What's on Your Mind?

Discounting has been part of retail’s toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don’t always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout. What’s often missing from the conversation is the role of experience-led value. Loyalty isn’t built through price alone—it’s built through moments that make a customer feel recognized, appreciated, and confident they made the right choice. When brands com…

Walt Disney Imagineering has revealed the inner workings of its latest creation: a real-life 3D version of Olaf, the funny snowman from Frozen, complete with a detachable carrot nose that kids can steal. According to Disney Parks, creating the snowman was a far greater challenge than standard bipedal humanoids, which rely on symmetrical weight distribution to stay upright. Olaf is a physical anomaly: He has a massive, heavy head perched on a remarkably slim neck, with two floating snowballs for feet and arms as thin as literal tree branches. This introduced equilibrium, mechanical, and thermal problems that the team had to solve. Adding to these design and techno…

Disney might tout its rides and character IP when it looks to lure people to its theme parks around the world, but once visitors get there, the draw is an escape from reality. Fans call it the “Disney Bubble”: The day-to-day world melts away and you’re immersed in an environment that is carefully crafted (and controlled) by Disney. The Disney Bubble is designed to let vacationers to take one step away from the real world for the length of their stay. Distractions are minimized. You don’t even need to pull out your wallet. Paying for things like a souvenir or a snack can be done with just the tap of your phone or Magic Band. The Bubble is why many guests prefer t…

With last weekend’s opening of World of Frozen in the renamed Disney Adventure World park, Paris became the new leader in advanced technology among the company’s theme parks. It’s a title that shifts hands frequently, but with its robotic Olaf and a new nighttime show that blends airborne and water drones with fountains, fire, and water walls, Adventure World is a technological marvel. Disney tends to downplay the focus on technology in its park attractions. Workers and executives at Walt Disney Imagineering (WDI) see the technology as a way to evoke emotion, their primary goal. And with a growing arsenal of tools at their disposal, from AI to powerful game engines (a…

Disney+ and Hulu subscription cancellations rose during the month that ABC briefly cancelled “Jimmy Kimmel Live!,” according to data from subscription analytics company Antenna. Walt Disney Co. owns the streaming platforms and ABC. ABC pulled the show off the air for less than a week in September in the wake of criticism over his comments related the killing of conservative activist Charlie Kirk. Antenna estimates total cancellations in September were 4.1 million for Hulu and 3 million for Disney+. The “churn rate,” or the percentage of customers that cancel their subscriptions in a specific month, jumped from 5% in August to 10% in September for Hulu. That figure jumpe…

During a lunch with my friend Kurt at the Chicago Club—one of those quietly elegant institutions where history sits comfortably in the room—I arrived with a question. It was one that could only be asked by someone trying to understand the United States from outside its horizon. Kurt’s surname carries enough S’s and K’s to suggest Eastern European roots. I am Brazilian, the grandson of Italians, Portuguese, Ukrainians, and with some Indigenous blood. Our grandparents crossed oceans from similar places, yet our lives unfolded inside different societies. I asked him: If our families had boarded different ships—mine arriving at Ellis Island and his in Brazil—would we …

Futureproofing your business requires an ability to embrace change, not just to react to it. Change is a constant, so companies that thrive in today’s landscape must be continuously adapting and innovating—changing as consumers change. Brands that truly stand the test of time understand that the core ingredients for long-term success are relevance, ease, and distinctiveness. Relevance No business, regardless of its size or sector, can consistently thrive without remaining in sync with consumers’ wants and needs, and keeping a pulse on the cultural nuances across their markets. At KFC, we have driven brand recognition and global growth by prioritizing releva…

Welcome to Pressing Questions, Fast Company’s workplace advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How do I decide what to take off of my résumé? A: There is much debate about if your résumé really needs to be one page. But regardless of if it’s one page or two, there are some common elements you can cut to make your résumé easier to read and more effective. Here are a few: Work history that’s more than 15 years old This one isn’t cut and dry. You shouldn’t just delete everything before 2010. But here’s what to consider cutting or condensing. I…

Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How do I get a hiring manager to respond to me? A: I’ve been on both sides of this scenario. I know how frustrating it can be to send your résumé and cover letter out into the void and wait for weeks without hearing anything. I also know how overwhelming it can be as a hiring manager to shift through hundreds of applications while meeting all of the normal demands of your job. So it’s a delicate balance. As a candidate you just want to know, but you also …

Welcome to Pressing Questions, Fast Company’s workplace advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How do I make a good first impression? A: Since this is a work-life advice column I’ll focus mostly on how you can make a good impression at work, but many of these tips work for other situations in life. Be interested: Ask questions It’s a simple truism of most conversations and human interactions: People like to feel like they’re interesting and important. If you know whom you’ll be meeting, you can go one step further and do a little research in ad…

Hundreds of thousands of people—including me—are heading to Austin, Texas, for the SXSW Conference and Festivals to learn, share, and meet others who are eager to propel business and culture forward. In perusing the lineup for this year’s conference, I was pleasantly surprised. In addition to Understood.org’s session, the agenda has half a dozen panels or meetups focused on some flavor of neurodiversity—from the science behind neuroinclusive office design to learning to “love your tricky brain.” As a neurodivergent leader at Understood.org, I often find myself the lone neurodiversity advocate in professional settings—creatively connecting dots to make the business…

Tennis is experiencing a resurgence, with almost 26 million people playing in the U.S. alone. That number has been on an upward trajectory five years in a row. While the sport’s renewed cultural relevance can be attributed to multiple factors, brands across fashion, entertainment, and even sports leagues like Major League Baseball are capitalizing on the trend through unconventional opportunities. On December 8, LoanDepot Park, home of baseball’s Miami Marlins, will undergo a temporary redesign to host the Unified Events Miami Invitational, a one-night, first-of-its-kind exhibition featuring top tennis stars Carlos Alcaraz, João Fonseca, Amanda Anisimova, and Jessica …

Getting dressed for work in the morning can be complicated. Gone are the days of the office dress code. While most of us are happy that our bosses no longer dictate that we wear collared shirts, heels, or shift dresses to work, this means the burden of figuring out what is appropriate now lies squarely on our shoulders. As corporate culture has become increasingly more relaxed, with denim often replacing trousers, finding the right balance between formal and casual can be tricky. If you show up to work in a three-piece suit, you might look like you don’t understand your company’s values. But if you wear your favorite baggy jeans, you might come off as unserious. A…

Dr. Becky Kennedy, a New York City-based clinical psychologist who coaches parents through difficult moments with their kids, has created a booming business centered on the notion that kids are, essentially, good people. The idea sounds simple, but to Kennedy, it’s profound—the key to unlocking healthy parent-child relationships. And that insight, which Kennedy has developed into the Good Inside method, has turned “Dr. Becky” from prominent psychologist into a celebrity-status parenting guru. [Image: Dr. Becky] Early in her career, Kennedy embraced what she calls a “behavior-first, reward-and-punishment” approach to parenting. But she came to understand that the me…

How brands reach consumers is always evolving. And at the Fast Company Grill at SXSW this past weekend, executives from Duolingo, NBCUniversal, and Creators Corp. discussed how they’re not only holding their consumers’s attention, but finding ways to embed their brands into their daily lives, primarily through branded entertainment. NBCUniversal: Find Ways to Engage Fans within an Experience When John Jelley, SVP of product and user experience at Peacock and global streaming for NBCUniversal, thinks about branded entertainment, he thinks about fandoms. From Love Island to The Traitors to Saturday Night Live, NBCUniversal has a wide array of IP with deep fando…

There’s a growing trend in Silicon Valley where engineers are therapizing themselves with ChatGPT . Well, not exactly therapy, but using self-reflective prompts to unlock profound insights into their lives. It’s like getting advice from a friend who’s exceptionally skilled at active listening—except she’s 300,000 years old and has lived over 100 billion lives (it doesn’t quite make sense, but neither does the time we’re living in). I visited the Commons, one of the founding hubs of “Cerebral Valley” in San Francisco, where a community of Claude and ChatGPT superusers gathered to discuss “AI for inner work.” This mostly Gen Z group shared their unconventional tactics f…

It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Eggs Up Grill has 90 restaurants in nine southern states, up from 26 in 2018. Florida-based Another Broken Egg Café celebrated its 100th restaurant last year. Fast-food chains are also adding more breakfast items. Starbucks, which launched egg bites in 2017, now has a breakfast menu with 12 separate items containing eggs. Wend…

Elon Musk runs an auto company. He oversees an aerospace company. And he controls a social media outlet. Now he wants to add chipmaker to his resume. The multi-hyphenate billionaire announced plans over the weekend to build a chip manufacturing factory in Austin, Texas, which will produce chips for SpaceX and xAI, which recently merged. Musk, at a presentation Saturday, said the project, dubbed Terafab, will be the “most epic chip building exercise in history by far.” Musk has been talking about Terafab for a while, but the event on Saturday marked the official start to the project. While xAI and other artificial intelligence companies have largely depended on TSM…

Imposter syndrome happens when we have the feeling that we do not deserve what we have achieved, fearing that we’ll be discovered to be fakes or frauds. Our successes, we tell ourselves, were achieved not through our actual abilities and talents, but through some combination of luck, timing, and mistakes others made that allowed us to slip through the cracks. Nobody is immune to this feeling, and it affects all segments of the public—from leaders, artists, actors, and the people we see as high achievers. Sheryl Sandberg, Harvard grad and former Facebook COO, wrote in her 2013 book Lean In: “Every time I took a test, I was sure that it had gone badly. And every time I…

Today’s fast-paced workplace requires us to change and adapt at increasing speeds, while managing complex interpersonal demands. Despite these challenges, we can utilize emotional intelligence to meet these continually increasing demands and excel in our new reality. The basis of emotional intelligence is the ability to recognize, understand, and manage our emotions—as well as know how they impact others. Beyond that, emotional intelligence gives us greater ability to understand the emotions of others, allowing for greater empathy. This in turn increases our ability to work effectively with others of different backgrounds and perspectives. Glenn Llopis, author of …