What's on Your Mind?

A helicopter flying over your head, the ground rumbling under your feet, bullets whizzing by your ears: If it’s up to Google and Samsung, then your movie nights will soon sound like you’re in the middle of the action. The two companies announced a new 3D audio format called Eclipsa Audio this month that will soon bring spatial audio to compatible devices, starting with this year’s Samsung TVs and soundbars. Google is also bringing Eclipsa Audio to YouTube, where creators will soon be able to upload content with immersive audio, and has plans to extend support for it to Android phones, Chrome browsers, as well as TVs, soundbars and streaming devices made by a number of…

Sixteen years ago, I received a phone call that was both unexpected and surprising. On the other end of the line was Lisa (a pseudonym) who had previously been the leading applicant for an open job position at our agency. Lisa had learned about our agency from some of her peers who worked with us and who had encouraged her to apply for a position in the firm. But, halfway through the interview process, Lisa informed us that even though she really wanted to work with us, she had received an offer from a competitor that she just couldn’t refuse. At the time, we were a start-up agency that was bootstrapping its way forward. We simply couldn’t match the salary that the co…

A jet with 60 passengers and four crew members collided with an Army helicopter Wednesday while approaching the Ronald Reagan National Airport near Washington. The aircraft plummeted into the Potomac River, and multiple people were killed. The crash occurred in some of the most tightly controlled and monitored airspace in the world, just over 3 miles (5 kilometers) south of the White House and the U.S. Capitol. Here are some things to know about the collision: The crash The midair crash happened around 9 p.m. when a regional jet at the end of a flight from Wichita, Kansas, collided with a military helicopter on a training exercise, according to the Federal Aviati…

When international architecture firm Snøhetta found its New York City lease was coming up last year, a search kicked off for a new workspace. The firm, which had been located in Manhattan for 21 years, scoured neighborhoods near and far, such as the Brooklyn Navy Yards. But in the end, the choice was one many such firms had been making recently, according to partner and managing director Elaine Molinar. They wanted a building with character that was conducive to creative work, and found it within a 25,000 square feet space at 55 Washington Street in Brooklyn’s Dumbo neighborhood, where about 70 workers will move in later this year. “The space is on the ninth flo…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. For the last decade, chief marketing officers (CMOs) haven’t felt as appreciated and necessary as they once were. But that may be changing—I should stress “may.” I’m thinking of the 2024 CMO Tenure Study by marketing consultancy Spencer Stuart. They’ve been issuing this study for two decades. Four years ago, the length of CMO tenure tightened to its smallest interval in more…

The last year has seen a global reckoning with the effects of social media on kids. Australia banned children younger than 16 from using social media platform. Jonathan Haidt’s The Anxious Generation became one of the most purchased books of 2024. And former U.S. Surgeon General Vivek Murthy called for these platforms to create warning labels akin to those on tobacco products. Despite wide acceptance that social media can contribute negatively to children’s social and emotional well-being, families, schools, and governments have no interest in pretending these platforms will eventually fade into obsoletion. Instead, many of these entities are interested in reevaluati…

Apple just hit another snag in its effort to find a foothold in the headset market targeting everyday users. The tech giant has reportedly canceled its project to build augmented reality glasses that could be paired with its devices. The project, code-named N107, was supposed to produce glasses that look normal but have added displays and would require connection to a Mac, Bloomberg reported. Yet the company reportedly struggled to produce the right tech at an attractive price point. Apple initially tried to get the glasses to pair with an iPhone, but ran into problems with battery life, Bloomberg reported. But the switch to the Mac, which has a bigger battery a…

As a subject for delightful conversation, personal insurance ranks somewhere between polyp removal and credit default swaps. Which means most of us don’t know what we don’t know. No one likes to dwell on what might go wrong in the future—which is part of the reason why we all tend to regard insurance professionals with a healthy level of skepticism. But protecting yourself and your money from the unexpected has to be part of getting your financial house in order. Otherwise, a single bad event could erase all your hard work. To figure out what kinds of insurance you might need, start with the following basic rules of the insurance industry. Social benefit and …

The wildfires in Los Angeles have destroyed entire neighborhoods, ravaging more than 16,000 homes and structures in Altadena and Pasadena, alone. Asher Bingham, an L.A.-based portrait artist, spends her days taking in the extent of what has been lost. She spends hours at her drawing table, illustrating homes that have been lost and then mailing them to the people who used to live there. One day, she hopes to have an art show that features different neighborhoods, with pictures of homes along with the stories of the people who lived there. [Illustration: Asher Bingham] Two days after the fires began, Bingham took to Instagram, inviting people who had lost their …

Anthony Obi never imagined the night of Jan. 7 would be the last time he’d step inside his safe haven. The Houston rapper, known professionally as Fat Tony, has lived in the Altadena neighborhood for a year and says he and his neighbors were prepared for heavy winds and perhaps a few days of power outages. “I totally expected, you know, maybe my windows are going to get damaged, and I’ll come back in like a day or two and just clean it up,” said the rapper. But residents like Obi woke up the following morning to news that thousands of homes and entire neighborhoods had been burned to ash, destroyed by flames that wiped out large areas of Pacific Palisades and …

Apple has introduced its first new product of 2025: the iPhone 16E. The new iPhone replaces the iPhone SE from Apple’s lineup—the company’s entry-level, budget iPhone. But the iPhone 16E is more than just a minor spec update to the existing third-generation iPhone SE, which debuted nearly three years ago. As its name suggests, Apple’s new entry-level device has more in common with its flagship iPhone 16 series, introduced last year, than the now-discontinued iPhone SE of old. Here are five major changes Apple has made and who, exactly, the new iPhone 16E is for. [Photo: Apple] A new design with a 6.1-inch display The most noticeable thing about the iPhone 1…

Growing up in Omaha, Nebraska, the Joslyn Art Museum was a hub of culture for surrounding Midwestern towns. No matter how much or how little you knew about fine art, it was the place you could go to see works that you might not otherwise be able to access outside of the coasts. Decades after leaving Omaha, I returned this past December, and while visiting my mother’s house, I noticed a brochure for the Joslyn in her mail pile. It was unusually striking and had a look and feel that was vastly different from the Joslyn’s original brand identity. The old logotype, locked up with a pictorial mark, was traditional and respectable, but also very much tied to the past. The n…

Arizona’s highest court has created a pair of AI-generated avatars to deliver news of every ruling issued by the justices, marking what is believed to be the first example in the U.S. of a state court system tapping artificial intelligence to build more humanlike characters to connect with the public. A court in Florida uses an animated chatbot to help visitors navigate its website, but the Arizona Supreme Court is charting new territory with the creation of Victoria and Daniel. Made of pixels, the two avatars have a different job in that they serve as the face of news coming from the court just as a spokesperson made of flesh and blood would do—but faster. The use of A…

Shares of Super Micro Computer, Inc. (Nasdaq: SMCI) surged 12% Wednesday in early morning premarket trading after it forecast strong revenue gains for 2026 and updated investors on plans to remain on the Nasdaq exchange. SMCI was up over 3% in afternoon trading. On Tuesday, the AI server maker said it now “believes it will make” the U.S. Securities and Exchange Commission (SEC) February 25 deadline to submit its delayed 10-K filings, thereby avoiding delisting from the Nasdaq. It also expects to file its 10-Q quarterly report ending in September by that date. Super Micro president and CEO Charles Liang projected revenue of $40 billion for fiscal 2026, lowering e…

The Super Bowl is a lot of things. NFL title game. Pop concert. Cultural institution. It’s also The Only Day People Care About Ads. That last one is worth a lot of money to the brands who decide to advertise during the big game. Back in 2000, E-Trade used its Super Bowl ad to joke about how much money it spent. A chimp hits play on a tape deck, climbs up on a lawn chair, and proceeds to clap and dance for 30 seconds. The tagline? “Well, we just wasted $2,000,000.” But how much does a Super Bowl commercial really cost? We’ve all probably seen headlines about the outrageous costs of a single 30-second spot, which, this year, is nearing about $8 million. And i…

Walgreens Boots Alliance, Inc. investors have had a wild 2025 so far. Earlier this month, the beleaguered stock (Nasdaq: WBA) soared 25% after beating Q1 2025 expectations on revenue and earnings per share. Yet today, the company’s stock is crashing—WBA shares are currently down over 15% in early trading. But this stock price swing has nothing to do with sales. Instead, it likely has to do with Walgreens’ changes to its dividend payouts. Here’s what you need to know. Why is Walgreens stock crashing? As of the time of this writing, Walgreens shares are down over 15% in early market trading. The reason for the crashing stock price likely has to do with a change t…

When you think about ChatGPT, what do you see? A box. A prompt. A lot of text. OpenAI’s flagship product is defined by typography—it’s the way users communicate their queries, and the way the model responds in kind. Typography is “the first thing people interact with when meeting AI for the first time,” says OpenAI design director Shannon Jager. [Image: OpenAI]Which is why for its first rebrand ever, OpenAI put typography squarely at the center of its new look. OpenAI’s refreshed brand includes a tweaked “blossom” logo with lines that are thicker and all the same width, a new “point” mark, and a fresh wordmark set in its new typeface OpenAI Sans. [Image: OpenAI]Designed …

Chipotle—one of the original and most influential fast-casual spots in the country—just hit a major milestone. In 2024, they opened 304 new restaurants, marking the highest number of openings in a single year in their franchise history, according to a Tuesday earnings call. For a bit of context, they opened 271 locations in 2023, and in the two years before that, they were hovering just above 200 each year. And the growth isn’t slowing down—they’re planning to open between 315 and 345 new restaurants in 2025. The fast-casual juggernaut also reported a total revenue of $11.3 billion—an increase of 14.6% from last year’s $9.9 billion. The chain’s operating margin a…

Reid Hoffman returns to Rapid Response to explore today’s AI landscape, and the future promised by a concept he calls “superagency.” Hoffman shares his vision for what an AI-infused workday will soon look like, how we should address society’s greatest fears about technology, and more. As we enter a daunting new era—politically, socially, and technologically—Hoffman urges listeners to choose curiosity over fear. This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leader…

When both my picky kids discovered they loved eggs, it was a blessed relief for meal planning. After years of trying to find dinners that everyone was happy to eat, my kids’ affinity for eggs added quiche, frittatas, and omelets to our cooking repertoire. We now go through two dozen eggs a week at chez Guy Birken. Which means I have personally been paying very close attention to spiking egg prices. My local grocery store is selling a dozen eggs for $5.99—more than two times the price of eggs as of March 2024. If you’ve been wondering why you need a second mortgage to afford your breakfast, here’s what you need to know about this price eggsplosion. Supply and dema…

Today, no matter where you are in the world, it’s not unusual to find yourself working alongside an analyst from Amsterdam, a strategist from San Francisco, or a designer from Dubai. As companies look increasingly further afield for workers, they unlock a range of benefits—from wider talent pools that make it easier to find specialized talent to the injection of new perspectives that offer insights into diverse customer bases. While most business leaders agree that developing the right workplace model is crucial to their company’s success, only 24% feel their organization is actually ready to fully embrace a distributed workforce. The list of potential reasons for thi…

If you’ve ever felt frustrated by job listings that seem too good to be true or lead nowhere at all, you’re not alone. The truth is, the job market is full of fake postings and ghost jobs that can waste your time or even put you at risk. To help you navigate this confusing landscape, nine experienced experts have shared their advice on red flags to watch out for, so you can differentiate between legitimate opportunities and scams designed to exploit job seekers. Look for salary transparency In my experience, the biggest red flag has nothing to do with the job description or the company website. The real issue shows up when a listing has zero mention of salary—or wo…