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Sustainability once sounded like the pinnacle of progress—a badge brands wore proudly to signal responsibility on climate, health, and the environment. But for today’s consumers, especially Gen Z, “sustainable” feels like standing still while the planet unravels. In the face of climate chaos, depleted soils, and vanishing biodiversity, maintaining the status quo is no longer enough. The call of our time is not just to sustain, but to restore—to repair what’s been broken and restore what’s been lost. I spoke with Gary Hirshberg, cofounder of Stonyfield Farm, about this new generation of consumers, the fundamental shift in product expectations, and the important role of…

It appears that day trading could get easier. The Financial Industry Regulatory Authority, known as FINRA, on Tuesday announced it had approved amendments that will replace the current day trading and pattern day trading rules, “including the minimum equity of $25,000 for pattern day traders.” The proposed change, if approved by the Securities and Exchange Commission (SEC), would mean traders would no longer need to maintain a minimum $25,000 balance in a margin account to execute four or more day trades within a five-business-day period, CNBC reported. Here’s a quick breakdown of what that means. What is day trading? Day trading, as defined by FINRA’s…

A new study from scientists at the Centers for Disease Control and Prevention (CDC) shows that a dangerous strain of what some researchers have nicknamed a “superbug” is on the rise. The study, published on September 22 in the Annals of Internal Medicine, examines a bacteria called NDM-producing carbapenem-resistant Enterobacterales (NDM-CRE). Researchers found that, between 2019 and 2023, NDM-CRE infections surged by more than 460% in the U.S. These infections, which range from pneumonia to bloodstream and urinary tract infections, are extremely hard to treat and can be deadly due to their antibiotic-resistant properties—hence the name “superbug.” What is a “supe…

Lately, the conversation about office policy has been dominated by reports of return-to-office mandates, with many employers aiming to get all of their workers back in person by the end of the year. But a new study shows that, despite the best efforts of many RTO proponents, hybrid schedules represent a lasting shift in the way we work—and employees like it that way. The study is the ninth annual “State of Hybrid Work” report from Owl Labs, a company that offers remote work tech like videoconferencing. It found that, across industries, hybrid work isn’t just “a trend.” Rather, it’s now become a priority that workers are “often willing to trade compensation or quietly …

Two U.S. senators sent a letter to Tinder parent Match on September 24 pushing for action against dating scams on the company’s platforms and asking for information about its efforts to detect fraud and protect its users. In a letter to Match CEO Spencer Rascoff, Democratic Senator Maggie Hassan and Republican Senator Marsha Blackburn asked the company to provide documents about its policies and procedures related to fraudulent activity on its platforms. Romance scams often involve fraudsters creating alluring but fake profiles on dating apps, stringing along victims for weeks or months before asking for gifts or money. “We are also concerned that Match, throu…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Heading into the fall last year, the average 30-year fixed mortgage rate slipped to a low of 6.07% by September 17, 2024, as the market reacted to weaker-than-expected labor market data. At that point, there was a noticeable upswing in refinances as some 2022–2024 borrowers took the opportunity to get payment relief. However, it was short-lived and quickly fizzled out once labor market data tightened a bit and mortgage rates popped back up. Fast-forward to September 2025, and we’re once again seeing a mini “refi boomlet.” Similar to early las…

YouTube will offer creators a way to rejoin the streaming platform if they were banned for violating COVID-19 and election misinformation policies that are no longer in effect, its parent company Alphabet said Tuesday. In a letter submitted in response to subpoenas from the House Judiciary Committee, attorneys for Alphabet said the decision to bring back banned accounts reflected the company’s commitment to free speech. It said the company values conservative voices on its platform and recognizes their reach and important role in civic discourse. “No matter the political atmosphere, YouTube will continue to enable free expression on its platform, particularly as i…

While dozens of companies have suddenly retreated from DEI efforts this year, leaders in inclusivity say there’s reason to be hopeful that this work is continuing—albeit more quietly than before. Even as companies like Target, IBM, and Goldman Sachs have ditched their diversity, equity, and inclusion programs, other leaders still firmly believe that diverse teams offer a competitive advantage. There has been progress in the past decade-plus, but it has looked like three steps forward and two steps back—which underscores that such work has never been more important, according to Jana Rich, founder of Rich Talent Group. “What you’re seeing, I think, are some re…

Kroger is celebrating National Chocolate Milk Day—which, by the way, is a real holiday that falls on September 27—in the best way. The supermarket chain is giving away free chocolate milk to loyal customers—or, at least, to customers who log on and grab the coupon in time. The Kroger Co., which serves more than 11 million customers daily through its e-commerce and retail food stores, is offering free half-gallons of Kroger’s chocolate milk over two days this month. “Chocolate milk may be the original after-school treat, but Kroger-brand chocolate milk has grown into so much more—it’s a top-rated favorite among customers of all ages,” said Ann Reed, group vice presiden…

Debate about whether artificial intelligence can replicate the intellectual labor of doctors, lawyers, or PhDs forgoes a deeper concern that’s looming: Entire companies—not just individual jobs—may be rendered obsolete by the accelerating pace of AI adoption. Reports suggesting OpenAI will charge $20,000 per month for agents trained at a PhD level spun up the ongoing debate about whose job is safe from AI and whose job is not. “I’ve not seen it be that impressive yet, but it’s likely not far off,” James Villarrubia, head of digital innovation and AI at NASA CAS, told me. Sean McGregor, the founder of Responsible AI Collaborative who earned a PhD in computer sc…

Congratulations! You’ve just closed a funding round or hit a major milestone in your company’s journey. Now, it’s time to share this exciting moment with the world. As a founder or company leader, you know how important it is to communicate major news to investors, partners, customers, and other stakeholders. But the steps you take when developing your communications strategy can make or break its true impact. Here is your communications playbook for developing a well-planned strategy that ensures your next milestone attracts the attention of media, employees, partners, and those who matter most. 1. Establish your North Star. As a first order of business, y…

The ability to stay connected through technology plays a pivotal role in our everyday lives, but in some areas of our lives we are only beginning to realize the life-saving potential of smart technology. This is particularly true in the world of fire and carbon monoxide (CO) safety, where timing can be the difference between life and death. We know that having working smoke alarms in the home can double the likelihood of safely escaping a house fire. Due to modern synthetic materials and open floor plans, fires today are burning hotter and faster. In an emergency, every second counts. Smart technology that provides real-time notifications and remote monitoring cap…

U.S. hospitals generate nearly six million tons of waste each year, and a single patient can be responsible for more than 30 pounds a day. Much of that waste comes from the operating room (OR), which accounts for up to a third of a hospital’s total output and is among the most expensive areas to manage. A large portion comes from single-use devices, packaging, and transport materials. These practices are often criticized, and not without reason. But in settings like transplantation, much of that waste is directly tied to protecting patients. I’m often asked, “Why not make devices reusable?” or “What about the environmental impact?” After years in the OR and workin…

Bulgaria is a step closer toward becoming the 21st country to adopt the euro and join the euro zone. On June 3, the European Commission announced that the Balkan nation now fulfills the four nominal convergence criteria requirements to adopt the single currency and enter the euro zone, and it may transition as soon as January 1, 2026. “The euro is a tangible symbol of European strength and unity,” European Commission President Ursula von der Leyen said in a statement. “Bulgaria’s economy will become stronger, with more trade with euro area partners, foreign direct investment, access to finance, quality jobs and real incomes. Bulgaria will take its rightful place i…

Last week, the nonprofit that runs New York City Pride revealed that around a quarter of its corporate donors have either canceled or diminished their support this year. The pullback has result in an estimated $750,000 shortfall for the organization as it gears up for its biggest event of the year. According to Chris Piedmont, media director at Heritage of Pride, many sponsors cited uncertainty around the economic impact of tariffs as their reasoning for scaling back. Others, though, “expressed concern about potential blowback from the current administration for publicly supporting Pride and other [DEI] initiatives.” It’s a troubling new chapter in a months-long trend…

As millions of new graduates enter the job market this spring and summer, many may encounter a potentially frustrating paradox: They need experience to get hired, but they need a job or internship to gain that experience. This paradox is deepening in today’s labor market. At Deloitte, we recently released a Global Human Capital Trends report that found that 66% of hiring managers say most recent hires are not fully prepared for their roles, most often due to a lack of experience. Meanwhile, research has shown that a majority of employers have increased experience requirements over the past three years, and many “entry-level” roles today often require two to five years of…

After months of rigorous searching, you’ve found your ideal executive candidate. They tick every box on paper and seem perfect in interviews. But then reality hits: Your “Cinderella candidate” isn’t prepared for the real-world challenges of the role. Now what? A popular study highlights just how common—and costly—this scenario is. A 2015 research report from Corporate Executive Board found that 50% to 70% of leadership hires fail within 18 months. And that can cost the company one-half to twice the hire’s annual salary, according to a 2019 Gallup report. Given the high levels of remuneration, the financial impact can be even more severe at the executive level. As …

The last two years have been one of the toughest job markets I’ve seen in decades. This isn’t like 2020 or 2021, where after the initial phase of the pandemic receded, jobs quickly reappeared. This one has been slow and unrelenting—market volatility causing uncertainty, and digital transformation of workplaces, and AI taking over jobs faster than you can read the headlines. These days, it feels like you’re sending your resume into the abyss. Sound familiar? I see it every day as a recruiter and career coach: talented job-seekers submitting application after application into what feels like a black hole. Weeks turn into months. The silence is deafening. Each passing da…

You couldn’t have missed the news: Jony Ive and Sam Altman have teamed up, after OpenAI acquired Ive’s company io for $6.5 billion. The plan? For Ive, and a sizable team of ex-employees from Apple, it’s to create a series of hardware products for OpenAI. The news alone dropped shares of Apple by 1.8% as two of the most celebrated software and hardware development teams in the modern era have combined to realize the potential of artificial intelligence and change the way we live. Hopefully for the better. The first io product, according to The Wall Street Journal, arrives in 2026. It will be a small object “capable of being fully aware of a user’s surroundings and…

eOlipop’s surging popularity has taken the $60 billion soda industry by storm. As Gen Z and millennials ditch sugary sodas, Olipop is leading the pre-biotic beverage trend, sparking the likes of Coca Cola and PepsiCo to enter the fray. Olipop co-founder, CEO and formulator, Ben Goodwin, shares how the brand is navigating the turbulence of rapid growth amid rising competition, and whether healthy soda is actually healthy or just a TikTok-fueled fad. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversatio…

For generations of Americans, the soundtrack to spring weekends has been a rise in birdsong and the loud, constant “virrrrrr” of neighbors cutting their growing grass. But the gas lawn mowers, leaf blowers, and weed eaters that have been used for more than a century to keep lawns manicured aren’t only noisy—in the past few years, researchers have discovered that they also pose an outsize risk to the environment and to human health. In response, cities across the U.S. are experimenting with incentive programs to encourage residents to opt for more environmentally friendly electric lawn equipment. The shape these programs take isn’t one size fits all: From bans to rebat…

Millennials (people born between 1981 and 1996) are far more interested in buying homes today than they were just six months ago. That makes the group the only generation whose interest in homeownership has increased since September 2024. However, these same people are tending to put off the investment due to sky-high mortgage rates. The new data comes from an online survey of 2,230 adults conducted by Realtor.com. Six months ago, 15% of millennials said they were interested in buying a home. Now 23% are interested, according to the latest survey. Still, that doesn’t mean more 29- to 44-year-olds are actually buying homes. In a press release, Laura Eddy, vic…

Warren Buffett is likely the best-known, most successful investor in the world today. The philanthropist and CEO of Berkshire Hathaway has an estimated net worth of $158 billion and is known as the Oracle of Omaha for his ability to pick long-term investments. He’s also dedicated to sharing his wisdom with everyday investors, including beginners. Here are Buffett’s top three tips: Principle No. 1: Invest Only in What You Understand Buffett has famously advised, “Never invest in a business you cannot understand.” In a letter to Berkshire Hathaway’s shareholders in 1996, Buffett explained the concept of a “circle of competence”: Basically, these are the field…

As the founder of a high-growth SaaS business, Evan was the quintessential entrepreneur. Ideas and innovation were his strength, and they led to his success in attracting investors and inspiring his early hires. With the infusion of investment capital, the company entered a new stage of growth. To scale successfully, the business needed to standardize operations and develop repeatable processes to reliably deliver services to its customers. But these were not Evan’s strengths. With a near-constant flow of ideas and a desire to resource them, he soon earned a new nickname among his team: “chief distraction officer.” Eventually, investors grew tired of Evan’s lack of f…

Have you heard of “Maycember”? According to social media, it’s a term that describes the hectic nature and mounting expenses families face around May, particularly parents with children, due to the increased cost of everything from graduation gifts to summer camps and family vacations, which combined with inflation (and tariffs), have made May feel extra expensive, just like the winter holiday season. That’s as total spending for college and graduation gifts is expected to reach a record $6.8 billion in 2025, up from $6.1 billion in 2024, according to the National Retail Federation. And U.S. consumer spending was up in May 2024, even as prices remained stable; the per…