What's on Your Mind?

If the thought of being hunted by something that can see your every move makes your skin crawl, you might want to steer clear of Eyes Never Wake. This viral horror game takes immersion to the next level, using your webcam to let a lurking monster track your movements in real time. To survive, players must physically move to avoid detection—ducking under desks, leaning out of sight, and staying perfectly still as the creature stalks the room. The game doesn’t stop at just watching. It listens, too. The game listens, too. With your mic always on, the AI-driven entity reacts to sound, forcing players to stay silent to avoid being found. “Every corner you turn is a ch…

Visit just about any downtown on a weekend and you will likely happen upon a farmers market. Or, you might grab lunch from a food truck outside a local brewpub or winery. Very likely, there is a community-shared kitchen or food entrepreneur incubator initiative behind the scenes to support this growing foodie ecosystem. As rural America gains younger residents, and grows more diverse and increasingly digitally connected, these dynamics are driving a renaissance in craft foods. One food entrepreneur incubator, Hope & Main Kitchen, operates out of a school that sat vacant for over 10 years in the small Rhode Island town of Warren. Its business incubation pro…

For more than a century, a stretch of riverfront in Toronto was an industrial wasteland, with oil storage tanks, factories, and shipping infrastructure sitting on former wetlands. Now, part of the site is a sprawling new park, and next year, construction will begin on a new neighborhood inside it. “It’s incredibly transformed,” says Emily Mueller De Celis, a landscape architect at the firm Michael Van Valkenburgh Associates, which won a competition to “renaturalize” the area in 2007. “Rather than walking around in and amongst oil refineries and other industry, now you are immersed in nature, walking along the banks of a river with spectacular views back to the cit…

If you’re order number 67 at In-N-Out, don’t expect to hear your number called. The fast food chain has reportedly removed the number from its system, after viral videos show teens responding with wild celebrations after waiting around just to hear the number called. “Imagine explaining this to someone in the future,” one commenter wrote. Employees confirmed the number hasn’t been used for orders for about a month, according to a report from People magazine. After order number 66, the next order jumps straight to number 68. The chain has also removed the number 69, for good measure. The two digits, pronounced “six, seven,” not “sixty-seven”, have also been …

Even as the costs and challenges of doing business continues rising, there is a growing political effort creating artificial barriers that undermine business growth. Legislation and political directives are tying business leaders’ hands and limiting their choices in an increasingly diverse economy. National political rhetoric and autocratic use of federal and state agency authority preempt business leaders from doing anything with a hint of diversity, equity, or inclusion. This ultimately interferes with smart business decisions, restricts markets, and limits communities from achieving inclusive growth and shared prosperity. Inclusive growth should be practical busin…

The state of Indiana is no stranger to underdog stories. Hoosiers and Rudy, two of the most iconic underdog sports films ever made, both take place in the state, and both are based on true stories. Hoosier nation now has a trilogy. Indiana University’s football team had been a Big Ten doormat for as long as the conference had existed. Then, athletic director Scott Dolson hired Curt Cignetti as head coach, and Cignetti embarked on the greatest turnaround story in modern college sports. In just his second season, he led the Hoosiers to their first-ever national championship, defeating the University of Miami Hurricanes, 27-21, on Monday night, and completing a perfe…

As the geographic center of Indianapolis, Monument Circle is in many ways the heart of the city. The 284-foot Soldiers and Sailors Monument towering in the middle is a beloved local landmark, and the plaza and fountain around its base has been a gathering place since it opened in 1902. But the way most people experience it is through the window of a car. Monument Circle is technically a traffic circle, which means the center of the city is little more than a place for cars to drive. The past couple of years, however, have shown another possibility. Since 2023, from June through November, part of the traffic circle has been closed to cars and converted into Spark on th…

The small American bookstore is back. Over the last five years, the number of independent bookstores in the U.S. jumped by 70%. In 2025 alone, 422 new bookstores opened, according to the American Booksellers Association. The industry’s success was far from inevitable. For a long time, indie bookstores were struggling. In 1995, when Amazon opened as the “Earth’s largest bookstore” and started undercutting the prices at brick-and-mortar stores, readers quickly started shopping online. Small stores, which were already facing competition from chains like Borders, started to close. By 2009, the number of independent bookstores across the country had dropped to an all-time …

As cases of potentially deadly botulism in babies who drank ByHeart infant formula continue to grow, state officials say they are still finding the recalled product on some store shelves. Meanwhile, the company reported late Wednesday that laboratory tests confirmed that some samples of formula were contaminated with the type of bacteria that has sickened more than 30 babies in the outbreak. Tests by an independent food safety laboratory found Clostridium botulinum, a bacterium that produces toxins that can lead to potentially life-threatening illness in babies younger than 1, the company said on its website. ByHeart officials said they notified the U.S. Food and …

Anxiety about costs and affordability is particularly high among Asian Americans, Pacific Islanders and Native Hawaiians, even at a moment when economic stress is widespread, according to a new poll. About half of Asian American and Pacific Islander adults said they wanted the government to prioritize addressing the high cost of living and inflation, according to the survey from AAPI Data and The Associated Press-NORC Center for Public Affairs Research, which was conducted in early December. In comparison, a December AP-NORC poll found that about one-third of U.S. adults overall rated inflation and financial worries as the most pressing problems. The findings indicate t…

Thanksgiving is now less than six weeks away, which means many families are making plans for travel and meal prep. But the cost of inflation will also be weighing heavily on their minds, especially for those who have large Turkey Day gatherings to feed. However, the world of grocery shopping is highly competitive, and one chain, Aldi, is aiming to outdo the competition in enticing cost-conscious consumers to shop at its stores. The national grocery store chain has announced that it will put a full Thanksgiving meal, which feeds 10, on your table for just $40. Here’s what you need to know as the turkey dinner wars kick off for 2025. Aldi announces a Thanksgivin…

Influencers get a lot of stick these days. The latest thing they’re being blamed for: shark attacks. Scientists have noted a recent rise in shark attacks, and according to new research published in the journal Frontiers in Conservation Science, of the 74 recorded bites in the seas around French Polynesia, 5% were assessed as acts of self-defense. Professor Eric Clua of PSL University in France, who led the research, holds social media responsible. “I don’t encourage, as many influencers do on social networks, [people] to cling to a shark’s dorsal fin or stroke it, under the pretext of proving that they are harmless,” Clua told The Times. “The sharks here feel …

Featuring Gene Eidelman, Cofounder, Azure Printed Homes; Kate McLeod, Cofounder and Formulator, Kate McLeod and Nicole Richards, CEO, Allonnia. Moderated by Rebecca Barker, Editorial Event Producer, Fast Company. It’s not enough for companies to declare their commitment to the environment. As the federal government rolls back environmental programs and policies at a head-spinning pace, businesses are on their own to maintain momentum in the push toward sustainability. Hear from leaders who are spearheading climate-positive practices by tackling forever chemicals, reimagining what’s possible with recycled plastic and packaging, and more. View the full article

Innovation hubs were once the darlings of corporate strategy, promising to future-proof businesses and spark breakthrough ideas. But two decades in, the cracks are showing. Too many hubs have struggled to prove their worth, and some have quietly shut down altogether. In reality, these costly spaces never lived up to the hype—and the future lies elsewhere. Rather than investing in shiny new labs, organizations should be cultivating innovation communities: networks of people, inside and outside the company, who collaborate around shared challenges and opportunities. Looking Back: Proliferation Innovation hubs have proliferated through private enterprise over the…

When government officials accidentally included Jeffrey Goldberg, The Atlantic’s editor-in-chief, in a Signal group chat discussing U.S. military plans, all hell broke loose. The Atlantic’s CEO, Nicholas Thompson, joins Rapid Response to discuss the scandal now known as “Signalgate,” revealing insider details about how the story came to be and sharing how the publication thinks about fostering its success as a business while maintaining editorial independence. This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid…

Bestselling author Malcolm Gladwell and award-winning creator Kenya Barris sat down with Fast Company’s KC Ifeanyi at the FC Grill at SXSW. The trio discussed The Unusual Suspects, Gladwell and Barris’s latest podcast series, as well as their business partnership and creative process. Stay tuned for key takeaways from their conversation and why The Unusual Suspects is a must-listen. https://www.audible.com/pd/The-Unusual-Suspects-with-Kenya-Barris-and-Malcolm-Gladwell-Audiobook/B0DNLMFCX7 View the full article

Getting a sense of the scale of social media platforms can be tricky. While tech companies often share self-serving metrics—like monthly active users or how likely users are to buy products after engaging with brands—they rarely offer a true sense of their platforms’ enormity. But a new study published in Cornell University’s preprint server arXiv aims to change that by quantifying TikTok’s scale over a single day—claiming to be among the first to grasp the platform’s full scope. It also offers insight into what people are watching, how much content is being uploaded, and who is posting it. “The motivation is using this social media data to better understand socie…

Featuring Paul Feig, Founder, FeigCo; and Director and Producer, Another Simple Favor. Moderated by Kc Ifeanyi, Executive Director of Editorial Programming, Fast Company. Producer and director Paul Feig is looking to strike gold twice with the follow-up to his 2018 hit film A Simple Favor starring Blake Lively, Anna Kendrick, and Henry Golding. Beyond the plot twists and intrigue, Feig’s sequel further exemplifies his commitment to telling women-led stories including Jackpot!, Ghostbusters, Spy, The Heat, and Bridesmaids. Join Feig for a one-on-one conversation on his unique approach to comedic storytelling with complex female lead characters at the center. View the…

Nokia Bell Labs has a long, storied history of producing Nobel Prize winners, creating innovative new technologies, and bolstering critical infrastructure that underlies most of the devices we all use every day. This week, it held a special event at its Murray Hill, New Jersey campus to celebrate its 100th anniversary, featuring appearances by politicians like New Jersey Governor Phil Murphy, business leaders, and even a robot named “Porcupine.” Fast Company was able to get a behind-the-scenes tour of the complex, and several of the projects and laboratories that are working on new and advancing technologies—labs that are typically shut away from the public eye. Nokia…