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Amazon leaned into the advertising funnel in a big way during its 2025 Upfront event at the Beacon Theater in New York City on Monday night. Perhaps the most notable product enhancement the company unveiled was the use of AI to generate contextual advertising on its Prime Video platform—meaning that ads can and will be created on the fly, using AI, depending on the specific scene of a TV show or movie that is on the screen at any given time. For instance, if a viewer is watching a scene involving a loving phone call between a mother and daughter, pausing the show could result in an ad for mobile phone service, with AI-generated text dynamically created, right the…

One of the world’s most well-known stock market indexes, the S&P 500, will soon look a little different. That’s because its roster of 500 companies is getting a shakeup, which will see the cryptocurrency exchange Coinbase Global join the index. In the process, Coinbase will replace legacy financial services company Discover Financial. Here’s what you need to know about the changes coming to the S&P 500. What is the S&P 500? The S&P 500 is one of the world’s best-known stock market indexes. A stock market index is essentially a running list of publicly traded companies whose stock prices are tracked. These indices can help give investors an overv…

California’s governor called upon the state’s cities and counties to ban homeless encampments this week, even providing blueprint legislation for dismantling the tents lining streets, parks and waterways throughout much of the state. Gov. Gavin Newsom, a Democrat, made homelessness a priority of his administration when he took office in 2019. It had previously been an issue primarily for mayors and other local officials, but Newsom pumped money into converting old motels into housing and launched other initiatives to tackle the issue. Still, he has repeatedly called out cities and counties to do their part, and on Monday, he unveiled draft language that can be adopte…

Since it launched two years ago, Spotify’s AI DJ has been a one-way experience. It curates old favorites and helps listeners discover new tracks based on past listening experience and what similar users like. But now it’s getting interactive. Spotify unveiled the ability to request songs from the DJ based on mood, genre, and vibe. The feature, which launched across 60 markets, is exclusive to Spotify Premium users, who can access the DJ by searching for the tool in the app. It’s the latest AI feature to come from Spotify, which introduced an AI-generated playlist builder for Premium users in the United States last fall. But Molly Holder, Spotify’s senior directo…

Bids are due on Tuesday for companies hoping to acquire Rite Aid’s prescriptions business, which it calls “its most valuable economics assets.” While the pharmacy chain has indicated that there are multiple potential buyers, it has also warned of risks to itself and its customers if a buyer doesn’t step up quickly. The Philadelphia-based chain filed for Chapter 11 bankruptcy protection last week, and as part of its court filings, Rite Aid said a timely sale is necessary to minimize “significant” customer attrition that could erode the value of the company’s assets. If the sale of Rite Aid’s pharmacy assets is done in a “disorderly and ad hoc manner,” the company s…

AI integration remains a top priority across enterprises worldwide, yet success remains elusive despite widespread enthusiasm and significant investment. An October 2024 study by Boston Consulting Group found that only 26% of companies have derived measurable business value from their AI initiatives. As a result, CEOs face mounting pressure to deliver tangible ROI, shifting focus from experimentation to real-world outcomes. Modern AI development increasingly relies on open-source foundations, enabling rapid iteration and innovation. Many transformative breakthroughs have emerged from community-driven development—primarily in Python, the dominant language in data scien…

You can learn a lot about an app before you download it from Apple’s App Store, such as what other users think of it, the access it has to your personal data, and how much storage it occupies. Starting soon, listings will also include a section on something critically important to millions of people: the accessibility features an app supports. Designed to help users with disabilities make more informed decisions about which apps to try, these new “nutrition labels” are part of a bevy of announcements Apple is making to mark this Thursday’s Global Accessibility Awareness Day. The company says they’ll all be available later this year. The new accessibility-details featu…

Humans, for all our intellectual sophistication, are still tribal creatures at heart. We tend to gravitate toward people who are like us—individuals who look like us, think like us, share our values, and even mirror our quirks and tastes. On the surface, this makes intuitive sense. It explains the evolutionary origins of empathy: we feel the joys, sorrows, and struggles of others more deeply when we perceive them as part of our own “in-group.” But here’s the catch: What feels good for individuals can be disastrous for diversity. If left unchecked, our biological instinct to seek sameness undermines one of the core ingredients of high-performing organizations—diver…

It can be tempting for business leaders to overly rely on data to drive their decision-making. But so often that approach can sacrifice the human connection that’s needed between leaders and their employees and customers. At Fast Company’s annual Impact Council meeting last week, Elyse Cohen, chief impact officer of the Selena Gomez-founded beauty brand Rare Beauty; and David Ko, CEO of mental health and sleep assistance platform Calm, took to the stage to discuss why leading like a human is so important, particularly at a time of striking technological advancement. Data-driven human connection Although Calm leverages AI, the company predominantly uses those …

In large organizations, HR usually has a process for documenting concerns about employees’ effectiveness that can be used either to help fix those problems—or to provide a basis for later termination. One of the central records used for this purpose is the dreaded performance improvement plan, or PIP. If you get called in to see your supervisor and get hit with a PIP, you’re likely to experience a range of emotions. Understanding your emotional reaction and how to cope with it is an important part of moving forward successfully. Let’s consider a range of emotions you might be experiencing and what you should do: Feeling Grief One possibility is that the PIP com…

Amid the ongoing evolution of digital privacy laws, one California proposal is drawing heightened attention from legal scholars, technologists, and privacy advocates. Assembly Bill 1355, while narrower in scope than landmark legislation like 2018’s California Consumer Privacy Act (CCPA)—which established sweeping rights for consumers to know, delete, and opt out of the sale of their personal information—could become a pivotal effort to rein in the unchecked collection and use of personal geolocation data. The premise of the bill (which is currently undergoing analysis within the appropriations committee) is straightforward yet bold in the American legal landscape: Com…

Only one in four U.S. employees strongly agree that their organization cares about their overall well-being, with stark implications. Gallup reports that high employee well-being leads to improved performance, fewer sick days, and lower rates of burnout and turnover. “When your employees’ well-being suffers, so does your organization’s bottom line,” the group noted. At one time we may have thought that workplace well-being was separate from personal well-being. But now with digital overload, remote work, and a blurring of lines between work and home, it is a critical area for addressing how we feel about life in general. So how can organizations make mental healt…

I was mid-text argument with my colleague John when I caught myself, again, hovering over the “send” button, rewriting the same defensive message for the third time. It was about politics. But frankly, the content didn’t matter. What mattered was how my nervous system was lighting up like a pinball machine. I wasn’t responding. I was reacting. So I stopped. I paused the conversation, switched from text to voice note, and eventually asked if we could meet in person so that I could show up in a way that honors him. That single decision, to press pause, completely changed the tone and outcome of the conversation. By meeting in person, John and I demonstrated that we …

This past weekend, there were more disruptions at Newark Liberty International Airport due to Federal Aviation Administration equipment outages. It has added to the air travel chaos at Newark over the past month, which has included air traffic controllers losing communication with planes for up to 90 seconds, and led to the delay and cancellation of hundreds of flights. On Monday morning, there were at least 59 flight delays and more than 80 cancellations at Newark, according to FlightAware data. Air traffic controllers and the 79,000-member Air Line Pilots Association, are calling on the FAA to update its aging infrastructure to ensure the system is as safe and …

If you saw a group of millennials out on a Saturday in the mid-2010s, they were most likely wearing leggings—the uniform of that era. And there’s a good chance they were Lululemon’s Align leggings. Ten years ago today, Lululemon’s designers developed a new material called Nulu that was buttery soft, thin, and stretchy. It put them into a $98 pair of leggings called Align. The fabric proved so irresistible that women started wearing the pants right out of the yoga studio and into the rest of their lives. On the newly launched Instagram app, you would see twenty- and thirtysomethings wearing the pricey leggings out to brunch, or for school pickups, or on long flights. S…

The odds of winning the lottery are about one in 300 million. If you have a tattoo of an old Mountain Dew logo on your body, your odds of winning Mountain Dew’s new sweepstakes are much, much higher. The soda’s owner, PepsiCo, is launching the contest to celebrate Mountain Dew’s new logo hitting store shelves. It’s asking people who have a tattoo of the old Mountain Dew logo to upload a photo to social media and tag Mountain Dew for a chance to win a trip for two to Las Vegas to get a tattoo of the new logo. Last year, Mountain Dew retired its jagged, abbreviated “Mtn Dew” logo introduced in 2009 for a new logo that spells out the citrus soda brand’s entire name.…

BESSEMER, Ala.—They all came here for peace, and so far, the land has given it to them. For Marshall Killingsworth, the peace comes from the owls whose hoots echo across the valley as he sits in his favorite spot in his garden. For David Havron, it’s looking up at the stars at night as the moonlight glistens off the lake just outside his back door. For Mary Rosenboom, it’s the calls of the songbirds as the sun slowly sets over the hilly terrain. For Becky Morgan, it’s the view of the mountain from her recliner—through the long windows that line the sides of her home. But all these residents in this area of rural Jefferson County are afraid—fearful that their peac…

In this episode of FC Explains, hosted by Josh Christensen, we break down why the 2024 WNBA Draft is being hailed as the moment that changed everything for women’s sports. From record-breaking viewership and unprecedented media attention to historic endorsement deals and social media buzz, this draft marked a new era for female athletes and the business of sports. View the full article

Soccer, football, futebol, voetbal. Whichever moniker the world’s favorite game’s 3.5 billion fans use to describe this mega sport, this beautiful game is going through a cultural evolution creating more impact beyond the game than ever before. When I joined Manchester City FC in 2009, soccer clubs and the broader sport were just starting to open their eyes beyond the traditional rules of category marketing for the game and its impact was felt in soccer only. At Manchester City FC, we saw an opportunity to do something different. Very quickly we went on a journey from being a “soccer club that sold entertainment” to strategically pivoting to be an “entertainment b…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Data is everywhere, but insights are rare. I know this firsthand from years working agency-side in digital marketing and analytics for global brands—optimizing billions in media spend, tracking behaviors across platforms, and measuring every available data point across the customer journey. We operated inside complex martech platforms, developed and owned by big tech companies, designed …

If you’ve ever felt like your pet knows exactly when to pull you away from the stress of your computer screen, you aren’t alone. A landmark study surveying over 30,000 pet owners in 20 different countries found that 78% of dog or cat owners report that their pets remind them to take breaks during work or tasks, with 50% of the participants saying this happens daily. The study, which was conducted by YouGov on behalf of Mars, is the largest international survey of its kind in the world. The findings resonated deeply with David Reilly, global VP at Mars. “If my dog’s at daycare, I don’t take a break at lunch time,” he says. “But if my dog’s not at daycare, som…