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  1. The psychological contract hasn’t just shifted around where we work. It has shifted, and continues to shift, around the entire relationship between organizations and employees. That shift in expectations feels most dramatic when we look at Gen Z, the latest entrants to the workforce. More than 40% of Gen Z employees have refused a work assignment because of ethical concerns. Nearly four in 10 have turned down a job with a company that doesn’t align with their values. In the workplace, they are driving the conversation around social justice, mental health, and work-life balance. More than 90% of workers say they’ve been influenced by Gen Z on issues of meaning at w…

  2. A single stream of income is simply not cutting it for today’s young professionals. Instead, “income stacking” is the new way young people are weathering an unstable job market and rising cost-of-living. The annual Next Gen of Work survey from freelancer services company Fiverr polled over 12,000 respondents from both Gen Z and Gen Alpha across the U.S., the U.K., France, and Germany. It found that for almost half of Gen Z (46%), their biggest career fear is not making enough money to live comfortably. Cue income stacking. “Gen Z is watching the single-paycheck model wobble, and instead of waiting for it to steady, they’re building safety nets of their own …

  3. Owning a home sounds like a dream, sure, but a majority of Gen Z Americans feel discouraged about whether they can make this sort of lifetime goal a reality. To blame? Housing just isn’t affordable. While two-thirds of Americans between the ages of 18 and 27 say that homeownership is a lifetime goal, 82% of people in this generation believe that actually buying a home is more difficult for them than older generations, according to a new survey of 1,000 Gen Z adults released today by Realtor.com. Things are so bad, in fact, that 16% of Gen Zers rate housing affordability as one of their top life concerns. And it’s not just a feeling: Younger generations have been l…

  4. There’s been a seismic shift in the way we shop for fashion. We were once dependent on going in-store to physically browse, touch, and try on endless garments to ensure fit and style. However, e-commerce has introduced a virtual shopping experience eliminating these tactile touchpoints—often the difference between making the purchase or putting it back on the rack. Last year, 2.71 billion people made online purchases—and though shopping for apparel is still predominantly done in-person, 43% of U.S. consumers bought clothing and 33% bought shoes online. More consumers are embracing shopping via online storefronts and the younger, more digitally-savvy generations hold m…

  5. This Presidents’ Day, I’ve been thinking about George Washington—not at his finest hour, but possibly at his worst. In 1754, a 22-year-old Washington marched into the wilderness surrounding Pittsburgh with more ambition than sense. He volunteered to travel to the Ohio Valley on a mission to deliver a letter from Robert Dinwiddie, governor of Virginia, to the commander of French troops in the Ohio territory. This military mission sparked an international war, cost him his first command and taught him lessons that would shape the American Revolution. As a professor of early American history who has written two books on the American Revolution, I’ve learned that Wash…

  6. Volatility and rising accountability are reshaping every industry. Philanthropy isn’t immune. In moments like this, leadership drives meaningful progress. As chief philanthropy officer at UNICEF USA, I work with C-suite leaders and philanthropists to turn bold commitments into lasting impact. Carol J. Hamilton has spent four decades in the C-suite at L’Oréal USA and continues to serve across corporate and nonprofit boards. Between us, we’ve seen philanthropy evolve and adapt. We came together to talk about what leadership requires in this moment. Michele Walsh: You played a key role in shaping a global company’s philanthropic efforts. Since leaving L’Oréal USA…

  7. I’m standing in a showroom at the new General Motors design headquarters outside of Detroit resisting the urge to reach out and touch something. In front of me, there’s a Corvette CX, a one-of-one experimental sports car that the automaker has meticulously handcrafted to look both silky smooth and fast as hell. As I crouch down to see just how low this low-riding car would drive, the roof of the Corvette CX lifts up in front of me and opens like the cockpit of a multimillion-dollar fighter jet. The robotic precision of the sculpted body opening up is pure spectacle atop the shock-and-awe of the car itself. GM designed this all-electric “hypercar” to be action-movie-r…

  8. Motivation comes and go, but consistency is what will get you the results. That’s a principle I’ve tried to live by for as long as I can remember. For the most part, it has served me pretty well. But as I’ve gotten older, I’ve learned that being consistent while being unmotivated can be energy draining. And when mental and physical energy is lacking, it can be difficult to be consistent. Earlier this year, I found myself in a bit of a motivation rut. I’d had a very busy six months of work. As a freelancer, this is something that I’m definitely grateful for and don’t take for granted. When things started to slow down for a little bit, I figured that I would finally ha…

  9. The 2025 Brands That Matter United States honorees aren’t just united by their shared geography—they are all identifying their target audience and meeting them exactly where they need to. Whether solving a uniquely American problem, as GoodRx does in addressing the cost of prescription drugs, or pioneering innovation that can help people globally like Owlet, these companies are showing how American brands can step up in authentic and impactful ways. GoodRx GoodRx has built its brand equity by being present where its customers need it—the pharmacy counter. Over the past year, the prescription savings platform introduced a feature that gets users to engage with …

  10. Booking travel has become a bit of a game—especially if you want to get the best possible prices and avoid getting ripped off. That’s because hotels and airlines have developed the lovely habit of futzing around endlessly with their rates. Depending on when, exactly, you go to book the room or flight you want, you might end up being charged way more than if you waited a few days or even hours for prices to drop. The problem is that it’s damn-near impossible to figure out the logic behind it and know the right time to buy. And who among us has the time or energy to stay on top of that and keep checking back at all hours with the hope of magically stumbling onto a m…

  11. We Googled “Labubus.” We searched for “beaded sardine bags,” and recipes like “cabbage boil” and “hot honey cottage cheese sweet potato beef bowl.” We wanted information about Charlie Kirk and Zohran Mamdani, about Sinners, Weapons, and KPop Demon Hunters. We desperately needed to know why kids kept saying “6-7.” Together, these queries defined 2025. The 24th edition of Google’s Year in Search, the company’s annual top 10 lists of users’ most-searched items, debuted today. These hundreds of lists both validate our own obsessions and take us out of our own bubbles and echo chambers, offering insights into what our fellow humans are interested in. …

  12. Google has built a massive business selling ads that appear around search results: In its 2024 10-K filing with the Securities and Exchange Commission, the company reported roughly $198 billion under “Google Search & Other,” its largest profit segment and more than half of its parent company Alphabet’s total revenue. But search is undergoing a foundational shift toward accessing the web’s information with the help of powerful AI models, and nobody has yet found a winning model for placing ads around AI search results. At the same time, new generative AI models can now handle much of the cognitive efforts users typically expend to arrive at their intended web cont…

  13. Last week, Google released Project Genie, a powerful new AI-powered platform for videogame design. Project Genie, which is currently only available for Google’s AI Ultra subscribers, uses AI to build virtual worlds. That sounds interesting, if not necessarily revolutionary. Videogame developers already model and build virtual worlds all the time. Project Genie’s simple concept, though, belies the tech’s potential impact. The new system, and the Genie 3 model behind it, have the potential to forever change how videogames are built and played. Model the World Most videogames today rely on a handful of game engines to render their virtual worlds so th…

  14. GoPro’s announcement that it plans to cut 23% of its workforce this week didn’t come as a complete shock to anyone who’s been following the wearable camera maker over the past few years. Once a leader in the action camera market, the company has seen its stock fall from highs of more than $93 in 2014 to just 80 cents today. The $10 billion valuation it once boasted is a distant memory. (GoPro’s current market cap is just under $122 million.) Now it’s betting on an ongoing turnaround plan to stabilize the business. Part of that plan involves becoming an even leaner operation. GoPro will lay off 145 of its 631 employees starting in the second fiscal quarter. That wi…

  15. The phrase quiet quitting has been cast as a generational rebellion, a disengagement crisis, and a leadership failure, all rolled into one. The narrative suggests that half of your workforce has decided to coast, collecting a paycheck while doing the bare minimum. According to new global research from Culture Amp, which analyzed the experience of 3.3 million employees worldwide, fewer than 2% fit into the definition of quiet quitting—that is, employees who lack motivation to go above and beyond but still plan to stay with their company. That finding challenges the viral narrative, suggesting that what’s happening inside organizations is more nuanced than a mass wi…

  16. Across all sectors of the economy, there is a lot of churn in leadership right now going all the way to the top. The C-suite and its equivalent in many organizations has become a merry-go-round. When a new leader is hired into a key role, they must quickly get adapted to how things work in order to make positive changes while breaking as few things as possible. Great leaders have strategies to enable them to engage their new team quickly and institute change effectively. Here are four strategies that are critical. 1. Meet your team In a leadership role, you are likely to have many teams in your portfolio. In order to do anything successfully, you need to know w…

  17. As a leadership advisor, I’ve worked with countless executives who wrestle with failure—some fearing it to the point of paralysis, others glorifying it without extracting real lessons. Failure is inevitable. Growth is optional. The difference between leaders who thrive and those who stagnate isn’t the absence of failure—it’s how they respond to it. Fear of failure holds many organizations back, stifling creativity, slowing innovation, and fostering a culture of risk aversion. But failure, when embraced correctly, is one of the most powerful catalysts for growth. The problem? Too many leaders either avoid failure altogether or celebrate it without reflection. The k…

  18. Curiosity isn’t just a good personality trait or an indulgence—it’s a leadership superpower. In a business environment where innovation dictates success, curiosity serves as the catalyst for breakthroughs and industry reinvention. Yet, despite its transformative potential, it remains one of the most undervalued tools in leadership today. According to a Harvard Business Review study, curiosity fosters openness and collaboration while reducing decision-making errors. Yet only 24% of organizations actively encourage it, leaving a wealth of untapped potential on the table. The best leaders don’t just seek answers; they reframe problems. Instead of asking, “How do we fix t…

  19. Jason Momoa is a tough act to follow. Especially if you’re a Guinness marketer. Last year, the brand partnered with Momoa to direct and star in a U.S. spot for his favorite beer that ended up getting 13 billion impressions. So this year, Guinness decided to celebrate an even more valuable partner—its actual customers and fans. For the newest iteration of the long-running “Lovely Day for a Guinness” tagline—first rolled out in a 1935 ad campaign—the brand collected stories from customers across all 50 states. Among the stories is the Treme Brass Brand in New Orleans, who share pints of Guinness before taking the stage. The Chicago Plumbers Union are in ther…

  20. In 1995, the kids’ brand Hanna Andersson debuted matching family pajamas, kick-starting a trend. Three decades later, it’s become a tradition in many families to buy PJs emblazoned with reindeer or Christmas trees or menorahs to wear during the holidays. But if you’re concerned that seasonally specific sleepwear may not be so eco-friendly—after all, how much use will your toddler get from those Santa Claus jammies?—Hanna Andersson has a suggestion for you: Why not buy them secondhand? In 2023, Hanna Andersson launched Hanna-Me-Downs, a website for customers to buy and sell pre-owned products. If you scroll through the site, you’ll find thousands of gently used Hanna A…

  21. Ever wonder why the sound of rain makes you instantly drowsy, but a ticking clock drives you up the wall? That’s because not all noise soothes the brain in the same way. Sleep sounds might seem like just background buzz, but they’re carefully engineered to allow your brain to let go. Behind every babbling brook or rainforest storm track is an intricate design meant to quiet the mind, block out distractions, and nudge you toward sleep. As more people rely on sleep sounds to wind down, the industry behind them has surged, which is evidence of just how common this nightly ritual has become. Mediation and mindfulness app Headspace, says 51% of listeners use its sleep con…

  22. Parents across the U.S. should soon be able to determine how much lead, arsenic, cadmium, and mercury are in the food they feed their babies, thanks to a California law, the first of its kind, that took effect this year. As of January 1, 2025, every company that sells baby food products in California is required to test for these four heavy metals every month. That comes five years after a congressional report warned about the presence of dangerously high levels of lead and other heavy metals in baby food. Every baby food product packaged in jars, pouches, tubs, and boxes sold in California must carry a QR code on its label that consumers can scan to check the mos…





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