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  1. It’s been two years since Howard Schultz retired from the board of directors of Starbucks, a company he founded and led for decades, but he still enjoys chatting with customers—as he did on Tuesday before sitting down for a wide-ranging interview with Dan Roth, editor-in-chief of LinkedIn. Schultz was curious to know what a customer thought of the coffee chain’s protein lattes that debuted last month and he says there’s no better place to source this information than one of the 40,000-plus Starbucks locations around the world. A sense of curiosity is important for a business leader, as well as a willingness to “be in the mud” and learn directly from customers, Schultz…

  2. Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. This week, I’m focusing on the role of NSFW material on AI platforms, which could be complicated when AI platforms turn into social platforms. I also look at a powerful new Anthropic model for free Claude chatbot users. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastcompany.com, and follow me on X (formerly Twitter) @thesullivan. Sam Al…

  3. When the lights finally dimmed at the 2025 Victoria’s Secret Fashion Show last night, the first thing guests saw was a gold light emanating from backstage. Model Jasmine Tookes, nine months pregnant, opened the show in a gold macramé dress with drop pearls and a pearl and crystal wing in the shape of a clamshell. Art buffs might notice that the shell is a callback to Sandro Boticelli’s renaissance painting “Birth of Venus,” symbolizing sensuality, divine beauty, rebirth, and new beginnings. The cultural reference is a more elevated and considered nod to womanhood than the show’s previous themes, which have included “Santa’s Helpers” or “delicious sweets.” The loo…

  4. Started by ResidentialBusiness,

    When my teenage son developed mysterious symptoms, I followed the same path anyone else would: I put his health in the hands of a team of medical professionals. Multiple myeloma is a rare blood cancer. It is so uncommon in 17-year-olds that it doesn’t appear on diagnostic checklists. Despite having no clear starting point to work from, my son’s doctors worked their way to an accurate diagnosis through a process of trial and error, bouncing ideas off each other and testing and discarding hypotheses until they could tell us what was wrong. The process felt inefficient and uncertain at a time when I wanted fast answers and cast-iron guarantees. But this messy and distinctive…

  5. During a recent New York Fashion Week, a wood-paneled boutique popped up in SoHo next to Louis Vuitton and Bottega Veneta. On the racks were tailored, wide-leg jeans and simple black Henley dresses that signaled understated elegance. But unlike those of neighboring boutiques, the clothes weren’t from a storied European maison de couture. They were some of the newest collections from Scoop and Free Assembly, two brands led by Brandon Maxwell, creative director at the House of Walmart. The pop-up—which featured items priced between $8 and $75—was part of the Bentonville, Arkansas–based retailer’s strategy to get its products in front of urban shoppers who might not be f…

  6. For a generation of young Americans, choosing where to go to college — or whether to go at all — has become a complex calculation of costs and benefits that often revolves around a single question: Is the degree worth its price? Public confidence in higher education has plummeted in recent years amid high tuition prices, skyrocketing student loans and a dismal job market — plus ideological concerns from conservatives. Now, colleges are scrambling to prove their value to students. Borrowed from the business world, the term “return on investment” has been plastered on college advertisements across the U.S. A battery of new rankings grade campuses on the financial benefits…

  7. Taiwan’s leading computer chip maker, TSMC, said Thursday that its net profit surged nearly 40% in the last quarter, boosted by the surge in use of artificial intelligence. Taiwan Semiconductor Manufacturing Corp. is the world’s biggest semiconductor manufacturer. It reported a net profit of a record 452.3 billion new Taiwan dollars ($15 billion) in the July-September quarter, higher than analysts’ forecasts. The company earlier said its revenue jumped 30% year-on-year in the last quarter. TSMC has been building chip fabrication plants in the United States and Japan to help hedge against risks from China-U.S. trade tensions. The chipmaker is a major supplier to compani…

  8. If you have a stressful job, meditation can help—but it’s not easy to meditate at work. A new workplace pod is designed to help by giving you a private place to take a break, run through a guided meditation or breath work, and begin to experience benefits like improved focus and reduced burnout. OpenSeed, the startup behind the Iris Pod, launched in 2018 after founder Jonathan Marcoschamer attended a 10-day silent meditation course. He wanted to keep meditating during the day, but was working in an open plan office. “I couldn’t find anywhere to meditate,” he says. He also wanted to help make meditation more accessible for other people. So he started work on a prototyp…

  9. This week, fintech company Karta announced a new premium credit card designed with a very specific user in mind: American nonresidents with U.S. bank accounts—and high net worths. It’s designed to compete with other premium credit cards on the market, and thus, is available to customers who have a bank or brokerage account with a minimum balance of $150,000 in assets all without a Social Security number. It also offers similar perks and benefits to other premium travel cards, such as the Citi Strata Elite, the Chase Sapphire Reserve, or the American Express Platinum Card. Those include access to exclusive events, a Priority Pass Select membership that provides ac…

  10. People remember many things about Windows 95, which turned 30 a couple of months ago. There were its signature new features, such as the Start Button, taskbar, and long file names. The launch event—hosted by Jay Leno—at Microsoft’s campus. The TV commercials with the Rolling Stones’ “Start Me Up.” The crowds of PC users so eager to get their hands on the upgrade that they descended on computer stores at midnight. Here’s a fact about Windows 95 that isn’t exactly iconic: It was the first voice-enabled version of Microsoft’s operating system. A collection of technologies known as the Microsoft Speech API (SAPI) provided support for speech recognition and synthesis, lett…

  11. Protein powders are notoriously hit-or-miss when it comes to taste. But according to a new study from Consumer Reports (CR), gym bros and casual proteinmaxxers should be less concerned with how their protein powders taste, and more concerned about whether they might contain lead. The study, published on October 14, tested 23 of the most popular protein powders and ready-to-drink shakes for heavy metal contamination. CR purchased multiple samples of each product, including two to four distinct lots, over a three-month period beginning in November of 2024. The samples were then tested for protein, arsenic, cadmium, lead, and other elements. The results were st…

  12. Senate Democrats are poised for the 10th time Thursday to reject a stopgap spending bill that would reopen the government, insisting they won’t back away from demands that Congress take up health care benefits. The repetition of votes on the funding bill has become a daily drumbeat in Congress, underscoring how intractable the situation has become as it has been at times the only item on the agenda for the Senate floor. House Republicans have left Washington altogether. The standoff has lasted over two weeks, leaving hundreds of thousands of federal workers furloughed, even more without a guaranteed payday and Congress essentially paralyzed. “Every day that goes by, the…

  13. Nestle will cut 16,000 jobs, new CEO Philipp Navratil said on Thursday, as the world’s largest packaged food company seeks to cut costs and win back investor confidence. The jobs being cut represent 5.8% of Nestle’s around 277,000 employees. Navratil said Nestle had raised its cost savings target to 3 billion Swiss francs ($3.77 billion) from 2.5 billion francs by the end of 2027. U.S. import tariffs are a headwind for Nestle, despite the bulk of the company’s U.S. sales being manufactured locally, while food producers across the board are grappling with fragile consumer confidence and changing habits as people seek to eat more healthily. “The world is changin…

  14. Who doesn’t love a little cinnamon sprinkled on their toast or oatmeal? Unfortunately, lovers of the spice now have more things to worry about. The Food and Drug Administration (FDA) has expanded its list of ground cinnamon products to avoid over fears that they could contain elevated levels of lead. Here’s what you need to know about the latest cinnamon products the FDA is warning consumers to avoid. What’s happened? On October 10, the FDA updated its ongoing list of ground cinnamon products that consumers should avoid due to fears that the products may contain elevated levels of lead, which could be harmful. The most recent updates to the list of products…

  15. Every day another industry leader proclaims that everything will change with AI. While there is no question AI is the most transformative tech shift since the industrial revolution, all the hype means leaders lack real answers about how those changes will roll out or improve critical decisions that will impact the future of their business. As the CEO of a technology company that has invested over $2 billion in evolving our cloud and managed services platform over the past 14 years, I have seen firsthand how foundational innovation sets the stage for transformational leaps. Two years ago, we recognized that AI had matured from future potential to strategic imperative—p…

  16. There’s no shortage of challenges facing employers and the U.S. workforce. From economic concerns to the impact of AI, both workers and organizational leaders are navigating big changes. One trend deserves particular attention: working mothers are reevaluating their place in the workforce. As reported by the Washington Post, the share of mothers aged 25 to 44 with young children who are in the workforce is on the decline, reaching its lowest level in more than three years. This shift has direct implications for recruiting, retention, and overall market competitiveness. But it also opens the door for leaders to make a meaningful difference for their employees. Unde…

  17. If you hear your organization talking about the Great ShakeOut, it has nothing to do with Taylor Swift or Florence and the Machine. Instead, this international event promotes earthquake preparedness. Having a plan greatly improves outcomes and saves lives. On October 16 at 10:16 a.m. local time, millions will be practicing how to properly drop, cover, and hold on. Let’s take a look at the science behind earthquakes, the regions they impact, and how to participate in the Great ShakeOut. What actually causes an earthquake? The Earth’s outer layer is made up of seven major tectonic plates. Think of these as patches of a quilt that isn’t stitched together per…

  18. The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of Ancient Egypt. The ads business changed a lot since we were writing notices on papyrus, but one thing that—until recently—remained the same was that it was a deeply intentional business. The advertiser had to think about the language they used, the imagery they employed, the types of people they sought to reach, and how they would go about doing that. Whether the advertiser was touting a weaving shop on the banks of the Nile during the days of the Pharaohs, or selling…

  19. To announce its entrance into 5G home internet service, Mint Mobile found the real-life version of a new AI-generated actress, even if only in (nick)name. Tilly Norwood is the name of a so-called AI actress launched by AI talent studio Xicoia. It also happens to be the name of a woman who stars alongside Ryan Reynolds in Mint Mobile’s new ad for its home internet service, which it’s branding “Minternet.” “It’s hard to believe that Mint is launching 5G home internet. It’s also hard to believe that a real version of an AI actress is out there,” a Maximum Effort representative tells Fast Company. “And thanks to the incredible and somewhat disturbing stalking detectiv…





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