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Coca-Cola said Wednesday that its chief operating officer will become its next CEO in the first quarter of 2026. The Atlanta beverage giant said its board elected Henrique Braun as CEO effective March 31. James Quincey, Coke’s current chairman and CEO, will transition to executive chairman of the company. Braun, 57, has worked at Coca-Cola for three decades. Prior to assuming the COO role earlier this year, he led operations in Brazil, Latin America, Greater China and South Korea. He has held positions overseeing Coke’s supply chain, new business development, marketing, innovation, general management and bottling operations. Braun was born in California and raised in B…

Robotaxi pioneer Waymo plans to expand to London next year, marking the company’s latest step in rolling out its driverless ride service internationally. Waymo said Wednesday that it will start testing its self-driving cars on London streets in the coming weeks—with a human “safety driver” behind the wheel—as it seeks to win government approval for its services. In a blog post, Waymo said it will “lay the groundwork” for its London service in the coming months. The company said it will “continue to engage with local and national leaders to secure the necessary permissions for our commercial ride-hailing service.” Waymo’s self-driving taxis have been operating …

The Federal Reserve cut its benchmark interest rate by a quarter point Wednesday for the third time since September, bringing its key rate to about 3.6%, the lowest in nearly three years. Before September, it had gone nine months without a cut. The benchmark rate is the rate at which banks borrow and lend to one another, and the Fed has two goals when it sets the rate: one, to manage prices for goods and services, and two, to encourage full employment. The benchmark rate also affects the interest rates consumers pay to borrow money via credit cards, auto loans, mortgages, and other financial products. Typically, the Fed might increase the rate to try to bring down infla…

In a stunt that’s surely destined for Netflix adaptation, this weekend a group of thieves broke into the Louvre in broad daylight and stole nine pieces of priceless jewelry in less than seven minutes. Prediction markets are already betting on whether the robbers will be caught. Prediction markets, including popular sites like Polymarket and Kalshi, are platforms dedicated to betting on current events including elections, sports events, and even cultural moments. In the past, they’ve been used to gamble on the next pope, the incoming editor of Vogue, and even whether the “Coldplaygate” couple would each get a divorce. Now, as French police desperately search for th…

If you’ve been noticing that cobalt-hued water bottles have started to pop up everywhere you’re not alone. The water has recently made an appearance on shelves at major retailers including Whole Foods and 7-Eleven, starred in viral social media videos created by fitness influencer Ashton Hall, adorned on tables at the Golden Globes, and beginning this week, will star in a fresh new advertising campaign featuring WNBA point guard Skylar Diggins. All of these marketing efforts represent a more expansive pitch by Saratoga Spring Water that the brand’s premium-priced water isn’t just for fine dining– which has been the brand’s core focus for the past several years — it’s …

The health care industry, like many others, has traditionally relied on tried-and-true conventional, one-way marketing tactics. However, that strategy is no longer enough to break through to consumers. More than 81% of consumers tune out generic ads and crave more engaged and personalized content, signaling that marketers need to adapt and stop ineffective communication that tries to pull consumers to them. Instead, we must go to our customers, meeting them precisely where their attention already lives. We know a great story has the power to transcend demographics, evoke emotion, and build lasting connections. Ultimately, brands are collections of human beings, an…

A few years back, Deanna Conley had just moved to Newport, Rhode Island with a 3-month-old and 3-year-old. She soon joined a focus group for a new type of club forming in her area. This club—part daycare, part adult coworking space, and a little bit gym—would fulfill Conley’s post-moving needs: It offered community in a town where she knew no one, a space to work as a small business owner without an office, and affordable childcare. “The cost of a nanny was really prohibitive for us,” Conley says. Her older son had been in traditional daycare prior to the family’s move, but Conley thought this club might be a bit different. “I was really interested in and excite…

Last week, Amazon became the latest company to announce massive layoffs. In a memo, senior vice president of people experience and technology, Beth Galetti, revealed that the company would let go of “approximately 14,000” employees, citing AI innovations and a fast-changing world. “This generation of AI is the most transformative technology we’ve seen since the Internet, and it’s enabling companies to innovate much faster than ever before (in existing market segments and altogether new ones),” Galetti wrote. “We’re convinced that we need to be organized more leanly, with fewer layers and more ownership, to move as quickly as possible for our customers and business.” …

Early in my career, a boss encouraged me to leave a stable operations role for a position in sales. They noticed my natural persuasiveness in communication and approach to problems, skills they believed could translate into success in a completely different discipline. It felt like a gamble. I was trading a steady income for compensation directly tied to performance and sales volume. And, I would be venturing into a role where I had no prior experience. But I ultimately took the leap, and that shift changed the entire trajectory of my career. That experience taught me to embrace discomfort and trust in my capacity to grow. It also revealed something fundamental …

Consumer products is perhaps one of the broadest, most competitive arenas for marketers, always facing the constant question: “Why should anyone care or pay attention?” These Brands That Matter honorees are answering that question. Brawny To launch its new three-ply paper towels, the brand decided to breathe new life into its lumberjack mascot, to help the Brawny Man stand out on store shelves and in culture. The brand puts its new heartthrob mascot into a partnership with Bachelor Nation‘s Rachael Kirkconnell to tap into a real-life messy moment—her high-profile breakup—and flip it into a story of strength and humor. In a video posted to TikTok and Instagram, Rach…

When you think of leaders you admire, you likely imagine them as authentic, at least in the sense of seeming genuine, real, and trustworthy. Science confirms this is usually the case. For example, data tells us that trustworthy leaders stand out for their “no thrills” patterns of behavior: They are, in other words, predictable, reliable, and unlikely to shock their employees or followers with erratic or excitable behavior that freaks them out. Furthermore, the best meta-analysis (quantitative review of hundreds of independent top studies) on personality and leadership tells us that one of the most consistent predictors of whether someone emerges as a leader,…

If you are one of the millions of Americans who filed for an extension on your federal tax return back in April, you might be wondering if you still need to pay your taxes by October 15 because the government is currently shut down. The simple answer is yes—for most filers. (Two exceptions, though, are if you were affected by a federally declared disaster, or if you were living out of the country on the due date.) This year, many people are wondering if the Internal Revenue Service (IRS) deadline still stands, given the The President administration has furloughed 34,400 of some 74,300 employees, according to agency. That’s over half the current workforce. “Due…

You don’t have to be an avid reader of restaurant industry trade publications—though I can attest that they are oddly fascinating—to realize that everything’s getting more expensive. The good news is that there’s an easy way to counteract those rising menu prices. By purchasing discounted gift cards, you can defray the cost of fast-food, fast-casual, and sit-down chains, and maybe even some other retailers that have nothing to do with stuffing your face. All you need is a place to find authentic, cheap gift cards and a little foresight on when to buy them. This tip originally appeared in the free Cool Tools newsletter from The Intelligence. Get the next issue …

On May 19, 2023, a photograph appeared on what was then still called Twitter showing smoke billowing from the Pentagon after an apparent explosion. The image quickly went viral. Within minutes, the S&P 500 dropped sharply, wiping out billions of dollars in market value. Then the truth emerged: the image was a fake, generated by AI. The markets recovered as quickly as they had tumbled, but the event marked an important turning point: this was the first time that the stock market had been directly affected by a deepfake. It is highly unlikely to be the last. Once a fringe curiosity, the deepfake economy has grown to become a $7.5 billion market, with some prediction…

Every office has that coworker that turns up to a meeting coughing and sniffling while proudly proclaiming they have never once taken a sick day in their career. (If there isn’t one, maybe it’s you.) But as one viral TikTok makes clear, those attitudes towards taking sick days may be changing—just as sick days themselves are changing, as some think being sick isn’t a real excuse to not work in the WFH era. The skit—which has more than 2.3 million views—sees popular TikTok creator Delaney Rowe adopting the role of that coworker, turning up to a meeting with a hospital tag still on wrist, oh-so bravely battling through the workday while simultaneously making it eve…

The room is silent. All eyes are on you. Your heart races, but as you take a deep breath, confidence replaces the nerves. You begin to speak, not just to inform, but to captivate. Public speaking isn’t an innate talent; it’s a skill that can be mastered. With the right techniques, anyone can transform into a compelling speaker. Research shows that 77% of people experience anxiety around public speaking, yet confidence and clarity can be learned. I frequently speak publicly, addressing teams of executives, industry leaders, and students. As a seasoned financial services executive with two decades of leadership experience and the two-time author of Wisdom on the Way to…

What does it mean to be “smart” or “dumb”? Few questions are more deceptively complex. Most of us have strong opinions about what those words mean, but scratch the surface and it becomes clear that “smart” and “dumb” are slippery, subjective constructs. What seems smart to one person may strike another as naive, arrogant, or shortsighted. Worse still, our own perception of what’s smart can shift over time. Yesterday’s clever decision can look like today’s regrettable blunder. Take Jay Gatsby, for instance. His grand plan to reinvent himself, amass a fortune, and win back Daisy once seemed like the height of romantic intelligence; but in the end, it revealed itself…

Yelp users looking to learn more about restaurants, businesses, and other locations on the platform can now get information from an AI-powered Yelp Assistant. When logged-in users on Yelp’s iOS and Android apps visit particular business pages, they can now ask specific questions ranging from where to park to whether a restaurant offers vegan options. The answers are generated based on facts from reviews posted on Yelp, information provided to the platform by businesses, and businesses’ own websites, with relevant sections and even photos from Yelp reviews highlighted in the AI response. The assistant also provides a list of suggested questions to ask about a particul…

Either you’ve lived it, or you’ve heard about it from friends: the endless job search, featuring hundreds of applications sent. Maybe one or two companies reply . . . that end up being bots. It can feel like your résumé has been sucked into a black hole. And in a way, it has. It’s perhaps been consumed by a “ghost job”—a job listing that looks legitimate, with a full description for a role, maybe even a starting date and a LinkedIn link. There’s a twist, though. The job isn’t real. It’s either an essentially fake listing for a job that doesn’t really exist, or the role isn’t really open. And they make up roughly 40% of job listings, according to a 2024 Resum…