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A brand that isn’t thinking globally is limiting its reach. The four 2025 Brands That Matter global honorees know that and have worked hard to make their messaging reach beyond their home countries. All based outside the United States, these brands demonstrated that good messaging and authentic connection have no nationality. 1Password People don’t like to think about their digital security, so Toronto-based 1Password has become an expert at making it fun, and doing so using sports as the backdrop. The brand used its sponsorship of the Presidents Cup golf tournament in fall 2024 to debut its “What Not to Do” campaign. With more than 12 million impressions, the spot…

Once a brand hits its stride, it can be tempting to coast. As these 2025 Brands That Matter enduring impact honorees demonstrate, longevity (in this case, 15-plus years in business) can inspire innovation. That’s particularly true when it comes to finding fresh ways to engage longtime consumers—and court new ones. From Clinique leaning into its longstanding reputation among dermatologists to Lundberg Family Farms getting its shoppers to care about the cutest aspect of regenerative agriculture, there’s a wide range of ways these brands kept from resting on their laurels. Blumhouse As the horror film production studio marked 15 years, this past year, Blumhouse h…

After the initial sprint of getting a brand to last for five years, there’s always the possibility of hitting a wall. Companies that emerge during cultural moments might be tempted to shift. But the 2025 Brands That Matter honorees for established excellence, which have been in business for 5 to 14 years, have managed to stand out by finding new ways to hew to their original ethos. In doing so, they underscore what set them apart in the first place and position their brands for future growth. Actively Black Founded five years ago, activewear company Actively Black donates more than 10% of its profits to organizations focused on Black mental health, healthier f…

The Koss Porta Pro headphones are one of the most iconic and popular designs in the history of audio equipment. The headphones were first released in 1984 in response to the rise of the Sony Walkman and aimed to translate the company’s audio prowess into a portable, affordable form factor. The results were unmistakably odd. The collapsible headband, blue driver housings and striking shape meant you could spot them from a mile away. But Koss managed to deliver its trademark warm, bassy sound signature into an accessible product, and its retro-futuristic industrial design has never quite gone out of style. Wikimedia Koss, which is still a family-run business head…

Omnicom said on Monday it will lay off more than 4,000 employees and fold several well-known advertising agency brands after its $13 billion acquisition of rival Interpublic Group. The advertising industry faces a serious threat as artificial intelligence reshapes creative production and tech giants such as Meta make it easier for businesses to churn out ads at scale and speed. Omnicom’s high-stakes acquisition of Interpublic Group, which was completed in November, aims to regain momentum in this shifting landscape, as it contends with fierce competition from French ad giant Publicis and UK’s WPP. The company said creative agency DDB, founded in 1949, and crea…

If you’ve recycled a Nespresso capsule recently, your spent coffee grounds could help Los Angeles recover from the devastating January 2025 wildfires. Nespresso is donating 100,000 pounds of compost, made in part from recycled coffee capsules, to City Plants LA, a nonprofit that plants and cares for trees across the city. The Swiss brand will deliver the compost in three batches, and recently sent off its first batch of about 30,000 pounds to the nonprofit. Nearly a year after the Palisades and Eaton wildfires, the soil across Los Angeles county is still impacted. Wildfires contaminate soil with heavy metals, alter its nutrient contents, and increase the risk of e…

Here’s some good news: If you have student loan debt, you could soon qualify for a repayment plan that comes with lower monthly bills. The eligibility requirements for the Income-Based Repayment (IBR) Plan have been updated to allow a broader swath of student loan borrowers—including higher earners—to enroll in this plan as a result of a provision in the so-called One Big Beautiful Bill Act that passed over the summer. You may be able to switch to this plan, even if you don’t have partial financial hardship. The U.S. Department of Education is working to update its system to implement the updates to the IBR Plan and said it anticipates that those changes will be c…

The Salt Lake City Olympics planned for 2034 are now the Utah Games after organizers announced a new logo and name to reflect the multi-community work that goes into hosting the largest winter sports event on Earth. The state’s Governor, Spencer Cox, says the new logo has united people—though not in a good way. “It’s really brought people together because everyone seems to not like it,” Cox said at a recent press conference. The new logo is temporary until the final emblem of the Games is released in 2029. It spells out “Utah” in irregularly shaped characters (does that say “IJTAH?”) that are stacked on top of “2034.” Its launch color palette is just black and…

President Donald The President has commuted the prison sentence of former investment manager David Gentile, who was convicted of defrauding investors — the latest in a series of clemency actions The President has taken in white-collar criminal cases. Gentile had reported to prison on Nov. 14, just days before The President commuted his sentence, according to a White House official who requested anonymity to provide details of the clemency action. Gentile had been the CEO and co-founder of GPB Capital, which had raised $1.6 billion in capital to acquire companies in the auto, retail, health care and housing sectors. He had been sentenced to seven years in prison after an…

For many children, the experience of getting their first pair of glasses is an inevitable milestone, the first in a lifetime of visits to the eye doctor. But what if those lenses could actually help preserve the child’s vision and reduce the chances for more serious eye problems in adulthood? That’s the promise of a new type of lens approved by the Food and Drug Administration in September. While the technology has previously been available in Europe, Asia and other parts of the world, it’s now rolling out in the U.S. Here’s what to know about the new approach. What is myopia and why is it increasing? Myopia, commonly called nearsightedness, is when people can c…

Gustaf Westman, the homeware designer known for his delightfully chunky objects, just unveiled his latest project. It’s a shelf inspired by classic puzzles. Gustaf Westman In a new video posted to his Instagram, Westman introduces the Puzzle Shelf, a modular unit that comes in the form of several components resembling giant puzzle pieces. Users can assemble the shelf however they see fit, as well as select their own piece colors, which include white, forest green, fire-engine red, pink, a range of blues, and even a metallic silver. It’s currently available on a made-to-order basis, as each unique shelf is produced by a London-based 3D-print artist. Westman’s ir…

Chain stores have Black Friday. Online marketplaces have Cyber Monday. For local businesses, it’s Small Business Saturday. In the last 20 years, more segments of the retail industry have vied for their own piece of the holiday shopping season. The travel trade has firmly joined the trend with another post-Thanksgiving sales push: Travel Tuesday. On the same day as the nonprofit world’s Giving Tuesday, airlines, hotels, cruise ship companies, travel booking platforms and tour operators get in on the annual spirit to spend by promoting one-day deals. Consumer advocates say there are legitimate savings to be had but also chances to be misled by marketing that conveys a fal…

Even as the costs and challenges of doing business continues rising, there is a growing political effort creating artificial barriers that undermine business growth. Legislation and political directives are tying business leaders’ hands and limiting their choices in an increasingly diverse economy. National political rhetoric and autocratic use of federal and state agency authority preempt business leaders from doing anything with a hint of diversity, equity, or inclusion. This ultimately interferes with smart business decisions, restricts markets, and limits communities from achieving inclusive growth and shared prosperity. Inclusive growth should be practical busin…

“Zootopia 2” had a roaring and record-setting opening at the box office. The animated animal city sequel from the Walt Disney Company brought in $96 million in North America over the weekend, earned $156 million over the five-day Thanksgiving frame, and scored a staggering $556 million globally since its Wednesday opening, according to studio estimates Sunday. That made it the highest international opening ever for an animated movie, the fourth highest global debut of any kind, and the top international opener of 2025. “Wicked: For Good” stayed aloft in its second weekend for Universal Pictures, earning another $62.8 million domestically over the weekend for a North Am…

Deals promoted as some of the best of the holiday season are expected to keep people across the United States glued to their computers and smartphones as the post-Thanksgiving shopping marathon wraps up on Cyber Monday. It’s no secret that buying things online is now a staple of many people’s everyday routines. And year after year, those purchases mount during the gift-giving holiday rush. Experts expect consumers to drive record Cyber Monday spending this year, even amid wider economic uncertainty. Adobe Analytics has estimated that U.S. shoppers will spend $14.2 billion online Monday, or 6.3% more than in 2024. They already spent $11.8 billion online for Black Friday …

Major dairy producer Prairie Farms has announced a recall of select gallons of its popular Fat Free Milk due to concerns that the beverage may be contaminated with food-grade cleaning agents, which could make consumers ill if ingested. Here’s what you need to know. Prairie Farms recalls select Gallon Fat Free Milk Last week, Prairie Farms announced that it had initiated a voluntary recall of select Prairie Farms Gallon Fat Free Milk products produced at its Dubuque, Iowa, facility. The reason for the recall is that select gallons may have been contaminated with “food-grade cleaning agents,” according to the recall notice posted by the Food and Drug Administrati…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Leaders juggle a lot of demands and priorities. However, most CEOs tell me they’re highly attentive to company culture, change management, and workforce transformation in the age of AI—all areas that their chief human resources officers (CHROs) or chief people officers (CPOs) are tackling, …

December is a month that many look forward to as holiday festivities kick into full gear and extended R&R with our loved ones nears. But for cryptocurrency investors, the month is off to anything but a good start. As of the time of this writing, cryptocurrency prices are down across the board on the first day of December trading. This encompasses significant price drops of major cryptocurrencies, including Bitcoin, Ethereum, XRP, and Solana. Here’s what you need to know. Cryptocurrencies begin December with steep declines Nearly every major cryptocurrency is seeing significant declines on the first trading day of December. As of the time of this writing, mo…

Few Zoom calls have made me quite as self-conscious as my chat with Robert Biswas-Diener. An executive coach and psychologist, he recently coauthored a book on “radical listening.” Like many people, I’d assumed that I was a pretty good listener, but what if I’ve been doing it all wrong? By the end of the conversation, my fears have been confirmed—of the half-dozen skills he describes, I demonstrate only half. The good news is that we can all improve, and the advantages appear to be endless. By lending a more attentive ear to the people we meet, we become better negotiators, collaborators, and managers, while enhancing our own mental health. “It can be an an…

It looks a little like a sleek window AC, but a new device from Chinese appliance giant Midea is actually a reversible heat pump that can both cool and heat a home—and it’s designed to heat efficiently even when the temperature outside drops as low as 22 degrees below zero. The heat pump, called the Midea PWHP, just launched commercially after years of development. Over the last few weeks, I’ve been testing it in freezing temperatures in upstate New York. It works better than my gas furnace, and uses less energy. And the form factor and cost could help heat pumps—which already outsell gas furnaces—spread even faster. A new type of heat pump Like other heat pum…

In 2021, Prada created “Candy,” an influencer designed to sell perfume. With an appearance rendered using then-state-of-the-art tools, Candy’s not-quite-real vibe felt straight out of the Silicon (Uncanny) Valley. It was peppy, but cartoonlike, and it was hard to see how Candy could sell perfume it could never smell. Since then, technologies have greatly improved. A brand can now render any persona with a product, create movies with that model persona animated in a realistic way, and show them demonstrating products. By creating their own influencers, brands can keep their advertising budgets down and generate profits. It’s possible that the virtual influencers will …

Below, Jon Levy shares five key insights from his new book, Team Intelligence: How Brilliant Leaders Unlock Collective Genius. Levy is a behavioral scientist. For the last 15 years, he has studied what makes leaders and teams succeed, working with everyone from Nobel laureates to Olympic captains and Fortune 500 executives. He is also the founder of The Influencers, a one-of-a-kind private dining club with thousands of members, many of whom are some of the world’s most respected leaders. What’s the big idea? Success isn’t about raw talent or a single heroic leader. It’s about how we align, focus, and unlock the resources within our teams. Intelligent teams crea…

Ed Zitron peels off his green button-up shirt to reveal the gray tee beneath. Now properly uniformed, two cans of Diet Coke queued up before him, he’s ready to record this week’s episode of his podcast, Better Offline, at audio behemoth iHeartMedia’s midtown Manhattan studio. The topic on this July afternoon, as usual, is artificial intelligence. One of Zitron’s guests, screenwriter, director, and producer Brian Koppelman, talks about paying $200 a month for ChatGPT Pro. When Koppelman earnestly asks, “Do you not think AI is mind-bogglingly great at times?” Zitron’s answer—“No!”—comes so quickly it seems to spring directly from his cerebral cortex. It would have b…

Just like any new form of entertainment initially popular among kids and teenagers, video games got their share of suspicion, disdain, and even fearmongering. Today, they are a fully legitimate part of pop culture, but the narrative of video games being a waste of time is still alive. It’s highly unlikely to see a productivity guru advising you to play a video game. That said, as both a venture investor and a gamer, I insist that video games aren’t counterproductive. On the contrary, they help to develop skills that VCs, entrepreneurs, managers, and leaders need, while allowing you to take your mind off of stressors and recharge. My twin brother, Roman, and I ha…

For generations, we’ve been taught that early equals disciplined and late equals lazy. But that’s not biology—it’s a moral story disguised as science. As an expert in applied chronobiology, I’ve spent more than 20 years studying how biological rhythms shape work and wellbeing. It turns out that about 30% of people are early chronotypes (morning types), 30% are intermediates, and 40% are late chronotypes (evening types). Yet most workplaces still run on early-riser time—rewarding visibility over value, and hours over outcomes. When we align our schedules with our internal clocks, performance and motivation rise—but it takes courage to be honest about what that looks li…