What's on Your Mind?

For the better part of the last half-century, the world has traveled to California to experience Silicon Valley. They’ve heard from Stanford dropouts-turned-unicorn founders, toured dazzling tech campuses, spoken with shrewd venture capitalists, and discussed, ad nauseum, the region’s core DNA. They’ve come to scoop up the secret fertilizer, take it back home, and sprinkle it onto the local soil in the hopes of magically growing “Silicon Prairie,” or “Silicon Heartland,” or Silicon Fill-in-the-Blank. In reality, few places in the United States—almost none outside a handful of big coastal cities—have succeeded. Eventually, hopeful communities have abandoned their “inno…

Startups bubbling with new perspectives, fresh technologies, and a war chest to spend on disruption while their businesses find their footing are often rife with innovation, but they don’t hold a monopoly on it. Young talent looking to disrupt legacy industries traditionally looked to entrepreneurship and startups. As corporations prepare for AI they’re trying to convince innovators that the best place to turn their ideas into reality is within the enterprise. “It’s fundamentally shifted in the last year and a half to two years,” says Michele Capra, a senior client partner for talent recruiting and consulting firm Korn Ferry. “Clients are now coming to me saying, ‘we…

Normalizing good urbanism requires culture change, and culture change requires an advocacy long game that makes space for ideas that seem impossible today. Political scientist Joseph Overton developed a concept in the 1990s that had a major influence on my views on and approach to building support for good urbanism. “The Overton window” refers to the range of ideas that are acceptable or mainstream in public discourse at a given time. The acceptable topics are shaped by public opinion, media coverage, influence of special interest groups, and actions of political leaders. As Joseph Lehman, a colleague of Overton’s put it, “Public officials cannot enact any policy…

When Iga Światek breezed to victory in this year’s Wimbledon women’s final, little mention was made of the head-to-toe On kit she was wearing. The reaction was testament to the “softly, softly” approach used by On these last few years—but the victory and subsequent exposure cemented its place among the fastest-growing challengers in a category long dominated by household names like Nike, Adidas, and Puma. Together, these legacy brands still command a significant portion of the global athletic footwear market, but their grip is loosening. Between 2021 and 2023, challenger brands like Hoka and On (sometimes referred to as On Running) grew their revenues by 29%, compared…

Grating coworkers, tone-deaf bosses, a ninth ask for revisions on a PowerPoint deck—as the workday annoyances pile up, it’s only a matter of time before every worker hits a boiling point. And when they do, they often hit up a trusted colleague to vent to in a direct message on a platform like Slack or Teams. “So often you’re sitting in a meeting, you’re hearing something, and you’re like, ‘Am I crazy, or are they contradicting themselves? Did they change the strategy again? Can you believe they just said this thing?’” says one former employee at a consulting firm, who agreed to speak to Fast Company anonymously. Sounding off to coworkers in DMs feels like both an out…

The Minecraft movie is crass, dumb, and barely coherent. It also just made almost $163 million at the domestic box office over its opening weekend. Video game adaptations have been on a hot streak in recent years. In 2023, The Super Mario Bros. Movie crossed the billion-dollar mark, nearly unseating Barbie as the year’s top-grossing film. Amazon’s Fallout shattered records with 2.5 billion viewing minutes in its debut week. And now, A Minecraft Movie stands as the highest-grossing film since Deadpool & Wolverine. Hollywood’s obsession with intellectual property—from comic book heroes to kids’ toys—is nothing new. But for decades, video games were the outliers…

Vince Gilligan spent a decade ruminating about his next TV series before he had a clear vision of what it was going to be. But through all that time, the writer/director, who is best known for creating Breaking Bad and Better Call Saul, knew one thing for sure: it had to be entirely different from what he’d made before. In fact, it had to be completely unlike any other show, period. “As far as a prime directive, it is always: A) how can we make this show look different than any other show on TV? That’s the most important one,” Gilligan told me during a recent call. “And B, how can we make the show look and sound and feel different from the other shows we’ve already …

As Fast Company‘s Brands That Matter marks its fifth year, the goal remains to honor globally recognized brands that inspire and resonate with audiences. This year’s honorees demonstrate the same qualities that have defined the program since its inception: a deep dedication to their core mission and meaningful connections with both their customers and the wider cultural landscape. While the recognized brands span diverse industries and achievements, they’re united by these fundamental commitments. METHODOLOGY With more than 1,200 entries, choosing Brands That Matter honorees requires months of researching and vetting applications, until finally landing on the …

In “The Mindset of Making,” Oliver Jeffers shared a compelling invitation: “Simply make as an extension of being alive.” His wisdom ignited my imagination. Too often, we associate creativity with being an artist, when all of us are creators. What might the world look like if we tapped into our innate creativity? “The world is a result of all of us as creators and storytellers,” Jeffers shares. “All human beings are is a collection of stories: There are the stories that we’re told, the stories that are told about us, and then the stories that we tell.” “We’re all born with this sense of surviving and then making—that is the reason that civilization flourishe…

There are a lot of words marketers can’t seem to quit. “Unique.” “Authentic.” “Real.” But these are threadbare clichés, which have all but become nullified due to the erosion of their meaning, a dilution fueled by the desire for brands to be generally, yet specifically, for everyone. But “everyone” is not a target audience. It’s a comfortable void. What brands really need right now isn’t another lap around the buzzword block. It’s courage. Courage to lean into the one trait that could cut through in a world of algorithms, sameness, and mediocrity. Marketers need to be weirder. If you want a sociological anecdote of how weird wins, look no further than online dating. D…

How should leaders prepare for AI’s accelerating impact on work and everyday life? AI scientist, entrepreneur, and Pioneers of AI podcast host Rana el Kaliouby shares her predictions for the year ahead—from physical AI entering the real world to what it means to onboard AI into your org chart. El Kaliouby cuts through today’s biggest AI headlines, bringing to light the insights that will matter most in the months to come. This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business…

Headlines have been challenging in 2025. Companies are under attack publicly and privately for policies viewed as “too progressive” or “woke.” The reality, however, is that most companies have strongly reaffirmed their sustainability commitments but less so their DEI commitments. Corporate social responsibility (CSR) works in the grey area between the two. Many affirming companies have opted for “greenhushing,” staying quiet about their strategies and leadership. There are pros and cons to that, but why are companies staying true to their goals and strategies? A simple but powerful answer: long-term value creation. Those staying the course have built strategies …

In an interview with Joe Rogan last month, Meta founder Mark Zuckerberg made a plea for companies to embrace more “masculine energy.” Zuckerberg went on to say, “A culture that celebrates the aggression a bit more has its own merits.” Never mind that Meta (then Facebook) became one of the world’s more profitable companies when COO Sheryl Sandberg ran its day-to-day operations. Or that Sandberg urged women to “lean in” by actively pursuing leadership roles and embracing opportunities in the workplace, sparking a global community dedicated to helping foster leadership, advancement and inclusion for women in the workplace. “When a very powerful CEO who has platforms …

When I launched my first business in my twenties, I thought success meant doing everything alone. I believed that if I worked hard enough, read every business book, and put in the hours, I’d eventually figure it all out. What I quickly realized, however, is that you don’t find the most valuable growth strategy in your balance sheet. You find it in your network. As the founder of Boston Business Women, I’ve watched thousands of women start and scale companies over the last decade. In 2024, women started 49% of all new businesses in the U.S., up from just 29% five years earlier. And while that growth is impressive, the gap between potential and access still looms large.…

Marks & Spencer is one of the latest U.K. high-street brands to launch a skiwear collection. Even supermarket Lidl is in on the action, with items in its ski range priced at less than 5 pounds (roughly $6.75). This follows earlier moves by fast-fashion retailers such as Topshop, which launched SNO in the mid 2010’s, and Zara’s imaginatively titled Zara Ski collection, which launched in 2023. Fast-fashion brand PrettyLittleThing’s Apres Ski edit (a collection of clothes chosen for a specific theme) tells potential shoppers that going skiing is “not necessarily essential,” which is good, because many of the products in the collection are listed as athleisure, not sp…

The Wall Street Journal published an opinion piece titled “Why Work-Life Balance Will Keep You Mediocre.” Certainly a headline designed to draw ire from many readers, myself included. The author advocates “ruthlessly” optimizing your time, from missing important events with loved ones to declining social events. The goal? In his case, he built a company worth $20 million and set himself up with financial freedom for the rest of his life. My gut reaction was, “That’s no way to live a life.” There was a time, in my early twenties, when I poured all of my energy and time into my job. I wore the badge of long hours and unlimited availability, replying to emails long i…

With tax season fast approaching, it’s the perfect time for parents to take advantage of valuable tax deductions and credits that can reduce their tax bill or increase their refund. Lisa Greene-Lewis, a tax expert with over 20 years of experience, has made it her mission to break down complex tax laws in a way that’s accessible and actionable for families. As a trusted voice in the industry—featured on programs like The Ellen Show and The Steve Harvey Show—Lisa shares her insights on the most important tax breaks parents should know about. This conversation has been edited and condensed for clarity. What are the top tax breaks parents should take advantage o…

In April 2024, Yahoo acquired Artifact, a tool that uses AI to recommend news to readers. Yahoo folded Artifact’s—which was cofounded by Instagram cofounders Mike Krieger and Kevin Systrom—into its revamped news app to help surface and curate content for readers. Yahoo CEO Jim Lanzone came on the Most Innovative Companies podcast to talk about the acquisition, the company’s approach to news curation, and what the future could hold for the private equity-owned company. This interview has been edited and condensed. Yahoo acquired news discovery platform Artifact last year. Now, the technology is used in Yahoo’s revamped news app. Why did you acquire the…

If the joy of seeing butterflies seems increasingly rare these days, it isn’t your imagination. From 2000 to 2020, the number of butterflies fell by 22% across the continental United States. That’s 1 in 5 butterflies lost. The findings are from an analysis just published in the journal Science by the U.S. Geological Survey’s Powell Center Status of Butterflies of the United States Working Group, which I am involved in. The endangered Karner blue butterfly has struggled with habitat loss. [Photo: USFWS/Flickr] We found declines in just about every region of the continental U.S. and across almost all butterfly species. Overall, nearly one-third of the 342 but…