What's on Your Mind?

Jason Momoa is a tough act to follow. Especially if you’re a Guinness marketer. Last year, the brand partnered with Momoa to direct and star in a U.S. spot for his favorite beer that ended up getting 13 billion impressions. So this year, Guinness decided to celebrate an even more valuable partner—its actual customers and fans. For the newest iteration of the long-running “Lovely Day for a Guinness” tagline—first rolled out in a 1935 ad campaign—the brand collected stories from customers across all 50 states. Among the stories is the Treme Brass Brand in New Orleans, who share pints of Guinness before taking the stage. The Chicago Plumbers Union are in ther…

The CEO’s role is evolving. Private equity is playing an increasingly influential role in shaping the expectations, performance, and tenure of CEOs. The financial environment is also changing, with influence increasingly moving from public markets to private capital. As private equity grows in importance as the dominant form of value creation, executives who excel at driving EBITDA and delivering outsize returns have become the winners. In this landscape, CEOs are increasingly being measured by their ability to generate financial returns. But true leadership requires hitting more than financial targets. The most effective leaders understand that long-term success dep…

The commercial starts with an actor sitting in front of a TV, remote in hand. Suddenly the world around her changes, and she changes, too, as makeup artists transform her from a couch potato to a Victorian-era lady to a skeleton buried in dirt. The time-lapse filming looks like AI, but it’s exactly the opposite. In fact, the 90-second commercial—shot for BritBox’s first ever brand campaign—is the product of a single, continuous shot that took 14 hours, 45 minutes, and 31 seconds, and was filmed with 11 different sets, at one frame per second using a precision motion control unit. The British streaming service is aiming to woo potential subscribers with its attention to de…

F. Scott Fitzgerald’s masterpiece The Great Gatsby conjures up images of gilded Art Deco opulence: cloche hats and shimmering flapper dresses; a freeflow of French 75s and festivities. And that’s thanks, in part, to kaleidoscopic films like Baz Lurhmann’s 2013 adaptation of the novel. But when you read Gatsby, you discover a less glamorous narrative that has perhaps been overshadowed by contemporary Jazz Age visual clichés—one that is essentially a dark portrait of its times with a bit of rot at its core, thanks to the titular swindling bootlegger Jay Gatsby. And that’s what luxe publisher The Folio Society sought to reflect in its brilliant limited-edition illustrat…

It took Duolingo more than a decade to grow its owl mascot, Duo, from a cute cartoon character into a social media star with tens of millions of followers. Then Duolingo’s marketing team did the unthinkable: It killed him off. The decision turned out to be the company’s most successful social media play ever—and likely one of the widest-reaching social campaigns of all time, by any brand. Duo was originally created as logo in 2011, the year that Duolingo was founded. In the years since, the friendly (if occasionally menacing) green owl has grown into a layered character with friends, enemies, motivations, even a potential lover, and legions of fans. But on February 11, D…

Camb.ai is on a mission to disrupt the dominance of English in global media. Founded in 2022, the AI-powered platform specializes in real-time translation that retains a speaker’s emotional resonance—processing content up to 20 times faster than traditional dubbing services. Major League Soccer now uses Camb.ai’s technology for live broadcasts. But the company has also found unexpected demand in markets like video advertising and the localization of interactive smart toys. To power its growth, Camb.ai has raised $15.5 million to date. The platform now supports translations in more than 150 languages—including Maleku, spoken by just 500 people. CEO Avneesh Prak…

Le Creuset turned 100, and to celebrate, it released a new cookware collection in a hue inspired by its original color, Flame. Named Flamme Dorée, French for “golden flame,” the set includes round and oval dutch ovens, a braiser, and a saucepan in a rich orange gradient with a shimmering gold finish. Prices for the Flamme Dorée pieces range from $310 to $860, which is more expensive than its standard lines—especially premium prices for what the company is positioning as a special occasion product. The French cookware brand was first known for its orange enameled cast iron cocottes, and it now sells products in a range of more than 200 colors. Last year it par…

When Anirudh Rao was 4 years old and living in Nashville, his friend’s house was destroyed by a tornado. A year later—yes, as a kindergartner—Rao started sketching a potential solution for better tornado warnings. Now 12 years old and living in Colorado, Rao is pursuing a more advanced version of his concept: a network of drones that could theoretically sense infrasound, a wave phenomenon emitted before and during tornadoes with frequencies below the threshold of human hearing. “On the outskirts of the city, there’ll be a base station and a network of autonomous drones that fly in all directions,” says Rao. He envisions sensors detecting infrasound along with temp…

The Minecraft movie is crass, dumb, and barely coherent. It also just made almost $163 million at the domestic box office over its opening weekend. Video game adaptations have been on a hot streak in recent years. In 2023, The Super Mario Bros. Movie crossed the billion-dollar mark, nearly unseating Barbie as the year’s top-grossing film. Amazon’s Fallout shattered records with 2.5 billion viewing minutes in its debut week. And now, A Minecraft Movie stands as the highest-grossing film since Deadpool & Wolverine. Hollywood’s obsession with intellectual property—from comic book heroes to kids’ toys—is nothing new. But for decades, video games were the outliers…

The Mojave Micro Mill just broke ground in the Mojave Desert about 85 miles from downtown Los Angeles. It’ll be the first steel mill to open in California in more than half a century when it begins production in two years. More notable, it’ll do so using local sun and wind power, making it the first self-powered, net-zero steel mill in the country. Mojave Micro will make rebar—the thin rods of steel used to reinforce concrete walls and floors—out of recycled scrap steel using a net-zero manufacturing process. Eric Benson, CEO of Pacific Steel Group, which will operate the plant, said the company had started to strategize about a new facility a few years ago. Sinc…

Is doomscrolling on your phone unhealthy for your brain? Oxford University Press’s word of the year, “brain rot,” seems to suggest so. It defines the condition as the “supposed deterioration of a person’s mental or intellectual state, especially viewed as a result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging.” The key word, though, is “supposed,” as there is there is no such thing as mindless scrolling, says Dr. Aditi Nerurkar, the author of The 5 Resets: Rewire Your Brain and Body for Less Stress and More Resilience and a Harvard physician who specializes in stress. “’Brain rot’ is not a word or phras…

The Great Gatsby, Maintaining relevance after 100 years in the public consciousness is no small feat, but that’s exactly what the American novel The Great Gatsby by F. Scott Fitzgerald has managed to do. First published by Charles Scribner’s Sons on April 10, 1925, it initially received mixed reviews and was a commercial failure. As this now-beloved novel celebrates its centennial, how did it finally find an audience and what are its most-enduring themes? Also, here’s to maybe catch a bit of the bash. From failure to required reading Fitzgerald died in 1940 from a heart attack thinking he had failed as a writer. What he didn’t know was that Gatsby had been chose…

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy manufacturer’s “Kenbassador” series. Last year, nine female athlete Barbies, including tennis star Venus Williams, were introduced. “As a young kid, I was fortunate to have role models who not only inspired me but also showed me what’s possible through hard work and dedication,” James said. “Now, as an adult, I understand how vital it is for young people to have positive figures to look up to. That’s why partnering with Barbie to release the LeBron James Kenbassadors doll…

U.S. pediatricians and infectious disease experts say the fight against rising measles cases nationwide is being hampered by a lack of forceful advocacy for vaccination from government health officials and statements on unproven treatments that are confusing parents. Since January, 505 people have been infected in Texas and more than 90 total in neighboring New Mexico, Oklahoma and Kansas. Two children have died in Texas, including an 8-year-old girl last week, and an adult death in New Mexico is under investigation. The United States has more than 600 known cases and outbreaks in six states, according to HHS. Dr. Sue Kressly, president of the American Academy of …