What's on Your Mind?

When Levi’s CEO Michelle Gass was in Japan last summer, she and chief product officer Karyn Hillman wandered down the street from the brand’s store in Tokyo’s trendy Harajuku neighborhood to a small, unassuming vintage shop called BerBerJin. They took the stairs down into its cavernous basement, where it keeps racks and racks of its best denim finds, and began the slow, laborious task of searching for treasure. A couple of hours later, Gass walked out with a pair of 1947 vintage 501s and an even rarer 1952 trucker jacket. “We tried on so many, many pairs of jeans,” Gass tells me over coffee in her San Francisco office in September. “You appreciate the nuances and beau…

In an era dominated by artificial intelligence and smartphones, one of the most overlooked engines of economic growth sits quietly at the heart of every neighborhood: the public library. Gone are the days when libraries were sanctuaries reserved for only reading and research. Today, they are being reimagined as dynamic hubs for workforce development, creative sector support, and cultural exchange. Across the country, these reservoirs of knowledge are evolving into digital and physical beacons of community resilience. Local access, global reach: A case study in artist empowerment In Huntsville, where I serve as the city’s first music officer, we’ve partnered …

If you look at a map of lightning near the Port of Singapore, you’ll notice an odd streak of intense lightning activity right over the busiest shipping lane in the world. As it turns out, the lightning really is responding to the ships, or rather the tiny particles they emit. Using data from a global lightning detection network, my colleagues and I have been studying how exhaust plumes from ships are associated with an increase in the frequency of lightning. For decades, ship emissions steadily rose as increasing global trade drove higher ship traffic. Then, in 2020, new international regulations cut ships’ sulfur emissions by 77%. Our newly published research sho…

For those of us not born tall and strong, using a shared electric bike can sometimes be cumbersome—they’re often big, heavy, and hard to maneuver. Bike-share giant Lime has taken note, releasing a new generation of bikes tailored for riders who could benefit from more accessible design. One of the first dockless micromobility companies, Lime launched in 2017, eventually filling the streets of major cities across the U.S., Europe, Australia, and the Middle East with its bright-green two-wheelers. Now the company has introduced an alternative model to its standard Gen4, designed to reach riders—particularly women and older adults—who may have found its original model ch…

As Fashion Week takes over New York, London, and Milan, designers aren’t just showcasing their collections on the runway—they’re taking over LinkedIn. The job-seeking platform reports a fivefold increase in live fashion show broadcasts over the past three years, with 85% of luxury brands turning to the professional social network to reach those with money to spend. LVMH and Louis Vuitton set the trend in 2019, making live fashion shows on LinkedIn the core of their engagement strategy. The move quickly paid off. After unveiling a new men’s collection in Shanghai, the brand drew nearly a million potential luxury buyers in just three days. Soon fashion powerhouses…

When he first gathered his newly assembled team to write the 1975 premiere episode of Saturday Night Live (then called, NBC’s Saturday Night), creator Lorne Michaels started with a simple credo: “Let’s make each other laugh, and if we do, we’ll put it on television and maybe other people will find it funny.” So many other people ended up finding it funny that SNL grew into a singular cultural phenomenon—one that remains on the air, and relevant, 50 years later. Over the course of making high-wire-act TV each week for a half-century, however, Michaels’s ideas about how to wrangle talent gradually evolved far beyond that initial make-each-other-laugh principle. “He …

As I walked into a Sunset Boulevard venue this past February, Luka Dončić’s face greeted me, flashing across a wall of old-school televisions. The TV screens flickered between a surreal reel of images: Dončić’s mug, a NTSC rainbow effect, a Valentine sweetheart candy image with the words “too small,” and a graphic with the words “Lil Luka’s Heartbreak Factory: Level 1.” For the uninitiated, this scene probably makes no sense. But for superfans of Dončić, star player of the Los Angeles Lakers, the messages are like a secret code to a new kind of fandom. Luka Dončić In February, Dončić celebrated the launch of his new direct-to-fans media company, 77X, by transfo…

Microplastics—the tiny particles of plastic shed when litter breaks down—are everywhere, from the deep sea to Mount Everest, and many researchers worry that they could harm human health. I am a machine learning researcher. With a team of scientists, I have developed a tool to make identification of microplastics using their unique chemical fingerprint more reliable. We hope that this work will help us learn about the types of microplastics floating through the air in our study area, Michigan. Microplastics—a global problem The term plastic refers to a wide variety of artificially created polymers. Polyethylene, or PET, is used for making bottles; polypropylene,…

When he takes office next year, Zohran Mamdani will be the first mayor of New York City in decades not to own a car. Mamdani—who bikes and rides public transit to work—wants to make city buses both faster to ride and free, building on a fare-free pilot he helped run in 2023. He also plans to expand the city’s network of bike lanes, add more car-free streets in front of schools, and wants to pedestrianize more areas in Manhattan as congestion pricing has reduced traffic. “In a city where the majority of households are car-free, we haven’t had a car-free mayor in a really long time,” says Alexa Sledge, communications director at the nonprofit Transportation Alternat…

Finding fulfilling and motivating work is a challenge for many people, but it can be especially difficult for those just starting their careers. And as Generation Z professionals—those born between 1997 and 2012—increasingly seek personalized career paths, managers are tasked with helping employees find meaning in their roles while also meeting organizational goals. Some managers may view Gen Z’s desire for meaningful work as a form of entitlement, but dismissing it can be costly. Research shows that employees who find their work meaningful experience greater job satisfaction, which directly boosts productivity. Meanwhile, ignoring this need can lead to higher employe…

In recent months, we’ve seen a wave of companies (including Amazon, JPMorgan, and Dell) and the federal government announce plans for a full-time return-to-office for workers. Other companies have slowly increased the numbers of the days they require in-office weekly. The subsequent pushback from many employees has been intense, with workers signing petitions, opting into “coffee badging” routines (where they swipe their badges, grab a coffee, and head home), or quitting all together. As multiple elements of psychological safety are broken by actions such as these, there is often some collateral damage. After accepting countless changes needed to survive and thr…

It’s only 9 a.m. and Michelle, a middle manager in a government organization, just received her eighth panicked email from a team member asking about the impending layoffs that were announced yesterday afternoon. People are clearly worried, and Michelle is beginning to feel overwhelmed. She’s in an unfortunate, yet common, position. She wants to keep people calm and focused, but information comes in drips from leaders above her. The culture she worked so hard to build is becoming flooded with uncertainty. People are scared. What can Michelle do to minimize feelings of threat and help the team keep running smoothly? Layoffs aren’t the only context in which uncerta…

Put down Wordle. New brain-exercise-for-the-day just dropped. “Can you read 900 words per minute?” a viral post that has been doing the rounds on X, challenges. “Try it.” If you made it to 600 words per minute, that’s more than twice the speed of the average reader. If you made it to 900, congratulations—according to some back-of-the-napkin math, that makes you 278% faster than the national average (which is 238 words per minute). By that same logic, it could take you around 40 seconds to read this 600ish word article. But should it? As one X user pointed out, “this is like brainrot for reading.” Or as Jane Ollis, medical biochemist and founder at AI-pow…

It might not seem like the maker of lawn and garden products and a skincare and cosmetics company have much in common. But both ScottsMiracle-Gro and Clinique have recognized that people are likely to seek out advice online these days, which is why they’re meeting consumers where they are with educational resources. “We’re using a lot of agentic AI to help people in any given market,” said John Sass, senior vice president and chief creative officer at ScottsMiracle-Gro, speaking at the Fast Company Grill at SXSW. “We have 158 years of experience; we can help you learn how to grow, whether you’re in Miami or Austin or Columbus, Ohio.” Recognizing this opportunity f…

Each year on the holiday that bears his name, Martin Luther King Jr. is remembered for his immense contributions to the struggle for racial equality. What is less often remembered but equally important is that King saw the fight for racial equality as deeply intertwined with economic justice. To address inequality—and out of growing concern for how automation might displace workers—King became an early advocate for universal basic income. Under universal basic income, the government provides direct cash payments to all citizens to help them afford life’s expenses. In recent years, more than a dozen U.S. cities have run universal basic income programs, often smalle…

Going global has been good business for Max. Since the video streamer’s debut in 39 Latin American and Caribbean countries a year ago, it has expanded to more than 70 markets globally, including Europe and Asia. These new audiences have helped grow its user base. In its most recently reported quarter, Max added 7.2 million global subscribers, bringing its total subscriber count to 110 million. As its audience grows, Max is also focusing on premium content and cracking down on password-sharing. JB Perrette, president and CEO of Warner Bros. Discovery global streaming and games, appeared on Fast Company‘s Most Innovative Companies podcast to talk Max’s international exp…

What do you envision when you think of meekness? You probably see a mousy doormat, someone sheepishly acquiescing to the will of the stronger. When Jesus says, “Blessed are the meek, for they shall inherit the earth,” you might think that those wimps will hand it over without a whimper or word of objection to stronger, more ambitious people. The philosopher Friedrich Nietzsche called meekness “craven baseness.” Indeed, one of the Oxford English Dictionary’s definitions is “inclined to submit tamely to oppression or injury, easily imposed upon or cowed, timid.” Meekness, then, is a weakness. Why would you ever want to be meek? The same goes for docility, often …

Meghan carries many titles these days. Besides being the Duchess of Sussex, she’s a podcaster, a philanthropist, a children’s book author, the star of a Netflix show, and the founder of a direct-to-consumer startup. But when I sit down to speak with her, she says she’s recently taken on a new role: that of Tooth Fairy. Archie, her 6-year-old son, recently lost his first tooth. Meghan rushed home to ensure she could be the one to leave a little money and a small dinosaur under his pillow. At 2 a.m., Archie woke Meghan up excitedly to tell her what had happened. “I had a lot of business meetings the next morning, but I still chose to cuddle with him the rest of the nigh…

Meta founder and CEO Mark Zuckerberg took the stand Wednesday to defend his company’s practices in a landmark trial that could determine whether social media companies can be held liable for alleged harms to children. But if the defendants lose, the implications could extend far beyond social media. The case centers on Meta and Google, with plaintiffs alleging that services like Instagram and YouTube are intentionally designed to keep users, especially kids, engaged—a dynamic they say can lead to harmful mental health effects, including addiction. The trial is widely viewed as a test case for roughly 1,500 similar lawsuits waiting in the wings. Meta and Google deny th…

Since the tragic news broke that director Rob Reiner and his wife, Michele Singer Reiner, have died, tributes have been pouring in. And amid the stories of kindness, compassion, and political action, one story stands out: How the couple’s chance first meeting altered the ending of the 1989 classic When Harry Met Sally—possibly the most beloved romantic comedy of all time. Had the couple not met during filming, the movie’s memorable New Year’s Eve ending might’ve not been a part of the film at all. During production of the iconic rom-com in New York City, photographer Michele Singer Reiner (then Michele Singer) stopped by the set. According to a 1989 New York…

In today’s hyper-competitive B2B landscape, marketing leaders face a paradox: The pace of change is relentless, yet the need for clarity and purpose has never been greater. With artificial intelligence (AI) reshaping every facet of business, the imperative is not just to keep up but to lead the charge. To navigate this complexity, we must lead with vision and innovate with intent—focusing our efforts, aligning teams, and making decisions that drive the business forward. Below is a no-nonsense framework for CMOs to fulfill our mandate of not just keeping up with the market but shaping what comes next. VISION IS THE STRATEGIC COMPASS Vision is more than a lo…

Human beings are complicated creatures, but we are also relentless forecasters. We spend much of our lives trying to infer the future from the past. Investors scrutinize market data to anticipate tomorrow’s returns. Meteorologists analyze yesterday’s weather to predict next week’s storms. And most of us, at some point, wonder where our own lives are headed. There is a reason for this impulse. A future that is completely predetermined would make life dull. But a future that is entirely random would make life impossible. After all, randomness means that past events provide no information whatsoever about what will happen next. If that were truly the case, planning would…