What's on Your Mind?

Usually, all-nighters are for college students and people worried about losing their jobs if they don’t deliver. And if there’s one thing that Ryan Coogler—writer, director, and producer of Sinners—has demonstrated over his career, it’s that he delivers. Yet on this February afternoon—a day before his blood-soaked Southern Gothic blockbuster would become the most Oscar-nominated project in cinema history—he’s sitting across from me in a knit monochrome tracksuit and thick-rimmed glasses, looking rather sleepy. “My bad, bro,” he tells me after briefly losing his train of thought in the middle of a sentence. “I just pulled an all-nighter trying to get a draft in.” …

This summer, Ryan Reynolds and Hugh Jackman became co-owners of Australia’s three-time champion SailGP team. Days earlier, Anne Hathaway joined a female-led consortium purchasing Italy’s team for around $45 million. Kylian Mbappé has bought into France’s squad, while Sebastian Vettel, Deontay Wilder, and DeAndre Hopkins have each acquired stakes in teams. So, what’s drawing A-list celebrities away from traditional sports properties and toward a sailing league that’s only been around for six years? The answer lies in how SailGP has cracked a code that eluded the sport for centuries. What Russell Coutts, the league’s CEO and cofounder, described as once being “white…

When Santa Claus is done delivering presents on Christmas Eve, he must get back home to the North Pole, even if it’s snowing so hard that the reindeer can’t see the way. He could use a compass, but then he has a challenge: He has to be able to find the right North Pole. There are actually two North Poles—the geographic North Pole you see on maps and the magnetic North Pole that the compass relies on. They aren’t the same. The two North Poles The geographic North Pole, also called true north, is the point at one end of the Earth’s axis of rotation. Try taking a tennis ball in your right hand, putting your thumb on the bottom and your middle finger on the…

As wind-driven wildfires spread through the Los Angeles area in January 2025, fire-spotting technology and computer models were helping firefighters understand the rapidly changing environment they were facing. That technology has evolved over the years, yet some techniques are very similar to those used over 100 years ago. I have spent several decades studying combustion, including wildfire behavior and the technology used to track fires and predict where wildfires might turn. Here’s a quick tour of the key technologies used today. Spotting fires faster First, the fire must be discovered. Often wildfires are reported by people seeing smoke. That hasn’t…

For the first time in more than 40 years, a new hormone-free intrauterine device (IUD) is coming to market in the U.S.—and it’s designed with patients’ comfort in mind, both during the insertion process and once it’s in place. The new IUD, called Miudella, comes from the pharmaceutical company Sebela Women’s Health Inc. It was approved by the Federal Drug Administration (FDA) in late February, and is the second hormone-free IUD to be approved since 1984, when the copper-based option Paragard first became available. With the addition of Miudella, there will now be six IUD options available in the U.S. Not only does this advancement provide patients seeking a horm…

As fires burned tens of thousands of acres across Los Angeles County, officials were warning residents that the air was a “toxic soup” of pollution—fueled by the fact that not only vegetation but cars, buildings, homes, and all the plastics and electronics inside them were going up in flames. But to some residents’ surprise, the Air Quality Index (AQI) on their phones didn’t relay that same message. That’s because AQI doesn’t capture the full scope of air pollution—which, during the fires, was made up of toxins including lead, chlorine, and bromine. To give residents a fuller picture of what exactly was in the air around L.A., scientists with an air monitoring projec…

When Ben Stiller goes out to dinner, he drinks between one and three Shirley Temples. But a fully-grown adult ordering a classic child’s beverage can elicit funny looks. So, to help cut the stigma, and the sugar, the actor, director, and producer launched his own soda company last month—called Stiller’s Soda—with a grown-up version of a Shirley Temple as one of its three flavors. He simply wanted a version “that he could feel good about drinking himself,” says Stiller’s Soda cofounder Alexander Doman, a serial food and beverage entrepreneur. Stiller’s isn’t the only soda company suddenly flirting with the Shirley Temple. In the past year, soda powerhouses and…

Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How should I respond to rude comments at work? A: If I were to make a pie chart of most people’s complaints about work, the actual work would be one of the smallest slices. Bad bosses and annoying coworkers would take up the biggest slices, for sure. There are a few factors to consider if someone in your office is making rude comments. Is it a one-off or part of a pattern? If someone who is usually pleasant to work with says something rude out of …

Every morning, people fasten their watch, slip on a bracelet, and head out the door without thinking much about what they might encounter along the way. The air they breathe, the dust on their hands, and the surfaces they touch all feel ordinary. Yet many chemical exposures happen quietly, without smell, taste, or warning. What if something as simple as a silicone band around your wrist could help track those invisible exposures? Environmental monitoring has traditionally relied on snapshots of exposure from a water sample collected on a single day, a blood sample drawn at one point in time, or soil tested from a specific location. But exposure unfolds gradually a…

AI is now the first stop for many customer journeys, from brainstorms and searches, to recommendations and planning. Recent research from The Knot Worldwide found that 36% of couples are now actively using AI in their wedding planning—nearly doubling year-over-year—as couples turn to AI platforms for wedding inspiration, writing, and organization. A couple might use AI to start their wedding planning journey, but as they move closer to choosing a venue or vendor, they naturally look for signals that help them feel confident—authentic reviews, a consistent online presence, and expert content—so that they gain additional context and trust before taking their next step. …

Spot the robin’s egg blue of a Tiffany box, and you know there’s luxury inside. Or the sturdy brown of the UPS truck, and you expect reliable service. Yellow Minions make you smile, and Valentino’s vivid Pink PP Collection makes you want to step out and step up. Color is more than decoration. Color is a powerful tool that drives business and creates cultural relevance. The right hues build trust, drive sales, and make brands unforgettable, while the wrong ones can cost you customers and credibility. The launch of Coke Life in a green rather than familiar red can probably contributed to the product’s uphill battle with consumers. Even tinkering with a color combina…

My wife and I visited Singapore last week for the first time in a couple of years, and I was reminded how impressed I am with the country. It illustrates a great strategy point, the subject of this Playing to Win/Practitioner Insights (PTW/PI) piece, which borrows from Billy Preston, whose Billboard No. 1 hit song in October 1974, Nothing From Nothing, contained the immortal line: “Nothing from nothing leaves nothing.” This piece is a play on the line entitled Something From Nothing Leaves Something: How Strategy Choice Can Make Something out of Very Little. And as always, you can find all the previous PTW/PI here. Impressive Singapore The minute you land at Changi…

You quit the 9-to-5 to have more control over your time. You wanted flexibility, autonomy, and the freedom to structure your days around your life instead of someone else’s schedule. Yet here you are, apologizing to a client for not responding to a message immediately. Feeling guilty on a Tuesday afternoon when you’ve only worked for four hours that day. Checking Slack at 9:00 PM because that’s been your routine for most of your working career. Many solopreneurs don’t realize they’ve inadvertently recreated corporate life until they’re already living it. You traded a demanding boss for a dozen demanding clients. You swapped mandatory meetings for back-to-back Zoom…

If you’re self-employed and spend any time on social media, you’ve seen the debate. One person swears you need a professional website from day one. Another says a logo is the first thing to invest in. Someone else is selling a $500 course that promises to “elevate your brand’s presence.” Everyone has an opinion about where your money should go first (and they’re usually selling whatever they’re recommending). I’ve been running my own business for three years. I’ve run the branding gamut from DIY templates in Canva to hiring a professional brand designer. Here’s what I’ve learned: the right branding investment depends entirely on where your business is toda…

Through the end of the 2010s, people were a company’s infrastructure. Large workforces provided the scaffold upon which a business could build capacity for complexity: hire more people, take on more work. Artificial intelligence has upended this relationship, decoupling a company’s potential productivity from its headcount and redefining which businesses will fare best. As a result, America’s mid-sized companies are disappearing: the number of businesses with between 250 and 499 employees has fallen by 22.5% since 2020. Meanwhile, the independent professional economy is quickly growing to take their place: 30.4 million U.S. solopreneurs (businesses with a single e…

Just 48 short years ago, movie director George Lucas used the phrase “A long time ago in a galaxy far, far away” as the opening to the first Star Wars movie, later labeled Episode IV: A New Hope. But at least four important aspects of the Star Wars saga are much closer—both in time and space—than Lucas was letting on. One, the ability to add blue food coloring to milk, was possible even at the time the first film came out. But in 2024, Star Wars-themed blue milk became periodically available in grocery stores. And we, an environmental health engineer and a civil engineer, know there are at least three more elements of these ancient, distant Lucas stories that migh…

Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his son’s age, he watched the Blackhawks on TV, caught highlights on ESPN and read about the team in the newspaper. It’s a much different experience for Tye. “I go to YouTube with Snapchat, or Google something if I just have an idea that I want to know,” Tye McOmber said while sitting next to his father at a recent Blackhawks game. Tye McOmber is on the border of Generation Z, born roughly between 1997 to 2012, and Generation Alpha, approximately 2012 to 2024 — a sprawling group of people with unique media habits and diverse attitudes on where sports fit into their liv…

I was one of the millions of people who lost someone to the COVID-19 pandemic. Despite the nonstop news about the “new normal,” my grief felt invisible. I took shallow solace in my phone and turned to social media to numb me from the reality that I now lived in: a world without my dad. One day, while mindlessly scrolling, I came across the r/Squishmallow subreddit, where a girl had posted her collection of more than 100 round plush toys. They were called Squishmallows—round stuffed animals invented in 2017 that have become one of the most popular toy lines in the world, with more than 100 million sold each year. I was hypnotized. I expected that my dive into the S…

St. Patrick’s Day usually conjures images of partying, Catholicism, Irish nationalism and, perhaps most famously, the color green: green clothes, green shamrocks, green beer and green rivers. So my students are often surprised when I tell them that St. Patrick’s Day was once a solemn feast day when you’d be far more likely to see the color blue. In fact, there’s even a color known as St. Patrick’s blue. ‘True blue’ Historians don’t know much about St. Patrick. But they believe he was born in the fifth century as Maewyn Succat. He wasn’t Irish; rather he was born in Wales, the son of a Roman-British official. He was, however, captured by Irish pirates and en…

Since taking over the coffee chain in 2024, Starbucks CEO Brian Niccol has been on a mission to go “back to Starbucks” and rekindle the feeling of warmth inside the coffee giant. That’s led to new store designs, new employee training, new uniforms, new menu items, and new staffing—which have helped the company break out of a two-year sales rut. But as part of this deep strategic exploration, Niccol made two specific asks for Starbucks’s cross-discipline design team that are being revealed today: an iconic new cup and a new plush chair. As the literal touchpoints between the consumer and the company, “they are the biggest signals we have of warmth, comfort, an…