LA.” “The goal was to help the New York comedy community give back,” Ganeless said of the March 3 comedy event including Jon Stewart, John Oliver, Ramy Youssef…

eOlipop’s surging popularity has taken the $60 billion soda industry by storm. As Gen Z and millennials ditch sugary sodas, Olipop is leading the pre-biotic beverage trend, sparking the likes of Coca Cola and PepsiCo to enter the fray. Olipop co-founder, CEO and formulator, Ben Goodwin, shares how the brand is navigating the turbulence of rapid growth amid rising competition, and whether healthy soda is actually healthy or just a TikTok-fueled fad. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversatio…

Since its launch in 2018, Olipop has been a bit of a Cinderella story in the oft-unforgiving beverage game. The prebiotic, fiber-laden soda designed to be healthier than the category classics is currently thriving: It just closed a $50 million Series C and announced a $1.85 billion valuation. Last year, it surpassed $400 million in revenue. Its reps cite it as the No. 1 nonalcoholic brand in dollar and unit growth, “outpacing legacy giants like Coca-Cola, Dr. Pepper, and Red Bull.” It’s now sold in nearly 50,000 stores and is even outselling Coke at one major national retailer (though they won’t disclose which one, per that retailer’s regulations). Which is all to say…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Fourteen years ago, Graham Dugoni decided to start a movement to address what he viewed as the deleterious effects of rampant smartphone usage. “What I saw was kind of impending nihilism, the sense that everyone is going to be inundated with media, and it’s going to hollow out the meaning i…

Jon Armstrong never intended to create the booming live-commerce platform Stacked Golf. All he wanted was to join the local golf club, but his wife, Ashley, gave him an ultimatum: Yes, he could join, but only if he could find a way to pay for it himself. His solution? Start a YouTube channel reviewing golf balls. The problem was that he didn’t even have the money to buy balls to review, so he scoured the woods at his Daytona Beach golf club for lost balls and started making videos comparing the Titleist Pro V1 balls he plays to whatever he found in the rough. Zero budget. Zero business plan. Just a guy with a phone and a hunch that people might search for golf ba…

When international architecture firm Snøhetta found its New York City lease was coming up last year, a search kicked off for a new workspace. The firm, which had been located in Manhattan for 21 years, scoured neighborhoods near and far, such as the Brooklyn Navy Yards. But in the end, the choice was one many such firms had been making recently, according to partner and managing director Elaine Molinar. They wanted a building with character that was conducive to creative work, and found it within a 25,000 square feet space at 55 Washington Street in Brooklyn’s Dumbo neighborhood, where about 70 workers will move in later this year. “The space is on the ninth flo…

The tops of dried, bent cornstalks crunch underfoot. Jill Holtz’s gaze is fixed on the ground ahead. She wanders into the nearby woods and weaves between twisted branches. Then, Holtz spots something and starts to riffle through the withered twigs. To the untrained eye, it’s easy to overlook. But for Holtz, it’s instantaneous recognition. Scraggly, white lines give the appearance of shattered glass, but a name can still be made out at the top. It is a sonogram strip—crinkled, abused by the elements, but intact. In early February, Holtz combed through parts of a flattened cornfield in Swannanoa, North Carolina—a rural area razed by fierce floodwaters from Hurri…

OpenAI, the maker of the most popular AI chatbot, used to say it aimed to build artificial intelligence that “safely benefits humanity, unconstrained by a need to generate financial return,” mission statement. But the ChatGPT maker seems to no longer have the same emphasis on doing so “safely.” While reviewing its latest IRS disclosure form, which was released in November 2025 and covers 2024, I noticed OpenAI had removed “safely” from its mission statement, among other changes. That change in wording coincided with its transformation from a nonprofit organization into a business increasingly focused on profits. OpenAI currently faces several lawsuits related to i…

The 2025 slate of Oscar nominees recognizes many writers, directors and actors whose scripts and performances don’t necessarily reflect their own cultural and linguistic backgrounds. Greg Kwedar and Clint Bentley, both white, co-wrote “Sing Sing,” a story about rehabilitation through art in a maximum security prison where the characters are almost entirely people of color. Meg LeFauve has now earned her second nomination for penning a script that gives voice the gamut of emotions surging through a young girl in “Inside Out 2.” She’s in her 50s. The director of “Conclave,” Edward Berger, its writer, Peter Straughan, and its lead actor, Ralph Fiennes, are all se…

Below, Rebecca Newberger Goldstein shares five key insights from her new book, The Mattering Instinct: How Our Deepest Longing Drives Us and Divides Us. Goldstein is an award-winning philosopher, writer, and public intellectual. She is the author of 10 books of acclaimed fiction and nonfiction and has held various visiting professorships and fellowships at elite academic institutions. Her first novel was The Mind-Body Problem. What’s the big idea? We all want to feel connected to others and know that we matter. The ways we go about making our lives matter shape who we are, the meaning we find, and the mark we leave on the world. Listen to the audio version …

Launched in September, Overdrive, has taken an unconventional approach to harm reduction. Founded by Brian Bordainick, who also started emergency contraception company Julie and acne patch company Starface, the company has used its playbook of taking a fun, edgier branding approach to drugstore products—in this case testing kits for fentanyl and for seeing if a drink has been spiked— to appeal to a newer generation of consumers. Unlike sterile, medical-looking drug testing kits, Overdrive’s are designed to stand out with industrial-themed packaging that resembles a cigarette carton. It’s all in the service of turning lifesaving testing into less of a buzzkill on a nig…

On July 29, 2025, at 9:45 a.m., Christine Ressy was supposed to be undergoing surgery to remove kidney stones. Instead, Ressy, a 49-year-old hairdresser in New York City, found herself holding back tears in the waiting room of a Manhattan hospital. Unless she paid half of her $10,933 bill prior to surgery, her doctor simply could not operate, she had been told. Because Ressy was uninsured, she had hoped to receive a cash-pay discount or find some other way to negotiate costs. She wanted to see an itemized receipt after her surgery before paying up, and had prepared a $500 cash deposit. She had done all this on the advice of her most trusted advocate: ChatGPT. …