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Amid higher costs, longer wait times, and waning sales, Starbucks is ready for a brand refresh. The company’s new CEO, Brian Niccol joins Rapid Response to reveal how Starbucks plans to go back to its roots — prioritizing human connection and a local coffeehouse feel in the hopes of restoring the brand’s position in U.S. culture. Also, Niccol gives an inside look at the company’s subtle name change, which aligns with this new strategy. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with t…

In early 2024, Ryan Broderick, a surgeon at UC San Diego Health, was commiserating with some colleagues about the profusion of screens in today’s operating rooms. Though the displays provided essential guidance for minimally invasive operations in progress, they also added complexity. “We were looking around the operating room,” he remembers. “We have a lot of monitors, a lot of clutter. We were like, ‘There’s got to be a better way to do this.’” It wasn’t just about tidiness. ”For [a] monitor to be in the ideal position for surgery, it really should just be directly in front of your head without having to turn your neck or adjust your body,” explains Dr. Broderick. “Bu…

Hotel art has changed. In the last few years, generic photography and reproductions of works by Old Masters have given way to remarkable pieces of artwork befitting top-notch museums and the world’s best private galleries. Though it may feel like a 180-degree shift from the boring artwork that preceded these new and imaginative displays, hotels becoming cultural destinations unto themselves, by hanging up artwork ideal for the world’s top museums and private galleries, makes sense. “The standard used to be that you’d put a picture in a frame and call it a day—but hotels don’t cut it anymore with this,” says Spencer Bailey, editor-in-chief of a multivolume book s…

The last year has seen a global reckoning with the effects of social media on kids. Australia banned children younger than 16 from using social media platform. Jonathan Haidt’s The Anxious Generation became one of the most purchased books of 2024. And former U.S. Surgeon General Vivek Murthy called for these platforms to create warning labels akin to those on tobacco products. Despite wide acceptance that social media can contribute negatively to children’s social and emotional well-being, families, schools, and governments have no interest in pretending these platforms will eventually fade into obsoletion. Instead, many of these entities are interested in reevaluati…

When Apple first introduced MagSafe for the iPhone in 2020, I did not fully appreciate it. iPhones had supported wireless charging for a few years at that point—and Android phones started doing so in 2012—and while MagSafe offered faster and less finicky charging, it didn’t really change how you use your phone. Over time, though, Apple’s magnetic charging and docking system has blossomed into an important piece of the Apple accessory ecosystem. All of which makes the lack of MagSafe on the new iPhone 16e a letdown. It’s not the only compromise Apple made in pursuit of a $600 price tag: It also has just one rear camera lens, only two color options, and a front came…

Digital transformation is the most important investment that organizations can make to drive enterprise value. That’s according to 68% of 1,600 business leaders surveyed by Deloitte. And while I largely agree with their thinking, I would take things one very important step further. In my six years as CEO of Argyle, a technology company whose existence hinges on other organizations’ willingness to digitally transform their income verification process, I have learned this: A transformation that prioritizes the needs, skills, and experiences of the humans operating the technology being adopted is the key to long-term success. Consider the users Some call it takin…

So you flew too close to the sun—downloading app after app, recording hi-res video, binging podcasts—and now you’re faced with the dreaded “Storage Almost Full” pop-up on your iPhone. It’s OK: we can handle this together. Here are three extremely expeditious tricks you can use to clear out the clutter and get back to a carefree life of digital hoarding. Detach from big message attachments Every hilarious GIF. Every video of someone’s kid skiing. Every duck-faced selfie. They’re all taking up space, and you’ll almost never need to revisit them. Free up a metric pant-load of storage in mere moments by heading to Settings > General > iPhone Storage > …

Moments after Daniris Espinal walked into her new apartment in Brooklyn, she prayed. In ensuing nights, she would awaken and touch the walls for reassurance—finding in them a relief that turned to tears over her morning coffee. Those walls were possible through a federal program that pays rent for some 60,000 families and individuals fleeing homelessness or domestic violence. Espinal was fleeing both. But the program, Emergency Housing Vouchers, is running out of money—and quickly. Funding is expected to be used up by the end of next year, according to a letter from the U.S. Department of Housing and Urban Development and obtained by The Associated Press. That would le…

Over 15 years of working with leaders, I’ve noticed a clear pattern: Burnout often stems from what I call the Superman leadership style. Many cultures hold tightly to this image of a leader as strong, confident, and capable of fixing anything. This ideal isn’t just a societal expectation—it’s one that leaders impose on themselves. But striving to be a “Superman” leader is a recipe for burnout, because it’s both unrealistic and unattainable. Burnout, as highlighted by the World Health Organization, is an occupational phenomenon. It’s marked by exhaustion, reduced professional effectiveness, and a sense of detachment from one’s work. And leaders that fit the Superma…

The new year isn’t getting off to a great start when it comes to employment in the tech industry. Tech giant Salesforce is reportedly getting ready to cut 1,000 roles at the company. The expected job cuts are just the latest in a line of layoffs already initiated by well-known companies in the technology sector, including Amazon, Meta, and Microsoft. Here’s what you need to know. Salesforce to reportedly lay off over 1,000 employees Today, Bloomberg reported that Salesforce, the world’s top customer relationship management software company, will be cutting more than 1,000 positions at the company. The news came from an unnamed source and was not an official announc…

The iconic Louvre in Paris is no stranger to crowds. Since first opening in 1793, the museum has played host to millions of guests and undergone dozens of expansions and renovations to accommodate them. Today, though, overtourism has brought the historic site to a breaking point. In a typical year, the Louvre is prepared to accommodate 4 million visitors. But in 2024, almost 9 million people—70% of them originating from outside of France—passed through its doors. “Visiting the Louvre is a physical ordeal,” museum director Laurence des Cars wrote in a widely publicized leaked memo. Now the Louvre will now undergo a massive renovation to address overcrowding and ex…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. There’s a seismic shift reshaping the labor market, with tremors across government and business. The latest signal of this transformation is the announcement of the Skills-First Workforce Initiative, a collaboration of top employers aimed at making the skills needed for jobs more transparent. It follows an announcement from California Governor Gavin Newsom, who on April 2nd unveiled his Ma…

Marks & Spencer is one of the latest U.K. high-street brands to launch a skiwear collection. Even supermarket Lidl is in on the action, with items in its ski range priced at less than 5 pounds (roughly $6.75). This follows earlier moves by fast-fashion retailers such as Topshop, which launched SNO in the mid 2010’s, and Zara’s imaginatively titled Zara Ski collection, which launched in 2023. Fast-fashion brand PrettyLittleThing’s Apres Ski edit (a collection of clothes chosen for a specific theme) tells potential shoppers that going skiing is “not necessarily essential,” which is good, because many of the products in the collection are listed as athleisure, not sp…

If you own a house, your insurance premiums have probably surged over the last several years. A new report outlines how much worse it could get as climate disasters keep growing: In Florida, for example, the insurance cost for an average house could go up 89% in the next 30 years. In Miami, the cost for a homeowner could go up by 322%, or an additional $11,000 a year. As you pay more for insurance, the value of your house is likely to simultaneously drop if you’re in a high-risk area. The report, from the climate risk analysis nonprofit First Street, estimates that an average house in Florida will lose around 29% of its value by the 2050s. Meanwhile, home values will …

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. While virtual doctor visits were available prior to 2020, the COVID-19 pandemic kicked them into overdrive: From 2018-2022, the percentage of American hospitals offering telehealth jumped over 14% to 86.9%. In 2021, McKinsey reported that the use of virtual care had stabilized at 38 times higher than before the pandemic. That same year, 85% of doctors offered it and 37% of adults surveyed had us…

It may be winter and there may be a biting chill in the air, but the dozen men and women who have packed this small sauna room in east London are happily sweating away in their swimwear. It’s more than 90 degrees Celcius (194 Fahrenheit) in here — and it’s about to get even hotter. As ice blocks infused with lavender oil melt over sizzling hot stones, releasing fragrant steam, “sauna master” Oliver Beryl turns on some ambient music and starts to vigorously wave a towel in a circular motion above his head to spread overpowering waves of dry heat around the room. “Now try finding someone and sit back to back with them,” Beryl suggests. “Or, if you want, maintain…

The 2025 tax season is in full swing, and the number one question most people have on their minds after filing their return is, “Where’s my tax refund?” Thankfully, the Internal Revenue Service (IRS) offers a quick and easy online tool to help you check the status of your tax refund. Here’s what you need to know about the tool as well as how long it may take to receive your refund. Check your tax refund status with the IRS’s ‘Where’s My Refund?’ tool If you’re anxious about where your refund is, there’s good news: you can check its status in just a few seconds using the “Where’s My Refund?” tool from the IRS. Checking your refund status is pretty easy. Here’s h…

When brands like Patagonia or Eileen Fisher sell pre-owned products, they highlight how the pieces are in very good condition. That is not Rimowa’s strategy. Tomorrow, the German luxury brand is dropping a collection of vintage suitcases on its U.S. website that are covered in dents and scratches, old stickers, and luggage tags. And the wild thing is there is enormous demand for these beat-up suitcases, which cost between $600 and $1,000, generally around half the price of a brand-new Rimowa case. When the brand did similar limited-edition vintage drops in Germany, South Korea, and Japan, they sold out within minutes or hours. Over the last five years, as the fas…

The theme park wars will shift into an even higher gear right before Memorial Day. On May 22, Universal Orlando is scheduled to open Epic Universe, it’s $6 billion expansion that’s meant to lure more visitors away from the Magic Kingdom and other assets of Walt Disney World and make the company’s theme-park hub a seven-day visit for tourists. Announced in 2019, Epic Universe will be the first new Central Florida theme park in more than 25 years. Divided into five lands, it’s a park that hopes to have something that appeals to all types of family members. And it’s a serious enough threat that Disney has announced a major upgrade to its Orlando parks, part of a 10-year,…

Trader Joe’s and other grocers are limiting the number of eggs customers can buy across the U.S., citing limited supply caused by the ongoing bird flu outbreak. Trader Joe’s is capping purchases to one carton per customer each day, the Monrovia, California-based chain confirmed. That limit applies to all of Trader Joe’s locations across the country. “We hope these limits will help to ensure that as many of our customers who need eggs are able to purchase them when they visit Trader Joe’s,” the company said in a statement sent to The Associated Press Tuesday. Photos of in-store notices about eggs purchase limits at retailers nationwide have swirled around onlin…

Red Robin Gourmet Burgers is looking to close up to 70 underperforming locations, representing about 14% of the 498 restaurants that were operating as of the end of last year. The company has already closed one restaurant upon lease expiration, it said in an earnings release last week, and it plans to close three additional locations within the first quarter of 2025. Most of the 70 locations are likely to close at some point in the next five years once their leases expire, Restaurant Dive reported, with as many as 15 closing this year. This decision follows a review of the company’s operations, which revealed that these sites are not meeting performance expe…

Working abroad might be just what your career—and personal life—needs. It exposes you (and loved ones) to new, different, and potentially more fulfilling ways of living. It expands your worldview. And it builds skills and a reputation that can serve you well in your field down the road. Marissa Andrada, who’s managed people operations for dispersed teams at major organizations including Kate Spade, Starbucks, Red Bull, and Universal Studios, recalls one American employee she convinced to take on a role in Hong Kong running human resources for the Asia-Pacific region. When the woman returned to the states after her assignment was over, she quickly moved up to manage g…