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Innovation hubs were once the darlings of corporate strategy, promising to future-proof businesses and spark breakthrough ideas. But two decades in, the cracks are showing. Too many hubs have struggled to prove their worth, and some have quietly shut down altogether. In reality, these costly spaces never lived up to the hype—and the future lies elsewhere. Rather than investing in shiny new labs, organizations should be cultivating innovation communities: networks of people, inside and outside the company, who collaborate around shared challenges and opportunities. Looking Back: Proliferation Innovation hubs have proliferated through private enterprise over the…

When government officials accidentally included Jeffrey Goldberg, The Atlantic’s editor-in-chief, in a Signal group chat discussing U.S. military plans, all hell broke loose. The Atlantic’s CEO, Nicholas Thompson, joins Rapid Response to discuss the scandal now known as “Signalgate,” revealing insider details about how the story came to be and sharing how the publication thinks about fostering its success as a business while maintaining editorial independence. This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid…

Bestselling author Malcolm Gladwell and award-winning creator Kenya Barris sat down with Fast Company’s KC Ifeanyi at the FC Grill at SXSW. The trio discussed The Unusual Suspects, Gladwell and Barris’s latest podcast series, as well as their business partnership and creative process. Stay tuned for key takeaways from their conversation and why The Unusual Suspects is a must-listen. https://www.audible.com/pd/The-Unusual-Suspects-with-Kenya-Barris-and-Malcolm-Gladwell-Audiobook/B0DNLMFCX7 View the full article

Getting a sense of the scale of social media platforms can be tricky. While tech companies often share self-serving metrics—like monthly active users or how likely users are to buy products after engaging with brands—they rarely offer a true sense of their platforms’ enormity. But a new study published in Cornell University’s preprint server arXiv aims to change that by quantifying TikTok’s scale over a single day—claiming to be among the first to grasp the platform’s full scope. It also offers insight into what people are watching, how much content is being uploaded, and who is posting it. “The motivation is using this social media data to better understand socie…

Featuring Paul Feig, Founder, FeigCo; and Director and Producer, Another Simple Favor. Moderated by Kc Ifeanyi, Executive Director of Editorial Programming, Fast Company. Producer and director Paul Feig is looking to strike gold twice with the follow-up to his 2018 hit film A Simple Favor starring Blake Lively, Anna Kendrick, and Henry Golding. Beyond the plot twists and intrigue, Feig’s sequel further exemplifies his commitment to telling women-led stories including Jackpot!, Ghostbusters, Spy, The Heat, and Bridesmaids. Join Feig for a one-on-one conversation on his unique approach to comedic storytelling with complex female lead characters at the center. View the…

Nokia Bell Labs has a long, storied history of producing Nobel Prize winners, creating innovative new technologies, and bolstering critical infrastructure that underlies most of the devices we all use every day. This week, it held a special event at its Murray Hill, New Jersey campus to celebrate its 100th anniversary, featuring appearances by politicians like New Jersey Governor Phil Murphy, business leaders, and even a robot named “Porcupine.” Fast Company was able to get a behind-the-scenes tour of the complex, and several of the projects and laboratories that are working on new and advancing technologies—labs that are typically shut away from the public eye. Nokia…

David Beckham is entering the $152 billion supplement industry with IM8, a health and wellness brand launched in partnership with Prenetics. View the full article

In the business world, advertisers are the stunt performers. Our fragmented media and pop cultural landscape has forced brands to really push stunts into the weird and wonderful. Whether it’s Snoop threatening to give up smoking, Ben Affleck working a Dunkin’ drive-thru, or a devil baby terrorizing the streets of New York. Meanwhile in Hollywood, the stunt performers are the ones who actually pull off the death-defying action that can make us gasp. They’re a breath of IRL fresh air in a world blanketed by visual-effects technology. Now, for the biggest night in entertainment, these two worlds converge for a pretty epic stunt by both worlds’ definition. Disney Adverti…

Fast Company’s Creative Director Mike Schnaidt shares a first look at the magazine redesign. So if you are a typeface fanatic, you won’t want to miss this breakdown. View the full article

As more and more drivers purchase electric vehicles, some people have voiced concerns about how the EV boom could further strain our aging, stressed electricity grid. More EVs means more electricity demand, which could require costly infrastructure upgrades or limit when drivers can charge if demand is too high. But one long-talked about promise of EVs is that they could actually make our electricity grid more resilient. Through bidirectional charging, EVs could essentially act as batteries parked outside your home, powering houses so that they don’t need to rely on outside electricity. They could also even send energy back to the grid. A handful of EVs c…

In the long-established American ecosystem of scientific advancement, fundamental research—not geared toward immediate application—has mostly been conducted at universities with federal funding. The commercial sector, on the other hand, has been more likely to fund more applied research around ideas closer to market, including backing university studies in promising areas of computer science and medicine. Over time, industry has increasingly built its own innovations on top of basic, federally funded research, says Lee Fleming, professor at the University of California, Berkeley’s Haas School of Business. One prominent recent example is artificial intelligence, he say…

As the Consumer Electronics Show (CES) returns to Las Vegas from Jan. 6 to 9, the tech industry is gearing up for its annual spectacle of prototypes, silicon benchmarks and AI-branded gadgets. But one of the most consequential shifts in enterprise technology over the coming year will unfold far from the keynote stages and demo floors. HP, the 85-year-old Silicon Valley company long defined by PCs, printers, and enterprise hardware, is repositioning itself as a work-intelligence platform—where devices learn continuously, services anticipate needs, and AI dissolves the traditional boundaries between hardware, software, and the cloud. Under Jim Nottingham, senior vice p…

Over the course of its 40-year history, J.Crew has explored all kinds of design collaborations. Last year, for instance, it partnered with the designers Christopher John Rogers and Maryam Nassir Zadeh. But if you walk into a store, you might also come across slightly more unexpected collaborations. On a recent visit to J.Crew’s Columbus Circle store in New York, I found a collection of kids’ clothes emblazoned with the logo of the Fire Department of New York. In February, to celebrate The New Yorker magazine’s centennial anniversary, J.Crew created a special line of sweaters, rugby shirts, and baseball caps featuring the magazine’s logo. And last summer, it dropped wo…

A grassroots effort to track price gouging has emerged in the form of a Google Sheet that’s now circulating on social media. Community members have reported Zillow listings of rental properties with substantial price increases –upwards of thousands of dollars – just as 150,000 California residents found themselves displaced. View the full article

People remember many things about Windows 95, which turned 30 a couple of months ago. There were its signature new features, such as the Start Button, taskbar, and long file names. The launch event—hosted by Jay Leno—at Microsoft’s campus. The TV commercials with the Rolling Stones’ “Start Me Up.” The crowds of PC users so eager to get their hands on the upgrade that they descended on computer stores at midnight. Here’s a fact about Windows 95 that isn’t exactly iconic: It was the first voice-enabled version of Microsoft’s operating system. A collection of technologies known as the Microsoft Speech API (SAPI) provided support for speech recognition and synthesis, lett…

The term brand entertainment is tough to define. For many people, it’s an oxymoron and these two words should never be in the same room as one another. For many others, though, it’s simply when brands make stuff we actually want to pay attention to. It could be a short ad, or a feature-length film, or a live event. What it isn’t is an annoying waste of time interrupting our attention from actual entertainment like TV, sports, music and movies. I’ve spent a lot of time on the Brand New World podcast looking at different ways different brands are doing this right. From WhatsApp creating a Netflix doc about the Mercedes F1 team, to Dick’s Sporting Goods formally es…

Nokia Bell Labs has a long, storied history—producing Nobel Prize winners, creating innovative new technologies, and bolstering critical infrastructure that underlies most of the devices we all use every day. This week, it held a special event at its Murray Hill, New Jersey campus to celebrate its 100th anniversary, and it featured appearances by politicians like New Jersey Governor Phil Murphy, business leaders, and even a robot named “Porcupine.” The expansive campus houses a number of laboratories where, over the past century, numerous groundbreaking discoveries and inventions have been made or perfected, including cell phones, transistors, and solar cells. Nokia a…

Paris Hilton’s been an entrepreneur, a reality TV star, a DJ, an author, a model, a singer, and an activist. But she says school felt like torture. “Sitting still under fluorescent lights surrounded by beige walls made me feel trapped instead of inspired,” she tells Fast Company via email. “Traditional environments were too flat, too uniform, and too quiet to support the way I think.” It wasn’t until after being diagnosed with ADHD in her late 20s that Hilton began to understand how to hone her energy and creativity — and how the physical spaces where she worked impacted her ability to focus. “Over the years, I’ve learned that when a space feels alive, so do …

In 1865, a new department store opened in Paris called Printemps (which is French for “spring”). The architecture is a stunning Art Deco masterpiece, replete with mosaics, dramatic turrets, and enormous windows with dramatic displays of recent products. Today, it sits among other iconic Parisian landmarks, like the Galleries Lafayette store and the Opera. But back then, there was nothing nearby except a railway line that only carried cargo. “When we opened our store on Boulevard Haussmann, it was a completely new area,” says Jean-Marc Bellaiche, CEO of Printemps Groupe, the store’s parent company. “It was a bet that this neighborhood would become hot and vibrant. It …

Fintech firm Mercury recently dropped some data that made me smile. It ranked the top five coffee shops powering founders in San Francisco based on actual transaction data: Sightglass, CoffeeShop, Equator, Saint Frank, Ritual. I’ve built Octolane with my cofounder, Rafi, from every single one of them. But here’s what the data doesn’t show: the $500,000 investment term sheet I negotiated over a cortado at Cafe Réveille. The $800,000 deal I closed while sitting next to a grad student cramming for finals. The three customers who became friends, then advocates, then our biggest champions, all because we met first over coffee, not Zoom. When I was in high school, I cle…

Featuring Tom Basden, Executive Producer, Writer, and Actor; James Griffiths, Director, Executive Producer, Tim Key, Writer, Executive Producer, Actor and Carey Mulligan, Executive Producer, Actress. Moderated by Brendan Vaughan, Editor-in-Chief, Fast Company View the full article