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In this episode of FC Explains, hosted by Josh Christensen, we break down why the 2024 WNBA Draft is being hailed as the moment that changed everything for women’s sports. From record-breaking viewership and unprecedented media attention to historic endorsement deals and social media buzz, this draft marked a new era for female athletes and the business of sports. View the full article

Soccer, football, futebol, voetbal. Whichever moniker the world’s favorite game’s 3.5 billion fans use to describe this mega sport, this beautiful game is going through a cultural evolution creating more impact beyond the game than ever before. When I joined Manchester City FC in 2009, soccer clubs and the broader sport were just starting to open their eyes beyond the traditional rules of category marketing for the game and its impact was felt in soccer only. At Manchester City FC, we saw an opportunity to do something different. Very quickly we went on a journey from being a “soccer club that sold entertainment” to strategically pivoting to be an “entertainment b…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Data is everywhere, but insights are rare. I know this firsthand from years working agency-side in digital marketing and analytics for global brands—optimizing billions in media spend, tracking behaviors across platforms, and measuring every available data point across the customer journey. We operated inside complex martech platforms, developed and owned by big tech companies, designed …

If you’ve ever felt like your pet knows exactly when to pull you away from the stress of your computer screen, you aren’t alone. A landmark study surveying over 30,000 pet owners in 20 different countries found that 78% of dog or cat owners report that their pets remind them to take breaks during work or tasks, with 50% of the participants saying this happens daily. The study, which was conducted by YouGov on behalf of Mars, is the largest international survey of its kind in the world. The findings resonated deeply with David Reilly, global VP at Mars. “If my dog’s at daycare, I don’t take a break at lunch time,” he says. “But if my dog’s not at daycare, som…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Imagine someone with Parkinson’s sipping their morning coffee with a steady hand. A person with chronic pain or overactive bladder enjoying simple pleasures like going to the movies, taking a road trip, and a restful sleep. A life changed and potentially saved because signs of colorectal cancer were caught and treated early. These examples represent real people whose lives were changed with …

Google’s logo just got a little bit blurrier. In a new logo quietly rolled out across iOS and Pixel, the search giant ditches its color blocked “G” for gradients. Google’s new logo keeps the same letterform, as well as the bright red-yellow-green-blue color sequence, but now those colors blur into each other. The new “G” is Google’s biggest update to its visual identity since retiring serfs for its current sans-serif font, Product Sans, in 2015. Why a gradient? In 2013, Google was among the first tech companies to move from skeuomorphic, dimensional lettering to a flat logo design. It arguably ushered in the “blanding” era—a moment when companies embraced s…

Billy Evans, the partner of Theranos founder Elizabeth Holmes, is currently in the process of raising money for his own startup. It’s a blood-testing company. According to reports from NPR and The New York Times, both of which spoke with anonymous sources close to the venture, 33-year-old Evans has already raised several million dollars for a new “stealth” startup focusing on diagnostics and health testing. Prior to this news, Evans first came into the public eye back in 2018 when he began dating Holmes, who is currently serving out an 11-year federal prison sentence for committing fraud through her infamous blood-testing company Theranos. Over the weekend, …

Artificial intelligence might be the future of the workplace, but companies that are trying to get a head start on that future are running into all sorts of problems. Klarna and Duloingo have been some of the poster children for the “AI-first” workplace. Two years ago, Klarna CEO Sebastian Siemiatkowski announced he wanted his company to be the “favorite guinea pig” of OpenAI, instituting a hiring freeze and replacing as many workers as possible with AI systems. Last month, Duolingo announced an AI-first shift, saying it would stop using contractors to do work AI can handle and only increase headcount when teams have maximized all possible automation. Klarna, thou…

Despite a strong start to the year, traffic at U.S. quick service restaurants (QSR), which has been steadily declining month by month, was down 1.7% year-over-year compared to last April, signaling growing consumer caution or shifts in dining behaviors, according to Revenue Management Solutions (RMS), a company that analyzes data and provides insights about the restaurant industry. At the same time, RMS found on average, fast food prices increased in April by +2.0% year-over-year, steady with inflation trends. In case you’re not familiar with restaurant industry lingo, a quick service restaurant (QSR) describes establishments that prioritize speed and convenience,…

Disney’s 1951 animated film Alice in Wonderland taught audiences that “you can learn a lot of things from the flowers.” But the movie never mentioned the full moon named after those springtime sensations. According to the Old Farmer’s Almanac, a celestial phenomenon called the “Flower Moon” occurs today, and despite being “micro,” it is still a sight to behold. Let’s take a deeper look into what all these names mean, and when you can see this “full flower micromoon.” Why is the May full moon tonight called the ‘Flower Moon’? The Old Farmer’s Almanac shares popular names given to each month’s full moons. Many of these monikers are based in Native American tradit…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. In 2005, the median U.S. homeowner lived and owned their primary home for 6.5 years. In 2024, the median U.S. homeowner lived and owned their primary home for 11.8 years. That’s according to Redfin’s latest analysis. That means the typical U.S. home today has been owned by the same person for nearly twice as long as in 2005—resulting in less turnover in the housing market. That affects the entire ecosystem. For some millennials and Gen Xers, it could mean staying longer in their starter homes as they struggle to find a move-up property in their desir…

The rideshare market has reached a crossroads. Autonomous vehicles are on the rise, driver unrest is mounting, and customers are questioning everything from pricing to trust and safety. In the midst of it all, Lyft is mounting a comeback. CEO David Risher, who came into the role at Lyft two years ago, is taking a bird’s-eye view on the operation and pushing to reposition the company squarely against their competitor, Uber—with faster execution, bold new programs, and Lyft’s biggest international acquisition to date. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind…

Now that the “100 men vs. one gorilla” debate has been settled, a new question is circulating on social media: Who would win, 100 Americans or 100 Brits? British creator @2mwad_ first posed the question on TikTok: “I got a new one, 100 British people versus 100 Americans. One big room, no weapons, who’s winning?” The video has since gained over a million views, succeeding in uniting both nations against a common, historical rival. The patriotism sparked in the comments section is truly something to behold. “Our president is a felon who you think is winning,” one American wrote. “Do they have the Britain man? We have the Florida man,” another added. A third…

If you’re a frequent eye drop user, now’s the time to check your medicine cabinet: The pharmaceutical lab BRS Analytical Service, LLC has issued a voluntary recall of five different ophthalmic solutions, including some eye drops and artificial tears, due to concerns that the products may be of “unacceptable quality.” Here’s what to know: What is the reason for the recall? According to a notice published by the distributor AvKare, the recall was initiated when a U.S. Food and Drug Administration (FDA) audit found “manufacturing cGMP deviations” in the production of the five eye products. CGMP, or Current Good Manufacturing Practice, refers to the required manufactur…

Rich Diviney spent 21 years as a Navy SEAL, leading and operating on missions around the globe. In that time, he completed multiple combat deployments and had the honor of serving as the Commanding Officer of a SEAL Command. One of his most pivotal roles was running a specialized Selection and Assessment program for one of the most elite SEAL units. He also spearheaded the SEALs’ “Mind Gym” to train soldiers’ minds to perform better under stress. Today, he teaches optimal performance to thousands of business, athletic, and military leaders. What’s the big idea? What makes someone able to thrive in conditions of extreme stress, challenge, and uncertainty? Why do som…

Fashion designers from across North America are bringing together inspiration from their Indigenous heritage, culture and everyday lives to three days of runway modeling that started Friday in a leading creative hub and marketplace for Indigenous art. A fashion show affiliated with the century-old Santa Fe Indian Market is collaborating this year with a counterpart from Vancouver, Canada, in a spirit of Indigenous solidarity and artistic freedom. A second, independent runway show at a rail yard district in the city has nearly doubled the bustle of models, makeup and final fittings. Elements of Friday’s collections from six Native designers ran the gamut from silk paraso…

Rite Aid is plotting an immediate wind-down of operations at dozens of additional locations as it scrambles this week to sell off its pharmacy assets and retail operations to potential bidders. The drugstore chain, which last week sought Chapter 11 bankruptcy protection for a second time, has marked 68 locations in seven states for closure, meaning it wants to promptly start the process of going-out-of-business sales. The list was disclosed in a filing on Friday with the United States Bankruptcy Court for the District of New Jersey. Interested parties have until May 19 to object to the additional closings, according to the filing. Fast Company has reached out to R…

When we think of summer bags, we tend to think of big totes we can carry to the beach or a farmers market. But this year, bag designers are reimagining the summer staple as a piece of art you can carry around with you. They’re taking the seasonal materials we’re used to seeing—raffia, straw, wicker—and transforming them into beautiful, interesting shapes. They’re meant to do more than hold your phone; they’re designed to give you pleasure and start conversations. Here are our favorite sculptural bags of the season. Camilla Clutch Cult Gaia, $298 Cult Gaia first made a name for itself with a half-moon-shaped bamboo Ark bag, which went viral. Since then,…